Latest / Becoming Irresistible / Season 2, Episode 11.What 5 categories of Skills that will lead in an AI Driven World.

Transcript

Season 2, Episode 11.What 5 categories of Skills that will lead in an AI Driven World. · Becoming Irresistible

0:13
SPEAKER_00: Welcome back to Becoming Irresistible.
0:16
SPEAKER_00: My name is Jay, high achievement lifestyle strategist and irresistibility expert.
0:21
SPEAKER_00: So you probably turned on the news recently and seen another headline about artificial intelligence replacing jobs, and it's all true.
0:31
SPEAKER_00: One day you've heard about software engineers getting laid off, and then another day, accountants, and then even graphic designers and writers, and even doctors and lawyers have made that list.
0:45
SPEAKER_00: So it's enough to make a parent wonder, what should my child study?
0:52
SPEAKER_00: What are they gonna do in this world where AI replaces so many jobs?
0:59
SPEAKER_00: Or maybe you're not asking for your children, maybe you're even asking this question for yourself.
1:06
SPEAKER_00: Maybe you're considering, should I change careers?
1:11
SPEAKER_00: Or will the job that I'm doing right now exist in 10 years?
1:15
SPEAKER_00: And these are all reasonable questions that everyone is facing right now.
1:21
SPEAKER_00: Technology has always changed the workforce and available careers.
1:29
SPEAKER_00: Think back in history, the Industrial Revolution transformed manufacturing.
1:34
SPEAKER_00: Computers transformed offices, the internet transformed communication, and now AI is transforming knowledge work.
1:45
SPEAKER_00: But I don't think that most parents are really asking what can AI can do.
1:51
SPEAKER_00: They're asking something beyond that in reality.
1:55
SPEAKER_00: They're asking, how can I ensure that my child has a meaningful, successful, and financially secure future?
2:03
SPEAKER_00: That's always been the question for every parent.
2:07
SPEAKER_00: But it's become more stressful now to think about that question because of artificial intelligence.
2:14
SPEAKER_00: We are raking our brains to find those gaps where AI cannot replace jobs.
2:23
SPEAKER_00: And our brains can't fathom any gaps, right?
2:28
SPEAKER_00: It's like you think there's nothing that AI can't do.
2:32
SPEAKER_00: But we should not be asking what AI cannot do.
2:37
SPEAKER_00: We need to look at how to increase value in an AI-driven world.
2:44
SPEAKER_00: That's really what we need to do.
2:47
SPEAKER_00: Because if we're looking at what can AI do, then we're going to focus on whether an AI can write an essay or generate computer code.
2:56
SPEAKER_00: And we already know the answer is yes.
2:58
SPEAKER_00: That misses the point entirely.
3:00
SPEAKER_00: When you look back at history, you can see that every major technological breakthrough has eliminated certain tasks and jobs.
3:09
SPEAKER_00: Calculators eliminated long arithmetic, right?
3:12
SPEAKER_00: In minutes, a calculator could do what mathematicians spent years studying and learning to do perfectly.
3:19
SPEAKER_00: And then there was a calculator.
3:22
SPEAKER_00: GPS eliminated the need to memorize every road in town.
3:26
SPEAKER_00: We don't have paper maps anymore.
3:29
SPEAKER_00: We use GPS, we no longer have to stop and ask for questions and make things easier, more efficient.
3:36
SPEAKER_00: And every person who has a mobile device has a GPS.
3:42
SPEAKER_00: But none of these things have eliminated the need for people.
3:46
SPEAKER_00: It just changed what value people had to bring.
3:51
SPEAKER_00: So think about this.
3:52
SPEAKER_00: Engineers use calculators, architects use software, lawyers use search engines, right?
4:02
SPEAKER_00: None of these professionals have become less valuable because they are using a better tool.
4:10
SPEAKER_00: And in many cases, they become even more valuable.
4:14
SPEAKER_00: The tools handle the routine work, allowing people to do the most complex decision making.
4:23
SPEAKER_00: And humans are able to then focus on higher level thinking.
4:27
SPEAKER_00: We are not going to be competing with machines, but we are going to have to elevate ourselves in terms of the tasks.
4:35
SPEAKER_00: Instead of asking what jobs are AI proof, let's think of a different question and something more useful.
4:42
SPEAKER_00: How do human beings actually create value that specifically is unique to them?
