The Marketing Attribution Strategy for FP&A Teams to Take Control of Marketing ROI with Jeff Greenfield
In this episode of FP&A Unlocked, host Paul Barnhurst is joined by Jeff Greenfield, an entrepreneur, advisor, and founder of Provalytics, a leading attribution and measurement solution. Jeff discusses marketing attribution, the challenges marketers face in proving the impact of their campaigns, and the evolving role of FP&A in understanding marketing spend. He shares his entrepreneurial journey, from building an SEO platform to leading Provalytics in providing marketers with a single source of truth for their efforts.
Jeff Greenfield is the co-founder and CEO of Provalytics, a "cookie-less"…
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