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How Netflix Turned Subscribers Into a Marketing Engine
In this episode of Marketing Made Simple, Lucas and Luna explore how Netflix built a marketing engine from its own subscriber data. They trace the journey from DVD-by-mail to global streaming giant, focusing on how the company's recommendation algorithm, original content strategy, and data-driven personalization created a flywheel that competitors still struggle to replicate. You'll hear about the early days of CineMatch, the impact of 'House of Cards' as a data-driven bet, and how Netflix's culture of testing and transparency (like the famous 'Netflix Culture…
The skinny
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