4:51
SPEAKER_00: Because if you can understand that, it doesn't matter whether you're a physician, an electrician, a teacher, an entrepreneur, or a musician.
5:00
SPEAKER_00: You're going to understand why some people are going to continue to thrive no matter how much technology changes.
5:07
SPEAKER_00: And that's the conversation we really need to be having with our children.
5:11
SPEAKER_00: The question is how are you going to create value in this world with the technology that we have?
5:17
SPEAKER_00: Maybe in five, 10 years, AI won't even be the thing.
5:20
SPEAKER_00: There's going to be another thing.
5:22
SPEAKER_00: Industries have always changed, evolved, and better tools have always come about.
5:28
SPEAKER_00: But the ways that human beings create value remains surprisingly consistent throughout history.
5:34
SPEAKER_00: I mean, imagine even farmers, they use large amounts of technology, but it's still farming at the end of the day, and it's still directed by people.
5:43
SPEAKER_00: Most of the time, I think what people are afraid of is if AI is going to replace them.
5:49
SPEAKER_00: History tells us that technology rarely replaces an entire profession, right?
5:53
SPEAKER_00: I mean, think about photography, okay, as an example.
5:58
SPEAKER_00: When digital cameras came out, people thought it would be the end of professional photographers.
6:05
SPEAKER_00: And now you know that's not true.
6:08
SPEAKER_00: In fact, even though the technical barrier has become lower, even though every single person has a digital camera in their hand and can take as many photos as they want, people still pay top dollar to photographers to capture their special memories.
6:26
SPEAKER_00: It just changed what was valued and what people will pay for.
6:31
SPEAKER_00: Now people are hired because they know how to use the tools on the camera.
6:36
SPEAKER_00: They know how to use all the settings, they know how to tell a story and create a vision that someone wants to represent them and their events or their memories.
6:48
SPEAKER_00: Even though the camera became easier, it's the human direction that became more important.
6:54
SPEAKER_00: And the same thing happened with calculators.
6:56
SPEAKER_00: Nobody says, since calculators exist, we no longer need engineers.
7:01
SPEAKER_00: Of course we do.
7:02
SPEAKER_00: Calculator didn't replace engineering, it replaced one small part of engineering.
7:08
SPEAKER_00: And instead of engineers spending hours doing calculations, now they could actually work on solving bigger, more complex problems.
7:17
SPEAKER_00: It elevated the level of work that was able to be done.
7:20
SPEAKER_00: The value shifts.
7:22
SPEAKER_00: And AI is going to create that shift across almost every profession.
7:27
SPEAKER_00: You can remember or think back to years ago when the synthesizer came out, or electronic pianos came out that could play violins and drums and all of those things.
7:38
SPEAKER_00: And people said that's not real music.
7:41
SPEAKER_00: And yet today, today, every musician uses that in their in their creations.
7:47
SPEAKER_00: And nobody bats an eye saying it's not their art or it's not real.
7:53
SPEAKER_00: Because the music, the art, is a creation under human direction.
7:59
SPEAKER_00: At the end of the day, what you've made is the result of your own creativity, direction, and judgment.
8:06
SPEAKER_00: Some people will find more value in the way things were done in the old times.
8:14
SPEAKER_00: Some people will find more value in live music.
8:17
SPEAKER_00: Some people will find more value in electronic music.
8:21
SPEAKER_00: You still have to put all those pieces together to create something that people connect to, that people value.
8:28
SPEAKER_00: Because even if you make 10,000 songs, not every song generated by AI is going to produce an emotional response in people.
8:36
SPEAKER_00: Back in the time where painters only had certain kinds of brushes or certain kinds of paint, they used the tools they had.
8:43
SPEAKER_00: And then when new things came along, they used those tools.
8:46
SPEAKER_00: Now you can see artists using metal and all different forms of mediums.
8:51
SPEAKER_00: And that doesn't mean it's not art.
8:55
SPEAKER_00: It's what the artist has chosen to represent themselves.
8:58
SPEAKER_00: It's what the artist believes art is, no matter what tools they use.
9:03
SPEAKER_00: You know, it's funny that there's WebMD and there's all sorts of AI tools now that can give you summaries on health, and yet people will still go to a doctor.
9:17
SPEAKER_00: Because it's one thing to have knowledge, it's another thing to integrate that knowledge in a specific scenario.
