Latest / Speaking 4 Profit Podcast / The Power of Affiliate Marketing ft. Doug Boughton

Transcript

The Power of Affiliate Marketing ft. Doug Boughton · Speaking 4 Profit Podcast

• 0:00
  And if you're not building an
• 0:01
  affiliate income, I know that your
• 0:03
  clients would love to use
• 0:06
  the tools and resources that
• 0:07
  you recommend, and if you could
• 0:08
  assist them in implementing
• 0:09
  those and become successful with
• 0:11
  them, even far after they become
• 0:13
  clients and maybe they go different
• 0:14
  ways, they'll still use that
• 0:15
  software that you get Monthly re
• 0:17
  recurring revenue from every
• 0:18
  single month.
• 0:25
  Welcome to the Speaking 4
• 0:26
  Profit Podcast, where we talk
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  about monetizing your message
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  and taking your business to
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  the next level.
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  As y'all know, I am
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  passionate about sustainability,
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  but I'm also a coach.
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  That is often being coached.
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  So today I have my amazing coach
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  here, Doug, and I call him the
• 0:44
  king of affiliate marketing.
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  He's also the king of
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  conversion events.
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  Many of you who are watching
• 0:50
  this might've been through my
• 0:51
  five days to five figure speaking
• 0:52
  gig challenge and a lot of
• 0:54
  those systems and the trust
• 0:57
  that we've been able to build in
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  that space has been because of
• 0:59
  the framework that Doug
• 1:01
  has given me.
• 1:01
  But today we're going to
• 1:02
  really focus on affiliate
• 1:04
  marketing.
• 1:05
  And I just want you to know that
• 1:06
  you are learning.
• 1:07
  From a rock star and someone
• 1:09
  who has been killing the game.
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  So Doug Broughton is a Dreamcard
• 1:13
  winner, award winner to,
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  to, Comic Club winner.
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  to, Comic Club winner.
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  So, right?
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  Like he's won the ClickFunnels
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  award.
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  He's won a Dreamcard.
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  But one of his biggest things
• 1:22
  that he always shares is that
• 1:24
  he's earned over a million
• 1:26
  dollars in affiliate income.
• 1:28
  And before we even started
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  this interview, Doug was talking
• 1:31
  about how.
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  Affiliate marketing covers
• 1:34
  most of their operational
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  expenses and the taxes in
• 1:37
  their business.
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  So imagine this, y'all, you get
• 1:39
  behind an amazing product that you
• 1:41
  love, that you know can serve
• 1:43
  yourself and your community,
• 1:45
  and you utilize that to make
• 1:46
  extra money in your business.
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  So that when you make the thousand
• 1:50
  dollars, 3, 000 from coaching,
• 1:55
  a lot of that goes directly to
• 1:57
  you because you have affiliate
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  marketing that's covering the
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  rest of it.
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  So I am so excited about
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  this conversation and I'm going
• 2:03
  to bring Doug to our audience
• 2:05
  so that we can get into it.
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  Welcome, Doug.
• 2:07
  What's up, Evolve?
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  Thanks for having me.
• 2:09
  What's up, everybody
• 2:10
  listening out there?
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  I'm excited to share with
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  all of you.
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  Yeah, so Doug, the reason I
• 2:14
  want to tell you this as we get
• 2:16
  started in the conversation,
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  the reason I was attracted to
• 2:18
  work with you has been because of
• 2:22
  your main offer, which is full
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  time freedom.
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  And I remember when I first
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  started working with you and you
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  explaining it.
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  You talked about how freedom
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  really is really personal to you
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  and what you want in your life.
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  So can you take us a little
• 2:35
  bit through your journey?
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  How did you get to this idea?
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  Thank you for all the kind words
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  in the beginning and, really
• 2:47
  like one of my favorite
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  topics to share.
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  And to be honest, I didn't really
• 2:52
  understand the idea of what I
• 2:55
  really wanted.
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  I think a lot of people starting
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  out online for me, that
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  journey started early 2019.
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  I knew one thing.
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  I'm in debt.
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  I dropped out of college.
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  I got to pay off this debt.
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  Near six figure student
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  loan debt.
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  I gotta figure out a way.
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  I just quit my restaurant
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  job working full-time as a
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  server and things aren't so hot.
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  And for me, the most logical
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  path was, let's go get behind
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  an affiliate offer and.
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  Up until that point, some
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  people think I started in 2019.
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  I just went full time at that
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  point, but I spent seven years
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  up to that point working part time
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  online called the sunrise shift.
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  I'd come home from my doubles
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  and I'd work until the sun
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  comes up trying to figure this
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  thing out over 40 something
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  products.
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  I tried to sell affiliate
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  products, network marketing,
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  ClickBank, all of that.
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  And I felt like I failed, but what
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  I realized At that moment, 2019
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  was, I failed forward because
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  it took a lot of the skill sets I
• 3:47
  learned to go get behind a product
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  I actually care about, and
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  you mentioned it, and I even
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  have an acronym to help you
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  remember this, if you're
• 3:54
  listening, finding a real
• 3:56
  product, right?
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  Let's say if you want, you
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  know, you have an impact, you
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  have a passion, you want to go
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  get that freedom, I believe
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  it starts with gaining the
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  skill sets.
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  And for me, I wouldn't have
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  done that if I didn't get
• 4:07
  behind something I believe in.
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  And that was the realization that
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  took me full time was I stopped
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  doing all the things, look for
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  a real product.
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  So it's something that's relatable,
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  finding something that's relatable
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  to your story and your journey
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  that you're using and loving.
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  The E earning potential.
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  I promoted a lot of things up to
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  that point that just didn't have
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  the potential to earn.
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  And then A is alignment.
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  Knowing that you're aligned
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  to the cause or the product, the
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  business, the owners of that,
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  that product.
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  And lastly, most importantly,
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  longevity, knowing that it's
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  going to be here for time to stay.
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  In those seven years where I was
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  feeling forward, I promoted a lot
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  of things that were here one day
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  gone the next, and it was super
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  frustrating.
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  But coming back to your
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  question about the freedom,
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  you know.
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  I called my business
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  Sales Funnel Mastery in the
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  beginning, right?
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  Created a community,
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  created a free course.
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  That community grew very quickly
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  to 2, 000 members organically
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  on Facebook.
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  And,the product I got
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  behind was ClickFunnels,
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  right?
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  So after testing all the website
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  things, trying to get successful
• 5:08
  online, Finding ClickFunnels
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  was one of the best things I
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  discovered for me as a beginner who
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  doesn't love tech to get, you know,
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  fluent with this.
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  So I created a community that
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  would attract people using
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  that software, wanting to learn
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  that software.
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  And.
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  I would get them the knowledge
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  to monetize it.
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  How can they go create profitable
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  funnels and teaching them
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  some different ways and
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  bringing experts to actually
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  share their knowledge on
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  how to monetize.
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  So I brought in two comic club
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  award winners like Catherine
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  Jones to teach funnel building
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  and Peter Pru to teach e commerce
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  and Jeff Miller teach agency
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  and actually Cruzy who you
• 5:44
  just interviewed to teach the
• 5:45
  community aspect of it.
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  And I taught the affiliate module.
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  So in the beginning, I felt
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  like I didn't have the freedom.
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  I was just working in my
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  business and I went to a
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  mastermind, got around the
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  right people and they all
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  had their thing.
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  Right.
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  And I'm like, I'm just like
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  piggybacking.
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  I'm just an affiliate.
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  I really downplayed
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  affiliate.
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  And I felt embarrassed
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  that I was only an affiliate
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  marketer.
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  And I started asking myself,
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  like, what do I really want?
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  And one day I actually had
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  a dream and I woke up and in
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  my dream, full time freedom
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  came to me.
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  And it was like, that's what it's
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  really about.
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  Full time freedom is doing things
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  you love with the people you love
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  when you want to do them at
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  your own accord.
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  No one's scheduled
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  to follow.
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  So that was really what
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  happened.
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  I don't think I would have found
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  that higher aim without going
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  through the failures, quote
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  unquote, um, that all led
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  to the success.
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  Yeah.
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  That's really powerful that.
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  You found that right in a
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  space where you didn't feel
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  confident, right?
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  Like you're seeing all the
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  rest of these people grow
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  their business.
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  So for the folks who are just
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  getting started, Doug, right?
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  Like we hear a lot of concepts,
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  we hear funnels and affiliate
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  marketing and communities.
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  What is, what exactly is
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  affiliate marketing?
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  And.
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  What is ClickFunnels?
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  Cause that's where you've
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  had the most success thus far.
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  Yeah.
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  I think of affiliate
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  marketing as really one of the
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  best ways to grow any business.
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  Which is naturally already
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  happening, which is word
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  of mouth, right?
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  We talk about our favorite
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  restaurants and our favorite
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  experiences and products
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  to people, and we're not getting
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  paid for it.
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  Imagine if you get to talk about
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  the things you love and use
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  and had a great experience with,
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  and you actually get a commission
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  from that, more specifically
• 7:30
  reoccurring commissions.
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  Most big companies,
• 7:32
  even including Walmart, Amazon,
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  they all have affiliate
• 7:35
  programs.
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  You could sign up and buy products.
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  You could actually go
• 7:39
  out and promote them and make
• 7:40
  a commission on them.
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  Most of those are one off.
• 7:43
  And when I think about tools
• 7:45
  and resources, especially for
• 7:46
  you business owners, you're
• 7:47
  using tools and resources in
• 7:49
  your business.
