Latest / Earn Your Leisure / EYL #109 Good Merch

Transcript

EYL #109 Good Merch · Earn Your Leisure

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• 1:00
  Speaker 2: My graduates from my school being forced back drop Mike
• 1:06
  Speaker 2: drop back drop drop.
• 1:20
  Speaker 3: All right, guys, welcome back e y l legendary situation
• 1:24
  Speaker 3: right here.
• 1:25
  Speaker 4: Absolutely.
• 1:25
  Speaker 3: First of a number of reasons, yeah, many of reasons.
• 1:28
  Speaker 3: That's a fact. First and foremost, we want to thank
• 1:31
  Speaker 3: you guys for your ongoing support. It's truly, truly humbling
• 1:34
  Speaker 3: and we never never ever take it for granted. So,
• 1:37
  Speaker 3: you know, one of the things the dope part about
• 1:39
  Speaker 3: Earn a Lisia is that if you've been rocking with
• 1:41
  Speaker 3: us from day one, or even if you just came aboard,
• 1:44
  Speaker 3: you get to see our growth because we're actually you know,
• 1:47
  Speaker 3: this is actually happening in real time for us. So
• 1:49
  Speaker 3: people saw, you know, how we started in Troy's dining room,
• 1:53
  Speaker 3: and they saw the progression in us, you know, having
• 1:56
  Speaker 3: a studio and then going to Atlanta having a studio
• 1:59
  Speaker 3: out there, and then you know, getting a trucking company,
• 2:02
  Speaker 3: and then they sort of growth as far as our YouTube,
• 2:04
  Speaker 3: they sort of growth as far as Eyo University, just exploding,
• 2:08
  Speaker 3: and it's just constantly like, you know, we're an entrepreneur
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  Speaker 3: business podcast platform, but you know, we don't just highlight
• 2:17
  Speaker 3: other people like we actually show you the workings of
• 2:19
  Speaker 3: what we have going on as well. And that's the
• 2:22
  Speaker 3: whole point, right, It's like, you know, we're in it
• 2:24
  Speaker 3: to create jobs, create opportunities, and make a profit. We
• 2:29
  Speaker 3: never apologize about making money. That's the whole point. Yeah, yeah,
• 2:33
  Speaker 3: for sure, So you know, one of the things that
• 2:35
  Speaker 3: was day one and has grown and we've had trials
• 2:40
  Speaker 3: and tribulations, and something that is probably one of the
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  Speaker 3: most common things for entrepreneurs, especially in our community, is merch.
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  Speaker 4: But you know what I mean.
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  Speaker 3: So it's merch and people they have witnessed our merch
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  Speaker 3: journey and actually we put a post on a rail
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  Speaker 3: that got a lot a lot of views, and people
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  Speaker 3: was asking us about it, like, you know, can you
• 3:00
  Speaker 3: explain this and what's this machine you're using? And how
• 3:02
  Speaker 3: do you do this? And how'd y'all change that? And
• 3:04
  Speaker 3: how y'all do it yourself? Because we say, you know,
• 3:06
  Speaker 3: we cut out the minimun we're doing everything ourselves now.
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  Speaker 3: So we figured, you know, instead of just kind of
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  Speaker 3: making an ig post and you know, a clip explaining it.
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  Speaker 3: I know a lot of people have the same question
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  Speaker 3: and interested. It's like, you know, how do you get
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  Speaker 3: started in the merch game? How do you grow the
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  Speaker 3: merch game? There's a lot of moving parts. To us,
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  Speaker 3: it's a little bit more even than I expected it
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  Speaker 3: to be.
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  Speaker 4: It's crazy because when we started, we had no idea
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  Speaker 4: of all the intricacies, and now it's like, you know,
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  Speaker 4: it's a whole machine. We got running man.
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  Speaker 1: Yeah.
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  Speaker 3: So being that, you know, we just dropped our our
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  Speaker 3: new merch collection, we figured it'd be fitting to have
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  Speaker 3: an episode like that explaining our merch journey from the
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  Speaker 3: beginning to where we are now, all the trial and fibulations,
• 3:48
  Speaker 3: all the mistakes, all the mistakes that we made that
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  Speaker 3: cost us a lot of money, and you know, hopefully,
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  Speaker 3: you know, you can actually learn from it and make
• 3:57
  Speaker 3: money and save yourself, uh time and energy by actually
• 4:03
  Speaker 3: learning from all mistakes. So we have a special guest
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  Speaker 3: for this episode. Once again, if you've been following our journey,
• 4:11
  Speaker 3: probably heard Chico Bean shout at Chico Bean shouts being dash.
• 4:15
  Speaker 3: You've heard him referenced on a few different episodes before Mike,
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  Speaker 3: So you know, you see an Lisia a lot of times,
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  Speaker 3: mostly all the time you see me and Troy where
• 4:24
  Speaker 3: the we're the face of it in front of the camera.
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  Speaker 3: But none of it will be possible without our third partner,
• 4:31
  Speaker 3: the guy behind the scenes. Mike might be Mike. Yes,
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  Speaker 3: Chico Bean, So Mike, Mike does everything as far as
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  Speaker 3: from you know, uh YouTube to the technical stuff Eyo University.
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  Speaker 3: He's kind of the handyman of earning Lesia. He makes
• 4:49
  Speaker 3: the whole operation run on all of the things that.
• 4:54
  Speaker 4: You like, we're gonna say this, We're going this, yeah
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  Speaker 4: for sure.
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  Speaker 3: So one of the things things that he uh he
• 5:01
  Speaker 3: took the head and he's really been the forefront of
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  Speaker 3: actually managing was the merch. So we figured, okay, if
• 5:10
  Speaker 3: we're gonna do a merch episode, we gotta include micing
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  Speaker 3: it because he's the guy that actually has all the
• 5:15
  Speaker 3: information and you know, legendary situation because I don't think
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  Speaker 3: anybody has really seen him too much. Uh So now
• 5:24
  Speaker 3: we're putting a guy behind the camera in front of
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  Speaker 3: the camera, so hopefully he doesn't get too nervous. Take
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  Speaker 3: it easy on him.
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  Speaker 4: We're gonna be yeah, we'll go we'll go easy on So.
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  Speaker 3: First and foremost, thank you for joining us.
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  Speaker 5: Appreciate it, thank you for having me.
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  Speaker 4: This is it's legendary, and this is the first time
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  Speaker 4: that we're recording an episode as ernial Lesia, which makes
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  Speaker 4: it really dope. Man, Like you said, they see us too,
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  Speaker 4: but it's like this, this is this is a three
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  Speaker 4: uh headed team that does this so child to you, man.
• 5:52
  Speaker 3: It's like it's like Destiny's Child reunited. All right, So
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  Speaker 3: we're gonna we're gonna jump right into it. And this
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  Speaker 3: is a free flowing conversation because all of us played
• 6:02
  Speaker 3: the part in the merch. But I think it's important
• 6:04
  Speaker 3: to start at the beginning level of why we even
• 6:06
  Speaker 3: thought merch was important. So this is something that all entrepreneurs,
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  Speaker 3: no matter what business you're in. This is a great
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  Speaker 3: thing about merch, right, is that from my standpoint, anybody
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  Speaker 3: else can chime in. It's a great marketing tool. So
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  Speaker 3: that was the first that's the first thought behind it.
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  Speaker 3: It's like, all right, we're building our brand over a
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  Speaker 3: year ago where we're new. We're building our brand. You know,
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  Speaker 3: obviously we're on Instagram, we got the podcast popping, but
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  Speaker 3: how do we reach more people? How do we grow
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  Speaker 3: the tent even larger? So the number one thing, as
• 6:37
  Speaker 3: if you know, when Dame says shot out the Dame,
• 6:39
  Speaker 3: is that you know, people see me, I gotta wear something.
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  Speaker 3: So instead of me promoting other people's brands and when
• 6:45
  Speaker 3: you know, uh, designer clothes and rapping about designer clothes,
• 6:49
  Speaker 3: I'm wearing my own stuff. So that's what we said, Like,
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  Speaker 3: you know, they got to see us in front of
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  Speaker 3: the camera, it's a visual thing. They see us with
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  Speaker 3: clips on Instagram. Why not have something that we can
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  Speaker 3: coin ourselves and put it out there and not only
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  Speaker 3: will it help grow our brand, but it'll be it'll
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  Speaker 3: be you know, something that people can champion and be
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  Speaker 3: proud of as well. So we going back and forth
• 7:12
  Speaker 3: for a while, like you know, all right, what do
• 7:14
  Speaker 3: we do? What do we do? So, you know, just
• 7:18
  Speaker 3: kind of going back and forth. I'm like, all right, well,
• 7:19
  Speaker 3: we're a financial literacy platform, right, and what kind of
• 7:25
  Speaker 3: what's a cool slogan that can fit in? Because obviously
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  Speaker 3: we can just make earn your leisure and we did
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  Speaker 3: do that.
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  Speaker 4: We started with the logo t.
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  Speaker 3: Yeah, the logo tea those is extremely popular. We should
• 7:36
  Speaker 3: release that limited edition. But it was like, what's our slogan,
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  Speaker 3: what's our thing that we can just you know, every
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  Speaker 3: brand I feel like has a slogan. Nike has just
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  Speaker 3: do it, you know what I'm saying, Like, it's like
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  Speaker 3: you always got a slogan. So assets Overliabilities I came
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  Speaker 3: up with that.
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  Speaker 4: Now, we shouldn't jump straight to that yet because it
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  Speaker 4: was like we had like a bunch of ideas. You
• 7:56
  Speaker 4: know what I'm saying, because ideas, the idea, a bunch
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  Speaker 4: of them. But it was like, Yo, let's let's just
• 8:00
  Speaker 4: throw out a bunch of them. And that's something that
• 8:02
  Speaker 4: people need to learn to like just have a bunch
• 8:04
  Speaker 4: of ideas, a bunch of ideas, put them all out there,
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  Speaker 4: and something that we had to learn and maybe as
• 8:08
  Speaker 4: you go on, scale back the ideas. But asterabilities that
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  Speaker 4: that was like we were like, yeah, that we gotta
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  Speaker 4: go with that. So you gotta tell the story how
• 8:15
  Speaker 4: you came up with that.
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  Speaker 3: Yeah, as the soil liabilities, it was like you said,
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  Speaker 3: it was a lot of different things that he was
• 8:19
  Speaker 3: going back and forth with hustle for your last name.
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  Speaker 3: That wasn't we didn't come up with that. But we
• 8:24
  Speaker 3: didn't come up with that. I'm not sure we had
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  Speaker 3: a few.
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  Speaker 4: Yeah, we had had the curators of culture. I remember
• 8:30
  Speaker 4: that joint. We had the credit rules everything around me.
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  Speaker 3: Remember that that was actually a good one.
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  Speaker 4: The stream joint was it we had a bunch of them,
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  Speaker 4: you know, because it was just like, Yo, we knew
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  Speaker 4: how important it is to that the what clothing can
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  Speaker 4: do for a community, right, the first thing that people
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  Speaker 4: see is what you have on. And so if they're
• 8:50
  Speaker 4: gonna look at what you have on, might well have
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  Speaker 4: a message. So like even the Day one people, like
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  Speaker 4: the first couple of episodes, we even have our own stuff,
• 8:57
  Speaker 4: like we were wearing other people stuff, and it was like, nah, bro,
• 8:59
  Speaker 4: like we got to stick to that that model of like, yo,
• 9:02
  Speaker 4: if they gonna see us, the might as well to
• 9:03
  Speaker 4: see us on our own thing.
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  Speaker 3: Yeah. So when I came up with the idea of
• 9:06
  Speaker 3: assets over liabilities, it was like, to me, just a
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  Speaker 3: no brainer where I'm like, all right, the most simplest
• 9:14
  Speaker 3: way to explain it in three words as far as
• 9:17
  Speaker 3: what we do is assets over liabilities, right, Like that's
• 9:21
  Speaker 3: easy to the point so that the wording came to
• 9:23
  Speaker 3: my brain like assover liabilities. Now it's like visually, how
• 9:27
  Speaker 3: does this look? Right? So I'm going back and forth
• 9:29
  Speaker 3: with Mike because Mike making the mock up, so I'm like, yo,
• 9:33
  Speaker 3: we should have assets over liabilities with the bar in
• 9:38
  Speaker 3: between over, like like on where over is. And he
• 9:43
  Speaker 3: didn't fully understand what I was saying. So his first
• 9:45
  Speaker 3: mock up was assets and then it was just over
• 9:48
  Speaker 3: and it was no bar. And I'm kind of like
• 9:51
  Speaker 3: trying to explain it to him, like, nah, I want
• 9:53
  Speaker 3: the bar, like you know what I'm saying, because I
• 9:56
  Speaker 3: feel like the reason why I did that. I feel
• 9:57
  Speaker 3: like even going back to math class, when you have
• 9:59
  Speaker 3: like the frack, like you always got like a line.
• 10:02
  Speaker 3: So I'm like, if we can have that line and
• 10:04
  Speaker 3: just have like, it makes over even stand out even
• 10:07
  Speaker 3: more like as opposed to just saying over. Now you
• 10:10
  Speaker 3: got the line. So it's assets over liabilities with the line,
• 10:14
  Speaker 3: it's like a it's like a play on the whole situation.
• 10:17
  Speaker 3: So he's like, finally we did it, and then we
• 10:20
  Speaker 3: got the font. The fonts extremely important. You want to talk.
• 10:23
  Speaker 6: About how you how you decide the font Normally I
• 10:25
  Speaker 6: go to a site called the font dot com or
• 10:28
  Speaker 6: Google fonts to get the fonts. And I remember I
• 10:31
  Speaker 6: sent you like about four or five fonts and you
• 10:33
  Speaker 6: you like the the glitchy font, the you know, the
• 10:37
  Speaker 6: rustic font that we have. You like that one and
• 10:39
  Speaker 6: we just played with that one. But if you go
• 10:40
  Speaker 6: to the font dot com, you can get you can
• 10:43
  Speaker 6: get a free fonce or Google fonts.
• 10:45
  Speaker 5: They got and they got thousands of thousands of fonts.
