Latest / The Empire of Wealth / Clickfunnels Tutorial For Beginners COMPLETE GUIDE

Transcript

Clickfunnels Tutorial For Beginners COMPLETE GUIDE · The Empire of Wealth

• 0:00
  Speaker 1: Hey everyone, Davey here.
• 0:01
  Speaker 2: My e-commerce stores have done over $ 270 million. Today I'm
• 0:04
  gonna show you a complete ClickFunnels walkthrough. I'm gonna give
• 0:07
  you everything you need to know, and then I'm gonna
• 0:09
  clarify exactly when I use it in e-commerce. If you
• 0:12
  plan on using ClickFunnels for webinars or landing pages, it's okay.
• 0:15
  I'm not just gonna show you e-commerce tips. Let's get
• 0:18
  into it. So for those that have been following along
• 0:20
  at home for our lemon scrub series, we're launching a
• 0:24
  cleaning product. So I'm just gonna come to clickfunnels.com. We're
• 0:27
  just gonna click try for free. They have a free service,
• 0:30
  which is always really good. Just gonna enter my details.
• 0:33
  So I'm just gonna start building my free funnel and
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  it's gonna take me to a page where I can
• 0:39
  enter all my other details. In ClickFunnels fashion, they're going
• 0:43
  to try to upsell you. This is why the product
• 0:45
  is pretty, beastly, we're gonna go under my details. So
• 0:49
  you do need to enter your credit card details here.
• 0:53
  So once you get to this dashboard, you can go
• 0:55
  through these steps here. However, they might take you through
• 0:58
  some things that you don't actually need. The main panels
• 1:02
  that you've also got are up this top right. So
• 1:05
  this click funnels is where you're going to create all
• 1:07
  your funnels. This is around their email marketing tool which
• 1:11
  you might actually not need depending if you're using another
• 1:14
  integration like Klaviyo. This is their affiliate marketing side of
• 1:18
  things which you're probably not going to need either. Today
• 1:22
  the main thing that we're going to show you how
• 1:23
  to do is actually create a funnel. So we're going
• 1:26
  to come in here and click funnels and build a
• 1:28
  new funnel. It's going to come up with some options
• 1:31
  that you can go ahead and click through if you'd like.
• 1:34
  If you're really experienced, you can create a custom funnel,
• 1:37
  which will be a blank funnel. What I suggest if
• 1:39
  it is your first time is actually finding a funnel
• 1:42
  that you really want to build. It might be a competitor.
• 1:45
  It might be someone else that's just really killing it
• 1:47
  in the e-commerce industry. The one that I'm going to
• 1:49
  use as an example is shine armor. Getting an example
• 1:53
  funnel that you want to build is really important especially
• 1:56
  if you're not a designer. There are lots of things
• 1:58
  that actually go into a funnel such as composition and
• 2:00
  conversion rate optimization that as an early stage founder or
• 2:04
  not a designer you actually might miss. So by copying
• 2:07
  the layout of a funnel you're going to be able
• 2:09
  to pick up on all of those wins. So if
• 2:11
  we wanted to recreate this funnel in click funnels we
• 2:14
  could come into here and we could use one of
• 2:17
  the existing templates down here. Again, I'm doing an e-commerce funnel,
• 2:21
  but you might want to do something like generate leads
• 2:25
  or alternatively, you know, do a webinar.
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  Speaker 1: So the funnel we're gonna use today is this two-step
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  tripwire funnel.
• 2:30
  Speaker 2: There's some good templates in there and we can come
• 2:32
  down here and we can use this foodie funnel.
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  Speaker 1: Click here, get funnel, it's gonna generate that template for us.
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  Speaker 2: You don't actually need to use a template if you
• 2:42
  really understand how to use the editor inside of ClickFunnels,
• 2:45
  but as a beginner, I strongly recommend it. So now
• 2:48
  we're at this page, it's really important to understand what
• 2:50
  we're looking at. In the blue is the funnel-wide settings.