• 7:50
  And if you love them,
• 7:52
  and you know, that's a part
• 7:53
  of your model.
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  Why not talk about these
• 7:56
  things to our clients and share
• 7:57
  with them how to be successful
• 7:58
  with them, specifically
• 7:59
  like software.
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  So one of the first softwares
• 8:02
  I know we need as business owners
• 8:03
  is a way to build our websites, our
• 8:05
  sales funnel, our sales process,
• 8:07
  our marketing, you know, that
• 8:09
  entire thing.
• 8:10
  And in the beginning,
• 8:11
  ClickFunnels was that tool for me.
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  And ClickFunnels allows you
• 8:16
  to build your marketing,
• 8:17
  your web pages, your, your lead
• 8:19
  management, your email marketing,
• 8:21
  all the things you need to go
• 8:22
  be successful online.
• 8:23
  And what I loved about that model
• 8:24
  is that it's a reoccurring
• 8:27
  monthly subscription that
• 8:28
  people pay for.
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  And it's something, if
• 8:30
  they become successful with
• 8:31
  it, they'll always need,
• 8:32
  they'll never want to stop
• 8:33
  paying, which means I earn the.
• 8:35
  every month that they stay active.
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  In fact, I got started
• 8:39
  because when I quit my
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  restaurant job, I actually took
• 8:42
  that restaurant.
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  Own, the owner on as a
• 8:44
  client, I was helping them
• 8:45
  manage their marketing and
• 8:47
  getting people to celebrate
• 8:48
  their birthdays, anniversaries,
• 8:49
  coming in through their
• 8:50
  sales funnel and click funnels
• 8:52
  to their website and managing all
• 8:54
  that marketing.
• 8:55
  Mm hmm.
• 8:55
  And after servicing a few
• 8:57
  restaurant owners in my hometown in
• 8:59
  Connecticut, the only thing that
• 9:01
  I hate to say it, but the only
• 9:02
  thing I really loved about that
• 9:03
  business model was when they
• 9:04
  paid for their ClickFunnels
• 9:05
  account each month because
• 9:07
  they weren't paying me.
• 9:07
  I was chasing checks through
• 9:09
  the holidays and I realized
• 9:11
  I want to go promote this.
• 9:11
  How do I get a hundred
• 9:12
  people using this software?
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  Because when I get a hundred
• 9:15
  people signed up, that's
• 9:16
  going to pay me five figures
• 9:17
  per month.
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  Plus once I get a hundred
• 9:19
  members, they reward you with
• 9:21
  your dream car.
• 9:21
  So I ended up earning that
• 9:22
  dream car award, two months
• 9:24
  into 2019 from taking what I was
• 9:27
  doing and found that I loved and
• 9:29
  said, I can't go service a
• 9:30
  hundred clients, that'd be crazy.
• 9:31
  I can barely keep up with
• 9:31
  the eight that I have, but I can
• 9:33
  go teach online and create a
• 9:35
  community around this product.
• 9:37
  Give them what they need to
• 9:38
  be successful with it.
• 9:39
  And within two months, my
• 9:40
  community grew to 2000 members,
• 9:42
  over a hundred of them signed up
• 9:43
  to that software and created that
• 9:46
  passive income stream for me.
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  That's so cool.
• 9:49
  So what was the dream car
• 9:50
  that you got?
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  Yeah, I went from like an 01
• 9:53
  Acura that was breaking down.
• 9:55
  I love that car.
• 9:56
  I don't want to give it up.
• 9:57
  I was going to give you the
• 9:58
  story, but, BMW, BMW, 4
• 10:02
  Series M model.
• 10:03
  And I love that car.
• 10:06
  That's really nice.
• 10:07
  That's, that's on point
• 10:08
  right there.
• 10:08
  They upgraded you big time.
• 10:10
  So do they still do the dream car
• 10:12
  award or they're doing something
• 10:14
  different now, right?
• 10:14
  They don't do it.
• 10:16
  In fact, I said that was my
• 10:18
  car because I, I went with the
• 10:20
  lease option.
• 10:21
  I just, there's pros and cons.
• 10:22
  I'm not gonna get to that, that
• 10:23
  debate, but I like having
• 10:24
  a new car every three years.
• 10:25
  So, I'm currently in
• 10:27
  a hybrid, three series BMW.
• 10:29
  So they still pay.
• 10:31
  How it works is once you hit
• 10:32
  that a hundred threshold, They
• 10:34
  pay you $500 a month towards
• 10:35
  your car.
• 10:36
  Of course, BMW's a little pricey,
• 10:37
  so it's a little bit more, but
• 10:39
  when you hit 200 members, they
• 10:40
  actually pay a thousand, which
• 10:41
  that actually covers my, my
• 10:43
  full payment plus, plus some.
• 10:47
  Wow.
• 10:47
  So, yeah.
• 10:48
  Do you still have affiliate income
• 10:49
  coming from ClickFunnels,
• 10:50
  even though you're, you
• 10:52
  have other products that
• 10:53
  you affiliate for as well, right?
• 10:55
  Yes.
• 10:55
  Still coming in strong, and
• 10:57
  you're right.
• 10:57
  I think it's important
• 10:58
  to focus on one thing.
• 11:00
  So for all of 2019, my only
• 11:02
  product was ClickFunnels,
• 11:04
  brought in over a hundred
• 11:04
  thousand dollars in revenue
• 11:05
  that first year in affiliate
• 11:07
  income through just focusing
• 11:08
  on one thing.
• 11:09
  And what I find like any good
• 11:11
  carpenter, right?
• 11:12
  They have multiple tools,
• 11:13
  like any business owner, you have
• 11:14
  multiple tools.
• 11:15
  And, it's not about promoting
• 11:18
  everything and anything, which
• 11:19
  was a mistake I made for seven
• 11:20
  years leading up to this point
• 11:21
  of becoming focused on one.
• 11:23
  But as I evolved my business,
• 11:25
  obviously there was,
• 11:26
  next layers.
• 11:27
  I remember paying for ClickFunnels
• 11:29
  for 97 a month and barely able
• 11:30
  to keep up with that payment.
• 11:32
  And now I look at my Software
• 11:36
  investments every month and what I
• 11:37
  pay subscriptions on to run
• 11:39
  my business.
• 11:40
  I could, we made a joke
• 11:41
  this morning with somebody, I
• 11:42
  could be driving a Bentley,
• 11:44
  which is funny.
• 11:44
  But when you think about
• 11:46
  it, it's not a cost, it's
• 11:47
  an investment.
• 11:48
  And I think about all the time.
• 11:51
  That, that saves me.
• 11:53
  And I think you all know time
• 11:54
  is the most valuable asset.
• 11:55
  So if a software can come in and
• 11:57
  play and help you optimize
• 11:58
  your business and automate a
• 11:59
  lot of things and streamline,
• 12:01
  you could become a lot more
• 12:02
  profitable and it's more of an
• 12:03
  investment rather than as a cost.
• 12:06
  So yeah, there's multiple tools
• 12:07
  that I now use and help my
• 12:08
  clients with.
• 12:10
  The powerful thing about this,
• 12:11
  Doug, is It's number one full
• 12:14
  time freedom because you don't
• 12:15
  have to do a lot of the work,
• 12:16
  the software's doing a lot
• 12:17
  of the work.
• 12:18
  But also you mentioned that
• 12:19
  you were able to build communities
• 12:21
  behind it, and I know that that's
• 12:22
  a powerful part of starting an
• 12:26
  affiliate play.
• 12:27
  So let's say I'm a new business
• 12:29
  owner and I've got a product
• 12:30
  that I really love, like one
• 12:31
  of the things I love, you
• 12:32
  know, which is ClickFunnels
• 12:34
  competitor, It's Kajabi.
• 12:36
  That's the one that I'm pushing
• 12:38
  and constantly getting
• 12:38
  people to do.
• 12:40
  What type of campaigns have
• 12:41
  you done to build community and
• 12:43
  also to win the DreamCar Award?
• 12:48
  Yeah, even like, I know it's
• 12:49
  been some time since 2019 and
• 12:52
  The framework, when I look at
• 12:53
  it, I call it the community
• 12:54
  ascension model.
• 12:55
  It works for anything you're
• 12:56
  trying to sell online.
• 12:58
  And a lot of people have
• 13:00
  different methods of teaching
• 13:01
  how to sell.
• 13:02
  Some people say just run ads to a
• 13:04
  book call funnel.
• 13:05
  You get on a phone, you
• 13:05
  sell people over the phone.
• 13:07
  And that's very one on one.
• 13:09
  And it's scalable if you hire a
• 13:10
  team and things like that, but at
• 13:13
  what cost, right?
• 13:14
  And everything I've done that
• 13:16
  I've brought in has always been
• 13:17
  one to many.
• 13:18
  And that is through
• 13:19
  community.
• 13:20
  And I look at it as building
• 13:22
  an email list, but it's like
• 13:24
  supercharged because you have
• 13:25
  them in some kind of community.
• 13:27
  There's a lot of tools.
• 13:28
  if you look at Kajabi,
• 13:29
  ClickFunnels, GoHighLevel,
• 13:31
  School, Circle.
• 13:32
  There's so many platforms
• 13:33
  popping up that are allowing
• 13:34
  businesses to build communities
• 13:36
  because that's where things
• 13:37
  are going and, and I think it's
• 13:39
  getting more strong as we go.
• 13:42
  So yeah, it's about finding
• 13:45
  some, like a tool, a resource
• 13:47
  that you want to promote.