• 10:47
  Speaker 3: Yeah, the fonts is extremely important because even when we
• 10:49
  Speaker 3: was doing the logo for Earn Your Lisua and I
• 10:53
  Speaker 3: was playing around with that and I came up with
• 10:55
  Speaker 3: a Friday the thirteenth is the font that we use
• 10:58
  Speaker 3: for the Earn Leisure, right, I just found out on
• 11:01
  Speaker 3: the app. I just went to an app and it
• 11:03
  Speaker 3: was just playing around with different fonts and it was
• 11:04
  Speaker 3: like that, So the font that we use is extremely important.
• 11:08
  Speaker 3: I encourage people to so then so then it was like,
• 11:10
  Speaker 3: all right, how do what do we do? Like, what
• 11:13
  Speaker 3: do we do with it? Right? So it's like, all right,
• 11:15
  Speaker 3: we got the assets over liabilities, this is what we're
• 11:18
  Speaker 3: gonna go with. Then we decided, like the easiest thing
• 11:21
  Speaker 3: to do is put it on T shirts, put it
• 11:23
  Speaker 3: on T shirts and put it on sweaters. So you
• 11:26
  Speaker 3: want to talk about how we actually did that, Troy
• 11:29
  Speaker 3: and Mike.
• 11:29
  Speaker 6: So so basically, once we confirmed the logo, we had
• 11:33
  Speaker 6: to get you know, a mock up.
• 11:35
  Speaker 5: So I got I got a couple of a T.
• 11:36
  Speaker 6: Shirt I think a T shirt mock up, and hoe
• 11:38
  Speaker 6: a hoodie mack up because the hoodies was, you know,
• 11:41
  Speaker 6: it was big big at that time. It was around
• 11:42
  Speaker 6: January February something like that. So we had to get
• 11:45
  Speaker 6: the hoodie. So I gave you a mock up. And
• 11:47
  Speaker 6: after we got the mock up, we found the site
• 11:49
  Speaker 6: called printful dot com. Because we didn't know we didn't
• 11:53
  Speaker 6: know if we could sell merch, so we had to
• 11:55
  Speaker 6: see if it was going to go in printfl dot com.
• 11:57
  Speaker 6: They basically it's a drop ship service, so they allow
• 12:00
  Speaker 6: you to, uh, you send them the logo and whenever
• 12:04
  Speaker 6: you get an order, it goes straight to your site
• 12:06
  Speaker 6: to them. Yeah, they printed, they send it out and
• 12:08
  Speaker 6: they send you a profit. It's about profit. You don't
• 12:12
  Speaker 6: make as much profit, but you don't have to put
• 12:14
  Speaker 6: all that money up front for the inventory.
• 12:16
  Speaker 4: That's key. That's keys. Like so like print full was
• 12:18
  Speaker 4: so key because it was like, Yo, we didn't have
• 12:20
  Speaker 4: any money, Like I don't want to over like discount
• 12:23
  Speaker 4: that fact, Like we had no money to buy the
• 12:26
  Speaker 4: merge and then print it up. So it was like, look,
• 12:28
  Speaker 4: we don't have to buy the merch like print fill
• 12:30
  Speaker 4: will fulfill it for us. They have the manufacturer of
• 12:32
  Speaker 4: the fulfillment center and a distribution center. All we have
• 12:35
  Speaker 4: to do really is create the file. So every time,
• 12:37
  Speaker 4: like we came up with a logo, I know, like
• 12:39
  Speaker 4: we had and that was, like I said, we had
• 12:40
  Speaker 4: to scale back. We had so many different logo, different
• 12:43
  Speaker 4: sayings on shirts. It was like, all right, someone is
• 12:45
  Speaker 4: we don't even need you know what I'm saying. All
• 12:47
  Speaker 4: we have to do is just create the file for it.
• 12:49
  Speaker 4: And so once we put the file in, it was easy.
• 12:51
  Speaker 4: Like now it's like pick a piece of merch. It
• 12:54
  Speaker 4: could be a tank top. Remember we had told do.
• 12:56
  Speaker 6: Tank tops, you do t shirts, you could do everything,
• 12:59
  Speaker 6: mass anything, and it was it was it was an
• 13:01
  Speaker 6: inexpensive solution to get our merch up and get it up.
• 13:04
  Speaker 4: Fast, right, so it cost does nothing to actually do it.
• 13:07
  Speaker 4: But we gain profit, not as much as we could have,
• 13:10
  Speaker 4: and we learned that get down there. But it was
• 13:12
  Speaker 4: like what profit?
• 13:13
  Speaker 3: So yeah, So print fall is great for people that
• 13:16
  Speaker 3: don't have the money or may not have the confidence
• 13:18
  Speaker 3: because you don't know if your merger is going to sell.
• 13:20
  Speaker 3: And it was like Cat said about the books, like
• 13:22
  Speaker 3: you don't want to buy a hundred sweaters and then
• 13:24
  Speaker 3: just have it sitting in your basement forever. So print folk,
• 13:28
  Speaker 3: all you have to do is just give them the design,
• 13:30
  Speaker 3: right and then they put it on and then.
• 13:33
  Speaker 6: And you can make your own price as well, so
• 13:35
  Speaker 6: you you know, they tell you that it costs, say
• 13:37
  Speaker 6: fifteen dollars, right, that's just the number I'm thrown out there.
• 13:39
  Speaker 6: You can make it sixteen dollars, you can make it
• 13:41
  Speaker 6: twenty dollars. You can make your own price, so that's
• 13:43
  Speaker 6: also good too. And it tells you how much profit
• 13:45
  Speaker 6: you're going to make after you make your price, so
• 13:47
  Speaker 6: you know exactly how much you're making for sure.
• 13:49
  Speaker 3: So so how do we integrate that with the website
• 13:52
  Speaker 3: like actually putting it on the website.
• 13:53
  Speaker 6: So what's cool is with Shopify and that's the that's
• 13:56
  Speaker 6: how we are. Our site is built is built on
• 13:58
  Speaker 6: that Shopify on platform, which one of the best platforms
• 14:01
  Speaker 6: if you want to do any e commerce. And that's
• 14:04
  Speaker 6: about what thirty dollars a month. It starts for thirty
• 14:06
  Speaker 6: dollars a month to have that platform, and they do
• 14:08
  Speaker 6: the shipping, the shipping percentage, they do the analytics for you,
• 14:12
  Speaker 6: they do everything. So with Shopify, you you connect the
• 14:17
  Speaker 6: print fo app to the Shopify and it automatically sinks
• 14:19
  Speaker 6: with what your merch when you make on make on
• 14:21
  Speaker 6: print forle that's that fast.
• 14:23
  Speaker 3: Na, so you you're pretty much so all right, So shot,
• 14:26
  Speaker 3: Shopify is the payment processor.
• 14:29
  Speaker 6: No, Shopify is your Shopify is the is the uh
• 14:32
  Speaker 6: the platform. Let's say that's the platform, and your leisure
• 14:35
  Speaker 6: goes on that platform.
• 14:36
  Speaker 4: Okay, that's our store.
• 14:37
  Speaker 5: Yep, that's our store.
• 14:38
  Speaker 4: Okay.
• 14:39
  Speaker 6: Now, print fo is a third party app that talks
• 14:42
  Speaker 6: to Shopify. So every time someone comes to earn your
• 14:46
  Speaker 6: leisure and make a sale, Shopify sends that sale to
• 14:50
  Speaker 6: print fal and printfal makes the uderm send it out.
• 14:52
  Speaker 4: The manufacturer fulfiller distributed, gotcha okay yep.
• 14:55
  Speaker 3: So the payment process and runs through Shopify.
• 14:57
  Speaker 6: Right, the payment processes through a company called strike Stripe
• 15:01
  Speaker 6: and Shopify. So we have we accept credit card payments
• 15:03
  Speaker 6: to Shopify payments. So Shopify handles all the merchant, the
• 15:08
  Speaker 6: merchant merchant account, and then we also have PayPal, so
• 15:10
  Speaker 6: we use PayPal, we use the Shopify merchant.
• 15:13
  Speaker 4: Okay, and every time a sale comes through, when we
• 15:15
  Speaker 4: get an email about that.
• 15:16
  Speaker 5: We get an email saying you got you got I
• 15:19
  Speaker 5: know what, somebody. We've begetting a lot.
• 15:21
  Speaker 3: Of those lately, so so so so so yeah, so
• 15:24
  Speaker 3: we set that up and so now we got to
• 15:27
  Speaker 3: market it right. So as far as marketing, you know
• 15:30
  Speaker 3: what got us here and you know, our our game
• 15:34
  Speaker 3: plan from day one was social media, so you know
• 15:37
  Speaker 3: we was wearing it on social media and being at it.
• 15:40
  Speaker 3: It was something that that caught people's attention. Like when
• 15:42
  Speaker 3: people see the asset of a liabilities, they're like, what
• 15:44
  Speaker 3: is that? Like are you an accountant? Like what does
• 15:47
  Speaker 3: that mean? Like you know, I mean it's a conversation.
• 15:48
  Speaker 3: Start media conversations. People people see you in the airport
• 15:51
  Speaker 3: and they like stop you. And that's another thing too
• 15:54
  Speaker 3: from the tip from my standpoint as far as on
• 15:56
  Speaker 3: the marketing side, is that a lot of times we
• 15:58
  Speaker 3: have to be like try to put our brand out there,
• 16:01
  Speaker 3: Like if you have you know, X Y and z Burger,
• 16:04
  Speaker 3: you want to put x Y and z Burger. Like
• 16:06
  Speaker 3: we could have easily put earn your Leisure on every
• 16:08
  Speaker 3: single thing, but sometimes it's like you could put something
• 16:12
  Speaker 3: out there that's not directly related to who you are,
• 16:16
  Speaker 3: but it all comes back to you. For us, we've
• 16:19
  Speaker 3: become a lot of different things have come synonymous with us,
• 16:22
  Speaker 3: so E Y L, which is the initials even if
• 16:25
  Speaker 3: they don't know, they might not even heard of earn
• 16:27
  Speaker 3: your leisure, but they heard of e y L remember that.
• 16:29
  Speaker 4: But that's a conversation too though, that's and we should
• 16:32
  Speaker 4: talk about that. It was like Yo when we got EYL,
• 16:34
  Speaker 4: was like people know things in like three letters. We
• 16:37
  Speaker 4: were like, Yo y l y is a brand, Like
• 16:39
  Speaker 4: Yo EYL sounds pretty similar, Like that's wrong with that.
• 16:42
  Speaker 3: I mean, you know me, I get everything from from
• 16:44
  Speaker 3: rap music, so I've told the story before, but like
• 16:47
  Speaker 3: Wu Tang to me, like that was just so dope
• 16:49
  Speaker 3: how they did it. So it's like they have the
• 16:51
  Speaker 3: Wu Tang klan, but then they got wool killer Bees, right,
• 16:54
  Speaker 3: that was their logo. Then they got the W Like
• 16:57
  Speaker 3: that W was strong.
• 16:58
  Speaker 4: I mean, that's world renowned. If you see that W,
• 17:01
  Speaker 4: you think Wu Tang.
• 17:02
  Speaker 3: And then you got the Wu. So it's like it's
• 17:05
  Speaker 3: so many different things that you can like where it's
• 17:07
  Speaker 3: like even if you're not saying the Wu Tang clan,
• 17:10
  Speaker 3: you saying any of those different things, it all comes
• 17:13
  Speaker 3: back to Wu Tang. So for us it was the
• 17:15
  Speaker 3: same thing. It was like, I if we got a slogan,
• 17:17
  Speaker 3: so now our slogan became Aciso reliabilities EYL. Like you said,
• 17:21
  Speaker 3: that's like YSL or that's like something that's like a
• 17:24
  Speaker 3: you know, USC. When you think of a college, it's
• 17:26
  Speaker 3: like USC, LSU or any of those type of universities.
• 17:29
  Speaker 3: They always like N YU. They always have three Like
• 17:32
  Speaker 3: you don't say New York University, say n.
• 17:34
  Speaker 4: Yuh yeah US they're all three letters.
• 17:38
  Speaker 3: Yeah. So it's like E y L, which made it
• 17:41
  Speaker 3: perfect for Eyo University, which came later on down line.
• 17:44
  Speaker 3: And then just even our obblehead logo what you see
• 17:47
  Speaker 3: in the back right there, that's something that just came
• 17:49
  Speaker 3: about on a moji app. But now people see that's
• 17:52
  Speaker 3: a conversation starter, right It's like, oh yeah, what's this
• 17:56
  Speaker 3: And it's like, you know, so marketing for us was
• 17:59
  Speaker 3: real big. So as far as marketing the merch, we're
• 18:02
  Speaker 3: wearing it every single chance we get shot out to Spurgo,
• 18:04
  Speaker 3: that's something that he said, like brand consistency. Every time
• 18:07
  Speaker 3: you see us out, we're wearing it. We're wearing it
• 18:09
  Speaker 3: on our podcast, we're wearing it on YouTube, we're wearing
• 18:11
  Speaker 3: it in the Instagram, and then we're giving it away.
• 18:15
  Speaker 3: So all of the influences everybody that came on our show,
• 18:18
  Speaker 3: we're gifting it to them, so now they're wearing it
• 18:20
  Speaker 3: when they work out. They might put it in their
• 18:22
  Speaker 3: stories where we posted.
• 18:24
  Speaker 4: It freak yeah, and that's how you spread the brand.
• 18:26
  Speaker 4: And when we was giving it to the people who
• 18:28
  Speaker 4: came on, it was like yo, that was part of
• 18:29
  Speaker 4: like the graduation gift, Like yo, you did the episode
• 18:31
  Speaker 4: Welcome to Alumni, it's your shirt, so it was free.
• 18:35
  Speaker 4: It was free promotion.
• 18:36
  Speaker 3: Yeah, So it just started to It's just one of
• 18:38
  Speaker 3: these things that just started to spread like wildfire because
• 18:41
  Speaker 3: now people we had developed such a loyal base and
• 18:44
  Speaker 3: were given so much value that people was just looking
• 18:46
  Speaker 3: for ways to support us. That's another thing too, It's
• 18:49
  Speaker 3: like focus on the value because once you focus on
• 18:51
  Speaker 3: the value, then selling any product becomes a lot easier
• 18:55
  Speaker 3: because people, you know, they want to support things that
• 18:57
  Speaker 3: they believe in. Right, It's like nips see, like the
• 19:00
  Speaker 3: Proud to Pay campaign where it was like one hundred
• 19:02
  Speaker 3: dollars mixtape. Like sometimes people are just buying a mixtape
• 19:05
  Speaker 3: or they'll just buy a record just because they really
• 19:08
  Speaker 3: rock with the artist, Like you know what I'm saying.