• 2:55
  So if we change something like this, it's gonna change
• 2:57
  the settings across all the steps of the funnels, which
• 3:01
  we have on the left here. So we've got the
• 3:04
  order page, we've got the offer page, and a downsell
• 3:08
  offer page here, and the order confirmation here. The only
• 3:11
  other thing that we also have is up here in
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  the gray, this is going to affect this single step.
• 3:17
  It's not going to affect the full funnel like this.
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  It's really important to understand that. So we're going to
• 3:22
  go into jump straight into the editor, the fun stuff
• 3:25
  and click edit page. And again, this is just going
• 3:27
  to edit the two step process. So we've got a
• 3:30
  pretty ugly page here, but it's got some great elements.
• 3:33
  All quick funnels templates consist of sections, rows, columns, and elements.
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  And they're just nicely laid out there for you. So
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  you can see these sections when you highlight over here
• 3:46
  and then come in and then also come in further
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  to the elements. So basically that's the structure of what
• 3:53
  you're working with. It's very similar to a lot of
• 3:54
  page builders out there at the moment. So if we
• 3:58
  wanted to create this page here and let's always start
• 4:02
  with the top, we would need to, cause there's three
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  elements here, we would need to create three columns. So
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  we can come in here, And this is a single column.
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  We're going to want to come into rows and we're
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  going to create three columns and just drag and drop
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  it here.
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  Speaker 1: We could go in and delete this element. That's all good.
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  Speaker 2: We can delete this as well. And we can add
• 4:28
  a new element. You can scroll down and find what
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  elements suitable for you. We're going to add a logo.
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  So we want to use an image. We're going to
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  click on the demo image and get rid of this placeholder.
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  To upload files in ClickFunnels, you're gonna click upload, and
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  then we're just going to add the logo. To add
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  the image, now we can just click that and click
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  add image at the top right. And there we go,
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  there's our logo. Now we also wanted to add two
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  more images. So our product isn't made in the USA,
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  so we can't obviously use these images.
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  Speaker 1: We need to make sure that it's factually correct.
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  Speaker 2: Honestly, for this example, it doesn't really matter. I'm going
• 5:02
  to click add new element, and I'm gonna add an image.
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  Maybe we'll add, a, as seen on TV, let's say
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  our product is, has made it. And then we're also
• 5:13
  going to add a trust pilot reviews, really pushing our
• 5:16
  social proof.
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  Speaker 1: Again, we don't have.
• 5:18
  Speaker 2: Trustpilot reviews, this is just for the sake of the video.
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  You're probably thinking this looks terrible. Now we need to
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  format the images. This is quite easy within the editor
• 5:27
  of ClickFunnels. We basically just wanna make them all the
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  same height. I'd say 75, it's gonna be 75 as well.
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  So we're doing all of this within the native ClickFunnels
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  editing software on the right here by just clicking on
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  the element settings. Now we can also drag across this.
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  and this so that it's sitting in a more applicable place.
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  As you can see, now it's starting to look more
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  like our example page. We can actually click on our
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  logo as well and use the alignment tool, which is
• 5:57
  over here, click left to bring it across here.
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  Speaker 1: Starting to look pretty similar now.
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  Speaker 2: Another really important thing to understand is how to use
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  margins and padding.
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  Speaker 1: So we can click this and just drag this up
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  and down We wanna bring the bottom up as well.
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  Speaker 2: Now, one thing you might wanna do is actually use
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  backgrounds to really make things pop. So we can come
• 6:17
  up here and we can actually change the background of
• 6:19
  the page. Right now it's this image that was part
• 6:21
  of it, but we can come into backgrounds. We can
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  just use a standard gradient like so, and it will
• 6:26
  tidy things up a little bit. If you were to
• 6:28
  continue just working down this page, editing things and adding sections,
• 6:33
  you could create this whole page within ClickFunnels. You don't
• 6:36
  just wanna use the image drag and drop. You do
• 6:38
  wanna use the text editor for speed optimization. So to
• 6:42
  do that, it's really simple. You can just click on
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  the text. Alternatively, we can change the whole element. We
• 6:47
  can come in here to the orange, click settings, and
• 6:50
  we can change the font accordingly to the default font
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  or whatever we pick. So I'm going to go to
• 6:57
  Oswald and we've got our lemon scrub copy ready to go.