• 13:48
  And thinking about why do
• 13:49
  people want to buy that?
• 13:50
  People buy things that
• 13:51
  solve a problem.
• 13:52
  So now if you think about the
• 13:53
  community aspect, what is that
• 13:55
  number one high impact problem
• 13:56
  you could help people solve?
• 13:58
  And when that problem is
• 13:59
  solved, it enhances their
• 14:00
  life and their business and
• 14:01
  all their other problems start to
• 14:02
  go away, right?
• 14:04
  So I think it's about finding
• 14:05
  what that is and not just
• 14:07
  buying it.
• 14:07
  Selling a tool, but giving some
• 14:09
  free resources to help them
• 14:12
  make the decision to use that
• 14:13
  thing that you're using.
• 14:15
  So for me, there's three
• 14:16
  objections and this is nothing
• 14:17
  I've created.
• 14:18
  It's just what I've learned from
• 14:19
  my mentors is there's a vehicle
• 14:20
  objection, which is actually why
• 14:22
  they're objecting to use a tool
• 14:23
  or the product that you have.
• 14:25
  Then there's the internal
• 14:26
  objection, why they can't use
• 14:27
  that tool or why they're not.
• 14:29
  Capable or knowledgeable
• 14:30
  to use it.
• 14:31
  And then the third thing is
• 14:33
  the external objections,
• 14:34
  time and money and energy.
• 14:36
  So how can you create a
• 14:38
  community to help them shift
• 14:39
  those beliefs specifically
• 14:41
  through like a free resource?
• 14:42
  So I think, my framework's
• 14:43
  always been create a free
• 14:44
  resource, contain that in
• 14:46
  the community.
• 14:47
  They have to join the community
• 14:47
  to access that resource.
• 14:49
  They come from the information.
• 14:50
  They stay for the community.
• 14:51
  Now they're in your email list.
• 14:53
  Now they're seeing your
• 14:53
  content in that community.
• 14:55
  It's, it gets to be
• 14:56
  automated and.
• 14:58
  That is really how we send them
• 15:00
  from thinking about using the
• 15:01
  product to being absolutely sold
• 15:03
  on the product.
• 15:04
  And not just sold on using
• 15:05
  it, but sticking with it for
• 15:06
  the long haul.
• 15:07
  And I believe that that can
• 15:08
  be done for any type of product
• 15:09
  or service.
• 15:11
  Yeah, thank you so much
• 15:12
  for sharing that, Doug.
• 15:13
  I already am thinking
• 15:14
  about a play.
• 15:16
  Because, you know, I've been
• 15:16
  doing the Kajabi affiliates
• 15:18
  for a while.
• 15:19
  I have, I think, about like 20
• 15:20
  people on there consistently
• 15:23
  who've stayed for a while.
• 15:24
  And what I do As a bonus is I give
• 15:27
  them a course to help them make
• 15:28
  their first 1, 000 on Kajabi,
• 15:31
  but now I'm like, the course
• 15:33
  has been by itself and I've
• 15:34
  been wondering to myself, how
• 15:36
  do I keep them involved so that
• 15:37
  I don't have as much churn
• 15:39
  or turnover?
• 15:40
  I can create a school community
• 15:41
  where that course lives and they
• 15:43
  can have access to that for free.
• 15:45
  So you already are, getting
• 15:47
  the wheels turning in
• 15:48
  me, which I, I appreciate and
• 15:50
  why, why I'm happy that, that,
• 15:52
  that you're one of my coaches.
• 15:53
  Now, Doug, when it comes
• 15:55
  to affiliate marketing in
• 15:57
  that particular income, I know
• 15:59
  there's some ups and downs that
• 16:00
  come with it.
• 16:01
  What, what strategies would
• 16:03
  you not do?
• 16:04
  Again, in order to be
• 16:06
  successful.
• 16:08
  Especially starting out.
• 16:09
  Great, great question.
• 16:10
  I wouldn't have started with
• 16:13
  trying to find something that
• 16:14
  just makes money.
• 16:15
  Going back to the acronym of
• 16:16
  real, what is your journey?
• 16:18
  I believe that who we
• 16:20
  get to help.
• 16:21
  is usually a passive version
• 16:22
  of ourselves.
• 16:23
  So getting clear on really who
• 16:25
  do we want to help solve a
• 16:26
  specific problem.
• 16:27
  I believe that customers
• 16:29
  and clients are created
• 16:30
  from people are seeking a
• 16:31
  solution to a problem that
• 16:32
  they're currently experiencing.
• 16:34
  And the best thing that we
• 16:35
  can sell is a solution that
• 16:36
  we've already come across that
• 16:37
  helped us in our journey, right?
• 16:39
  So I think it's really
• 16:41
  identifying one thing in
• 16:42
  the beginning.
• 16:44
  And letting that evolve, I look
• 16:46
  at how my journey led from becoming
• 16:49
  a DreamCar winner through
• 16:51
  a community, just what
• 16:52
  you're doing, same thing,
• 16:53
  free course, community, sign
• 16:55
  up all people to use the software
• 16:56
  and then stick with it by giving
• 16:57
  them bonuses and incentives to
• 16:58
  stay and just hearing what
• 17:00
  they need more support in.
• 17:02
  And from there, people start
• 17:03
  asking me, how did you do that?
• 17:05
  Right?
• 17:05
  And I'm like, well, it was
• 17:06
  through a community.
• 17:07
  So I started, you know, my
• 17:08
  next, my first actually product
• 17:10
  that I sold that I created
• 17:12
  was a course on creating a
• 17:14
  community and leveraging that
• 17:16
  model to grow.
• 17:17
  And here we are years later,
• 17:18
  where it's just enhanced a little
• 17:20
  bit more as I, look at the
• 17:22
  trajectory and what we can,
• 17:23
  we've removed and what can we, you
• 17:25
  know, Enhance to accelerate them
• 17:27
  towards results.
• 17:28
  And as time goes on, we all know
• 17:29
  marketing and things change
• 17:30
  so rapidly, but the next thing
• 17:32
  will show up when you're, when
• 17:33
  you're focused.
• 17:34
  So I think the biggest advice
• 17:36
  is focusing on one, one thing,
• 17:38
  one real with the acronym
• 17:40
  affiliate product to start, but
• 17:42
  then seeing what shows up next
• 17:44
  and following your alignment
• 17:45
  to your vision of what you
• 17:46
  want to achieve.
• 17:47
  They do emails and pieces,
• 17:50
  articles and stuff on the
• 17:52
  local community for Charlotte
• 17:53
  for Black people.
• 17:54
  So I pitched the social experience
• 17:57
  as an experience, one that can help
• 18:00
  with the communal and social
• 18:02
  infrastructure, within
• 18:04
  the city.
• 18:04
  Didn't even know each other
• 18:05
  was going to be there, but I was
• 18:07
  there as well.
• 18:07
  I'll say when, I performed
• 18:09
  in a drag show at ACPA, so.
• 18:11
  I guess I have two wins.
• 18:12
  The book that I wrote a chapter
• 18:15
  and I designed the cover is
• 18:16
  coming out.
• 18:17
  It's ready for pre order into
• 18:19
  Abolition, something about
• 18:22
  theater, making it on, I don't
• 18:23
  remember the last part.
• 18:24
  And then my 50k client, we have
• 18:27
  a call scheduled on Wednesday, so
• 18:31
  hopefully that is the day that
• 18:32
  I am securing this bag.
• 18:33
  That engagement I got went
• 18:35
  phenomenal so they loved it and
• 18:37
  they're already following up.
• 18:39
  They're trying to put me on
• 18:40
  like retainer or something to
• 18:42
  like continue to do trainings
• 18:44
  and stuff for their IHS
• 18:46
  thingy and so.
• 18:47
  My one win is whittling down
• 18:49
  my day to focus on two tasks.
• 18:52
  A day, something in the morning,
• 18:53
  something in the afternoon, and
• 18:55
  a third thing as a bonus to try
• 18:57
  and not overwhelm myself this week.
• 18:59
  My win is that last week I had a
• 19:03
  couple good email introductions
• 19:05
  to people and I'm actually in
• 19:06
  conversation with the Minnesota
• 19:09
  Historical Society about
• 19:11
  bringing in a four part
• 19:14
  workshop to their organization.
• 19:18
  This one will keep it in
• 19:19
  the financial sector, I guess.
• 19:21
  Spark some Bitcoin.
• 19:33
  Okay, definitely.
• 19:34
  So one thing you would do is
• 19:35
  like, not, pretty much not mess
• 19:37
  with anything that you're not
• 19:38
  behind and that you don't use.
• 19:40
  Because oftentimes
• 19:41
  I'll see some creators,
• 19:42
  especially on YouTube, and it's
• 19:43
  like, you know, one, one video
• 19:45
  they're promoting ClickFunnels,
• 19:46
  the next video they're promoting
• 19:48
  a foot massager.
• 19:49
  I was like, I don't know what
• 19:50
  you do, right?
• 19:51
  So it can, it can get a little
• 19:52
  bit confusing and I feel like,
• 19:53
  it could go against building
• 19:55
  that know, like, and trust.
• 19:57
  That you really need to build
• 19:58
  with your audience because
• 20:00
  I think what you're really
• 20:01
  good at, Doug, is thinking
• 20:02
  about the future.
• 20:04
  And even though you didn't
• 20:04
  think about it, maybe right
• 20:06
  up front, you knew eventually
• 20:08
  you wanted to sell your own
• 20:09
  product, right?