• 19:10
  Speaker 3: They feel like they just got so much value from
• 19:12
  Speaker 3: that artist for so long that hey, let me just
• 19:15
  Speaker 3: buy this CD. I might not even never play it,
• 19:17
  Speaker 3: but let me chuse the fifteen dollars. That ain't gonna
• 19:19
  Speaker 3: kill me. Even in Nipsey's case, it was one hundred dollars.
• 19:22
  Speaker 3: Hundred dollars and a lot of people, a lot of
• 19:24
  Speaker 3: people bought, think a thousand people or something like that.
• 19:26
  Speaker 3: So that's how we just started to grow. And so
• 19:30
  Speaker 3: now it became really really big, right. It was like
• 19:34
  Speaker 3: assets over liability seeing.
• 19:35
  Speaker 4: Me like, oh you know them, Like like people would
• 19:39
  Speaker 4: walk out and you would be like you see people
• 19:42
  Speaker 4: with the shirt and it's like, yeah, that's crazy. They
• 19:43
  Speaker 4: walk right past you. They didn't have no idea, And
• 19:45
  Speaker 4: it was like, I remember when my brother called me.
• 19:48
  Speaker 4: He was like he was in school and somebody saw
• 19:50
  Speaker 4: the logo shirt and he was looking at it like, yo,
• 19:52
  Speaker 4: that's my brother you got on the shirt. It was
• 19:54
  Speaker 4: like unbelievable for him to see it. And they were like, yo,
• 19:56
  Speaker 4: you know them, and it's like, yeah, that's my brother. Man,
• 19:58
  Speaker 4: this is kind of trippy. He was like, yoah, I
• 20:00
  Speaker 4: got something. He was like, yo, ya gotta put those
• 20:02
  Speaker 4: logo shirts out, bro. The logo shirts are the ones
• 20:04
  Speaker 4: that's going to do it and at the same time
• 20:06
  Speaker 4: we were doing the assets who liabilities and people walking
• 20:08
  Speaker 4: around with that. It was like seeing it out there
• 20:10
  Speaker 4: was crazy because it was like, yo, that was just
• 20:11
  Speaker 4: an idea and now it's it's attacking the country in
• 20:14
  Speaker 4: the world.
• 20:15
  Speaker 6: It's definitely crazy. When you go out, it's like them
• 20:17
  Speaker 6: all or something. You see somebody else with the mercer
• 20:19
  Speaker 6: like damn.
• 20:20
  Speaker 3: So so let me ask you this, because all T
• 20:21
  Speaker 3: shirts aren't made the same. So how do we decide
• 20:25
  Speaker 3: which quality T shirt? Because like on the way on
• 20:28
  Speaker 3: the site they can you got different options of what
• 20:30
  Speaker 3: kind of shirts you want to use.
• 20:31
  Speaker 6: Right, so, uh, they do have a lot of different
• 20:34
  Speaker 6: different T shirt types of T shirts and material. Okay,
• 20:38
  Speaker 6: that was like we we we tested like five of
• 20:41
  Speaker 6: them and and you know one would shrink, one to
• 20:45
  Speaker 6: collar wood might be Mike Collo said one. You know,
• 20:49
  Speaker 6: so it was so many different things that was happening.
• 20:51
  Speaker 6: We was trying you know, uh, what is that? What
• 20:53
  Speaker 6: do they say, You're trying so many things into it
• 20:55
  Speaker 6: works or whatever. But we came we came across a
• 20:58
  Speaker 6: Netflix to NETFLI. We came across next Level, Next Level
• 21:03
  Speaker 6: thirty six hundred. So the next level thirty six hundred.
• 21:06
  Speaker 6: It didn't shrink, it looked really well, like well mate,
• 21:10
  Speaker 6: and the collar was good, and we just went with
• 21:13
  Speaker 6: that and you know, trial and error, that's what I
• 21:15
  Speaker 6: was trying to ford. So we did the in the
• 21:17
  Speaker 6: next level thirty six hundred. That's what we decided on.
• 21:20
  Speaker 4: And it's important too when when you're trying to find
• 21:23
  Speaker 4: the T shirt that's going to fit. Yes, you can
• 21:24
  Speaker 4: get some demos, but what's important too is the price point.
• 21:27
  Speaker 4: So like we chose that price point because it was like,
• 21:30
  Speaker 4: all right, that's affordable, right, Like when we look at
• 21:32
  Speaker 4: profit margins, it's just like, yo, are we going to
• 21:35
  Speaker 4: pay thirty dollars for a Champion T shirt to put
• 21:37
  Speaker 4: our logo on? Like if we're paying thirty dollars just
• 21:40
  Speaker 4: to get the shirt, we didn't even put the logo
• 21:42
  Speaker 4: a ship and it's like you know what, like now,
• 21:44
  Speaker 4: how much do you have to charge for a T
• 21:45
  Speaker 4: shirt to even make a profit. So it was like
• 21:47
  Speaker 4: it's important to find. So there was there's a couple right,
• 21:49
  Speaker 4: So next levels on we stuck on. But Giladan was one.
• 21:54
  Speaker 4: Champion was on like we said, next level, and American
• 21:56
  Speaker 4: Power was one. All our different price points, all different qualities,
• 21:59
  Speaker 4: so very important to test out get samples of each one.
• 22:02
  Speaker 4: If you can't go on that.
• 22:03
  Speaker 6: Route, definitely get each because because we may not we
• 22:06
  Speaker 6: may we may like next level, you may like guilding,
• 22:08
  Speaker 6: but it all depends. So so we selected to get
• 22:12
  Speaker 6: the next level. Thirty six hundred. People liked it, people
• 22:15
  Speaker 6: loved it, and we didn't have no complaints in and
• 22:18
  Speaker 6: that was that.
• 22:19
  Speaker 3: That so then we started to actually so now we're
• 22:22
  Speaker 3: selling mersh online. But then we had the idea to
• 22:25
  Speaker 3: actually start moving around the country and we we did.
• 22:28
  Speaker 3: We did a tour, so before we did any paid events,
• 22:32
  Speaker 3: we did free events. So the marketing for that, the
• 22:35
  Speaker 3: thought process for that was that, Okay, we're getting bigger
• 22:38
  Speaker 3: and bigger, and you know, we know we have listeners
• 22:42
  Speaker 3: all over the country and all over the world, but
• 22:44
  Speaker 3: it's hard to really gauge that, Like it's hard to
• 22:47
  Speaker 3: really gauge what's real and what's not just from your
• 22:50
  Speaker 3: cell phone. Like you know what I'm saying. The internet's
• 22:52
  Speaker 3: a weird place, like you don't you can't really tell
• 22:55
  Speaker 3: if you're like you trapped in your own bubble, like
• 22:57
  Speaker 3: we live in New York. So we was getting in
• 22:58
  Speaker 3: love in New York. But we knew we had a presence,
• 23:02
  Speaker 3: but we didn't know how strong the presence was. So
• 23:04
  Speaker 3: we're like, all right, the best way to kind of
• 23:06
  Speaker 3: test this out, test the market out is to go
• 23:08
  Speaker 3: to different cities and do networking events free networking events promoted.
• 23:14
  Speaker 3: We did that and then you know, just kind of
• 23:17
  Speaker 3: gauge how hot we are. So the first one we
• 23:20
  Speaker 3: did was LA, and then we did.
• 23:22
  Speaker 6: We gotta tell him when we decided to do that
• 23:24
  Speaker 6: that was big and where we did it in La?
• 23:27
  Speaker 3: Yeah, yeah, So the first the first one we did
• 23:29
  Speaker 3: was in LA and that was the spur of the
• 23:31
  Speaker 3: moment shout out MG the mortgage. I actually got that
• 23:33
  Speaker 3: idea from Matt. I don't know if I ever told
• 23:35
  Speaker 3: him that. But we was in LA to interview Al
• 23:37
  Speaker 3: Harrington and do a few different other things. And this
• 23:39
  Speaker 3: was this was April twenty nineteen, and we was out there.
• 23:45
  Speaker 3: We had no plan to do an event anything, and
• 23:48
  Speaker 3: I saw Matt was in Atlanta and he did a
• 23:51
  Speaker 3: pop up networking event randomly, and I asked him. He's like, yeah,
• 23:55
  Speaker 3: I got like seventy people that signed up. It's going good.
• 23:57
  Speaker 3: Da da da da. So I'm like, yo, we should
• 23:58
  Speaker 3: just do a pop up random networking event in LA.
• 24:01
  Speaker 3: We're out here, why not just you know, try to
• 24:04
  Speaker 3: just see you know, people really rock with us like that.
• 24:06
  Speaker 3: So we put it on Instagram. Instagram is a great
• 24:08
  Speaker 3: tool up to find resources. We found a lot of
• 24:11
  Speaker 3: stuff on Instagram, so we put it on Instagram. I
• 24:13
  Speaker 3: think we put on the story like looking at do
• 24:15
  Speaker 3: an event in LA and this was like last minute,
• 24:19
  Speaker 3: Like we put it on Thursday, and we was trying
• 24:20
  Speaker 3: to do the event. We got there Monday, so somebody
• 24:24
  Speaker 3: reached out to us like, hey, you know, I got
• 24:26
  Speaker 3: to connect with somebody. You know. It's great guy, a great, great,
• 24:29
  Speaker 3: great brother businessman and he had a restaurant called Darryl's
• 24:34
  Speaker 3: and Cajun Bar and grill. I spoke to him on
• 24:38
  Speaker 3: the phone and I told him like, yeah, you know,
• 24:40
  Speaker 3: I know it's the last minute, but we wanted to
• 24:41
  Speaker 3: do a networking event. Da da da da. So he's
• 24:43
  Speaker 3: like all right, cool, He's like, you know, I got
• 24:45
  Speaker 3: Monday open. So it was it was a Monday. So
• 24:48
  Speaker 3: not only was it just a random Monday, but it's
• 24:51
  Speaker 3: not really you know, networking events on Monday it was
• 24:56
  Speaker 3: in Carson, California. We didn't really know. You know, we're
• 24:58
  Speaker 3: not from LA, so we didn't really know. You know,
• 25:00
  Speaker 3: obviously with LA traffic, Carson, California is way out the way.
• 25:04
  Speaker 3: So it was a Monday, it was like right after
• 25:07
  Speaker 3: work and it was in Carson, California, and it was
• 25:11
  Speaker 3: two days. We just put a flyer up on Instagram
• 25:14
  Speaker 3: like yo, if you're in LA, pop up on us,
• 25:17
  Speaker 3: and we packed it out and it was crazy because
• 25:20
  Speaker 3: it was like for people to come from like San Bernardino.
• 25:25
  Speaker 3: People came, some people came from San Diego, like it
• 25:29
  Speaker 3: was coming like two hours. So we're like, we got
• 25:32
  Speaker 3: something in real life. It's bigger than just on the phone.
• 25:34
  Speaker 3: We didn't have any merch with us at that point
• 25:36
  Speaker 3: in time, go back to We wasn't expecting it, but
• 25:39
  Speaker 3: we're like, you know what going forward, this is this
• 25:41
  Speaker 3: would be a marketing play. So now we do the
• 25:46
  Speaker 3: next marketing. We do the next event in Brooklyn. Shout
• 25:49
  Speaker 3: out to b K nine, We do that. Yeah, a
• 25:52
  Speaker 3: few months later, we do it in Brooklyn, and now
• 25:55
  Speaker 3: we prepared and now we got a whole plan on
• 25:57
  Speaker 3: how to actually monetize these things too. Because it's like,
• 25:59
  Speaker 3: all right, now it's free, but we're like, all at
• 26:02
  Speaker 3: the very least, we can make some money off of
• 26:04
  Speaker 3: the bar and we can sell merch. So now, gota
• 26:07
  Speaker 3: we gotta split at the bar because we're bringing a
• 26:09
  Speaker 3: bunch of people there. We pick our off day, like
• 26:11
  Speaker 3: a Thursday. We're bringing a bunch of people there that's
• 26:15
  Speaker 3: not usually going to be there on Thursday at six
• 26:17
  Speaker 3: o'clock in the evening, so you know, they don't really
• 26:21
  Speaker 3: have a problem splitting the bar. And it was everything
• 26:23
  Speaker 3: at the bar, not just alcohol. Food and alcohol. That's
• 26:26
  Speaker 3: supportant for people. If you think about doing events once
• 26:28
  Speaker 3: Corona opens, don't just let them give you the alcohol.
• 26:32
  Speaker 3: You got to get the food in the alcohol. And
• 26:34
  Speaker 3: then we set up our merch table and the merch.
• 26:37
  Speaker 3: The merch in there sold out like it was. It
• 26:39
  Speaker 3: was flying like hotcakes. So now we realize, all right,
• 26:42
  Speaker 3: we got something. Not only can we sell merch online,
• 26:45
  Speaker 3: but we can actually sell merch hand in hand. And
• 26:48
  Speaker 3: these events are a great thing to do it because
• 26:50
  Speaker 3: it's not like we have a store. So now we
• 26:53
  Speaker 3: have hundreds of people that are coming to a live event.
• 26:55
  Speaker 3: We can print the merch. But now that put us
• 26:57
  Speaker 3: in a different space because we couldn't now we had
• 26:59
  Speaker 3: to actually find physical printer for those. We still had
• 27:02
  Speaker 3: the online operation, but we had to have the physical
• 27:05
  Speaker 3: So how do we how do we do the physical situation?
• 27:07
  Speaker 6: So, I mean, luckily, I knew a guy, a fellow
• 27:09
  Speaker 6: in Jersey that had a print, a print print, so
• 27:14
  Speaker 6: we did uh. I sent him the logo. I bought
• 27:17
  Speaker 6: the shirts. I had an account with a site called
• 27:19
  Speaker 6: ssactiveword dot com and they basically get all your apparel
• 27:23
  Speaker 6: from there. You get like your T shirts and everything,
• 27:25
  Speaker 6: but it's blank. It's blank apparel, and you can get
• 27:27
  Speaker 6: like a next level shirt for about three dollars and fifty.
• 27:31
  Speaker 6: So we bought all the shirts.
