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Inside the Playbook: James Beshara on The Unsexy Truth About Making It in Music
In this clip from The Manager’s Playbook, Mauricio Ruiz and James Beshara talk about focus, under-committing, and why artists need to stop trying to master everything at once.
James breaks down the idea of doing very little and doing it big. For artists, managers, and music entrepreneurs, that means building skills gradually, releasing consistently, learning from feedback, and creating systems before adding more plates to spin.
They also get into artist burnout, long-term mastery, ownership in 2026, and why the modern music business has more opportunity than ever if you can stay focused long…
The skinny
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