9:22
SPEAKER_00: Lawyers are still going to advocate for their clients.
9:26
SPEAKER_00: And AI might draft the first version of a contract, but that doesn't mean it will be the final version.
9:34
SPEAKER_00: Teachers are still going to be there to inspire students, but AI might help them with their lesson plans.
9:42
SPEAKER_00: Architects will design buildings, but AI might help them generate multiple models before the final launch.
9:53
SPEAKER_00: And artists and musicians will create art.
9:58
SPEAKER_00: But AI, just like the synthesizer or electronic piano, will probably become another tool in the formation of that art.
10:08
SPEAKER_00: Because this has happened before in so many ways and at so many times throughout history where people thought technology was going to replace or eliminate careers.
10:21
SPEAKER_00: Some careers were replaced, but at the same time, new careers are formed and new needs are created because of that technology.
10:32
SPEAKER_00: So I'm going to talk today about five ways that humans create value.
10:38
SPEAKER_00: That's unique value.
10:41
SPEAKER_00: And I'm also going to talk about the one area of study that will multiply the value in every one of these fields.
10:49
SPEAKER_00: Let's talk about those five ways.
10:52
SPEAKER_00: Humans create value through judgment.
10:56
SPEAKER_00: Humans create value through relationships.
11:00
SPEAKER_00: Humans create value by solving physical problems in the real world.
11:06
SPEAKER_00: Humans create value by inventing and building new things, creating new innovation.
11:14
SPEAKER_00: And humans create value through art and expression.
11:18
SPEAKER_00: These five categories have existed for thousands of years, no matter the type of technology that has arisen.
11:25
SPEAKER_00: These fundamental ways of creating value have remained incredibly consistent.
11:30
SPEAKER_00: The careers could change, the tools may change, but the underlying source of value just doesn't change.
11:37
SPEAKER_00: And that's why I think parents should stop asking what major is the right one, and instead ask, how does my child naturally create value in this world?
11:49
SPEAKER_00: Because if you can understand that, if you can understand how someone creates value, you'll make much better decisions about where they should apply those strengths.
11:57
SPEAKER_00: Some children naturally make excellent decisions under pressure.
12:02
SPEAKER_00: Some young adults naturally connect with other people.
12:06
SPEAKER_00: Some people love building things with their hands.
12:10
SPEAKER_00: Some people can't stop inventing.
12:12
SPEAKER_00: Others have a gift for creating music, stories, films, or art that move people.
12:18
SPEAKER_00: And those aren't just interests, they are clues.
12:20
SPEAKER_00: Clues to how that person is likely to create value throughout their life.
12:25
SPEAKER_00: So let's explore each of these five categories one by one.
12:29
SPEAKER_00: As we do, I want you to not only think about yourself, but about your children.
12:34
SPEAKER_00: Because my guess is that by the end of this episode, you're going to see their future entirely different.
12:40
SPEAKER_00: Okay.
12:41
SPEAKER_00: And as I go through these, I want you to resist the temptation to think only about career.
12:47
SPEAKER_00: I want you to think about how someone naturally contributes to the world.
12:52
SPEAKER_00: Because then choosing a career will become much easier.
12:55
SPEAKER_00: So the first category we talked about was creating value through judgment.
13:00
SPEAKER_00: Some people are paid because they know things.
13:04
SPEAKER_00: But the people who are paid the most are usually paid not because they know things, they're paid because they can make good decisions based on that knowledge.
13:15
SPEAKER_00: So a doctor doesn't create value because they memorize anatomy.
13:20
SPEAKER_00: They create value because they can take that anatomy knowledge they know and then solve a complicated problem around that anatomy by recognizing patterns, weighing conflicting information, and sorting through a lot of extra information to make the right decision when the stakes might be really high.
13:42
SPEAKER_00: Okay, a lawyer isn't valuable because they can quote the law or memorize law books.
13:47
SPEAKER_00: They're valuable because they know what legal strategy is the most likely to succeed in a particular situation.
13:54
SPEAKER_00: So you can see AI might be valuable to provide the information, but what it can't necessarily do is apply it to individual circumstances.
14:04
SPEAKER_00: And that's what we're talking about here.
14:06
SPEAKER_00: An engineer isn't paid for knowing formulas or paid for designing, they're paid to decide what design is the safest, most efficient, and most reliable with the area that they're working in.