• 27:32
  Speaker 5: We bought. I think we bought like one hundred, right
• 27:34
  Speaker 5: fifty one hundred shirts.
• 27:35
  Speaker 6: We bought a hundred. We bought one hundred shirts. And
• 27:38
  Speaker 6: my guy in Jersey, he printed him for like four
• 27:41
  Speaker 6: dollars apiece.
• 27:43
  Speaker 5: He looked out for us.
• 27:44
  Speaker 4: That's a fact. Remember driving we had to drive the
• 27:46
  Speaker 4: Jersey to go pick him on.
• 27:46
  Speaker 5: The next time we went to go get it, he
• 27:48
  Speaker 5: went up. He was like, yeah, I can't give you
• 27:49
  Speaker 5: this crazy tail again. But yeah, he did it.
• 27:51
  Speaker 6: For like four dollars apiece, so it only really close.
• 27:53
  Speaker 6: It's like seven dollars. What's his name, damn, Jared.
• 28:05
  Speaker 4: I don't know.
• 28:09
  Speaker 5: I can I can find out in two seconds.
• 28:12
  Speaker 3: I mean you're doing I mean does he have a
• 28:19
  Speaker 3: website or something? Or no, that's all right, don't don't
• 28:21
  Speaker 3: worry about that. So, yeah, I remember that man shot
• 28:26
  Speaker 3: to him. That was crazy because we actually had to
• 28:27
  Speaker 3: go to his house. He had a print press like
• 28:30
  Speaker 3: Gage's car though his car.
• 28:35
  Speaker 5: Let's take that out. You don't remember that? What that
• 28:38
  Speaker 5: blew his mind?
• 28:40
  Speaker 4: Yeah?
• 28:40
  Speaker 5: Remember we had to push.
• 28:42
  Speaker 4: Oh yeah, yeah, we pulled up. We pulled up. Yeah, yeah,
• 28:44
  Speaker 4: we pulled up. He had to pull That's the fact.
• 28:46
  Speaker 4: Because it was like this random I'm like, yo, where
• 28:48
  Speaker 4: Mike got us going? Man, because you're doing all this,
• 28:50
  Speaker 4: you're doing all this from Atlanta, but we actually doing
• 28:52
  Speaker 4: like the legwork out here, Like yo, we gotta go
• 28:53
  Speaker 4: to this random duced crib and I was like, this
• 28:55
  Speaker 4: is getting crazy.
• 28:56
  Speaker 6: Man.
• 28:56
  Speaker 4: We ran up to his house. I'm like, oh, he
• 28:58
  Speaker 4: got a nice car and it's oh, there's a garage
• 29:00
  Speaker 4: back there, and trying to find out that's what he's running.
• 29:02
  Speaker 4: The operation out of.
• 29:04
  Speaker 3: Yeah, he was literally running it out of his basement
• 29:07
  Speaker 3: printing up shirts. So yeah, shot out to him, No,
• 29:09
  Speaker 3: good dude, and uh, you know you can find that
• 29:13
  Speaker 3: just a print shop anywhere, I guess, but we found
• 29:15
  Speaker 3: that one in Jersey. So we did that, and we
• 29:17
  Speaker 3: still was a little nervous because you know, it was
• 29:19
  Speaker 3: our first event where we're selling merchandise and we don't
• 29:21
  Speaker 3: know how that's going to go. And we found out that,
• 29:24
  Speaker 3: you know, people not only what they willing to buy,
• 29:26
  Speaker 3: but they was you know, buying two and three shirts
• 29:29
  Speaker 3: and then so this is important as well, making sure
• 29:31
  Speaker 3: you had your cash app set up because you know,
• 29:34
  Speaker 3: especially if you're selling merch on a fly like that.
• 29:36
  Speaker 3: Of course, the credit card process a machine would be great,
• 29:38
  Speaker 3: but we don't. We didn't have that, and that might
• 29:41
  Speaker 3: not be you know, something that you can do right
• 29:43
  Speaker 3: away if you're not you know, you're just doing it
• 29:45
  Speaker 3: on the fly. But cash app is definitely a way
• 29:48
  Speaker 3: digitally people might not have money on them. So everybody
• 29:51
  Speaker 3: didn't have money, so you know, just cash app signs.
• 29:54
  Speaker 4: Up to it and we ain't have any money. So
• 29:57
  Speaker 4: it was like if somebody wanted to change it was
• 29:58
  Speaker 4: just like what we do, you know what I'm saying,
• 30:00
  Speaker 4: So the digital digital Yeah, we're just out there, you
• 30:03
  Speaker 4: know what. Shout Shout out to Zay, Shout to Yogi
• 30:05
  Speaker 4: shot Danielle for for out being out there selling them
• 30:08
  Speaker 4: because they was outside in the streets with it.
• 30:10
  Speaker 3: Man.
• 30:10
  Speaker 4: It was hand to hand combat.
• 30:11
  Speaker 5: Out there in front like before you came in.
• 30:13
  Speaker 4: Yet I know we was up to something like the
• 30:16
  Speaker 4: first once we walked up, because you know, we had
• 30:18
  Speaker 4: no idea this was the first time doing an event
• 30:19
  Speaker 4: in New York. When we walked up. As soon as
• 30:21
  Speaker 4: we got like in front of b K nine, this
• 30:23
  Speaker 4: dude was like, Yo, I just took a bus from
• 30:25
  Speaker 4: Philadelphia to come see you. Wow. And I was just
• 30:27
  Speaker 4: like what. And then another lady was like, yo, I
• 30:30
  Speaker 4: just took a bus from Rhde Island and I'm just
• 30:31
  Speaker 4: like yo, this is crazy, Like they really rocking with
• 30:34
  Speaker 4: us out here, man. So yeah, man, you just you
• 30:37
  Speaker 4: never know, man, You never know what the support is.
• 30:38
  Speaker 4: You can study all the analytics you want until you
• 30:40
  Speaker 4: get to a place and you have the ability to
• 30:43
  Speaker 4: touch the people. Man, that's when you really see like
• 30:45
  Speaker 4: the amazing it was. That was definitely an amazing experience.
• 30:48
  Speaker 4: Because you put you put the picture out on Instagram. Yeah,
• 30:51
  Speaker 4: we flooded. We literally flooded the street.
• 30:53
  Speaker 3: Yeah, it was too many people in the inn, the establishment.
• 30:55
  Speaker 3: They flooded out on the streets. It was old school
• 30:57
  Speaker 3: New York vibes for sure. Said, you know, shout out
• 31:00
  Speaker 3: to everybody that worked the merch table. That's what you do.
• 31:02
  Speaker 3: You get somebody, you know that a young person that
• 31:05
  Speaker 3: to work work the merch table, give the one hundred
• 31:07
  Speaker 3: dollars for it, somebody that you trust. And that's how
• 31:11
  Speaker 3: that's what we did. So all so now from there
• 31:13
  Speaker 3: we gotta we gotta model in place off of trial
• 31:16
  Speaker 3: and error. So then we went to a few other
• 31:18
  Speaker 3: cities after that. We went to Atlanta shout out to
• 31:21
  Speaker 3: Viata Lounge. We went to Houston, shout out to lay
• 31:23
  Speaker 3: Shot the Jazminez. We went to Chicago Bureau Bar. So yeah,
• 31:29
  Speaker 3: we went on a We went on a five city tour.
• 31:33
  Speaker 3: Uh before we had any paid events, and it was
• 31:35
  Speaker 3: all free. We was paying out, paying our own way
• 31:37
  Speaker 3: to get out to each city. And like I said,
• 31:40
  Speaker 3: our whole goal was just to try to make our
• 31:42
  Speaker 3: travel back from the bar and then merch and then
• 31:46
  Speaker 3: we would do interviews in those cities too, And not
• 31:49
  Speaker 3: only did that just build our just street crag because
• 31:53
  Speaker 3: we were just moving around and the crowds just kept
• 31:55
  Speaker 3: swelling and swelling. By the time we finished up in Chicago,
• 31:58
  Speaker 3: I think we had like it was averaging like four
• 32:00
  Speaker 3: hundred five hundred people in an event. It was just crazy,
• 32:03
  Speaker 3: like establishment owners, like we never saw this before ever,
• 32:06
  Speaker 3: And we were selling a bunch of merch and then
• 32:08
  Speaker 3: that led to us doing paid events. So after that
• 32:10
  Speaker 3: first round of the five city tour, then we started
• 32:12
  Speaker 3: doing paid events where we did live podcasts and workshops
• 32:17
  Speaker 3: and made like a whole two day weekend out of it.
• 32:19
  Speaker 3: And we hit you know cities on that tour as well,
• 32:21
  Speaker 3: and we sold merched there and everything was going good.
• 32:26
  Speaker 3: We was releasing some new merch we had. Eyl University
• 32:31
  Speaker 3: was our online education platform which had just started at
• 32:34
  Speaker 3: that time in November, and you know, one way to
• 32:37
  Speaker 3: really promote that, we figured was through merchandise as well.
• 32:41
  Speaker 3: So going back to the educational play, it is like,
• 32:44
  Speaker 3: all right, Eyo University. So now we got two lines.
• 32:48
  Speaker 3: We got the ascess over liability line, but then we
• 32:51
  Speaker 3: got the Eyo University line. We wanted to do ey university.
• 32:54
  Speaker 3: We wanted to make it like college. So we talked,
• 32:57
  Speaker 3: you wan't to talk about that as far as like
• 32:58
  Speaker 3: how we did the the symbol with the olive branch
• 33:03
  Speaker 3: and all of that.
• 33:04
  Speaker 5: Well, you know, I've seen like a couple of shields. Uh.
• 33:08
  Speaker 6: You know, I feel like a university has a shield
• 33:11
  Speaker 6: that's kind of normal. So I like, design a shield
• 33:14
  Speaker 6: so low. That's I had that first, and then we
• 33:16
  Speaker 6: had a e y L. We had that e y
• 33:18
  Speaker 6: L and the script. We had that, and I was
• 33:20
  Speaker 6: trying to put e y L in different things, but
• 33:22
  Speaker 6: I was like, why work, Why try to change something
• 33:24
  Speaker 6: you already have? So I put the e y L
• 33:27
  Speaker 6: in there in the middle and then put the leaf.
• 33:29
  Speaker 6: Is I guess what does that mean for the educational world?
• 33:32
  Speaker 3: That's like the IVY League.
• 33:35
  Speaker 6: It definitely proceeds. And I think that was that was it.
• 33:38
  Speaker 6: I mean it was It wasn't really too hard. We
• 33:40
  Speaker 6: just made it really simple. I think the first Macaba
• 33:42
  Speaker 6: saying was, Ah.
• 33:43
  Speaker 4: That's it, that's it. Yeah, And we wore we wore
• 33:45
  Speaker 4: it in DC.
• 33:46
  Speaker 3: We can't.
• 33:48
  Speaker 4: This episode is brought to you by P and C. Bank.
• 33:50
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• 35:38
  Speaker 7: An illegal alien from Guatemala charged with raping a child
• 35:42
  Speaker 7: in Massachusetts. An MS thirteen gang member from El Salvador
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  Speaker 7: accused of murdering a Texas. Man of Venezuelan charged with
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  Speaker 7: filming and selling child pornography in Michigan. These are just
• 35:54
  Speaker 7: some of the heinous migrant criminals caught because of President
• 35:58
  Speaker 7: Donald J. Trump's leadership. Christyom, the United States Secretary of
• 36:02
  Speaker 7: Homeland Security under President Trump, attempted illegal border crossings are
• 36:07
  Speaker 7: at the lowest levels ever recorded, and over one hundred
• 36:10
  Speaker 7: thousand illegal aliens have been arrested. If you were here illegally,
• 36:15
  Speaker 7: your next you will be fine nearly one thousand dollars
• 36:18
  Speaker 7: a day. Imprisoned and deported, you will never return. But
• 36:22
  Speaker 7: if you register using our CBP home app and leave now,
• 36:26
  Speaker 7: you could be allowed to return legally. Do what's right.
• 36:30
  Speaker 7: Leave now. Under President Trump America's laws, border and families
• 36:35
  Speaker 7: will be protected.
• 36:36
  Speaker 5: Sponsored by the United States Department of Homeland Security.
• 36:38
  Speaker 3: Get the DC isvent too, Like we have DC Child
• 36:42
  Speaker 3: out to DC that was a paid event with our
• 36:44
  Speaker 3: shot at DC and yeah, so that became something that
• 36:47
  Speaker 3: and this is extremely important to marketing for just creatives,
• 36:51
  Speaker 3: whether you're doing merch or not. We always try to
• 36:54
  Speaker 3: keep the same theme. So being that way educational platform,
• 36:58
  Speaker 3: Eyo University the name, which is perfect to have an
• 37:02
  Speaker 3: educational and then like even the guests that come on
• 37:04
  Speaker 3: our show, we don't call them guests. We call them alumni.
• 37:06
  Speaker 3: Like it's like they finished Eyo University and now theyven
• 37:09
  Speaker 3: their alumni. And the people that actually teach classes for Universe,
• 37:13
  Speaker 3: because every single week is a different class at Eyo University,
• 37:16
  Speaker 3: So we don't just call them like guests instructures and
• 37:18
  Speaker 3: stuff like that, we call them professors. Right, So now
• 37:20
  Speaker 3: we're playing on theme and then now Friday we release
• 37:24
  Speaker 3: micro clips on on Friday for our podcast outlets, and
• 37:28
  Speaker 3: we call those study Hall because that's like direct you know,
• 37:32
  Speaker 3: twenty thirty minutes of just straight information about learning about
• 37:35
  Speaker 3: different topics.
• 37:36
  Speaker 4: Sometimes when you need extra help, you got to go
• 37:37
  Speaker 4: to study home. So like yo, yeah that so that
• 37:41
  Speaker 4: it's a perfect play on it because it's like yo,
• 37:43
  Speaker 4: if you missed that in the episode, like here's the
• 37:45
  Speaker 4: direct access to it.
• 37:46
  Speaker 3: And then even for the emoji, now shout out to
• 37:50
  Speaker 3: I forget who put that in there, but one of
• 37:52
  Speaker 3: the earners put that in there where it was a cap.
• 37:55
  Speaker 3: So now we ran with that the graduation cap.
• 37:58
  Speaker 4: Yeah, yeah, we needed a similar Yeah.
