Latest / Your Local Real Estate Expert - The Schultz Realty Podcast / EP19: Is Vendor Paid Marketing Worth It? What Every Seller Should Know
Transcript
- Hi, I'm Sarah Schultz, and welcome to your local real estate expert, the Schultz Realty Podcast. As the award-winning number one agent and agency for Mount Warren Park Bahrs Scrub, and Windaroo. I've been helping buyers find their dream homes and exceeding sellers expectations on price and service in our area for over 10 years known as The Property Matchmaker. I'm here to share stats, facts, and insights to make your real estate journey in the local area. Seamless. And successful. Hi, I am Sarah Schultz from Schutz Realty, and welcome back to your local real estate expert, the Schutt Realty Podcast, where we talk about all things real estate across Bahrs Scrub, Beenleigh,, Mount Warren Park, Windaroo, and surrounding areas. So let me ask you this. If you could spend a little bit now to potentially make a lot more at the end, would you, because that's really what today's episode is all about. I wanna demystify vendor paid advertising and explain exactly how it works, why it exists, and how it can affect your final sale price. Most importantly, I wanna help you decide is it worth it for you. And just a heads up, this won't be one of those salesy, pushy conversations. This is just me giving you the same honest breakdown I'd give a friend or a family member who was asking me about thinking they're selling their home and what their marketing costs were going to be. So let's get into it. When you decide to sell your property, one of the. First big conversations you'll have with your agent is around marketing, how to advertise your home and get as many buyers through the door as possible. In Queensland, we do things a little differently than some of the other parts of Australia as it's common practice here for sellers to cover the cost of marketing. That's what we call vendor paid marketing. The reason for it exists is simple. You want your home to be seen by as many motivated buyers as possible, because at the end of the day, the more exposure equals more interest, more numbers, more people, more sale, and more likely to get a higher price, more likely to get multiple offers, more likely to get a better sale price at the end. But what exactly is it that you're paying for? Let me break it down for you. A well-planned marketing campaign can include things like photography, drone floor plans. It will involve potentially going online onto realestate.com domain real estate view. You'll have floor plans. You'll have. Virtual furniture roof required. You'll have edits out. You'll have potentially, depending on the agent, you'll have other advertising that like, potentially they might do 10, 10 twenties. They might actually do brochures in the whole estate. There's so many different variances. Social media is huge now, so boosted and targeted down for the interstate market and sometimes even like a video showing. Off like a walkthrough video or maybe it's just a video of slides, or maybe it's a 3D tour. There's so many variances and so many ways that you can get as many buyers to your door as possible, and the way I work it is I invest a little bit. You invest and let's get you sold. Otherwise, sometimes other agents will do full VPA, where you're literally paying for every single item as you go along. Anyway, great marketing grabs great attention and it makes all the difference. And I have so many examples of people who have used the vendor paid marketing and actually gone that way and had so much of a better result than someone if they were sold off market. Obviously we can always sell you off market. Usually most of us have like pretty good databases and we have mostly got buyers who we've sold to recently who would be able to buy the property. That way. But what I always say to everyone is if you're investing, I don't know what the marketing cost would be for everybody, but let's say it's two and a half thousand, up to 5,000 for a marketing campaign, that could then in turn to you get you 30 to 50,000 more in your end price. Because the more buyers that you drive to the door, the more competition you have. And like I said before, the more chance that you'll evoke emotion and the more chance that you'll get multiple offers and that higher price. Now, I know you might be thinking, but Sarah isn't marketing the agent's job. You are absolutely right. It is our job to put that marketing in front of you and make sure that you know what it is. But it is actually important for the seller to have some sort of investment in what they're selling. You need to be invested in the experience as well. You need to be invested in selling your home. And by doing that, you're investing in that process. And like I said, for me, I invest a little bit as well. You invest, I invest. We get you sold. I don't do cookie cutter campaigns either. I have spent years and years getting a very detailed marketing campaign together that works. And it's proven, it's tested, it is tried. I get 99% above listing price, and I would explain that to you if I was the agent coming out. And other agents, they have other variances. There's different levels of marketing that you can do. They'll give you different options, and then it would be up to you at that point to decide what you wanted to do. Now, I know it sounds like a lot, but when you consider the difference, it can make your final sale price a lot different, like I said, and it is honestly the smartest money that you can spend during the entire sale process. So even if it gets you an extra 10, you're still like tripling your money. If it's getting you 30 or 40, 40,000, then think about that. You're probably wondering, do all agencies charge extra for marketing? Which is a great question, and I know there are some agents that include basic photography and their listings and their commission. Some will say that they pay for the marketing and I actually can't really comment on other agencies 100%, but I can say that you do need to look at what marketing you're getting and actually looking at. What's going into the marketing then decide whether it's worthwhile. Because sometimes a free marketing, I can do free marketing, for example, but what are you actually getting? So what I'm saying to you is that you need to look at what you're actually getting for free marketing before jumping on the word free and just thinking that's exciting because sometimes it's not gonna bring as many people, so it's not gonna bring as high of a dollar. And my goal in my business. Is to always get the sellers the highest price I can possibly get that is physically available in the whole entire market so that you are happy and you walk away knowing that you got the highest price for your property. So if you are thinking about selling and you're not sure what kind of marketing you actually need, I'm happy to see even give you a call, even if you're not in my area. Even if you were watching this somewhere from sydney or Melbourne, and you're not even in my area. Honestly, I'm happy if you like rang me up and said, Hey, Sarah, this is the marketing, the options that I've got. This is what they've presented to me. What do you recommend? I'm more than happy to be there for people for guidance, support. You'll never need to feel alone. I'm here regardless. Thank you for joining me on this Schultz Realty podcast. I'm Sarah Schultz, and when it comes to selling your home, I'll make sure every detail, including your marketing strategy is done with. Care and precision and make sure that you get the highest price for your house, and I'll talk to you next time on the next episode. Thank you for tuning in with me, your local real estate expert, the Schultz Realty podcast. I'm proud to serve Mount Warren Park Bahrs Scrub, Windaroo as a knowledgeable, caring, and reliable resource for all your real estate needs. Whether you are buying, selling, or just exploring your options, I'm here to help you exceed expectations and make that perfect match. If you enjoyed this episode, don't forget to subscribe so you never miss an update and share it with another local who might find it helpful. Until next time, take care. And remember, the perfect property is just around the corner.