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You’re Building Your Brand Wrong. Here's What Actually Works. | Chris McClurg
A branding expert who ran marketing for 3M walked away with one rule that most small businesses ignore: if your brand isn't driving revenue, it's not a brand, it's a hobby.
In this episode, Chris McClurg, CEO and Owner of Jim Henry, Inc., breaks down what a brand actually is, why copying big-company playbooks backfires for small and medium businesses, and why proof beats promise every single time.
Founders will learn how to spot brand-building that pays off versus brand-building that just drains the bank account, why a logo is the smallest part of a real brand, and why a personal brand only…
The skinny
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