• 38:00
  Speaker 3: So now you see us on you know, on Instagram
• 38:02
  Speaker 3: if we always put a hashtag or Alicia Eyo university
• 38:06
  Speaker 3: and then the cap, the graduation cap is like synonymous
• 38:09
  Speaker 3: with us. Now that that's an emoji all around the
• 38:11
  Speaker 3: education camp. So I have to say, now we have
• 38:14
  Speaker 3: Eyo University. And then it's like, all right, Eyo University.
• 38:17
  Speaker 3: What do colleges have? Right? We got hoodies and stuff
• 38:20
  Speaker 3: like that, but college is a little different. So they
• 38:23
  Speaker 3: got track suits, right, Like if you go to college,
• 38:25
  Speaker 3: like you got tracksuit, which I'm actually wearing right now.
• 38:28
  Speaker 3: And then it's like a variety of other things that
• 38:31
  Speaker 3: colleges have right when we'll talk about later as far
• 38:33
  Speaker 3: as it's varsity jackets and things that. So we developed
• 38:37
  Speaker 3: a different line and things was going good. Eyo University
• 38:40
  Speaker 3: started selling Asso reliabilities. Everything was selling with the merch,
• 38:45
  Speaker 3: and then COVID March came. COVID nineteen hit and that
• 38:50
  Speaker 3: changed everything because now when COVID hit, you want to
• 38:53
  Speaker 3: tell them what happened with that?
• 38:55
  Speaker 5: Oh man?
• 38:55
  Speaker 6: So COVID hit and we were still getting sales, but
• 39:00
  Speaker 6: unfortunately Printfal wasn't able to keep up with the sales.
• 39:05
  Speaker 6: And now you know, we got customers waiting four weeks
• 39:08
  Speaker 6: for their merch.
• 39:09
  Speaker 5: You're like, oh man, like what we're gonna do?
• 39:11
  Speaker 6: And Rashad when he's seeing four weeks, he's you know,
• 39:14
  Speaker 6: we got we gotta change it. Other companies are getting out.
• 39:18
  Speaker 6: We gotta get it out. So I figured out, we
• 39:21
  Speaker 6: gotta we gotta do our own merch.
• 39:22
  Speaker 3: So why did we Why would they? Why was it
• 39:23
  Speaker 3: four weeks because of COVID?
• 39:25
  Speaker 6: Because I mean factories, fact factories, factories couldn't open.
• 39:30
  Speaker 4: So print ful Obviously, we says the manufacturer the fulfillment,
• 39:33
  Speaker 4: and they're.
• 39:34
  Speaker 6: Like, really, yea, they weren't matter of factoring the goods,
• 39:36
  Speaker 6: so we couldn't get the goods because everybody was closed
• 39:39
  Speaker 6: down exactly so so so you couldn't you can't get
• 39:42
  Speaker 6: something you can't get, you know, like they weren't getting
• 39:44
  Speaker 6: the merch.
• 39:44
  Speaker 3: So they didn't have any more. The problem was that
• 39:47
  Speaker 3: it was a it was a it was a supply
• 39:49
  Speaker 3: on merch because the factories were being shut down because
• 39:52
  Speaker 3: of COVID correct so but the merchandise was still on
• 39:55
  Speaker 3: the website. So people's ordering it in print fall. They
• 39:59
  Speaker 3: can't get their merch from their factories and we can,
• 40:02
  Speaker 3: and then we can't get the merch out. So now
• 40:03
  Speaker 3: it's we're looking crazy because people's ordering it and it's
• 40:07
  Speaker 3: like back ordered for like five weeks, spending. People sending
• 40:10
  Speaker 3: us very concerning disturbing, they're concerned, they're cursing us out
• 40:17
  Speaker 3: Like I knew this.
• 40:18
  Speaker 4: I knew this was the guys man.
• 40:20
  Speaker 3: I'm like, yo, you know what it really hit on.
• 40:22
  Speaker 4: It was one we try to do the ones with colors.
• 40:24
  Speaker 4: So when we started seeing like somebody would order red
• 40:26
  Speaker 4: or were ordered out of it was like it was tough,
• 40:28
  Speaker 4: but we could do black and white, and so for
• 40:30
  Speaker 4: a while we were just like, Yo, we're just going
• 40:31
  Speaker 4: to sell black and white because that's all they had,
• 40:34
  Speaker 4: you know what I'm saying. So and that's true too,
• 40:35
  Speaker 4: So like paying attention to analytics is key, right, Like
• 40:38
  Speaker 4: we can see which color is selling, so it's like, yo,
• 40:41
  Speaker 4: you know what I'm saying. We can see the color,
• 40:42
  Speaker 4: we can see the size, we know which one is moving.
• 40:45
  Speaker 4: So it's like, yeah, somebody might order a random yellow sweatshirt,
• 40:47
  Speaker 4: and like every customer is important, so if they're not
• 40:49
  Speaker 4: getting it for four weeks, it's like, all right, we've
• 40:52
  Speaker 4: got to make a change. This ain't working.
• 40:54
  Speaker 3: We had a nice thing going with the merch and
• 40:56
  Speaker 3: then that really interrupted it. But it was actually a
• 40:58
  Speaker 3: blessing in disguise because we had been talking about making
• 41:01
  Speaker 3: a change for a while because they were taking a
• 41:05
  Speaker 3: large portion of our profits. Don't talk about that well.
• 41:08
  Speaker 6: So, like I said before, they would give us thirty
• 41:12
  Speaker 6: percent on the sales, So if we made a thousand dollars,
• 41:15
  Speaker 6: we was only bring home three hundred dollars, so they're
• 41:18
  Speaker 6: technically making more than us. And this was happening for
• 41:21
  Speaker 6: a long time. And again both of you guys were like, we.
• 41:23
  Speaker 5: Need to switch.
• 41:24
  Speaker 6: We need to switch on every transaction. Yeah, you know,
• 41:26
  Speaker 6: on every transaction exactly, but we need to switch. We
• 41:28
  Speaker 6: need to start doing our own merch because at this point,
• 41:31
  Speaker 6: we already know we have something. It's selling, is good,
• 41:34
  Speaker 6: and it's valuable. So when you first started out, we
• 41:37
  Speaker 6: don't know, we're unknown. So we actually had a product
• 41:41
  Speaker 6: that was selling really well and we were still using
• 41:43
  Speaker 6: printfle and I think printvill was supposed to be used
• 41:45
  Speaker 6: this until we knew what we could sell and you
• 41:47
  Speaker 6: know what we were selling, so we were only making thirty percent,
• 41:52
  Speaker 6: So we had that we had. It was a gift,
• 41:53
  Speaker 6: the gift and the curse, right, So we had some
• 41:56
  Speaker 6: customers and we've really I'm personally sorry, and I know
• 41:58
  Speaker 6: they're personally sorry that you guys took a little longer
• 42:01
  Speaker 6: to get your merch.
• 42:01
  Speaker 3: But everybody got their merch by the way.
• 42:03
  Speaker 6: Everybody got their merch, we got it. But so so
• 42:06
  Speaker 6: we had the switch. Now we had the switch, we
• 42:08
  Speaker 6: had no choice. So what we end up doing is
• 42:11
  Speaker 6: we went to uh, you know, a Google, Google's you know,
• 42:13
  Speaker 6: how can I I didn't want to buy a silkscreen
• 42:16
  Speaker 6: place that was just gonna be too much. But how
• 42:18
  Speaker 6: can I get this silk screen onto a shirt? And
• 42:21
  Speaker 6: I found I found a site PW Custom I think
• 42:24
  Speaker 6: it's called pwcustom dot com. And what they do is
• 42:28
  Speaker 6: you send the logo to them and you could put two,
• 42:30
  Speaker 6: you can put four, you can put a bunch of
• 42:31
  Speaker 6: logos on a big twelve by twelve foot sheet. So
• 42:34
  Speaker 6: what I did was I put a bunch of logos
• 42:35
  Speaker 6: on a twelve foot by a twelve by twelve sheet
• 42:39
  Speaker 6: and then they sent it to you. You buy like
• 42:40
  Speaker 6: a it's so cheap. It's like one hundred dollars for
• 42:42
  Speaker 6: like one hundred sheets. So I'm basically paying a thirty
• 42:46
  Speaker 6: cent a logo because I had like four logos on it. Right,
• 42:49
  Speaker 6: So we paid like thirty cent a logo. I sent
• 42:52
  Speaker 6: them a logo, they sent them back a week later.
• 42:54
  Speaker 6: I had all these logos. I'm like, all right, how
• 42:56
  Speaker 6: do we get it on the shirt?
• 42:57
  Speaker 4: What we're going to do?
• 42:58
  Speaker 5: What we gotta do?
• 42:59
  Speaker 6: Google at you need you did a hint sing right,
• 43:02
  Speaker 6: you had to get it like a heating like three
• 43:04
  Speaker 6: hundred dollars. You go to Amazon anywhere to get like
• 43:07
  Speaker 6: a T shirt heat pressed.
• 43:09
  Speaker 5: We got that.
• 43:11
  Speaker 6: You literally put this, I mean, I couldn't believe this.
• 43:13
  Speaker 6: We paid three dollars for a shirt. We paid fifty
• 43:17
  Speaker 6: and fifty cents to a dollar for the logo, and
• 43:19
  Speaker 6: we got the heat sing And once you pay that,
• 43:21
  Speaker 6: pay that, you don't have to pay that anymore. And
• 43:23
  Speaker 6: you put it on there for thirty seconds. You got
• 43:26
  Speaker 6: your T shirt and.
• 43:27
  Speaker 5: We got a front logo at a bat logo.
• 43:30
  Speaker 3: What's the name of the machine again, it's it's a
• 43:32
  Speaker 3: T shirt heat press. How much did that cost?
• 43:35
  Speaker 5: You can get you a.
• 43:36
  Speaker 6: Decent one is three hundred, three hundred and fifty dollars.
• 43:37
  Speaker 6: Thats a decent one you want. You want a quality
• 43:39
  Speaker 6: heat pressed because one is going to last longer and
• 43:42
  Speaker 6: two the heat is is going to be consistent.
• 43:44
  Speaker 4: You can go on Amazon right now if you just
• 43:45
  Speaker 4: type in power press machine, it'll come up because and
• 43:48
  Speaker 4: look at differ views, so review.
• 43:49
  Speaker 6: What did that change our profit margin from? So we
• 43:51
  Speaker 6: went from making thirty percent to ninety percent and then
• 43:57
  Speaker 6: and then we had the power to ship everything out ourselves. Yeah,
• 44:00
  Speaker 6: so we got we got the label printer, I got
• 44:03
  Speaker 6: the label printer which hooks directly up to Shopify. I mean,
• 44:07
  Speaker 6: you know, you press a button, it prints out the
• 44:09
  Speaker 6: customers are labeled. So we already take that. I went
• 44:12
  Speaker 6: to Amazon. You get the black little packages to put
• 44:15
  Speaker 6: the merch in, put the label on it, send it out.
• 44:19
  Speaker 4: Shout out to Spargo because when we sat down with
• 44:21
  Speaker 4: him in I think it was early February, we sat
• 44:24
  Speaker 4: down with him and we're like, how are you doing this?
• 44:26
  Speaker 4: And he's like, yeah, I'm going to the mail every day,
• 44:27
  Speaker 4: I'm putting that joint of the mail. I'm putting shipments
• 44:29
  Speaker 4: in the mail. I'm just like, he's fourteenth, why.
• 44:32
  Speaker 5: Are we not doing this?
• 44:34
  Speaker 4: So like we were learning from him, like he probably
• 44:36
  Speaker 4: even know, but we just learning from him, Like yo,
• 44:38
  Speaker 4: he's actually doing this, Like we need to get that
• 44:40
  Speaker 4: print that he's using, like just taking pieces. So it's like,
• 44:43
  Speaker 4: you know, everything that we're saying and we're teaching and
• 44:45
  Speaker 4: we're learning, we're also applying. I think that's why I
• 44:47
  Speaker 4: don't want people to overlook.
• 44:48
  Speaker 6: That we definitely we get we give a lot of
• 44:50
  Speaker 6: information on the platform, and it's like, how could are
• 44:53
  Speaker 6: we getting so much information? Why we're not taking advantage
• 44:55
  Speaker 6: of the information so and basically we got the we
• 44:59
  Speaker 6: got the little system set up we had. At first
• 45:01
  Speaker 6: we were using my closet, had an empty closet in
• 45:04
  Speaker 6: my house. We was using my closet.
• 45:05
  Speaker 4: We had all the mercher trapping.
• 45:07
  Speaker 5: It was trapping out the closet. And then we started
• 45:09
  Speaker 5: getting more merch.
• 45:10
  Speaker 6: We was trapping out a whole room and then we
• 45:12
  Speaker 6: got a whole studio to put all the merchant.
• 45:15
  Speaker 3: But even before that, so then even I'm using l A,
• 45:17
  Speaker 3: we had the portable.
• 45:19
  Speaker 6: That was that's the that's the power press. That was
• 45:21
  Speaker 6: that was that was a I couldn't even get the
• 45:25
  Speaker 6: name of it. But it was something you got on
• 45:26
  Speaker 6: It was like one hundred dollars, but it's something you
• 45:28
  Speaker 6: got on I got We got it from a Walmart
• 45:31
  Speaker 6: Walmart dot com. But it was it was that one.
• 45:34
  Speaker 6: I won't suggest that one because taling there. That was
• 45:37
  Speaker 6: our trialing there because remember I said, you have to
• 45:39
  Speaker 6: get something that's consistently hot, at a steady heat, and
• 45:43
  Speaker 6: it has to it has to give a lot of pressure.
• 45:45
  Speaker 6: And that's why because because it's a chemical on the
• 45:46
  Speaker 6: other side of this, and it goes inside the fabric
• 45:49
  Speaker 6: and it stays in the fabric, Like you could watch
• 45:50
  Speaker 6: this a million times.
• 45:51
  Speaker 5: It ain't coming out that.
• 45:53
  Speaker 4: One was just like that. Definitely was trying never but
• 45:55
  Speaker 4: it was like literally that was man hand labor. It
• 45:57
  Speaker 4: was like, Yo, bring me the T shirt, bring me
• 45:59
  Speaker 4: the color, and we're putting it down in.
• 46:01
  Speaker 5: It and stuff. Think we was giving those out. We
• 46:03
  Speaker 5: didn't sell.