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  So we're gonna come in here and I'm just gonna
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  copy and paste our headline. We can use two text elements,
• 7:06
  probably not needed. I can delete this element And we
• 7:09
  can click settings. We can click on the element and
• 7:12
  we can really bring this font size down. Now we
• 7:15
  can also make certain things pop within the text editor.
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  So we can come in here. We can go, let's
• 7:21
  say we really wanna highlight stain cleaner. We could do it,
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  make it bold. We could also make it a different color.
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  Now to change all of these elements, we obviously need
• 7:30
  them on brand with our colors.
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  Speaker 1: So we can come in here.
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  Speaker 2: Again, we're just editing that section.
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  Speaker 1: This currently has a border on it.
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  Speaker 2: So we need to go into the more advanced styling.
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  Speaker 1: And we can change this again. A huge amount of flexibility.
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  Speaker 2: The order forms here for this brand here, they actually
• 7:46
  don't have an order form. What they have is when
• 7:49
  they click through, they've got this bundle selector, which we
• 7:52
  can easily build in the backend of ClickFunnels. And then
• 7:55
  they click buy it now and they'll actually go to
• 7:58
  a checkout page. This is a common thing within e-commerce
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  and something that There's a huge advantage of using something
• 8:05
  like ClickFunnels versus Shopify currently. People are able to therefore
• 8:09
  do what's called a squeeze page. That might even be
• 8:12
  like an advertorial. I'm sure you've seen them on news articles.
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  They're the really spammy things, the clickbaity stuff that you
• 8:18
  go into and it's talking about toenail fungal or something
• 8:21
  like that. and there's a really good solution, and there's
• 8:24
  an advertorial. They are extremely effective. There's some brands that
• 8:28
  are doing huge volumes through these advertorials, through both native
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  advertising and Facebook advertising. So setting up a squeeze page
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  or advertorial information page, and then pushing them to more
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  like a direct sales page like this, with a customizable checkout,
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  that checkout page will be highly customizable thanks to ClickFunnels
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  versus the Shopify native checkout, which really doesn't have that
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  many customizable features at this stage. You can split test
• 8:55
  that and create huge optimizations. One thing that you really
• 8:58
  also need to understand with ClickFunnels editor is how to
• 9:01
  make the mobile view look good. Mobile is so important.
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  It's gonna be 90% of your traffic. It's so important
• 9:08
  that some people are actually now just building their funnels
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  on mobile. We can come into here and click mobile
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  and see the mobile view of it. It looks pretty bad.
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  This is definitely, again, a limitation. However, you can make
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  it work. We can come into here and if it
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  is a text block, we can click settings and we're
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  gonna have this section over here which shows mobile size only.
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  Speaker 1: We can actually change the font.
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  Speaker 2: For this section for the mobile and the desktop will
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  say exactly the same. There are limitations with what we
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  can do this with so you really need to understand
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  how to hide certain blocks on mobile and still make
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  them show up on desktop. So we can click settings
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  here and down here we can decide where this block
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  or these columns will actually show up and we can
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  just click desktop only. And now you can see it's
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  desktop only and then we can come to mobile and
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  it's disappeared. We can then redesign that block in the
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  mobile version so it looks good. We could use, say,
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  a actual just one image in a line and just
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  plunk that on top there. Next step is we can
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  just save this funnel and we can just come click exit. Now,
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  if we wanted to launch this funnel, what we really
• 10:26
  need to do is set up a domain for it.
