Lessons on ABM from Inside the Trenches: Fine-Tune Your Strategy for 2020
This week's episode is entitled "Lessons on ABM from Inside the Trenches: Fine-Tune Your Strategy for 2020". We talk with Edward Roberts, Senior Director of Product Marketing at Distil Networks.
We are really focusing today on ABM, account based marketing and all the things required in terms of elevating the game of the marketing team, but also changing the culture between sales and marketing to make that work.
Edward answers these questions below and a lot more:
Why ABM?
How did ABM became a priority for Distil?
How did those conversations get started and where did you make the decision to…
The skinny
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