• 46:03
  Speaker 3: Yeah, I mean shot Resa Islam when he's seen us
• 46:06
  Speaker 3: and he came, He's like, y'are doing this by yourself.
• 46:09
  Speaker 3: Then he's like, what color you want? What size? We
• 46:12
  Speaker 3: literally did it like in five minutes. He was amazed.
• 46:15
  Speaker 3: He was amazed. He was like, y'all can just I
• 46:17
  Speaker 3: just did this like just like yeah, like yeah. We
• 46:20
  Speaker 3: set up shopping in l a for the whole month
• 46:22
  Speaker 3: of July and we had a bunch of merch that
• 46:24
  Speaker 3: we was just making, giving people, giving it out. We ourselves.
• 46:29
  Speaker 4: Kids got made their own T shirt.
• 46:31
  Speaker 3: We had this for the kids. We had merch for
• 46:32
  Speaker 3: the kids. Yet that he was just like, Yo, we're
• 46:33
  Speaker 3: gonna wear something. Just wear everything. Now. My whole closet
• 46:36
  Speaker 3: is just full of earn leisious stuff. So so so
• 46:39
  Speaker 3: from now all right, so now we're scaling and we're
• 46:42
  Speaker 3: doing it ourselves. And it's obviously a much more you
• 46:47
  Speaker 3: make more on the profit margin, but it's a lot
• 46:49
  Speaker 3: more work involved because now somebody has to physically do
• 46:52
  Speaker 3: the work, not only make the shirts. First, we got
• 46:56
  Speaker 3: to buy the inventory, talk about that.
• 46:59
  Speaker 6: So so we we had to buy uh, you know,
• 47:01
  Speaker 6: we had to spend a lot of money on like
• 47:03
  Speaker 6: T shirts, sweat sweaters, hoodies.
• 47:06
  Speaker 5: We bought it all that. We bought it all blank.
• 47:08
  Speaker 6: And I mean, I know they have the tags of
• 47:11
  Speaker 6: the companies and I know you didn't like that at all,
• 47:14
  Speaker 6: and that's when we'll probably get to the next point. Well,
• 47:16
  Speaker 6: we got to the next level. But but at the
• 47:17
  Speaker 6: end of the day, we got good quality merch. We
• 47:19
  Speaker 6: knew it with quality we liked. We knew which brands
• 47:22
  Speaker 6: of the sweaters we liked. We knew which brands of
• 47:24
  Speaker 6: the T shirts we liked. So we would buy like
• 47:26
  Speaker 6: boxes and boxes and boxes of merch that would come
• 47:29
  Speaker 6: to the house and then unpack it and then you
• 47:32
  Speaker 6: would stamp it with the logo and you know and whatnot.
• 47:35
  Speaker 3: And then talk about like different companies. It's like me,
• 47:38
  Speaker 3: like I have long arms, so it was like I
• 47:40
  Speaker 3: used to always get frustrated I'm like, yo, this sweater
• 47:42
  Speaker 3: doesn't fit me the same way to other sweater fit me.
• 47:44
  Speaker 3: And I realized that's because it was different brands.
• 47:47
  Speaker 5: Right yep.
• 47:47
  Speaker 6: So like that's why we did trialing there with the brands.
• 47:50
  Speaker 6: We knew next level, we knew how they fit.
• 47:52
  Speaker 5: Guilding.
• 47:53
  Speaker 6: You didn't like Guilding because it was too short. It
• 47:55
  Speaker 6: was cut too short, the arms was cut too short.
• 47:57
  Speaker 6: So we wanted we wanted to fit a little bit especial.
• 48:00
  Speaker 6: You're gonna be wearing it all the time. You you're
• 48:02
  Speaker 6: the face of the brand, so we wanted to make
• 48:05
  Speaker 6: it look fitting and well, uh, we had another one
• 48:09
  Speaker 6: that was really good, but I don't know which one.
• 48:11
  Speaker 5: You didn't like it, but it was called Independent, which
• 48:12
  Speaker 5: was really thick. Remember the thick one.
• 48:14
  Speaker 6: That really those great like I like that was I
• 48:17
  Speaker 6: live in Atlanta, said that was my that was my code.
• 48:20
  Speaker 6: But that was that we had. We had the Independent.
• 48:22
  Speaker 6: So everything was for a reason, you know, one thing
• 48:26
  Speaker 6: was good and one thing was bad. Someone told us
• 48:27
  Speaker 6: about Guilding. Your boy told us about the Guilding uh
• 48:31
  Speaker 6: pro or something. I don't know what the name of
• 48:32
  Speaker 6: Guilding on my hand HAMMERA.
• 48:35
  Speaker 5: I didn't like that. What's your friend's name.
• 48:37
  Speaker 6: Uh oh, Chad was the chat chat chat Yeah, yeah, chat.
• 48:42
  Speaker 6: So he told us about that. I ordered a bunch
• 48:45
  Speaker 6: of those. I mean, our person didn't like him. They
• 48:47
  Speaker 6: were good with the neck, so my neck wouldn't get
• 48:49
  Speaker 6: moist like they said.
• 48:51
  Speaker 5: He I mean, you know how they got at me, Man,
• 48:54
  Speaker 5: they got at me. Going to cut this out.
• 48:56
  Speaker 6: But but but whether or not we looked at a
• 48:59
  Speaker 6: different bunch of different shirts, we did order a bunch
• 49:01
  Speaker 6: of shirts from the ss active dot com because they
• 49:05
  Speaker 6: give you access to all the all the inventory. And
• 49:08
  Speaker 6: the good thing is they had a warehouse literally twenty
• 49:10
  Speaker 6: minutes from my house, so if I had like a
• 49:12
  Speaker 6: big order to fulfill, I can literally go there and
• 49:15
  Speaker 6: pick up the merch the same day and bring it
• 49:17
  Speaker 6: back and printed and send it out in the same day.
• 49:18
  Speaker 6: So that was really good. It was definitely a good process.
• 49:21
  Speaker 6: It was a good process, but it was it was
• 49:23
  Speaker 6: too much. It was too much work and and and
• 49:26
  Speaker 6: we we are big on you want to do something
• 49:28
  Speaker 6: once and get paid for it over and over again.
• 49:31
  Speaker 4: Create a system, yeah, to save yourself energy, time and money.
• 49:34
  Speaker 6: And and good. It was good that we know we
• 49:36
  Speaker 6: had that to fall back on. But the best thing
• 49:39
  Speaker 6: about it is it was we was learning. We was
• 49:41
  Speaker 6: always learning.
• 49:41
  Speaker 4: Yeah, shout out to chat from ourselve. He's been he's
• 49:44
  Speaker 4: been like instricating all the movies that we've been making,
• 49:47
  Speaker 4: especially when it came to the merge because obviously they
• 49:48
  Speaker 4: have a successful merch mind that they're doing. So like
• 49:51
  Speaker 4: we've just been picking his brain and one of the
• 49:53
  Speaker 4: things he was saying was like, it's that fine balance, right. So,
• 49:55
  Speaker 4: like Printville was cool because we didn't have to keep inventory,
• 49:57
  Speaker 4: but now that we're doing it ourselves, it's like, Yo,
• 49:59
  Speaker 4: we're compiling inventory and like we have to sell it
• 50:03
  Speaker 4: or it sits. And so like trying to find that balance.
• 50:05
  Speaker 4: And that's something that I stress to people a lot too,
• 50:07
  Speaker 4: is like find a balance, Like, Yo, you don't want
• 50:10
  Speaker 4: to have so much that you can't move it right,
• 50:13
  Speaker 4: and then you have abundance, but you don't want to
• 50:15
  Speaker 4: have not enough and now you've sold out and people
• 50:18
  Speaker 4: still want to demand. So just a balance that you
• 50:21
  Speaker 4: got to find when you're doing this Mrcht thing.
• 50:22
  Speaker 3: So yeah, so now we got so Mike lives in
• 50:25
  Speaker 3: Atlanta and me and Troy live in New York, so
• 50:27
  Speaker 3: we going to Atlanta. We spending a lot of time
• 50:29
  Speaker 3: in Atlanta, and we're going out there and he's running
• 50:31
  Speaker 3: this whole operation out of his apartment and we have
• 50:34
  Speaker 3: like you know, it's like Blow, like the movie Blow,
• 50:37
  Speaker 3: and it's just like you know what I'm saying. We
• 50:39
  Speaker 3: got so much bundles just in a room, like just
• 50:42
  Speaker 3: stacked to the ceiling of just hoodies and T shirts
• 50:46
  Speaker 3: and sweaters and print machine. Not only doing this out
• 50:48
  Speaker 3: of his apartment, we also had a studio. We have
• 50:51
  Speaker 3: a studio out of his apartment as well. So it's
• 50:53
  Speaker 3: becoming overwhelming to have all this stuff in his apartment.
• 50:57
  Speaker 3: So then we have to actually find a physical location.
• 51:01
  Speaker 3: So this is this is the So this is the
• 51:03
  Speaker 3: other side of it, right where it's like, all right,
• 51:05
  Speaker 3: we're print fall. Everything was free, but we was only
• 51:09
  Speaker 3: getting thirty percent profit. Now we get in double triple
• 51:13
  Speaker 3: the profit. But now we got to have labor, we
• 51:17
  Speaker 3: got to have expenses, we got to have warehouses. So
• 51:20
  Speaker 3: now what do we do with that? Now with the
• 51:22
  Speaker 3: with the warehouse.
• 51:24
  Speaker 5: So now we got the warehouse.
• 51:25
  Speaker 6: So and we got a big, big, big, big open
• 51:28
  Speaker 6: space and we went to home depot. We got about
• 51:32
  Speaker 6: ten to fifteen shells and you stack them up. We
• 51:36
  Speaker 6: put all the merch there. We got a little a desk,
• 51:39
  Speaker 6: put for the for the computer, for the laborer, and
• 51:42
  Speaker 6: like we literally got a whole system. So each system,
• 51:45
  Speaker 6: each thing is labeled like largest and the type of
• 51:49
  Speaker 6: shirt is totally like organized and the system and processes
• 51:53
  Speaker 6: in place at this point.
• 51:54
  Speaker 3: So now we have a we have a we have
• 51:55
  Speaker 3: a loft in Atlanta that's dedicated just for merch to
• 51:58
  Speaker 3: our studio.
• 52:00
  Speaker 4: We're not in your criminal not got my.
• 52:03
  Speaker 6: Space back, and so so we got this, we got
• 52:06
  Speaker 6: this this space now and it's like yeah, we we
• 52:10
  Speaker 6: we we enjoyed, we enjoyed making the merch, but I
• 52:14
  Speaker 6: think we could be more, even more efficient and even
• 52:17
  Speaker 6: the quality could be even better. So we we actually,
• 52:21
  Speaker 6: you know, shout out. I gotta give shout to Tiffany
• 52:22
  Speaker 6: because that's the first person I ever heard, you know,
• 52:24
  Speaker 6: my sister Tiffany. She she she she she does got
• 52:27
  Speaker 6: a company influence ours and she got she gets e
• 52:30
  Speaker 6: merged from Pakistan. I'm like, how the hell you find
• 52:33
  Speaker 6: out about Pakistan? Like how do you find that? So me,
• 52:37
  Speaker 6: I do my little research. Again, I'm the only the
• 52:40
  Speaker 6: only thing I was worried about, is you have to
• 52:42
  Speaker 6: Western Union. These people is money and this is in
• 52:44
  Speaker 6: Pakistan's so it's like you don't know if you're gonna
• 52:47
  Speaker 6: get your money money. So what we did was we
• 52:49
  Speaker 6: I got three different manufacturers. So if you google fashion manufacturer,
• 52:54
  Speaker 6: clothing manufacturer Pakistan is gonna come up. So we got
• 52:58
  Speaker 6: three different things. I got samples from all three of them.
• 53:03
  Speaker 6: One the first one came, I didn't like it, so
• 53:06
  Speaker 6: now they didn't like it. The second one came, I
• 53:09
  Speaker 6: fell in love. Then the third one came whatever. And
• 53:12
  Speaker 6: the way what I was saying with the money gramm
• 53:15
  Speaker 6: and stuff, you have to send money through money gramm
• 53:17
  Speaker 6: of thing.
• 53:17
  Speaker 5: I was a little worried.
• 53:18
  Speaker 6: So we had to send about like one hundred dollars
• 53:20
  Speaker 6: to each of them, three hundred dollars. If we lose
• 53:22
  Speaker 6: three hundred dolls, we lose three undred hours. The guys
• 53:24
  Speaker 6: talk to you on WhatsApp. They're very communative. They're sending
• 53:27
  Speaker 6: pictures every day. They're doing that, and you want to
• 53:29
  Speaker 6: make sure if you do go to that route, you
• 53:31
  Speaker 6: want to make sure they're talking to you all the time,
• 53:33
  Speaker 6: sending you updates every day. You're talking They're not going
• 53:36
  Speaker 6: days and days without talking to you because you gonta
• 53:39
  Speaker 6: eventually spend a lot of money with these people because
• 53:41
  Speaker 6: not only do they just do the they're taking a fabric.
• 53:44
  Speaker 6: I got to pick the same the fabric I want
• 53:46
  Speaker 6: it got, I got to pick the tag I wanted,
• 53:48
  Speaker 6: I got to pick the stitchings I wanted, everything you
• 53:51
  Speaker 6: could pick. You're literally coming from nothing and getting a
• 53:53
  Speaker 6: product made from scratch.
• 53:55
  Speaker 5: It's amazing.
• 53:56
  Speaker 6: So I'm like, and this is what you're gonna understand
• 53:58
  Speaker 6: too if you go that route. But then wait, they
• 54:00
  Speaker 6: gotta ship it. Shipping was five thousand dollars for.
• 54:05
  Speaker 4: A large bolt.
• 54:06
  Speaker 3: That's what That's what they get you.
• 54:08
  Speaker 5: That's where they get you. The ship is like five thousand.
• 54:10
  Speaker 6: But I'm telling you this quality that you guys are
• 54:12
  Speaker 6: gonna start getting when it's when we release this merch.
• 54:14
  Speaker 5: You're gonna think. You're gonna be like, oh my gosh,
• 54:16
  Speaker 5: I love you guys.