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  Speaker 1: So we can come into settings. Now, if you have domains.
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  Speaker 2: Already set up to ClickFunnels, they're going to be offered here. Alternatively,
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  we can click add and edit domains. We can click
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  add new domain. And now we have the options here.
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  We can easily click choose domain here and register it
• 10:45
  within ClickFunnels. We can buy the domain through ClickFunnels and
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  it would be one click and integrated, which is the
• 10:51
  simplest way. If you're only doing a ClickFunnels funnel, then
• 10:55
  definitely use this. If you're like me, where we're building
• 10:58
  a separate Shopify store, our branded store, and this is
• 11:01
  more like the direct response, which we're split testing traffic to,
• 11:05
  we're gonna wanna use our existing domain.
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  Speaker 1: And we're gonna use what's called a subdomain.
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  Speaker 2: There is a little bit more of a technical setup,
• 11:12
  but by having a subdomain, it's all going to be
• 11:14
  aligned with your brand. So for example, a subdomain might
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  be offer, I can click add domain here and it's
• 11:25
  going to suggest that I add a CNAME to my records.
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  Speaker 1: So in your domain.
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  Speaker 2: Provider, whether it was GoDaddy or Namecheap, you can then
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  go ahead and add this CNAME into that. If it's
• 11:38
  too technical for you, there's a lot of YouTube videos
• 11:41
  out there, but you can definitely just get a developer
• 11:43
  to help you out with that one. The next step
• 11:45
  that you will need to do to get your funnel
• 11:47
  live is just go into payment gateways. We're gonna add
• 11:50
  a new payment gateway and we're going to select Stripe.
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  Going to create a new Stripe account and follow the prompts.
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  This new Stripe account is going to be under all
• 11:59
  of your business settings, the exact same as your Shopify store.
• 12:02
  The other thing that we need to know is how
• 12:04
  to change certain settings so it doesn't seem scammy. You know,
• 12:08
  we touched on this in the Shopify episode. We can
• 12:10
  come into settings and we can go SEO metadata. Up here,
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  we can change this. This is going to change this
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  text here. If someone came onto this to buy lemon
• 12:22
  scrub and they saw foodie two-step order form, they would
• 12:25
  freak out and probably leave. So we can change this
• 12:27
  to lemon scrub offer cleaning pace or something along the lines.
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  And you get the idea. We can change all of
• 12:37
  this if we like. The image is probably pretty important.
• 12:40
  We'd put something branded. So if it ever got shared
• 12:43
  on Facebook or an iMessage, it would come up with
• 12:46
  the correct image.
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  Speaker 1: So people would capitalize on the offer.
• 12:50
  Speaker 2: The other thing we want to do is come into
• 12:51
  general and we want to we want to come into
• 12:54
  this section. So this is the affiliate badge, which is
• 12:57
  basically a, it comes up on all click funnels pages
• 13:01
  down the bottom, right? And if someone clicks on that
• 13:04
  and builds a funnel, then you're going to start getting
• 13:06
  affiliate commissions where we don't want that. We want people
• 13:08
  just focusing on our lemon scrub to buy that. So
• 13:12
  we want to click hard and we're going to save
• 13:16
  that accordingly. What we then need to do is integrate
• 13:19
  into something that can actually fulfill the orders. So I'm
• 13:23
  using Shopify for my main branded site. So I need
• 13:26
  to integrate Shopify so that can handle all the fulfillment
• 13:29
  on its side. So I'm going to go to my
• 13:31
  Shopify store and I'm going to go into apps. I'm
• 13:34
  going to add the native ClickFunnels app. So it should
• 13:37
  bring up this native app. We can just install the
• 13:40
  app and it should be now connected. So the orders
• 13:43
  that now come through ClickFunnels should be pushed to the
• 13:46
  orders within Shopify.
• 13:48
  Speaker 1: So you can manage them accordingly.
