Best Team Ever: David Burkus on Turning a Book Into a Speaking Business
David Burkus joins Eric Jorgenson to talk about Best Team Ever: The Surprising Science of High-Performing Teams — his fifth book, and the first he published professionally after four traditional deals.
David lays out the math he gives every author weighing the two paths: still write the proposal, and if the traditional offer comes in between $75,000 and $100,000, take the money — but if it’s “20, 25 grand,” that’s not enough to deal with the hassles of signing away your IP.
He explains why a traditional proposal is written “for an audience of one,” how his publisher’s push to make his…
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