Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How a Nail Salon Uses Google Maps to Capture Walk-In Traffic
When a nail salon in Austin saw foot traffic drop 30% after a nearby competitor opened, they didn't slash prices or run ads. Instead, they overhauled their Google Maps listing with a strategy that cost zero dollars: weekly photo updates, location-specific attributes (like 'wheelchair accessible entrance' and 'accepts credit cards'), and a clever use of the Q&A feature to answer unasked questions. Within eight weeks, their calls from Maps doubled, and walk-ins returned. In this episode, Lucas and Luna break down exactly what the salon changed, why Google rewards…
The skinny
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