• 20:10
  So if you're going to
• 20:11
  be behind ClickFunnels
• 20:13
  and promoting it, it needs
• 20:14
  to be something that works well,
• 20:15
  because if that fails, then
• 20:17
  people don't trust you when
• 20:18
  you're out there committing and
• 20:21
  coaching them.
• 20:21
  And I have a caveat if I
• 20:25
  could, if you're niched,
• 20:27
  like for example, business
• 20:28
  coaching, ClickFunnels
• 20:30
  is one tool, but there may
• 20:32
  be other tools involved.
• 20:34
  So I believe that everything that
• 20:37
  people invest in, it solves
• 20:39
  something, but it also creates
• 20:40
  a new problem.
• 20:40
  So for example, when
• 20:42
  I was selling ClickFunnels,
• 20:43
  a big problem I ran into is a lot
• 20:45
  of people that were using the
• 20:45
  software couldn't afford the higher
• 20:47
  level plan for 297, right?
• 20:50
  Starting out.
• 20:51
  And why would they want
• 20:52
  that tool?
• 20:52
  Well, it does the email marketing
• 20:53
  component.
• 20:54
  So I found another
• 20:55
  tool called ActiveCampaign
• 20:57
  and said, Hey, instead of going
• 20:58
  up to the 2.
• 20:59
  97 plan, stay on the 97 plan, but
• 21:01
  you could use ActiveCampaign
• 21:02
  as your email marketing tool,
• 21:04
  and it's far less expensive.
• 21:05
  And that's just another way to
• 21:07
  kind of build a product line,
• 21:10
  if you will, staying within
• 21:11
  the same niche.
• 21:13
  And I think that's when
• 21:13
  you can look at different tools.
• 21:15
  And now when I look at it,
• 21:16
  there's probably, I'd say, four
• 21:18
  tools that come to mind
• 21:19
  that I'm really focused on and
• 21:21
  everything plays a part, right?
• 21:22
  You have, one with your,
• 21:24
  your marketing and your, your,
• 21:27
  your websites and things
• 21:28
  like that, like ClickFunnels,
• 21:29
  for example, and then you have
• 21:30
  one for email marketing and
• 21:31
  then you have one for, you know,
• 21:32
  your communities.
• 21:34
  So how can I build a, if
• 21:35
  you're going to go build your
• 21:36
  product, how can you build
• 21:38
  a product that introduces
• 21:40
  your clients?
• 21:41
  So I think that's a great way to do
• 21:49
  multiple things, but again, in
• 21:51
  the beginning, I think it's
• 21:52
  important to focus on the
• 21:52
  one, go hit a big number of result
• 21:54
  that you want, and then find
• 21:56
  out what gets to solve that next
• 21:57
  problem for them, introduce that
• 21:59
  product to them.
• 22:01
  Brilliant.
• 22:01
  So Doug, you've made
• 22:03
  seven figures from affiliate
• 22:06
  marketing, which is really,
• 22:07
  really powerful.
• 22:08
  And As you know, I told you
• 22:10
  I was having a call with, with
• 22:11
  Andrew before, and we were
• 22:12
  talking about profit and loss
• 22:16
  and making sure that you keep
• 22:17
  your money so that you're
• 22:18
  not spending it all when it
• 22:19
  comes to your, your financial
• 22:21
  freedom.
• 22:22
  What is your strategy
• 22:24
  around that?
• 22:24
  How do you make sure that.
• 22:26
  You scale your seven figure
• 22:27
  business, but that you don't
• 22:29
  use all of the currency,
• 22:31
  right, to run the business.
• 22:32
  What type of systems do you
• 22:34
  have set up to be successful when
• 22:35
  it comes to that?
• 22:37
  Yeah, it's so interesting when
• 22:38
  we hear like the million dollar
• 22:40
  mark and we think about, oh,
• 22:42
  just when I get there and I'll
• 22:44
  be completely open with
• 22:45
  everybody here.
• 22:46
  My first million When I hit
• 22:47
  that two comic club award, I
• 22:49
  looked at my bank account
• 22:50
  and saw 34, 000 left over.
• 22:53
  And of course I paid myself and
• 22:55
  all the things over like the
• 22:56
  timeframe getting up to that point,
• 22:57
  but that hit me.
• 22:59
  And I realized that I came
• 23:01
  up, you know, from a single
• 23:03
  mother, family, I have a twin
• 23:04
  brother, younger brother, and
• 23:06
  man, I remember her working.
• 23:09
  Most days and nights.
• 23:10
  And she did an amazing job.
• 23:11
  We were in sports and all
• 23:12
  the things.
• 23:13
  And I just remember like my,
• 23:15
  my, my mindset around money.
• 23:17
  And I believe that now I talk
• 23:19
  about making way for more, right?
• 23:20
  We could go hit that million
• 23:21
  dollar goal.
• 23:22
  I, I think there's a lot of
• 23:23
  people out there that start with
• 23:24
  nothing and go make something of
• 23:25
  themselves, but it's not about
• 23:27
  the revenue.
• 23:27
  It's about what you keep,
• 23:28
  like you just mentioned.
• 23:29
  And if we take these old habits
• 23:31
  and mindset.
• 23:32
  that we have around money
• 23:34
  into making the millions,
• 23:36
  it really doesn't matter.
• 23:37
  So for me, a lot of what
• 23:38
  So for me, a lot of what
• 23:39
  happened in that timeframe was
• 23:41
  I felt like I had to spend it
• 23:43
  faster than I was making it.
• 23:44
  It's just, it was subconscious.
• 23:46
  It was, well, what happens
• 23:48
  if I outgrow my family, my loved
• 23:49
  ones, my friends, and a lot of
• 23:51
  those things that came up that I'm
• 23:52
  now very clear on and aware of.
• 23:54
  And then getting to look at that
• 23:55
  and say, no, like actually
• 23:56
  I've inspired my family to
• 23:58
  go start their businesses.
• 23:59
  Both my brothers, my mother, my
• 24:01
  youngest brother works with me
• 24:02
  in my business and he's doing
• 24:04
  some cool things.
• 24:04
  So shout out to Jeremy.
• 24:08
  Right.
• 24:09
  So I just thought that
• 24:10
  was interesting.
• 24:11
  I mean, I had a team of 12 up
• 24:13
  until this year and again, it's
• 24:15
  just listening to the market and I
• 24:16
  trust my mentors and coaches
• 24:17
  and I want what they have.
• 24:18
  But the truth is a lot of
• 24:19
  them don't share behind the scenes
• 24:20
  of where they're at and we don't.
• 24:22
  Maybe you realize it, but a lot of
• 24:24
  them are spending sometimes in some
• 24:26
  cases, more than they're making,
• 24:28
  to go get those awards.
• 24:29
  Right.
• 24:30
  And for me, I said, you
• 24:32
  know what?
• 24:33
  I challenged this.
• 24:34
  It gets to be simple.
• 24:35
  We've gone from a team of 12
• 24:36
  down to me and three others.
• 24:38
  We're going very lean and I think
• 24:41
  that I feel really aligned
• 24:43
  to that going lean and keeping
• 24:44
  things simple and focusing on the
• 24:46
  affiliate model as well as, of
• 24:49
  course, we have our own products
• 24:50
  and programs, but, for me,
• 24:52
  thinking about the future and
• 24:53
  the lifestyle that I want,
• 24:55
  where You know, what if, what
• 24:57
  if something happened
• 24:58
  where coaching my programs
• 25:00
  went away?
• 25:01
  Could I sustain?
• 25:02
  And we've really focused on it
• 25:04
  for the last few years and we're
• 25:05
  doubling down now and looking at
• 25:07
  how do we create the trainings and
• 25:10
  ascension to use the products that
• 25:12
  we recommend and give them what
• 25:14
  they need to go be successful
• 25:15
  with those tools.
• 25:16
  And my goal now is to take what
• 25:18
  we've already done and make it
• 25:19
  more profitable.
• 25:20
  Grow our revenue sources through
• 25:22
  affiliate income.
• 25:23
  And of course I'll still love
• 25:24
  to coach and do all these
• 25:25
  things for as long as I get to.
• 25:27
  But I think that if you're
• 25:28
  selling Dunphew services,
• 25:30
  coaching or anything like
• 25:31
  that, and if you're not
• 25:33
  building an affiliate income,
• 25:35
  I know that your clients would
• 25:36
  love to use the tools and
• 25:38
  resources that you recommend.
• 25:40
  And if you could assist them in
• 25:41
  implementing those become
• 25:42
  successful with them, even far
• 25:44
  after they become clients and
• 25:45
  maybe they go different ways,
• 25:46
  they'll still use that software
• 25:48
  that you get.
• 25:48
  Monthly Recurring Revenue
• 25:49
  from every single month.
• 25:51
  Yeah.
• 25:52
  Thank you so much for being
• 25:53
  vulnerable enough to share like
• 25:55
  how much money you had in your
• 25:56
  bank account during the
• 25:57
  two comma war, because I, that's
• 26:00
  why I really appreciate, I
• 26:01
  actually love working with you,
• 26:02
  Doug, because you're always
• 26:03
  keeping it real.
• 26:04
  So many folks keep up with
• 26:05
  facade and I just feel that that
• 26:08
  doesn't allow us all to grow.
• 26:09
  So I just really appreciate your
• 26:12
  transparency.
• 26:13
  How do we know if affiliate product
• 26:15
  is good or not?
