Lessons in Farm Advocacy and Leadership
In this episode of IL Corn TV, host Lindsay Croke sits down with Mark Lambert, a communications legend with decades of experience at IL Corn. Mark revisits his early days of ag advocacy—from the era of a single-computer office to launching massive, high-impact campaigns in the heart of D.C.
They discuss why effective communication is always about people, not just tools. Mark shares the stories behind the "No Tanks" ethanol campaign, the creation of the Captain Cornelius superhero, and why "risky" messaging is often the only way for family farmers to be heard in a crowded political landscape…
The skinny
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