Self-Manufacturing a CPG Food Brand: Why oomé Built Its Own Smokehouse
Distributor or broker? Miki Talebi built oomé smoked tofu into Whole Foods and breaks down the CPG distribution mistake most founders make.
If you think signing a distributor means your product will finally get on shelves, this episode is the correction.
Miki Talebi, founder of oomé, grew a premium smoked tofu brand into Whole Foods, Save On Foods, Metro and Longos with no CPG background and a PhD in psychology instead.
She explains
why she self-manufactures (there are no vegan smokehouses)
why her product has to stay between 1 and 4 degrees or it gets rejected at the dock
how she prices at a…
The skinny
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