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How to Design Lead Nurturing & Lead Scoring Campaigns | Ep. #99
In Episode #99 Eric and Neil share how you can design lead nurturing and lead scoring campaigns for your business. Listen to know whether you’re on the right track in nurturing and scoring your leads, when you need to set up a reengagement process, and when it’s just time to let go of a lead.
Time Stamped Show Notes:
00:28 – Today’s topic: How to design lead nurturing and lead scoring campaigns
00:42 – Google about Marketing Funnel – SingleGrain and Kissmetrics
01:01 – What SingleGrain does
01:48 – When people opt in, tag them in a certain way
02:00 – Don’t ask too many questions on a page…
The skinny
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