14:21
SPEAKER_00: So judgment is what people seek when the answer isn't straightforward or obvious.
14:28
SPEAKER_00: And I actually think AI is going to make this category even more valuable.
14:34
SPEAKER_00: Because why?
14:35
SPEAKER_00: Because AI will generate hundreds of possible solutions.
14:40
SPEAKER_00: Now, which one do you pick?
14:43
SPEAKER_00: It's the age of information overload.
14:46
SPEAKER_00: Okay, I have a hundred things I can do.
14:50
SPEAKER_00: Which one is going to work the best in this situation?
14:54
SPEAKER_00: That is where I think humans are going to create value, even in this AI world.
14:59
SPEAKER_00: Good judgment is what AI people will pay for in the new world of AI.
15:07
SPEAKER_00: The second category I mention is relationship.
15:12
SPEAKER_00: So some of the most valuable people in the world aren't the people who build products or sell products.
15:21
SPEAKER_00: They're the ones who actually build people.
15:25
SPEAKER_00: I mean, think of your favorite teacher.
15:27
SPEAKER_00: You can get violin lessons online, right?
15:31
SPEAKER_00: Or guitar lessons online.
15:33
SPEAKER_00: But we still go to a teacher.
15:36
SPEAKER_00: Why?
15:37
SPEAKER_00: Because they're the ones who make you believe in yourself, make sure you're on the right path, tell you what the next best thing to do is, even when all the information is out there.
15:48
SPEAKER_00: Why?
15:49
SPEAKER_00: Because they've already gone down that path themselves.
15:52
SPEAKER_00: We still are going to look for relationships with people who have been through that journey themselves or who have explored all of the facets of a certain field.
16:04
SPEAKER_00: AI can answer the technical questions better than any textbook.
16:09
SPEAKER_00: But when you're having problems performing on a stage, AI isn't going to be there in that moment to say, you got this.
16:21
SPEAKER_00: No, it's your teacher who you've been practicing next to for years who can say, You've practiced, I've watched you study, I've watched you learn, you got this, and you can do it, and I'm right here with you.
16:36
SPEAKER_00: AI at this time cannot replace that.
16:41
SPEAKER_00: Relationship has always created value, no matter how much information has been out there.
16:47
SPEAKER_00: The third way that humans create value is through physical execution.
16:52
SPEAKER_00: And this is a category that we have underestimated for many years.
16:57
SPEAKER_00: We've spent the last 50 years telling people that the more intellectually developed they are, the more successful they will be.
17:08
SPEAKER_00: Which means sit behind a computer, learn complex information, but look around your own home.
17:16
SPEAKER_00: What happens if the plumbing breaks or the electricity goes out or your roof leaks or you need your house painted?
17:22
SPEAKER_00: Okay, AI is not gonna do that for you.
17:27
SPEAKER_00: You can't get the solution on an app.
17:30
SPEAKER_00: You need someone who can solve a real physical problem.
17:34
SPEAKER_00: And these people, these careers, they require technical knowledge, but they also require adaptability and physical presence.
17:43
SPEAKER_00: Every home is different, every repair is different, every situation is different.
17:47
SPEAKER_00: The AI can help you figure out what's wrong, and it could even help you order the parts and make an appointment for you, but someone has to come into that environment and put the parts in, solve the problem.
18:02
SPEAKER_00: That is not going to disappear, at least not in the near future.
18:08
SPEAKER_00: All of those things are going to still need technical expertise, people who know how to do those things in order to fix those problems.
18:19
SPEAKER_00: So that's a category that a lot of people have been dismissing over the last few decades, but a category that you should consider strongly, especially if your child has that technical expertise to do things, to work with their hands, that is definitely a career that you can do well in.
18:37
SPEAKER_00: In fact, I've heard a lot of stories about landscapers that have too much work because that's a job that people find difficult to do.
18:47
SPEAKER_00: It requires a lot of effort, it requires tools.
18:50
SPEAKER_00: And once you find a good person, everyone tells the next person, oh yeah, use this person.
18:56
SPEAKER_00: So if you are good at that, you can do really well.
19:00
SPEAKER_00: Let's stop for a second.
19:01
SPEAKER_00: Look at these first three categories.
19:03
SPEAKER_00: One is intellectual, right?
