Building a brand while remaining true to your values, with Rawcology Founders
What does it really take to scale a food brand when your standards make everything harder?
In this episode, Eva sits down with Tara and Megan, the founders behind Canadian functional food company Rawcology. What started in a family kitchen with a dehydrator and a mission to remove inflammatory ingredients from everyday snacks has grown into a nationally distributed brand now carried by retailers including Whole Foods, Bulk Barn and Costco.
But growth didn’t follow the typical startup playbook. They chose to self-manufacture instead of co-packing, prioritized ingredient integrity over margins…
The skinny
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