• 13:49
  Speaker 2: You still will need the email integration set up on
• 13:52
  your native ClickFunnels to ensure that you can get the
• 13:55
  abandoned cart emails. So we need to make sure that
• 13:57
  we add a product. So to do this, we can
• 14:00
  click add product. We can select our payment gateway that
• 14:03
  we set up previously. One time, considering we're only selling
• 14:08
  a physical one-time product.
• 14:10
  Speaker 1: We can set up a subscription.
• 14:12
  Speaker 2: If we wanna start sending Lemon Scrub monthly or weekly,
• 14:16
  but that's gonna take a little bit more design work.
• 14:20
  Speaker 1: We're just gonna call this Lemon Scrub 250 gram.
• 14:23
  Speaker 2: And we're just gonna go through all of these settings,
• 14:25
  populate them based on what our Shopify store is actually saying.
• 14:30
  It does feel like you're doubling up with this kind
• 14:32
  of stuff, considering you've already set it up in Shopify,
• 14:34
  but the place that we actually integrate it with Shopify
• 14:37
  is actually only on the last step within shipping, which
• 14:40
  I'll show you in a second. So I'm just gonna
• 14:42
  race through and enter all of these details. And once
• 14:45
  we get to shipping, we're gonna click, yes, this is
• 14:48
  a physical product and we're going to have our existing
• 14:50
  integration here. So we're gonna click lemon scrub and we're
• 14:53
  gonna select our product SKU that we set up in
• 14:56
  the Shopify episode and click save and next.
• 14:59
  Speaker 1: Now the product is saved successfully.
• 15:01
  Speaker 2: When people go through that order form is going to
• 15:03
  be for this product specifically. We can add images of
• 15:07
  that product to our order form, just like Shine Armor had.
• 15:10
  And we now have a more direct response sales funnel.
• 15:13
  One of the main benefits of using something like ClickFunnels
• 15:16
  is the ease of split testing. Shopify, it is still
• 15:20
  quite difficult to split test things within the.
• 15:22
  Speaker 1: Native theme builder.
• 15:24
  Speaker 2: You need to use something like Google Optimize or convert.com
• 15:27
  and do a bunch of stuff in Google Tag Manager
• 15:31
  to get it all set up.
• 15:32
  Speaker 1: ClickFunnels, it's all built in.
• 15:34
  Speaker 2: This is why a lot of people actually just use
• 15:36
  these direct response sales funnels to find their AOV increase
• 15:40
  and conversion rate increase wins, and then they'll actually transfer
• 15:43
  those wins onto Shopify somehow. All you need to do
• 15:45
  to create a split test is come into your funnel steps,
• 15:48
  click on the funnel step that you wanna split test,
• 15:51
  click create variation, and we're gonna create a duplicate page
• 15:54
  from two-step order. So this is going to duplicate both
• 15:58
  of those pages. If we wanted to split test a
• 16:01
  whole new page, a whole new template, say Shine Armor
• 16:05
  versus something that looks a bit more like Shopify, we
• 16:07
  could do that as well. We can change the amount
• 16:10
  of traffic that we wanna send to each variation, which
• 16:13
  isn't a bad idea if we already know that this
• 16:16
  variation is killing it and we wanna change a lot
• 16:18
  more variables, which could drastically decrease our sales volume. We
• 16:23
  don't want to take that risk, but considering we're just
• 16:26
  getting started, we might want.
• 16:28
  Speaker 1: To do 50-50 traffic.
• 16:30
  Speaker 2: This is going to clearly indicate the winner of the
• 16:32
  test sooner rather than later. We can click edit page.
• 16:36
  A basic rule of split testing is always test one
• 16:39
  variable at once. We don't want to change multiple things
• 16:42
  because then we don't know what actually won. An example
• 16:45
  split test that we could do for this is if
• 16:47
  I was going to use a sales video on the
• 16:49
  other one, I could actually just use a sales image
• 16:52
  for this product. So I could change this from a video,
• 16:56
  I could delete it and I could add an element,
• 16:58
  add an image and I could add this image instead.