19:05
SPEAKER_00: We talked about judgment.
19:06
SPEAKER_00: One is interpersonal.
19:08
SPEAKER_00: That means having good social skills, emotional uh empathy, and emotional abilities.
19:16
SPEAKER_00: The other one is physical.
19:18
SPEAKER_00: Okay, so they all are very different, but they all have one thing in common.
19:25
SPEAKER_00: They solve problems that people genuinely care about.
19:29
SPEAKER_00: And that's really what value is: helping people to solve problems that they that they face and they can't solve for themselves.
19:38
SPEAKER_00: Okay, so if you can just understand that simple concept, then you will be fine no matter what technology is around.
19:46
SPEAKER_00: In the next section, we're gonna look at the other two ways that humans create value.
19:50
SPEAKER_00: And I think one of these may surprise you, especially if you're wondering right now if musicians, writers, or filmmakers still have a place in this world that is now being increasingly shaped by AI.
20:04
SPEAKER_00: And these two categories are really important because they're often misunderstood.
20:07
SPEAKER_00: Innovation.
20:09
SPEAKER_00: Innovation is different than judgment.
20:12
SPEAKER_00: Judgment asks what is the best decision.
20:15
SPEAKER_00: Innovation asks what doesn't exist yet.
20:19
SPEAKER_00: And this is where AI can help you, but is not going to replace you because AI can only do what it's trained to do.
20:29
SPEAKER_00: And you have to ask it the question.
20:31
SPEAKER_00: Even if it creates something, it's because you asked it to create something, not because it thought of it on its own.
20:39
SPEAKER_00: So you have to direct it.
20:41
SPEAKER_00: The question is what doesn't exist yet?
20:45
SPEAKER_00: Innovators imagine possibilities before anyone else sees them.
20:50
SPEAKER_00: They're gonna create new products, new businesses, new technologies, new discoveries, new ways of solving old problems.
20:59
SPEAKER_00: So maybe you're gonna create a better solution than what existed in the past.
21:04
SPEAKER_00: Think about entrepreneurs who created Uber or Airbnb.
21:08
SPEAKER_00: You know, they solved a problem that already had a solution, but they did it in a better way.
21:15
SPEAKER_00: They didn't invent cars or hotels, right?
21:18
SPEAKER_00: They simply looked at the world differently.
21:20
SPEAKER_00: They asked, can it work in a different way than we're used to?
21:23
SPEAKER_00: And scientists do the same thing.
21:25
SPEAKER_00: Engineers do that, product designers do it, researchers do it, inventors do it, and children do this naturally as well.
21:33
SPEAKER_00: Have you ever watched a child just play with a toy, take it apart?
21:38
SPEAKER_00: And sometimes they put it back different.
21:41
SPEAKER_00: And they they think that what they've created is better than the old way, right?
21:46
SPEAKER_00: Because their imagination has no limits to it.
21:49
SPEAKER_00: As a child, you don't have a lot of barriers to how you see the world and how you believe it to work.
21:55
SPEAKER_00: That's innovation, that's curiosity turned into a creation, and where AI.
22:00
SPEAKER_00: Becomes incredibly interesting because AI can generate thousands of ideas.
22:06
SPEAKER_00: But it doesn't wake up one morning and decide, you know what?
22:10
SPEAKER_00: The world has this problem and I want to solve it.
22:14
SPEAKER_00: Human beings are the ones who decide what problems need to be solved or are worth solving and what kind of future they want to build.
22:24
SPEAKER_00: So AI is an incredible tool for these innovators, but it still takes a person with curiosity, vision, and courage to say, let's build this thing that doesn't exist yet.
22:35
SPEAKER_00: So if your child loves experimenting, inventing, building, questioning, or imagining, don't discourage it.
22:42
SPEAKER_00: Those are the instincts that drive innovation.
22:47
SPEAKER_00: And now let's talk about the category that many people believe that AI will replace artists, musicians, writers, actors, filmmakers, designers, creative professionals.
23:00
SPEAKER_00: After all, we know that AI can generate music, it can write stories, whole books, right?
23:09
SPEAKER_00: It can even paint pictures and produce films.
23:14
SPEAKER_00: So does that mean that creativity is becoming less valuable?
23:18
SPEAKER_00: I think the opposite may happen.
23:21
SPEAKER_00: Throughout history, human beings have always needed more than just food or shelter.