• 26:16
  Right?
• 26:16
  Like I know one of the things I
• 26:18
  learned from you.
• 26:19
  was to look for products that
• 26:21
  aren't just one offs, right?
• 26:22
  Like, there's a lot of products
• 26:23
  where you refer a person, you
• 26:25
  get paid one time, but I love
• 26:27
  the reoccurring income, and
• 26:28
  that's why I love being
• 26:29
  an affiliate of Kajabi.
• 26:31
  Plus, I love the product,
• 26:32
  and all y'all know who are
• 26:33
  watching this, I am a Kajabi,
• 26:36
  backer because of the easefulness
• 26:38
  that is brought to my business,
• 26:40
  and I believe in easeful
• 26:41
  abundance.
• 26:41
  But for you, when you're thinking
• 26:43
  about backing a product and
• 26:45
  affiliating, What do you look at?
• 26:46
  Do you just look at the payouts?
• 26:48
  Do you look at the testimonials?
• 26:50
  Do you, how do you decide
• 26:52
  on which one to pick?
• 26:54
  For me, I have to use it first.
• 26:56
  So, you know, I love what
• 26:57
  you're doing.
• 26:58
  Kajabi, how long have you
• 26:59
  used Kajabi for?
• 27:01
  Since the beginning, that
• 27:02
  means three, four years now.
• 27:03
  Yep.
• 27:04
  Yeah, so it's, you gotta be
• 27:06
  a customer of the product.
• 27:07
  You gotta love it.
• 27:08
  You gotta experience it.
• 27:09
  No matter what you read online
• 27:10
  or see, just going through
• 27:12
  the process of getting to know
• 27:13
  not only the product, but the
• 27:15
  company, and more importantly, the
• 27:16
  people running the company.
• 27:18
  And it has to be in alignment.
• 27:20
  You have to see that there's
• 27:21
  longevity there.
• 27:22
  Sometimes it's okay to
• 27:22
  take a risk.
• 27:23
  I took a lot of risks in seven
• 27:24
  years leading up to 2019 that
• 27:26
  didn't work out.
• 27:26
  And I just wasn't looking
• 27:27
  at these things.
• 27:28
  I didn't know the people
• 27:29
  running it.
• 27:29
  I didn't use the products.
• 27:30
  I was after the money.
• 27:31
  I wanted to get out of debt.
• 27:32
  I wanted to just, you know, I was
• 27:34
  chasing checks.
• 27:35
  And when you start thinking
• 27:36
  about people and where
• 27:38
  you're going, that's when the
• 27:39
  shift happens.
• 27:40
  So yeah, I, I get a lot of
• 27:42
  offers and, I look at a lot
• 27:44
  of products that are tempting, but
• 27:46
  I just want to most importantly
• 27:47
  know that who's running it.
• 27:49
  That I'm aligned, that I actually
• 27:51
  use and love the product, and I
• 27:52
  know it's going to be around
• 27:53
  for a long time, and that they'll
• 27:54
  take care of their customers.
• 27:56
  I think that's ultimately the
• 27:58
  number one thing to focus on.
• 28:00
  Okay, definitely.
• 28:01
  So making sure that you know the
• 28:02
  product, you're a customer,
• 28:04
  you trust the founder, and
• 28:05
  it's going to be around
• 28:06
  for a while.
• 28:07
  When it comes to affiliate
• 28:09
  marketing and getting those
• 28:11
  payouts, And building your
• 28:14
  business on top of that, how do
• 28:16
  you know when you're ready to
• 28:18
  create your own community and
• 28:19
  your own course?
• 28:20
  Like, I know you mentioned
• 28:22
  it became a moment because
• 28:23
  people started to ask you more
• 28:24
  questions, but do you think that
• 28:27
  people have to have their own,
• 28:30
  like, Course or coaching program
• 28:33
  in order to be profitable, or
• 28:34
  are you saying that people
• 28:35
  can just run a business
• 28:37
  just through an affiliate
• 28:38
  marketing?
• 28:38
  What are your thoughts on that?
• 28:40
  Well, you see a lot of affiliate
• 28:41
  marketers out there, and
• 28:43
  they just.
• 28:44
  They do the short form content
• 28:46
  until something hits and they
• 28:48
  get a sale and they've leveraged
• 28:49
  that result to go say, I made
• 28:50
  this much money in this much
• 28:51
  time and they just leverage the
• 28:53
  bigger results as they grow.
• 28:54
  And that's one way to do it.
• 28:56
  But I know that there's things
• 28:57
  cracking down.
• 28:58
  I see people getting removed
• 28:59
  from social media platforms all
• 29:00
  the time and FTC getting involved.
• 29:02
  There's a lot of things that
• 29:02
  are going to continue to get
• 29:05
  more difficult with that.
• 29:06
  And you know, I believe in
• 29:09
  leveraging results and
• 29:09
  sharing it, but I'd rather share
• 29:11
  other things like who it's
• 29:13
  helped and how it's helped,
• 29:14
  and not just about the money.
• 29:15
  But I do believe in the
• 29:16
  community, and I just believe
• 29:18
  in it because it worked for me.
• 29:19
  What changed from 2012 to
• 29:21
  2019 when I was literally getting
• 29:23
  nowhere, 2019 what did I do?
• 29:25
  I created a community.
• 29:26
  And I had used ClickFunnels
• 29:28
  for some time up until that point.
• 29:30
  So I learned it.
• 29:30
  I liked it.
• 29:31
  I knew everything I needed to know
• 29:32
  about the product to go get more
• 29:34
  loud about it.
• 29:34
  And I just thought to
• 29:35
  myself, what am I facing
• 29:37
  with using this product that I
• 29:38
  know people might have issues with?
• 29:40
  Why do people churn?
• 29:41
  Why do they stop using it?
• 29:43
  And I started joining other
• 29:44
  communities just to see what
• 29:45
  they were doing.
• 29:47
  And I would just kind of
• 29:48
  look at what do I love that
• 29:48
  they're doing?
• 29:49
  What are they missing the
• 29:50
  mark on or what don't I like?
• 29:52
  When I created my community, I
• 29:53
  had a little bit of knowledge on
• 29:55
  the software.
• 29:55
  I was by far no expert
• 29:57
  on the tool.
• 29:58
  And instead of playing expert,
• 30:00
  I played like journalist and
• 30:02
  I kind of just documented
• 30:03
  my journey.
• 30:03
  So I remember when the first
• 30:04
  live streams I did in my
• 30:05
  community, I went live, said,
• 30:07
  Hey, here's where I'm at.
• 30:08
  Literally just went
• 30:08
  negative in the bank.
• 30:09
  My clients that I have.
• 30:10
  aren't paying the bills.
• 30:11
  They said, you know, call me
• 30:12
  next month, call me next
• 30:13
  month, but I do have affiliate
• 30:15
  coming in from ClickFunnels.
• 30:16
  And that's the only reason I
• 30:16
  haven't gone back at a server job.
• 30:19
  And I said, here's my goal.
• 30:20
  I want to become a dream
• 30:21
  card winner.
• 30:21
  I want to get a hundred people
• 30:22
  signed up to the software.
• 30:23
  Here's my plan.
• 30:24
  Here's what I want to do for
• 30:25
  those of you joining this
• 30:26
  community.
• 30:27
  And it's not me that's going
• 30:28
  to teach you.
• 30:29
  I feel good about the
• 30:30
  affiliate side.
• 30:30
  I've done some things here.
• 30:31
  I have some results and I
• 30:34
  reached out to, I kind of thought
• 30:36
  about the tool and like, what
• 30:37
  do people want?
• 30:38
  They want to make money
• 30:38
  with the tool.
• 30:39
  They don't want to just have a
• 30:40
  tool that they're using like
• 30:41
  software, right?
• 30:42
  So the five ways identified,
• 30:44
  we called my community Sales
• 30:45
  Funnel Mastery Five Ways to
• 30:46
  Monetize Click Funnels, named
• 30:48
  the community that created
• 30:49
  the free course that went along
• 30:51
  with that.
• 30:51
  And what I did was brought in
• 30:53
  experts to teach the five ways.
• 30:55
  And as I mentioned
• 30:56
  earlier, I knew people were
• 30:58
  building funnels and selling these
• 30:59
  websites, so I knew Catherine
• 31:01
  was the person to teach that.
• 31:03
  I knew people that were finding
• 31:04
  physical products online, and I
• 31:06
  found who's using ClickFunnels
• 31:07
  for that, who's the best at it,
• 31:08
  who's already a two comma award
• 31:09
  winner, that, Peter Prew.
• 31:10
  Agency model, doing done for
• 31:12
  you services using this tool,
• 31:13
  local businesses, so on.
• 31:15
  That was, Sorry, Jeff
• 31:16
  Miller and then Cruisey coming
• 31:18
  in talking about how to create
• 31:19
  info products and courses
• 31:21
  and things like that, and brought
• 31:23
  Andrew in.
• 31:23
  And then the affiliate when I
• 31:24
  taught, 'cause I was getting some
• 31:25
  results there, so I brought in
• 31:27
  other experts and people.
• 31:28
  My fear was that they would say
• 31:29
  no, but I worked my way into their
• 31:31
  communities.
• 31:31
  I served those people,
• 31:32
  I answered questions.
• 31:33
  I just showed up before I went
• 31:35
  for the ask and spent some time
• 31:36
  doing that.
