As vaccination begins, how can we convince hesitant Canadians to take the shot?
There will always be a group of people who flatly refuse to get vaccinated, and public health messages probably won't convince them. But there are far, far more Canadians who might get vaccinated, but are nervous of what they see as a potential risk. In some online communities, misinformation about Covid-19 vaccines, as well as other common vaccinations, is rampant—and it has left a lot of people afraid.
What are they worried about? How can governments and public health officials provide clear, concise information that allays their fears? How can you start a conversation with someone you know…
The skinny
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