23:25
SPEAKER_00: We've needed stories, music, beauty, humor, hope, inspiration.
23:31
SPEAKER_00: We need music at weddings.
23:33
SPEAKER_00: We need music to grieve to, to go through a breakup to.
23:39
SPEAKER_00: We need laughter.
23:40
SPEAKER_00: We still want to cry at a performance.
23:43
SPEAKER_00: We still need quotes that change the way we think.
23:48
SPEAKER_00: Art has never just been about entertainment.
23:51
SPEAKER_00: It's been the way that human beings make sense of life.
23:54
SPEAKER_00: And AI can create a lot of content, but content isn't the same thing as meaning.
24:00
SPEAKER_00: I mean, think about live concerts.
24:01
SPEAKER_00: Why do people still spend hundreds, sometimes thousands of dollars to see an artist perform a song that they can play for free on their computer?
24:11
SPEAKER_00: Because they're not buying just the music, they're buying a shared human experience, connection, emotion, memory.
24:19
SPEAKER_00: And that's something that technology can support, but it's never going to fully replace.
24:25
SPEAKER_00: And I think that expression is going to become even more important in an AI-driven world because content is going to become instantly generated.
24:34
SPEAKER_00: But to put on a shared experience, that takes time, practice, effort from an artist.
24:41
SPEAKER_00: And that authenticity, that real performance is going to become even more valuable because less people are going to know how to do that.
24:49
SPEAKER_00: You can see that the great artists performing right now are artists who've been performing for 30 years.
24:55
SPEAKER_00: A person who's created a generated AI song is not going to be the person performing on the stage because that requires a different skill and different effort.
25:07
SPEAKER_00: Originality, hard work, practice, all of those things that always made great artists great.
25:15
SPEAKER_00: But there is going to be a category for AI music and AI art that people will also appreciate.
25:46
SPEAKER_00: AI-generated music is going to be one art form.
25:49
SPEAKER_00: And then there's going to be live music.
25:51
SPEAKER_00: It's another art form.
25:52
SPEAKER_00: And then there's going to be integrated music between the two.
25:56
SPEAKER_00: There's going to be different forms of art because of this new tool.
26:01
SPEAKER_00: That doesn't mean it's any less art when someone has decided that this is what represents them.
26:07
SPEAKER_00: When you step back and look at all of this, every career, every profession, every calling, it actually fits somewhere in these five categories.
26:17
SPEAKER_00: Some people are going to create value through better decision making.
26:20
SPEAKER_00: Some people are going to create value through strong relationships.
26:24
SPEAKER_00: Some people are going to create value by solving those physical problems that have always been there.
26:29
SPEAKER_00: Some are going to create value by inventing.
26:33
SPEAKER_00: And some are going to help us feel and imagine and understand what it means to be human through art, no matter what tools they use to create it.
26:42
SPEAKER_00: And now you're wondering, is one category better than the other?
26:45
SPEAKER_00: No.
26:46
SPEAKER_00: The question you should ask is which one reflects how you individually contribute to the world?
26:52
SPEAKER_00: Because if your work aligns with the way you naturally create value, you're not just going to become more successful.
26:58
SPEAKER_00: You're going to be happier, more energized, and much more resilient when the world changes.
27:02
SPEAKER_00: Because when the next new technology comes up, your contribution is not going to be any different except that you're going to use a new tool to contribute.
27:14
SPEAKER_00: You're going to use a new tool to accelerate, elevate, and increase that value that you naturally bring to the world.
27:23
SPEAKER_00: And if you're telling me, no, I don't agree with that art generated by AI is really art.
27:28
SPEAKER_00: I just want you to think about a movie that you probably have heard of, Jurassic Park.
27:34
SPEAKER_00: When that movie was being made, people used to have to build everything, create everything to put in a movie.
27:41
SPEAKER_00: That was what was considered special effects.
27:44
SPEAKER_00: A live head of a shark to go in Jaws.
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SPEAKER_00: That was how special effects were done.
27:52
SPEAKER_00: When Jurassic Park came along, that was the first time they used computer-generated dinosaurs in a movie.
28:01
SPEAKER_00: And I'm sure that a lot of people said that's not real filmmaking.
28:08
SPEAKER_00: But what it was is a new tool that was giving a filmmaker a new way to tell stories that had not been possible before.
