Latest / Retail Media Breakfast Club
Agentic Commerce Isn’t the Threat You Think — Why Retailers Are Playing the Long Game
A few months ago, it felt like everyone in retail media was bracing for impact. Agentic commerce, zero-click search, and Gen AI were being treated as existential threats. But lately, I’ve noticed a shift. In this episode, I unpack what I’m hearing behind closed doors and on the ground at Shoptalk. The panic is cooling, and smarter, more strategic conversations are taking its place.
I dive into what this transition actually means for retailers right now. Are they behind? Are they ignoring the disruption? Or are they playing a longer, more deliberate game? From Costco’s methodical approach, to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.