• 54:17
  Speaker 3: So now so now so you see the evolution. So
• 54:20
  Speaker 3: event originally we were just letting print Fall do it,
• 54:24
  Speaker 3: and then we started actually manually doing it, had manual labor,
• 54:28
  Speaker 3: but that wasn't you can only do like, how far
• 54:31
  Speaker 3: can you actually just do it yourself manually printing it.
• 54:34
  Speaker 3: So now we got outsourced it. But now it's like
• 54:37
  Speaker 3: talk about like the tags, like pay attention to detail,
• 54:40
  Speaker 3: like we got we got all we.
• 54:41
  Speaker 5: Got tags on the bottom, we got tags inside.
• 54:43
  Speaker 3: The early legia, the early Leasia tag, the Leasia to.
• 54:47
  Speaker 6: Early tags on all our products going forward to all
• 54:49
  Speaker 6: of the merch early tags.
• 54:51
  Speaker 5: Because that's what all again, that's a fact, that's what
• 54:53
  Speaker 5: all began.
• 54:53
  Speaker 4: I think I think one part that that we're leaving
• 54:55
  Speaker 4: out is that it also presents an opportunity for employment people,
• 55:00
  Speaker 4: right because now like that we don't have print Field
• 55:03
  Speaker 4: doing it for us. Now we got to find somebody
• 55:05
  Speaker 4: to do that labor for it. So it also provides
• 55:07
  Speaker 4: economic opportunity for the people around us.
• 55:09
  Speaker 5: Yeah, and and that's another thing.
• 55:11
  Speaker 6: You know, my brother Vincent, he he's the one who's
• 55:13
  Speaker 6: doing like I couldn't do it because I'm doing so
• 55:16
  Speaker 6: many other things.
• 55:17
  Speaker 5: I couldn't do this. I'm like, I would love.
• 55:20
  Speaker 6: To, but I can't, right, I have so many other
• 55:22
  Speaker 6: things on my place. So my brother Vincent, he just
• 55:24
  Speaker 6: runs the studio and and runs the merch and does
• 55:27
  Speaker 6: the merch with what is his guy Smitty, So everybody's
• 55:30
  Speaker 6: gonna get.
• 55:30
  Speaker 3: Everybody eats everybody.
• 55:32
  Speaker 5: That's how it's like, you know, we we created.
• 55:35
  Speaker 6: What we're doing basically is creating the processes and systems,
• 55:39
  Speaker 6: and then we allow other people to learn those processes
• 55:41
  Speaker 6: and systems and they can come and take advantage of
• 55:44
  Speaker 6: of you know, just great opportunity.
• 55:47
  Speaker 3: Believe in nepartism.
• 55:49
  Speaker 4: Everybody eats, everybody got everybody. If you don't feed your wills,
• 55:53
  Speaker 4: they're gonna put you on the menu.
• 55:54
  Speaker 5: That's a fact.
• 55:55
  Speaker 6: So everybody, and it works. It's working out really well.
• 55:58
  Speaker 6: And I'm excited. I know you guys are excited.
• 56:01
  Speaker 3: So all right, so now this brings us to the
• 56:04
  Speaker 3: conclusion of the evolution of people seeing us with T
• 56:07
  Speaker 3: shirts to now we have this launch what we are
• 56:12
  Speaker 3: talking about right now, which is the Black Friday launch,
• 56:16
  Speaker 3: which actually is going to drop a little earlier. But
• 56:19
  Speaker 3: we got Women's line, we have Farsity, we got collections,
• 56:23
  Speaker 3: we talk about all of so talk about all the
• 56:25
  Speaker 3: stuff that we have that's dropping.
• 56:27
  Speaker 4: So right now, before you start talking, I just want
• 56:29
  Speaker 4: to say, like, because we've been saying it for so long,
• 56:31
  Speaker 4: like I'm super excited because we're like, yo, Numert's coming newmarks.
• 56:33
  Speaker 4: You've been saying, and they've been like, Yo, where's it at.
• 56:35
  Speaker 4: And I'm like, yeah, we're building it. We're building it
• 56:37
  Speaker 4: for this moment.
• 56:38
  Speaker 5: We got a lie.
• 56:39
  Speaker 4: You know, it's talk to them, like, talk to them,
• 56:42
  Speaker 4: talk to.
• 56:42
  Speaker 5: Them, yo.
• 56:43
  Speaker 6: So so it's like and we like, we know our audience.
• 56:47
  Speaker 6: We know our audience. And in the beginning, we didn't
• 56:49
  Speaker 6: have a big woman audience.
• 56:50
  Speaker 5: We didn't. Then I hit them up. I'm like, yo,
• 56:53
  Speaker 5: y'all audience.
• 56:54
  Speaker 6: Is like fifty fifty right now, like fifty to fifty,
• 56:59
  Speaker 6: Like yeah we should old ladies.
• 57:00
  Speaker 4: We love, we love, we love our women, we love everybody.
• 57:03
  Speaker 5: We love veryd love the ladies.
• 57:05
  Speaker 4: I love everybody said.
• 57:09
  Speaker 6: I love everybody. I love everybody. Kids line coming to
• 57:11
  Speaker 6: that's a fact. So you know, we got we're scaling,
• 57:15
  Speaker 6: We're scaling, skilling day by day. But so we're like,
• 57:18
  Speaker 6: we got we have to have some lady, some lady
• 57:20
  Speaker 6: get they can't just be wearing these unisex t shirts
• 57:23
  Speaker 6: and and and sweaters and whatnot. So we finally got you.
• 57:27
  Speaker 6: We finally got we got the tights, we got the
• 57:31
  Speaker 6: sports bride, we got the tank tops, we got we
• 57:34
  Speaker 6: got a track suit, ladies suit.
• 57:36
  Speaker 5: We got so much stuff. Oh, you guys are gonna
• 57:39
  Speaker 5: be af Yeah, so I'm so excited.
• 57:41
  Speaker 4: Yeah. So so it's really a collection, man, I think
• 57:44
  Speaker 4: that's the beautiful part in shotty Kye Rivers earlier, it
• 57:46
  Speaker 4: was just like, Yo, we had Assets of A Liabilities
• 57:48
  Speaker 4: and people know that it's a brand name, Like they
• 57:50
  Speaker 4: know that even if they don't know us, they know
• 57:52
  Speaker 4: that's where it comes from. And so that the Assets
• 57:54
  Speaker 4: of A Liabilities is its own collection, right, and so
• 57:56
  Speaker 4: now are your Lesia. When we start earning his University
• 57:59
  Speaker 4: we start wearing that was like, Yo, we have to
• 58:00
  Speaker 4: treat this like its own collection because it's anonymous school.
• 58:03
  Speaker 4: So you're going to see a lot of items coming
• 58:05
  Speaker 4: from it, whether it be no paths, whether it be
• 58:07
  Speaker 4: pens and mugs, varsity jackets like we spoke about, right,
• 58:11
  Speaker 4: these things are synonymous with school, and so like, yeah,
• 58:14
  Speaker 4: we are our own school.
• 58:15
  Speaker 3: Yo.
• 58:15
  Speaker 4: University is a school, and so like the collection will
• 58:19
  Speaker 4: it will be represent be a representation of that. But
• 58:22
  Speaker 4: also we got something for our audience, our core supporters.
• 58:25
  Speaker 4: Man and shout out shout out to camp from Detroite. Yeah,
• 58:28
  Speaker 4: I love it because it was like, Yo, that represents
• 58:30
  Speaker 4: our people, right. So like when people have a gang
• 58:34
  Speaker 4: of supporters, they usually have a name, and so like
• 58:36
  Speaker 4: when they came out with the Earners, I'm like, Yo,
• 58:38
  Speaker 4: we got to make something specifically for our audience, man,
• 58:41
  Speaker 4: Like the core supporters who've been here from day one
• 58:43
  Speaker 4: and the people who have just joined, like they're earners, right,
• 58:46
  Speaker 4: Like when we put that graduation emotion, we know that
• 58:49
  Speaker 4: they with us, and so like we had to create
• 58:51
  Speaker 4: a collection specifically for those people. And so inside that collection,
• 58:55
  Speaker 4: you know, there's exclusive items that just for the people
• 58:58
  Speaker 4: who've been rocking with us. So it's dope. Man, I'm
• 59:01
  Speaker 4: excited because I've been saying it for so long. I'm
• 59:02
  Speaker 4: just happy that it's coming to Fluision.
• 59:04
  Speaker 3: Yeah, for sure. And then you know, you can't even
• 59:07
  Speaker 3: see you can't you're not gonna see it. But I
• 59:09
  Speaker 3: could feel it that the you know, we stuff we
• 59:11
  Speaker 3: had cotton before, Now we got like a satin What
• 59:14
  Speaker 3: is this fabric? If you can see on YouTube, I got.
• 59:18
  Speaker 5: This a fleece. It's a fleece fabric.
• 59:19
  Speaker 3: Yeah. Me and Mike have the Eyo University track suits.
• 59:23
  Speaker 3: Troy has the signature hoodie. But the track suits is
• 59:27
  Speaker 3: like a satin, it's like a sad. It's embroidered. It's
• 59:30
  Speaker 3: not it's not like patched on. It's it's actually embroidered.
• 59:34
  Speaker 3: Got the ey the Earnie a Lesion tag on it,
• 59:38
  Speaker 3: just like just like r Ip nip, just like the
• 59:41
  Speaker 3: marathon when they have the you know, because now it's
• 59:44
  Speaker 3: a lot of people trying to as my man Notcho
• 59:47
  Speaker 3: Benger says, you know he like SpongeBob and mister prankters
• 59:50
  Speaker 3: out there, it's a lot of people trying to steal
• 59:52
  Speaker 3: a sauce and off brands, and you see all these knockoffs.
• 59:55
  Speaker 3: So now you're gonna know if it's official, if it's
• 59:57
  Speaker 3: a knockoff. The official ones have earn your Lisia tags,
• 1:00:01
  Speaker 3: have earned leezie on the bottom, have Eyo University on
• 1:00:04
  Speaker 3: the back. If you just see something with just the
• 1:00:06
  Speaker 3: words on it, they look for gates. That's one.
• 1:00:10
  Speaker 4: You know, you know what, you know what We kind
• 1:00:11
  Speaker 4: of like glossed over a little bit that trademarking process.
• 1:00:14
  Speaker 4: So like when every time we came up with a logo,
• 1:00:17
  Speaker 4: we had to be very specific, like yo, which one
• 1:00:20
  Speaker 4: are we going to do? Because it costs money to
• 1:00:22
  Speaker 4: trademark these things. And so we trademarked all of our
• 1:00:25
  Speaker 4: all of the logos that we have, and even something
• 1:00:26
  Speaker 4: that having to come out, we trademarket. But that's a
• 1:00:28
  Speaker 4: process too and understanding, like trademarketing is an international thing,
• 1:00:32
  Speaker 4: and so when when people do, especially if you get
• 1:00:34
  Speaker 4: a trademark, lawyers out to should be and she handles
• 1:00:36
  Speaker 4: all our stuff. But it's like, Yo, you got a
• 1:00:37
  Speaker 4: trademarket for the United States, you got a trademarket for Canada,
• 1:00:40
  Speaker 4: you got to trademarket for Mexico, I mean all the
• 1:00:43
  Speaker 4: countries in Europe, China. So it's like when you're going
• 1:00:47
  Speaker 4: into this process and think about merche thing about where
• 1:00:49
  Speaker 4: you're going to be selling right away, right because you
• 1:00:51
  Speaker 4: may not say, like you know, I'm going to trademark
• 1:00:53
  Speaker 4: this and for France because you may not have an
• 1:00:55
  Speaker 4: audience in France yet. So like, if the United States
• 1:00:57
  Speaker 4: is your thing, then make sure you trademark your logo
• 1:01:00
  Speaker 4: for the United States. As you grow bigger and you
• 1:01:02
  Speaker 4: start to have an international presence, absolutely you should add
• 1:01:05
  Speaker 4: that to your portfolio. Because it's like, Yo, the first
• 1:01:08
  Speaker 4: thing they're gonna do, like what in China is like
• 1:01:11
  Speaker 4: you know that that's a huge counterfeit population there, right,
• 1:01:13
  Speaker 4: So it's like they can sell it because it's not
• 1:01:16
  Speaker 4: trademarked there. So that's something that that I don't want
• 1:01:19
  Speaker 4: you to forget or kind of like not having in
• 1:01:23
  Speaker 4: the back of your mind.
• 1:01:24
  Speaker 3: Yeah, the only place that you can get Earn your
• 1:01:25
  Speaker 3: Leisure apparel is on earn your Leisure dot com or
• 1:01:29
  Speaker 3: from us live at an event. There's no other there's
• 1:01:33
  Speaker 3: not We're not selling it on Amazon. We're not happy.
• 1:01:36
  Speaker 3: We don't have any third party selling. So if you're
• 1:01:38
  Speaker 3: confused about that, the only official place to get acis
• 1:01:41
  Speaker 3: over aliability of Eyo University merchandises online YouTube or YouTube
• 1:01:45
  Speaker 3: which brings us to brings you to the to the website.
• 1:01:49
  Speaker 3: But that's it. That's it. So being that you know
• 1:01:54
  Speaker 3: we are Black Friday is a week away, we're gonna
• 1:01:57
  Speaker 3: get it. We're gonna get a jump on the competition,
• 1:02:00
  Speaker 3: gonna get a jump on everybody. We're gonna start off
• 1:02:02
  Speaker 3: Black Friday right now, today, right now, fifty percent blowout
• 1:02:07
  Speaker 3: sell for all. That's how we're gonna introduce the new merchandise.
• 1:02:11
  Speaker 3: And that's just for love. That's just that of love.
• 1:02:13
  Speaker 3: You know, everybody that's just been rocking with us, that
• 1:02:16
  Speaker 3: has been supporting us, and just you know, the free information,
• 1:02:18
  Speaker 3: even this episode is just a bunch of free information
• 1:02:20
  Speaker 3: that can help entrepreneurs get up and running. So you know,
• 1:02:25
  Speaker 3: we appreciate you, and we're not even gonna make you
• 1:02:28
  Speaker 3: wait till Black Friday. We're gonna have the sales start.
• 1:02:31
  Speaker 4: Now, right, oh man, yea, make sure we got a
• 1:02:35
  Speaker 4: lot of work. That's a lot of I can. I
• 1:02:36
  Speaker 4: can hear the rest of the printh A going off
• 1:02:39
  Speaker 4: now with him. It's like, yo, man, I can't keep
• 1:02:41
  Speaker 4: up off. But that's dope, man. And when y'all purchase,
• 1:02:44
  Speaker 4: make sure that that your screenshot and add.