• 31:38
  And even though I showed up
• 31:39
  for their communities, I
• 31:39
  thought, what they say, no,
• 31:41
  but I just found like in
• 31:42
  this community, when you find
• 31:43
  people using specific tools
• 31:44
  and like you, I just painted
• 31:46
  the vision and said, Hey, I
• 31:47
  want to grow this community
• 31:48
  to the thousands.
• 31:49
  And anyone who joins this
• 31:50
  community is going to get to
• 31:51
  watch that one lesson in my
• 31:52
  free course, and I can link them
• 31:53
  to your stuff.
• 31:54
  And it's very collaborative.
• 31:57
  And that's what I did.
• 31:58
  And in fact, once we had that free
• 32:00
  course created, how it led to
• 32:02
  the paid product of things,
• 32:03
  I actually developed my
• 32:05
  skill sets more, ask those people,
• 32:08
  those experts to share a little
• 32:09
  bit more of something they
• 32:11
  would share with like just their
• 32:12
  clients, just to give people
• 32:14
  that next level.
• 32:15
  And people started buying
• 32:16
  my first product for 9.
• 32:18
  97.
• 32:18
  And same thing, when they would
• 32:20
  go to Catherine, Peter or Andrew
• 32:23
  or Jeff, and they want, they
• 32:25
  said, this is my path to monetize.
• 32:27
  I would hand them off to that
• 32:28
  person and I'd get affiliate
• 32:29
  commission for when they go
• 32:30
  and work with those people.
• 32:31
  So not only did I sell my
• 32:33
  course making a front end
• 32:34
  profit, but I was actually selling
• 32:36
  ClickFunnels as the tool and
• 32:38
  then send 'em to the right
• 32:39
  expert where they would stick with
• 32:40
  that tool for the long haul.
• 32:41
  And even though they're working
• 32:42
  with those people, I'm
• 32:43
  still getting commissioned
• 32:44
  on the software they're using.
• 32:45
  Plus I believe it's like.
• 32:47
  When you send somebody to
• 32:48
  somebody else and they get a
• 32:49
  result, they're not going to
• 32:50
  forget you.
• 32:51
  You know what I mean?
• 32:51
  They'll come back and continue
• 32:52
  to work with you as well.
• 32:54
  So I know that's a lot
• 32:55
  I just threw.
• 32:56
  Hopefully you guys can see
• 32:57
  how that picture worked, but
• 32:58
  that's what worked for me
• 32:58
  to build my first product.
• 32:59
  And I was a small piece of it.
• 33:02
  Yeah.
• 33:02
  I really love that you broke
• 33:03
  all that down because I think
• 33:06
  that what people don't trust is
• 33:07
  that they have other people in
• 33:09
  their communities in the world that
• 33:10
  can support them.
• 33:11
  And a lot of people will
• 33:13
  not create the course, not
• 33:15
  create the book, not do the next
• 33:17
  step because they're fearful
• 33:19
  that they're not going to
• 33:19
  be enough.
• 33:20
  What you really did lean into,
• 33:22
  and I think you're great
• 33:23
  at, Doug, is relationships
• 33:25
  and partnerships, right?
• 33:26
  Which has really made
• 33:27
  you, you know, Really, really
• 33:28
  successful.
• 33:29
  So now I'm learning from
• 33:31
  you about the power of creating
• 33:33
  a community.
• 33:33
  And I want to talk a little
• 33:34
  bit about that.
• 33:36
  What are three aspects
• 33:37
  that make a community really
• 33:38
  successful?
• 33:39
  Because I've been in several
• 33:41
  communities, whether it's
• 33:42
  Facebook, School, Circle, Mighty
• 33:44
  Networks, all these different
• 33:45
  places, and there's some
• 33:47
  places that I continue to
• 33:48
  come back to, and there's
• 33:49
  some places that I totally
• 33:50
  forget about.
• 33:51
  So I know you have a whole
• 33:52
  framework, which I'm currently
• 33:54
  learning right now, and I'm
• 33:55
  really excited about, but maybe
• 33:56
  three things that you think
• 33:58
  makes a community really successful
• 34:00
  and keeps people engaged.
• 34:03
  Yeah, three things right
• 34:04
  off the top of my head.
• 34:05
  Number one is attracting the
• 34:07
  right people that have a specific
• 34:10
  goal in mind really
• 34:12
  attracting,like minded
• 34:13
  individuals.
• 34:14
  So there's gotta be some kind
• 34:15
  of, people call it a niche,
• 34:17
  but I really think it's more
• 34:18
  of a interest based what it's
• 34:20
  going to bring like minded
• 34:21
  people together.
• 34:23
  So number one is like, what
• 34:24
  can you create to help them get
• 34:25
  to their goal, common goal?
• 34:27
  Number two is.
• 34:28
  Protect them against, right?
• 34:30
  So I think that for me,
• 34:32
  I've always been really
• 34:32
  intentional with who I let into
• 34:33
  my community.
• 34:34
  We are, most communities will
• 34:35
  let you ask three questions when
• 34:37
  joining and you get to look at
• 34:38
  those questions and answers and
• 34:40
  figure out, we have different
• 34:41
  combinations.
• 34:42
  If they answer certain things,
• 34:43
  multiple choice, we deny them,
• 34:45
  or if they don't answer the
• 34:45
  questions, how are they going
• 34:47
  to show up to your community?
• 34:48
  And, so really just
• 34:49
  protecting your people from
• 34:50
  people are just trying to come
• 34:51
  in and, you know, You know
• 34:53
  how it goes.
• 34:54
  People come in and try to
• 34:55
  approach and all that stuff.
• 34:56
  And I think it gets to be more
• 34:57
  collaborative.
• 34:58
  And last but not least,
• 35:00
  I would say really provide
• 35:03
  a plan for them.
• 35:05
  And when I think about, there's so
• 35:07
  many communities on the spectrum.
• 35:09
  Same topics that I teach on
• 35:11
  and, and build community around.
• 35:13
  How can I be different?
• 35:15
  So I'm always looking for, how
• 35:16
  can I stand out?
• 35:17
  How can I welcome them differently?
• 35:19
  How could I be very intentional
• 35:20
  with like learning about
• 35:22
  each person that comes in and
• 35:24
  welcome them individually
• 35:25
  or in groups as they come in
• 35:27
  and highlight them and give
• 35:28
  them a shout out and recognize
• 35:30
  them and just really getting
• 35:32
  more custom, like not just
• 35:33
  looking at them as like a profile
• 35:34
  picture and a dollar sign,
• 35:36
  but actually getting curious
• 35:38
  about them.
• 35:39
  So I think that's really what
• 35:40
  it's all about.
• 35:41
  So we do do a lot.
• 35:43
  If you've been a part, you know,
• 35:44
  like you've been in my stuff, it's
• 35:46
  whether it's my free community,
• 35:48
  one of my events, or my programs,
• 35:51
  we're really intentional on
• 35:53
  getting people to move forward
• 35:55
  and commit.
• 35:56
  So for example, when I have an
• 35:57
  event coming up, people are
• 35:59
  joining that community.
• 36:00
  We're going to get them
• 36:01
  to introduce themselves, get
• 36:03
  them a little uncomfortable,
• 36:03
  get them to grow a little bit.
• 36:05
  And we won't even let them
• 36:06
  be a part of the contest in that
• 36:08
  event, unless if they introduce
• 36:10
  themselves first.
• 36:11
  So I think just having a clear
• 36:13
  expectation, do things that
• 36:14
  different, that maybe
• 36:16
  they haven't experienced
• 36:17
  before or experienced
• 36:18
  in a different way and they'll
• 36:20
  remember you.
• 36:21
  So I think that's, what's
• 36:21
  really about.
• 36:22
  Number one, getting the right
• 36:24
  people, like minded people.
• 36:25
  Number two, protect them.
• 36:26
  Number three, I don't know how
• 36:28
  to summarize that one up, but
• 36:29
  it's just care about people, I
• 36:31
  guess you could say, right?
• 36:33
  Definitely.
• 36:33
  So as we're kind of shifting
• 36:36
  and talking more about the
• 36:37
  community motto, I think What's
• 36:39
  been really powerful, Doug,
• 36:40
  is you're kind of at the forefront
• 36:42
  of everything.
• 36:43
  I feel like you started
• 36:45
  using school a year ago.
• 36:47
  School is on fire now.
• 36:48
  You started using ClickFunnels.
• 36:50
  ClickFunnels is something
• 36:51
  that people use every day.
• 36:53
  What do you see happening next in
• 36:55
  our marketplace when it comes to
• 36:57
  online businesses and coaching?
• 36:59
  What are you seeing will be
• 37:01
  like some of the next waves or
• 37:02
  trends that we should look at?
• 37:05
  Yeah, really great question.
• 37:06
  I just feel like it's simplicity,
• 37:08
  especially when it comes like
• 37:09
  AI, automations, all the tech,
• 37:11
  all the software out there.
• 37:13
  I think people are just
• 37:14
  really seeking community.
• 37:15
  And I think that's why we
• 37:16
  see a lot of these softwares
• 37:18
  building community
• 37:18
  platforms and making
• 37:20
  it as simple as possible.
• 37:22
  And I think that the simple,
• 37:23
  most effective.
• 37:24
  We'll win.
• 37:26
  So it's hard to say as far
• 37:28
  as trends go, but I just
• 37:30
  think people, I feel it.
• 37:31
  It's just, there's
• 37:32
  overwhelmingly so much to
• 37:34
  do and use as far as growing
• 37:36
  a business.