28:15
SPEAKER_00: And now you can see that those types of effects are used in every movie.
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SPEAKER_00: Why?
28:19
SPEAKER_00: Because it opened the possibilities, the doors to the types of movies we can see, to things that weren't even possible before.
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SPEAKER_00: But that doesn't change that a great film is a great film directed by a great director, producer, and great actors.
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SPEAKER_00: It requires new skills and new abilities and a new type of work.
28:43
SPEAKER_00: But it doesn't change the fact that you need people to create this art, to choose the art and direct the art and then put it together, edit it, and put it on a screen for the rest of us to witness.
28:57
SPEAKER_00: So again, just to give you some comfort, think about all the fields that have already had revolutions in technology and are still around today.
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SPEAKER_00: Photography after digital cameras, music after synthesizers and electronic instruments, animation with computer design and graphics.
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SPEAKER_00: Every generation worries that the new technology ahead of them is going to destroy what came before.
29:25
SPEAKER_00: But instead, what usually happens is that people incorporate this and do new things with it.
29:33
SPEAKER_00: And I think AI is going to be another one of those amazing tools that's really going to just act as an extension of your own human design and direction.
29:44
SPEAKER_00: Now a musician is going to use AI to create different versions of a song to see what they like.
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SPEAKER_00: A filmmaker could use it to model a scene before shooting it.
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SPEAKER_00: An author is going to use it to brainstorm possibilities, and a game designer might build video games faster and more complex than ever before.
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SPEAKER_00: The technology changed, but the artist, the human, is still deciding what deserves to exist in the world.
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SPEAKER_00: AI isn't going to replace imagination.
30:22
SPEAKER_00: It's just going to give you more colors to work with.
30:28
SPEAKER_00: And I suspect that 20 years from now, we're going to look back just the same way we did with CGI and computer graphics.
30:38
SPEAKER_00: It's not going to be the end of creativity.
30:40
SPEAKER_00: It's just going to be another chapter in evolution.
30:46
SPEAKER_00: So just consider that a mistake I often see parents make is assuming there's one perfect career that every child has to go into in order to be successful.
30:58
SPEAKER_00: But there isn't.
30:59
SPEAKER_00: I've met brilliant people who would make terrible doctors because they don't like life and death situations.
31:10
SPEAKER_00: And even amongst those doctors, there are some doctors who make incredible emergency room positions because they like to act instantaneously, whereas other doctors make terrible emergency room positions because they need time to think about and solve complex problems.
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SPEAKER_00: I've met incredible leaders who'd be miserable sitting in front of a computer all day writing code, right?
31:33
SPEAKER_00: And then there are gifted artists who were forced down a path of science and engineering because everyone said that's more practical than becoming an artist.
31:48
SPEAKER_00: And then there are students who never went to college but who are incredible businessmen because they love serving people and solving their problem.
31:57
SPEAKER_00: So the real question is how is my child naturally wired to create value?
32:04
SPEAKER_00: And you now have the five categories to look at.
32:07
SPEAKER_00: So as you're observing your child, encourage those things that set them apart in these categories.
32:13
SPEAKER_00: But you can use these as a guideline to look at where their strengths might lie and thereby help encourage them into a certain field.
32:25
SPEAKER_00: Here's some questions you can ask.
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SPEAKER_00: Do they naturally make good decisions under pressure?
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SPEAKER_00: If they do, they may thrive in judgment-based professions.
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SPEAKER_00: Do they naturally connect with people?
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SPEAKER_00: Then maybe they'll shine when it comes to relationship fields.
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SPEAKER_00: Do they love building, fixing, and solving physical problems?
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SPEAKER_00: Then skilled trades or engineering might be a great fit.
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SPEAKER_00: Do you notice that they're always inventing new ideas?
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SPEAKER_00: Then innovation may be their calling.
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SPEAKER_00: Or maybe they might be creating music, stories, films, and art that move people emotionally.
33:07
SPEAKER_00: If that's the case, then expression is where they probably will contribute most to the world.
33:12
SPEAKER_00: Remember, people don't usually become exceptional by choosing the best career.
33:16
SPEAKER_00: They become exceptional because they choose a career that matches who they are.
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SPEAKER_00: When talent, interest, personality, and opportunity align, that's when extraordinary performance occurs.