• 1:02:49
  Speaker 3: We're gonna start a whole this. We're gonna run it
• 1:02:51
  Speaker 3: up for the next two weeks. We're gonna go crazy
• 1:02:53
  Speaker 3: posting people stories in your post and your feed all
• 1:02:56
  Speaker 3: of that. So being that this is Black Friday, and
• 1:02:59
  Speaker 3: being that you know it's all black everything, Yeah, black power,
• 1:03:03
  Speaker 3: black excellence South, that's a fact that we're gonna keep
• 1:03:07
  Speaker 3: it simple. You go to earn your lesion dot com,
• 1:03:10
  Speaker 3: you go to the merch tab and anything on there
• 1:03:14
  Speaker 3: or check out. Just into the cold black Black. That's it,
• 1:03:17
  Speaker 3: and that's gonna run from now until Cyber Monday.
• 1:03:22
  Speaker 4: Yeah, yeah, November thirty, Cyber Monday, that's.
• 1:03:24
  Speaker 3: When Cyber Monday. We're gonna run it from now to
• 1:03:26
  Speaker 3: Cyber Monday. After that, please do not email us. We're
• 1:03:29
  Speaker 3: giving you a ten day window. Do not hit us
• 1:03:32
  Speaker 3: like yo, I just missed it. Nah no, No, we're
• 1:03:36
  Speaker 3: giving you a heads up. We're giving you a jump
• 1:03:39
  Speaker 3: on everything. Tell you don't have to wait until Black Friday.
• 1:03:43
  Speaker 3: You have from now until Cyber Monday to pick anything
• 1:03:47
  Speaker 3: in the store. Man, and just into promo cold Black
• 1:03:51
  Speaker 3: at check out for fifty off and let's run it
• 1:03:55
  Speaker 3: up man, Like I said, you know, we want to
• 1:03:56
  Speaker 3: give you something that you that you're proud of. It's
• 1:03:58
  Speaker 3: like you know, for years we wear all these all
• 1:04:00
  Speaker 3: the designers, and we champion these designers and things of
• 1:04:03
  Speaker 3: that nation. Hey, not only do they not ever give
• 1:04:05
  Speaker 3: us any information. They never I never heard Tommy Hill
• 1:04:09
  Speaker 3: figure come on here and give his blueprint. I just
• 1:04:11
  Speaker 3: never heard it. No disrespect, I just never heard it.
• 1:04:14
  Speaker 3: I never heard Ralph Lauren say, you know how he
• 1:04:17
  Speaker 3: scaled his business? It pfit marketing plan and the profit
• 1:04:20
  Speaker 3: margins and the companies that he's using and things that nature.
• 1:04:23
  Speaker 3: I never heard them say anything like that. They just
• 1:04:25
  Speaker 3: live it up. They just leave it up to you
• 1:04:26
  Speaker 3: to figure out on your own. So not only are
• 1:04:28
  Speaker 3: we you know, giving information, but we actually given good
• 1:04:31
  Speaker 3: product too. And that's why we just kept striving and
• 1:04:34
  Speaker 3: kept striving and just kept getting on and just give
• 1:04:36
  Speaker 3: it a BS product like this is actually good merchandise,
• 1:04:39
  Speaker 3: good product and dope, something that you know, like hopefully,
• 1:04:43
  Speaker 3: like I said, you could be proud of and you
• 1:04:44
  Speaker 3: can champion it and we can just make it, you know,
• 1:04:47
  Speaker 3: a fooble for us, by.
• 1:04:48
  Speaker 4: Us, And when we go out on the road, I'm
• 1:04:50
  Speaker 4: looking forward to. I want to see the merch I
• 1:04:51
  Speaker 4: want to see the people that been supporting us. I
• 1:04:53
  Speaker 4: want to see the one in that EERN shirt. I
• 1:04:55
  Speaker 4: want to see the EYL University people out there, Like
• 1:04:57
  Speaker 4: I think it's so dope. But you know when when
• 1:04:59
  Speaker 4: COVID clear is up, because we ain't going nowhere, Lord willing,
• 1:05:02
  Speaker 4: but we want to see that support. And also we
• 1:05:04
  Speaker 4: didn't even tell him like there's going to be limited releases, right,
• 1:05:06
  Speaker 4: so we got a lot of stuff that will be
• 1:05:07
  Speaker 4: dropping inside those questions that are gonna be limited. We
• 1:05:10
  Speaker 4: got collaborations coming.
• 1:05:11
  Speaker 5: Tell him about the collaboration, man, I mean.
• 1:05:16
  Speaker 6: So so I guess uh somebody he's an earner.
• 1:05:18
  Speaker 5: I think he's an earner, right was.
• 1:05:20
  Speaker 6: And he posted he posted a he has a company
• 1:05:24
  Speaker 6: called sol Die, so he sells tied shirts or apparel.
• 1:05:29
  Speaker 6: And he posted a picture of a soul dyed T
• 1:05:32
  Speaker 6: shirt with the assets over lives. So what he did
• 1:05:35
  Speaker 6: was he bought a white T shirt from us. We
• 1:05:38
  Speaker 6: sent it out to him and he tied died it.
• 1:05:40
  Speaker 6: He did his, he did his you know, his his,
• 1:05:41
  Speaker 6: so his soul die tied to it. He posted it
• 1:05:44
  Speaker 6: in the Facebook group. And I'm when I tell you
• 1:05:46
  Speaker 6: that when crazy we we we had no choice. We
• 1:05:48
  Speaker 6: had to clide. We had to clide.
• 1:05:50
  Speaker 3: So so you know, Ben, is that going to be out?
• 1:05:53
  Speaker 4: It's out.
• 1:05:55
  Speaker 5: We only did one hundred.
• 1:05:56
  Speaker 3: We only did a hundred limited limited, only a hundred.
• 1:05:59
  Speaker 6: It's almost if you left. So you know, Bam, hit
• 1:06:02
  Speaker 6: the dude up. He's like, look, we got a collab.
• 1:06:04
  Speaker 6: We got a collab. He collapsed with him. He made
• 1:06:06
  Speaker 6: it work. He sentenced the shirts.
• 1:06:08
  Speaker 4: That's the power added value.
• 1:06:09
  Speaker 5: Yo, unbelievable.
• 1:06:11
  Speaker 6: And we only did one hundred and I mean we
• 1:06:13
  Speaker 6: got like thirty left and we only released it.
• 1:06:15
  Speaker 5: What, we didn't even do a big release. Shit, you
• 1:06:16
  Speaker 5: guys never even posted yet.
• 1:06:18
  Speaker 6: I'm still waiting on mine. We just put it on
• 1:06:20
  Speaker 6: the website. Yeah yeah, and people are just going crazy.
• 1:06:22
  Speaker 6: So you know, once you guys get it, you know posted,
• 1:06:25
  Speaker 6: it's only a few lefts, so now you guys know
• 1:06:26
  Speaker 6: about it.
• 1:06:27
  Speaker 5: But that was That was a dope, collector.
• 1:06:29
  Speaker 3: And that's dope too because like you collaborate with other
• 1:06:31
  Speaker 3: small business owners and you know, people so creatives. If
• 1:06:35
  Speaker 3: you're out there, if you if you got some kind
• 1:06:37
  Speaker 3: of dope twist that you can bring our way, feel
• 1:06:39
  Speaker 3: free to try to reach out to us. Man, email
• 1:06:41
  Speaker 3: us d m us and you know, hopefully we can
• 1:06:44
  Speaker 3: we can work together. That's what it's about. To coup economics.
• 1:06:46
  Speaker 4: Definite definitely similates your economy. Economy we uh, you know,
• 1:06:49
  Speaker 4: you stimulate us. Dope.
• 1:06:51
  Speaker 3: It was.
• 1:06:51
  Speaker 6: It was dope and definitely looking forward to the other
• 1:06:54
  Speaker 6: collobs we do.
• 1:06:55
  Speaker 3: Yeah, yeah for sure. So I mean that's it, ladies
• 1:06:57
  Speaker 3: and gentlemen. We don't even got I say so much more. Man,
• 1:07:01
  Speaker 3: This was a dope episode for us. It kind of
• 1:07:02
  Speaker 3: just brought back a lot of memories, and hopefully we
• 1:07:05
  Speaker 3: can do a few other episodes about, you know, our
• 1:07:07
  Speaker 3: journey with Eyo University, our journey with marketing, our journey
• 1:07:10
  Speaker 3: with the podcast, our journey with YouTube, and kind of
• 1:07:13
  Speaker 3: you know, maybe like once a quarter we can do
• 1:07:15
  Speaker 3: an episode like this where we actually just open the
• 1:07:17
  Speaker 3: door and just give you our real life information of
• 1:07:20
  Speaker 3: what we actually went through, and hopefully that could be beneficial.
• 1:07:24
  Speaker 4: So because everything earned, man, as you're talking when you're like, oh,
• 1:07:27
  Speaker 4: the stories, I'm thinking about when we had to pick
• 1:07:29
  Speaker 4: up the merch from Jersey and it was like, Yo,
• 1:07:31
  Speaker 4: he's getting on a flight at six thirty. I need
• 1:07:33
  Speaker 4: somebody to drop Jersey go pick it up. And I
• 1:07:35
  Speaker 4: was like, I'm like, yo, I gotta go to school.
• 1:07:37
  Speaker 4: I can't do that. I'm like, yo, yo, bro, i'mna
• 1:07:40
  Speaker 4: give you one hundred dollars. I need you drive Jersey.
• 1:07:41
  Speaker 4: He's like, yo, six in the morning. I'm like, you
• 1:07:43
  Speaker 4: want the one hundred dollars or not. Yeah, it took
• 1:07:45
  Speaker 4: him like three hours to get there, but Yo, this
• 1:07:47
  Speaker 4: is what I'm saying. Everything earned, man like, and I'm
• 1:07:49
  Speaker 4: glad we get to tell the story. Yeah, that was crazy.
• 1:07:52
  Speaker 4: And the dude he got on it. He didn't miss
• 1:07:54
  Speaker 4: his flight, and we didn't miss our merching, and I
• 1:07:55
  Speaker 4: think we would we were leaving next day. I forget
• 1:07:57
  Speaker 4: we were going. We might have been coming down to
• 1:07:59
  Speaker 4: Atlanta with the merch. It was like, Yo, we need it,
• 1:08:01
  Speaker 4: so I need somebody to go get it for me.
• 1:08:02
  Speaker 4: So there's plenty of stories like that.
• 1:08:04
  Speaker 3: So there you have it. Ladies and gentlemen. Go to
• 1:08:07
  Speaker 3: earn your leisure dot com right now, go to the
• 1:08:09
  Speaker 3: merch tab into Cold Black and some of the stuff
• 1:08:14
  Speaker 3: will be shipped out ultra black.
• 1:08:15
  Speaker 6: Oh yeah, so some of it is pre sale, will
• 1:08:18
  Speaker 6: still get waiting on the merchan We had all those samples.
• 1:08:20
  Speaker 6: We approved all the samples and imprinted as of right now.
• 1:08:23
  Speaker 6: So everything's gonna be shipped out on that Monday, So
• 1:08:26
  Speaker 6: Cyber Monday that's when.
• 1:08:27
  Speaker 3: So you could order early. You could order early, but
• 1:08:29
  Speaker 3: everything will be shipped out if it's not in stock
• 1:08:31
  Speaker 3: right now.
• 1:08:32
  Speaker 5: It says it on the site.
• 1:08:33
  Speaker 3: Yeah we'll ship it. It'll be shipped out on Cyber Monday.
• 1:08:35
  Speaker 3: But that's it.
• 1:08:36
  Speaker 6: Man.
• 1:08:37
  Speaker 3: If you want to see Mike back for another episode, yeah,
• 1:08:39
  Speaker 3: I feel.
• 1:08:40
  Speaker 4: Free to look good. Yeah, real quick. I just want
• 1:08:42
  Speaker 4: to give a shout out to some of our Patreon members.
• 1:08:44
  Speaker 4: They joined at tier five, so Giant Lifestyle was going on,
• 1:08:47
  Speaker 4: looking forward to the phone call and Brandon Samuel appreciate you.
• 1:08:51
  Speaker 4: Tier five so obviously you know you have access to
• 1:08:53
  Speaker 4: ey L University, the number one school for business and
• 1:08:56
  Speaker 4: finance in the world and entrepreneurship in the world, So
• 1:08:58
  Speaker 4: shout out to you too.
• 1:08:59
  Speaker 3: That's it, ladies and gentlemen. Thank you guys for rocking
• 1:09:01
  Speaker 3: with us. We'll see you next week.
• 1:09:03
  Speaker 4: Peace, peace, peace, uy.
• 1:09:07
  Speaker 2: My graduates from my school being fores bad drop bag
• 1:09:12
  Speaker 2: drop Mike, drop bagdropft.
• 1:09:26
  Speaker 7: An illegal alien from Guatemala charged with raping a child
• 1:09:30
  Speaker 7: in Massachusetts. An MS thirteen gang member from Al Salvador
• 1:09:34
  Speaker 7: accused of murdering a Texas man of Venezuelan charged with
• 1:09:38
  Speaker 7: filming and selling child pornography in Michigan. These are just
• 1:09:42
  Speaker 7: some of the heinous migrant criminals caught because of President
• 1:09:46
  Speaker 7: Donald J. Trump's leadership. I'm Christy nom the United States
• 1:09:49
  Speaker 7: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 1:09:54
  Speaker 7: crossings are at the lowest levels ever recorded, and over
• 1:09:58
  Speaker 7: one hundred thousand illegal alien have been arrested. If you
• 1:10:01
  Speaker 7: are here illegally, your next you will be fine nearly
• 1:10:05
  Speaker 7: one thousand dollars a day, imprisoned, and deported, you will
• 1:10:09
  Speaker 7: never return. But if you register using our CBP home
• 1:10:13
  Speaker 7: app and leave now, you could be allowed to return legally.
• 1:10:17
  Speaker 7: Do what's right. Leave now. Under President Trump America's laws,
• 1:10:22
  Speaker 7: border and families will be protected.
• 1:10:24
  Speaker 5: Sponsored by the United States Department of Homeland Security,