• 37:37
  And I think as things get more
• 37:39
  automated and AI develops more,
• 37:41
  I think the people who are
• 37:42
  going to stand out are those
• 37:43
  who are building real community
• 37:44
  and connection.
• 37:45
  So, yeah.
• 37:46
  Anything to do with community.
• 37:48
  I feel like that's really
• 37:49
  what I see the future being
• 37:50
  here, especially when it comes
• 37:51
  to like online marketing
• 37:52
  and building businesses in
• 37:54
  this fashion.
• 37:56
  Yeah, that's so true.
• 37:57
  I could see it happening
• 37:58
  as well.
• 37:58
  I was working with another
• 38:00
  coach.
• 38:01
  Do you know who Danielle
• 38:02
  Leslie is?
• 38:02
  Have you ever met her?
• 38:04
  I haven't.
• 38:05
  She is an amazing Black woman who
• 38:08
  has a company called Course to
• 38:09
  Scratch, where she teaches folks
• 38:12
  how to create their online
• 38:13
  courses and she's made multi
• 38:15
  million dollars doing that.
• 38:16
  But when I was working with
• 38:17
  her at the end of last
• 38:18
  year, she was telling me how
• 38:19
  she was leaning out her team.
• 38:21
  She just started working with
• 38:23
  a group called MemberUp and
• 38:24
  they have their own community
• 38:25
  space and she was talking
• 38:26
  about how things are moving into
• 38:28
  the community.
• 38:29
  So you could really see this
• 38:30
  shift, right?
• 38:32
  She did the same thing as you.
• 38:33
  She had a team of like 10 to 15.
• 38:35
  She only has a team of three.
• 38:37
  Uh, she's focusing on
• 38:38
  community and really building
• 38:40
  that and being more of that
• 38:42
  front face person when it comes
• 38:44
  to her, her business, she
• 38:45
  had taken a big step back and she
• 38:48
  realized that.
• 38:49
  She never didn't like coaching.
• 38:51
  She never didn't like the things
• 38:52
  to do that, that the front
• 38:53
  facing stuff.
• 38:54
  She just got convinced by
• 38:56
  other coaches that that was
• 38:57
  the thing that she should do and
• 38:59
  that she should pivot towards.
• 39:01
  So how do you address that
• 39:03
  as a coach?
• 39:03
  Like, how do you make sure
• 39:04
  that you choose coaches who are
• 39:06
  going to guide you in the right
• 39:07
  direction when you're building
• 39:08
  your business?
• 39:10
  Great question.
• 39:11
  And, when you think about
• 39:12
  And, when you think about
• 39:12
  that first million, right.
• 39:14
  And I mentioned what happened, I
• 39:15
  spent a most of it on coaches.
• 39:17
  Never regret, you know, almost
• 39:19
  everything led to something great,
• 39:21
  but I think I over invested
• 39:22
  and had too many.
• 39:24
  And a lot of them didn't
• 39:26
  really have the lifestyle
• 39:28
  that I wanted.
• 39:29
  So it's not just about the
• 39:30
  unique mechanism.
• 39:32
  I first, I do have to believe
• 39:33
  in the process or what their goal
• 39:35
  is to accelerate me towards
• 39:36
  my results.
• 39:38
  However, I want to even pull
• 39:40
  back the onion a little bit more
• 39:41
  and see how's their lifestyle.
• 39:42
  How are they showing up?
• 39:44
  And I think that's more
• 39:45
  attractive than anything.
• 39:46
  So, are they personally
• 39:48
  developing and are they living
• 39:50
  a lifestyle that is true to
• 39:53
  what they say?
• 39:54
  You know what I mean?
• 39:54
  And sometimes it's hard to see
• 39:55
  that, but I think as you go through
• 39:57
  this process, you could
• 39:58
  really tell.
• 39:59
  And, I believe after
• 40:01
  you start making money online,
• 40:02
  it becomes more of, you know,
• 40:05
  lifestyle and having that new
• 40:07
  aim and mission based causes
• 40:10
  and a lifestyle that is more in
• 40:13
  line to values than anything.
• 40:15
  So I think it's really aligned
• 40:16
  to your mentor.
• 40:17
  With that perspective, what
• 40:19
  are their values and how are
• 40:20
  they showing up?
• 40:21
  And is that what you want
• 40:22
  to become?
• 40:24
  That's a good question.
• 40:24
  And something to really sit with
• 40:26
  y'all, like, is your mentors,
• 40:27
  your coach, someone that you
• 40:28
  want to become in the future and
• 40:30
  not just the, the marketing, right.
• 40:33
  But who they really are
• 40:34
  as a person.
• 40:35
  So Doug, what I, what I was
• 40:37
  attracted to when it came
• 40:38
  to you was.
• 40:39
  You know, the full, full time
• 40:40
  freedom, as I told you, but
• 40:41
  also you have a really big
• 40:43
  mission of, of trying to
• 40:44
  build like a hundred homes
• 40:46
  for, for folks.
• 40:47
  And you have that great aspect of
• 40:50
  your business happening.
• 40:51
  When did you start doing
• 40:53
  that, and when did that become
• 40:54
  a part of the path to be able
• 40:55
  to not just take the money for
• 40:57
  profit, but to be able to give a
• 40:59
  piece of it back to community?
• 41:02
  Yeah, well it all started
• 41:03
  with community.
• 41:04
  Back in 2019, I started doing
• 41:07
  well, you know, better than
• 41:09
  what I was doing waiting tables,
• 41:10
  and started to open my eyes to
• 41:12
  mentorship, and my mentor we
• 41:15
  just interviewed last, California
• 41:19
  invited me out to a mastermind.
• 41:20
  What is this?
• 41:21
  I dunno what that means.
• 41:23
  Came out here had one of the
• 41:24
  most, uh, epic experiences
• 41:25
  ever just getting around
• 41:26
  like minded individuals.
• 41:27
  A lot of them were even
• 41:28
  younger than me building multiple
• 41:30
  million dollar businesses.
• 41:32
  And you know I'm back home, I
• 41:33
  love my friends back home.
• 41:35
  I say back home now cause
• 41:35
  I moved to San Diego permanently
• 41:37
  after that.
• 41:38
  And, they're great people,
• 41:39
  but they're always, you know,
• 41:41
  when you go get a job or when
• 41:42
  you go back and finish degree
• 41:43
  and that kind of conversation.
• 41:44
  And I'm like, I don't really
• 41:45
  talk about what I do because of
• 41:47
  certain reasons.
• 41:48
  And, again, my friends that
• 41:48
  And, again, my friends that
• 41:49
  I met out in California were
• 41:51
  just doing epic things and it
• 41:52
  was all centered around community,
• 41:54
  getting together at these meetups,
• 41:56
  sharing what's in the way, sharing
• 41:57
  what's working.
• 41:58
  And that's the first time I had
• 41:59
  that experience.
• 42:00
  But one of the things that they
• 42:01
  were talking about at this
• 42:02
  meetup, was And I'm like, it
• 42:05
  sounds amazing.
• 42:06
  And COVID hit shortly
• 42:08
  after that.
• 42:09
  So I did sign up for a house
• 42:11
  build, but we waited over
• 42:12
  a year to go and do that.
• 42:14
  So it was around April, 2021,
• 42:17
  where we were able to go down
• 42:19
  two hours South of San Diego,
• 42:21
  down to Baja, California,
• 42:22
  Mexico, and build a home for a
• 42:24
  family in need.
• 42:25
  And I'd never experienced
• 42:26
  anything like this.
• 42:27
  I mean, to be able to build
• 42:29
  a home in 72 hours for this
• 42:31
  family of five that was living
• 42:33
  in a single room hut on the dirt
• 42:34
  floor, sharing one bed, three
• 42:36
  kids under the age of five,
• 42:38
  and I get chills watching their
• 42:41
  eyes light up every day with
• 42:43
  the structure going up and on
• 42:44
  the final day, Opening that
• 42:46
  door, they open up and go in
• 42:47
  and they got an insulated home
• 42:48
  with a roof, two bedrooms, a
• 42:50
  loft, new bedding and furniture,
• 42:52
  water, solar.
• 42:54
  Like I was touched and I did
• 42:57
  several of those.
• 42:58
  I kept going back as a volunteer
• 43:01
  and then it came to me
• 43:03
  that I want to.
• 43:04
  Leave my own build and bring
• 43:06
  my people to build these
• 43:07
  communities, bring my
• 43:07
  community to build these
• 43:08
  communities.
• 43:09
  And it's interesting.
• 43:10
  Every time we go back down,
• 43:11
  these houses are painted a
• 43:12
  specific color, and it's now
• 43:13
  like all the Hilltops are
• 43:15
  actually covered with these homes.
• 43:16
  And in fact, they're
• 43:17
  running out of a three year
• 43:18
  waiting list.
• 43:19
  It's now down to weeks and they're
• 43:21
  actually starting to move to other
• 43:22
  cities to develop those cities
• 43:24
  and build homes for families.
• 43:25
  So it was just really cool to
• 43:26
  see the progress.
• 43:27
  But, it was because
• 43:28
  of affiliate marketing.
• 43:29
  I was a top, 10 affiliate
• 43:32
  project about a year ago and
• 43:36
  got a 25K check for finishing
• 43:38
  number 3.
• 43:39
  I said if we win this I'm
• 43:40
  gonna put this whole check to
• 43:41
  building homes.
• 43:42
  Whatever check I get, first
• 43:44
  place got 100k, second place
• 43:46
  got 50k, third place got 25k.
