Latest / RedTech daily podcast - Powered by AI / Insights from Xperi's In-Car Listening and EBU's European Radio Report
Transcript
- 0:00Welcome to the RedTech Daily Podcast, powered by artificial intelligence.
- 0:05I'm Marguerite Clark, bringing you the latest in global radio broadcast and digital audio
- 0:10news.
- 0:12Today's highlights include: how genre mashups and viral hits are influencing in-car
- 0:17listening, and new data showing radio's continued presence as a mass medium in Europe.
- 0:21Xperi's "In-Car Listening Report" for the second quarter of 2025 reveals that genre
- 0:29fusion and viral hits are shaping what people listen to while driving.
- 0:34The report, drawn from data across over 10 million vehicles in 150 countries, highlights
- 0:40the cross-market appeal of tracks by artists like Kendrick Lamar, SZA, and Ed Sheeran.
- 0:46Genre blending is now the norm, with many top tracks combining multiple styles.
- 0:53The European Broadcasting Union's latest report shows that radio continues to be a mass medium
- 0:58in Europe, with 83% of Europeans tuning in weekly.
- 1:03However, average daily listening time has decreased to 2 hours and 14 minutes—a
- 1:09two-minute drop since 2023.
- 1:12Younger audiences, aged 15 to 24, have experienced a sharper decline, but this trend
- 1:18is stabilizing.
- 1:21Despite these shifts, public service media remain influential, accounting for 36.4% of
- 1:27daily radio listening.
- 1:29That's all for today's episode of the RedTech Daily Podcast, powered by artificial
- 1:33intelligence.
- 1:35To dive deeper into these stories, visit our website at redtech.pro.
- 1:38I'm Marguerite Clark, signing off until next time.