• 17:01
  And now instead of the video being in that section,
• 17:05
  we now have this image and we can run traffic
• 17:08
  to that. One thing that you will want to do
• 17:09
  is make sure that your domain is set up before
• 17:12
  clicking start split test. You wanna set up that sub
• 17:14
  domain and make it look professional. If not, then you can.
• 17:18
  Speaker 1: Click start split test.
• 17:19
  Speaker 2: What happens is when someone goes to this URL, like here,
• 17:23
  it's going to either send 50-50 to both traffic sources
• 17:28
  and it will give you a whole bunch of metrics.
• 17:30
  These metrics are clearly shown in this stat section. It's
• 17:34
  all nice and easy for you. So you can see
• 17:37
  that where people are dropping off, the sales, the differences, AOV,
• 17:42
  all of those kind of things there. So the only
• 17:45
  other thing that we need to do to ensure that
• 17:47
  your ClickFunnels funnel is converting is set up email marketing.
• 17:50
  So I like to go to integrations and add a
• 17:53
  new integration. Now you've got all of these email providers here.
• 17:57
  We could use Drip or we could use ActiveCampaign. Unfortunately,
• 18:00
  there is no native Klaviyo integration. This is one of
• 18:04
  the most frustrating things with ClickFunnels at the moment is
• 18:07
  they don't seem to be very up-to-date with what e-commerce
• 18:10
  people need. So first of all, Afterpay isn't a setting
• 18:14
  which can cause huge conversion rate decreases versus your initial
• 18:18
  Shopify store. And then there's no Klaviyo as well. So
• 18:21
  there is the native email service that ClickFunnels does provide,
• 18:25
  which can create transactional emails and whatnot. If after watching
• 18:28
  all of that, you're still a little unsure whether ClickFunnels
• 18:31
  is for you, you can actually build a lot of
• 18:33
  these features within Shopify, which we have done for our
• 18:36
  lemon scrub product. I've actually just used the page builder
• 18:39
  gem pages for this. We just got a freelancer to
• 18:42
  build it, just to build out a little bit more
• 18:45
  information on top of the page. You know, we've got
• 18:48
  our comparison tables, we've got how it works and so forth.
• 18:52
  This still needs a little bit of work. The fonts
• 18:54
  need changing and whatnot. However, it is starting to take shape.
• 18:58
  You can see that there's more information on the page.
• 19:01
  We've got a better hierarchy of information and better images,
• 19:05
  which is super, super important. Gem pages also allows you
• 19:08
  to do split testing, which is great. Just like click funnels.
• 19:13
  The reason why I would choose click funnels over gem
• 19:15
  pages is I really do like the customizable checkout pages.
• 19:20
  You can do some really aggressive order bumps and things
• 19:23
  like that, subscription plays and so forth. So there's just
• 19:27
  still a little bit more customization there. I do know
• 19:30
  that Shopify is working on that you can actually split
• 19:34
  test your checkout and all of those.
• 19:35
  Speaker 1: Kinds of things.
• 19:36
  Speaker 2: In an upcoming episode, what I'm gonna actually do is
• 19:38
  break down funnels. I'm gonna talk about the best practices
• 19:41
  of funnels and I'm gonna show you some example funnels
• 19:44
  and how they've built them. This will then allow you
• 19:46
  to really instruct your designers or design pages yourself that
• 19:50
  really get some incredible results.
• 19:53
  Speaker 1: I'm excited to.
• 19:53
  Speaker 2: Split test running traffic to both an advertorial and this
• 19:57
  gem pages landing page so you can see how drastic
• 20:00
  the difference actually is. For all you people that are
• 20:03
  learning click funnels out there, good luck. Don't forget to
• 20:05
  like and subscribe.
• 20:06
  Speaker 1: Thanks for watching.