• 43:48
  Whatever we do we can build,
• 43:49
  we As many homes as possible.
• 43:51
  So with the 25, 000 check,
• 43:52
  we were able to build two
• 43:53
  homes for those families.
• 43:55
  So that's what we did about
• 43:57
  a year ago.
• 43:57
  And then at that build, I said,
• 43:58
  how do we do more of these?
• 43:59
  Like, I don't want to go chase
• 44:00
  that next big award, like the
• 44:01
  10 million award, but I want to
• 44:03
  go and donate a million dollars
• 44:06
  to this cause.
• 44:07
  And for us to do that would
• 44:08
  be about a hundred homes.
• 44:09
  So if I could build a hundred
• 44:10
  homes with my community
• 44:12
  and seeing that ripple
• 44:12
  effect, that's the new aim.
• 44:15
  Because it really comes back
• 44:16
  to community.
• 44:16
  Community that changed my
• 44:17
  life and this experience that
• 44:19
  really I get to be a part of
• 44:21
  and then share with others.
• 44:22
  And it's interesting
• 44:23
  because the people we've
• 44:24
  brought on these builds now are
• 44:25
  bringing their kids back and
• 44:27
  their teams back and their
• 44:29
  families back to build their
• 44:30
  own homes.
• 44:31
  So it's the ripple is real.
• 44:32
  And I'm excited.
• 44:34
  We got one more coming up next
• 44:37
  month and we'll continue to
• 44:38
  do this until we get there.
• 44:39
  I mean, probably beyond a hundred,
• 44:40
  honestly, but we're on house
• 44:42
  build number four and we got plenty
• 44:43
  of way to go, but I've found a way
• 44:45
  to incorporate my affiliate
• 44:47
  income coming in and my clients
• 44:49
  show up for us.
• 44:51
  We found ways to gamify
• 44:53
  our programs where every
• 44:55
  month we give people a goal.
• 44:57
  And if they don't hit that goal,
• 44:58
  they pledge a certain amount
• 44:59
  to donate.
• 45:00
  I match all that at the end
• 45:01
  of the month.
• 45:01
  So I've even found a way to
• 45:02
  incorporate this into our products
• 45:04
  and our programs, and we're raising
• 45:06
  money faster than ever.
• 45:07
  So, yeah, thanks for letting
• 45:10
  me share that.
• 45:10
  I just, I'm really moved by
• 45:12
  this and it just feels like a
• 45:14
  cause that's near and dear to me
• 45:15
  because I've been a part of that.
• 47:02
  It's a really cool project and
• 47:04
  I'm excited to join you on the
• 47:06
  next build and I think that it's
• 47:08
  always great to hear people that
• 47:10
  are making money and giving back.
• 47:12
  Because I believe Doug
• 47:13
  that that money is like such an
• 47:15
  exchange, right?
• 47:16
  Like when we give out, we even
• 47:17
  give more, but it's an energy
• 47:19
  exchange as well.
• 47:20
  So it's just really powerful
• 47:21
  to see you rock.
• 47:22
  So one more question for
• 47:23
  you, and then I'm gonna let you go.
• 47:25
  Cause you've literally been
• 47:26
  talking all day.
• 47:27
  I mean, I know you, you, you
• 47:28
  get really busy, but I've noticed
• 47:30
  about your business as well.
• 47:32
  Is that your fiancé?
• 47:34
  Which is your fiancé now.
• 47:35
  Congratulations again.
• 47:36
  Is a part of the business,
• 47:38
  your brother is.
• 47:40
  What advice do you give folks
• 47:41
  who are looking to scale their,
• 47:43
  their business but want to
• 47:44
  do it with their families?
• 47:45
  Like what, what have been some
• 47:47
  strategies you've done to make sure
• 47:48
  that You're able to get business
• 47:50
  done, but you're also able to
• 47:52
  continue to build that relationship
• 47:54
  with your family members.
• 47:55
  Yeah, certainly been a challenge
• 47:57
  for me.
• 47:58
  And I think I've broken all the
• 47:59
  rules when it comes to hiring.
• 48:00
  They say no family,
• 48:01
  no friends, no clients.
• 48:02
  And when I looked at my team, it
• 48:03
  was 12 of us.
• 48:04
  It was all family.
• 48:07
  Friends and clients.
• 48:09
  And I think it's just for
• 48:11
  me, what's worked the most,
• 48:12
  because I'll be honest, um,
• 48:14
  where I get to really lead and
• 48:15
  step into is, is that leadership
• 48:17
  and delegation and the team
• 48:18
  empowerment side of things now.
• 48:21
  It's really about just
• 48:23
  the boundaries and separating
• 48:25
  the two.
• 48:25
  So you got to think, Kelsey and
• 48:26
  I live together and we work
• 48:27
  together and it's just having
• 48:30
  those clear expectations
• 48:31
  of how to communicate about
• 48:33
  the business and then, you
• 48:34
  know, in our relationship and
• 48:37
  really when it does still happen
• 48:39
  and we'll say, Hey, work's done.
• 48:41
  We'll put that in the back burner
• 48:42
  for tomorrow.
• 48:43
  And I think it's just separating
• 48:44
  those things, especially with
• 48:45
  my brother too.
• 48:45
  And, you know, it's brother Doug
• 48:47
  and it's, you know, partner
• 48:49
  Doug, because I consider him
• 48:51
  really a partner in the business.
• 48:53
  So, and just going with it
• 48:55
  and, and just knowing that
• 48:56
  it's not going to be perfect,
• 48:57
  but really.
• 48:59
  One thing I could say is really
• 49:01
  find out what is the goal for
• 49:04
  not only the business, but
• 49:05
  how can you tie their personal
• 49:07
  and professional financial goals
• 49:08
  to hidden goals in the business?
• 49:10
  And that's one of the biggest
• 49:11
  things we've been focused on now is
• 49:13
  meeting regularly to check in with
• 49:15
  what are our goals and is this
• 49:17
  an alignment?
• 49:17
  Because anytime there's a
• 49:18
  disagreement among The three
• 49:20
  of us in this business, we're,
• 49:22
  we're really like, it's
• 49:23
  not us against each other.
• 49:24
  It's us against the problem.
• 49:25
  And we all want the same things
• 49:27
  that are going to lead to the
• 49:28
  things that we all want in
• 49:29
  our personal, professional,
• 49:30
  financial, and that just
• 49:31
  works out.
• 49:32
  So I think it's just, if I could
• 49:33
  have continued to grow my team,
• 49:37
  At the scale I was going and not
• 49:39
  that I'll go, I do think we'll
• 49:40
  get to the point where we want to,
• 49:42
  you know, maybe grow a little
• 49:43
  bit more, but I feel really good
• 49:44
  about being lean and building
• 49:46
  this foundation this way.
• 49:48
  And that way we do decide to
• 49:49
  grow beyond this.
• 49:50
  We have things in place where
• 49:51
  we get to, you know, lead our
• 49:53
  team the right way and empower
• 49:55
  them in their roles and have
• 49:56
  everything set and ready to go.
• 49:58
  And also know that there's a
• 49:59
  time and a place for business.
• 50:03
  Friendship and whatever else
• 50:04
  it might be.
• 50:05
  That's so beautiful.
• 50:05
  Well, congrats to you and
• 50:07
  your team, your family.
• 50:09
  You're doing a great job
• 50:09
  being an amazing leader, Doug.
• 50:11
  What are ways that folks can
• 50:12
  continue to support your work
• 50:14
  and, take the next step in, in
• 50:16
  working with you around affiliate
• 50:17
  marketing or building out
• 50:19
  their own communities?
• 50:20
  Yeah, DougBoughton.com
• 50:21
  Is the best place to go
• 50:24
  and check out and it has our
• 50:26
  Mission 100 homes and our free
• 50:27
  communities and the information
• 50:29
  there.
• 50:30
  And if you are on school,
• 50:32
  Community Creators Club
• 50:33
  is our free end, our free
• 50:35
  community that you can join and
• 50:36
  see what we're doing there.
• 50:37
  Definitely I'll be sure to
• 50:39
  include that in the show notes
• 50:40
  so that you can get to working
• 50:42
  with Doug.
• 50:43
  I love working with him and
• 50:44
  he's an amazing resource.
• 50:46
  Also, y'all, even if you're
• 50:47
  just listening to this and you
• 50:49
  are just, like, really passionate
• 50:50
  about giving back, please
• 50:52
  give back to these 100 homes.
• 50:54
  It really supports these
• 50:55
  families and we would love
• 50:57
  for you to join the mission
• 50:58
  because I'm on the mission with
• 50:59
  you, Doug, and it could be a really
• 51:00
  powerful thing.
• 51:01
  Y'all, just think about it,
• 51:02
  like, every day you wake up, you
• 51:04
  have a home, you have water, you
• 51:05
  have a clean bill of health, you
• 51:07
  have clean food.
• 51:08
  There's so much gratitude that
• 51:09
  should go into that And just
• 51:11
  a little bit of money can
• 51:12
  help, the next family
• 51:13
  get that same access as well.
• 51:15
  So thank you again, Doug, for
• 51:16
  being here and thank you all
• 51:18
  for listening.
• 51:19
  I really appreciate it.
• 51:20
  All right, y'all.
• 51:21
  Appreciate you.
• 51:22
  Thanks for listening,
• 51:23
  everybody.
• 51:23
  Yep.
• 51:24
  Till next time y'all.
• 51:25
  Peace.