33:30
SPEAKER_00: So if you're a parent listening to this, you might be sitting here thinking, this all makes sense, but what should I actually encourage my child to study?
33:38
SPEAKER_00: And my answer is going to be probably different than what you expect.
33:43
SPEAKER_00: I don't believe the goal is to find the one career that AI can never touch.
33:46
SPEAKER_00: I don't believe that even exists.
33:49
SPEAKER_00: Every profession is going to be touched by AI and every profession's going to change.
33:57
SPEAKER_00: The question is whether or not your child can grow with that change.
34:01
SPEAKER_00: And so think of how your child naturally creates value.
34:06
SPEAKER_00: But secondly, help them build real expertise.
34:10
SPEAKER_00: AI makes average knowledge easier to access.
34:14
SPEAKER_00: That means expertise becomes even more valuable.
34:17
SPEAKER_00: When you whether your child becomes a lawyer, an electrician, a filmmaker, an engineer, or entrepreneur, encourage them to become genuinely excellent in that field.
34:29
SPEAKER_00: Technology rewards people who are exceptional at what they do.
34:32
SPEAKER_00: Don't aim for good enough.
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SPEAKER_00: Aim for mastery.
34:37
SPEAKER_00: And then teach them to use AI instead of fearing it.
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SPEAKER_00: Imagine you had two architects, both graduated from the same school, both were equally talented, but one refuses to use AI because they're afraid it will replace them.
34:50
SPEAKER_00: The other one learns how to use AI to explore designs faster and spend more time with their clients.
34:55
SPEAKER_00: Who do you think is going to have the advantage?
34:58
SPEAKER_00: The fact is whether or not you agree with it, technology is going to be a part of this world.
35:03
SPEAKER_00: And short of hurting yourself or other people, it's best to learn the ways it can advance your life versus resisting it.
35:12
SPEAKER_00: And the same is true for every field.
35:15
SPEAKER_00: The winners, they're going to be the person who knows how to integrate human and old world skills with powerful new tools.
35:24
SPEAKER_00: And history has shown us this over and over again.
35:27
SPEAKER_00: The artists who embraced photography didn't stop being artists.
35:30
SPEAKER_00: In fact, the artists who understood old world photography were better able to use the new tools that existed when digital cameras came out.
35:39
SPEAKER_00: The filmmakers who learned computer generated imagery never stopped telling stories.
35:45
SPEAKER_00: They just now had an expanded toolbox of what they could create when they were making film.
35:52
SPEAKER_00: AI should be looked at as an amplifier of creativity.
35:56
SPEAKER_00: The other thing you should do to help your child is to invest in the skills that multiply every career.
36:02
SPEAKER_00: Teach them these skills.
36:03
SPEAKER_00: Teach them how to communicate, how to listen, how to build trust, how to negotiate, how to solve conflict.
36:10
SPEAKER_00: Teach them how to lead, teach them how to influence ethically.
36:14
SPEAKER_00: These skills don't belong to any one profession.
36:17
SPEAKER_00: They make every profession stronger and they make the use of AI a tool and not a weapon.
36:25
SPEAKER_00: An outstanding doctor with poor communication is going to struggle to earn the trust of patients and choose them over AI.
36:35
SPEAKER_00: An incredible engineer who can't explain an idea is never going to be able to lead a team.
36:42
SPEAKER_00: A gifted musician who can't connect with an audience is not going to draw a crowd to their concert.
36:48
SPEAKER_00: A talented plumber who can also deliver not only exceptional service, but can also communicate well is likely to build a thriving business.
36:58
SPEAKER_00: The technical skills open the door, but the human skill determines how far you go and how much you have to compete with AI and with other people in the world.
37:10
SPEAKER_00: And that's one of the central ideas behind this podcast.
37:14
SPEAKER_00: Becoming irresistible is about becoming someone others naturally trust, remember, recommend, and want to work with.
37:21
SPEAKER_00: Even in a world where technology will make competition greater.
37:26
SPEAKER_00: These are the qualities that are going to set you apart in that world.
37:31
SPEAKER_00: Stop asking, what should my child become?
37:34
SPEAKER_00: And start asking, who are they becoming?
37:37
SPEAKER_00: Because careers are going to change throughout their lifetime.
37:40
SPEAKER_00: But character, judgment, curiosity, adaptability, and the ability to create value are going to serve them no matter what the future looks like.