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Why Most Podcasts Fail by Episode 7 - How to Keep Yours Growing | S3E002 · The Inspired Speaker Network

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  If you're tired of hiding your brilliance behind stage fright, scripts, or playing it safe,
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  then you are in the perfect place. This is the Inspired Speaker Podcast, and I'm your host,
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  Danielle Benzon, professional rebel, voice coach, and your guide to speaking with confidence,
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  charisma, and zero BS. Around here, we don't chase perfection. We choose connection. So grab
• 0:29
  a hot beverage, warm up those vocal cords, and get ready to fall wildly in love with the sound
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  of your voice. Let's get inspired. Welcome, everyone. I am here today with the amazing
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  D.R. Faye, and we are going to talk about everything podcast because D.R. is a podcast
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  fanatic extraordinaire, ready to take your podcast to new heights.
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  She's the fearless leader of Mouthy Broad Media, and she's on a mission to blow your
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  mind and collaborate with super cool professionals to make waves in the podcasting world. She's got
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  all these amazing services and content creation and marketing and all the cool stuff. So we're
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  going to talk about all that today. We're going to talk about it from three different angles,
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  and I am just so excited to have you here. So thank you so much for being here today.
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  Hi, doll. Good to see you. So good to see you.
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  We are the group of beautifully colored-haired people.
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  That's right. Blue and purple. Absolutely. Royalty. That's like royalty colors.
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  Yeah. Yeah. Yeah. Exactly. Royalty colors, 100%. The blood and the cloth. The blood and the cloth.
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  That could be like a mystery novel. The blood and the cloth.
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  Ooh. Yeah.
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  We are. I am in the presence of podcast royalty because, DR, you run Mouthy Broad Media,
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  which is quite a mouthy thing to say. Mouthy Broad. You Mouthy Broad.
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  That's me. Mouthy Broad.
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  I just love, because I am also very much a Mouthy Broad. I've always been told I'm too much.
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  So tell us about Mouthy Broad Media. How did you come to such a wonderful brand and to be an
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  artist? Well, as I was thinking about a name for a business,
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  so many things came into my mind. One is that when I was a kid, one of my nicknames was The Mouth.
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  Tells you what kind of kid I was. The Mouth.
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  That kid had a career in podcasting.
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  And also, when people think of my mom, they'll usually tilt their head and go,
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  wow, what a great broad. So she's the broad part and I'm the mouth part.
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  So yeah, it just all came. It was one of the, you ever see the opening of Happy Days where
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  Fonzie looks into the mirror and he takes a comb out and he starts to comb his hair and then he
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  looks and he goes, no, it's perfect. I kind of had that moment in the mirror.
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  You know, what should I call this? What should I call this? And I could hear my mom's
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  voice in the back of my head saying, you know what to call it.
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  Come on. It's perfect. Mouthy Broad Media. Yeah, you're right, mom. Okay.
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  It is. And it kind of gives, it sifts out the people. If you're offended by that,
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  it sifts them out. You are not my, you're not my tribe. You know what? Yeah. And I don't have to
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  walk on eggshells, watch my language, watch my humor. I don't have to do any of that. If you
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  embrace the name, then I know that you're part of my tribe.
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  Mm-hmm. And that really is, I know we're talking about podcasting today, but that really is the key
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  to building your kind of dream lifestyle business is to have a brand, you know, whether it's in the
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  name or whether it's in the way you show up, excuse me, that really represents you so well
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  that all the people who don't like your vibe or your style or your flavor, don't even bother
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  showing up. Keep scrolling. Exactly. That's what we want. There's going to be someone for you.
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  There will be someone for you, but I'm not it, but good luck to you.
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  Yeah. And it's, and, and you don't even have to, no one has to deal with the pain of rejection
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  because they self-select so early in the process. You don't even see them.
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  Exactly.
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  It's great. Yeah. I love it so much. So why podcasting specifically? What,
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  what brought you to this specific medium? Because there's lots of ways to use your mouth.
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  Well, yeah. I'd always been listening to podcasts for a long time and I used to sing
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  professionally. I sing jazz professionally. Both my parents were jazz musicians. And
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  so I traveled Asia as a singing jazz for about 10 years, came back home. It turns out that my
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  skills as an entertainer crossed very well with the skills of a customer service rep.
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  So I started doing that and, you know, people don't call customer service and say,
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  Hey, you're doing a great job. You don't ever hear that.
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  Not in my experience. No.
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  It's always right. And so one day I had just had it up to here and I went, walked over to the wall.
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  I worked here at home. I walked over to the wall and I pulled the plug out of the wall
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  and I started crying because it felt so good. It felt like a huge weight had been lifted off me.
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  And my husband said, you know what? Don't rush into another job. Just figure out what you want
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  to do. You've never taken a vacation. Go ahead. We can collect unemployment, whatever you want
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  to do. So during that time, I thought, well, you know, a long time ago, I remember checking out
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  this whole VA thing, virtual assistant. So where is that? I put it somewhere in my computer saying
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  one of these days, you know, in my one of these days file. So I got that out and I invested
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  heavily into a online course and investing heavily into something when you just lost a job is not
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  smart, but you do what you do. Sometimes necessary. Yeah. So I was in it for several months and it
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  just didn't, I still felt like that square peg in a round hole. It just did not feel right until
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  she put as this tiny little sliver of a module in of podcast management, podcast management.
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  And I went, oh, okay. So I took that, aced it. And I realized that's where I need to be. That's
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  where I need to be. I've been listening to podcasts for a long time before that, but I was asking questions like,
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  why is the host still asking that question when they've answered it three times? I don't understand.
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  And why, why did they even release this? Because the sound, the audio is so bad and, you know,
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  why are they marketing it this way? That is the stupidest way to market this. And I realized that
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  I was listening to it with a producer's ear. So I set out to find a more robust online
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  course community, um, for podcast management, podcast production. And I did find it.
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  And that was kind of my home base. That's kind of where I got my, uh, my traction and,
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  and, you know, I built up, you know, a lot of, a lot of knowledge in that group. And, and now
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  the course creator who created that, she has actually moved on to agency work. She has her
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  own agency and I'm running the, well, what am I running? I'm running like every week we have
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  strategy calls between me and all the other, um, podcast producers. So yeah, it's, it's very cool.
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  It's so fun. I want a cool community to be part of because you are all amplifying and facilitating
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  so many diverse voices and you get to come together and strategize. And it's just, it's,
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  it's such a great way to, to amplify your reach and to really, you know.
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  Yeah. And if I don't know something, you know, because podcasting is changing all the time.
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  And if I don't know something, I, I know someone who does know something. So I belong to a group
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  that knows a lot of stuff. So I, yeah, we utilize everyone's intellect and everyone's, uh, experience
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  and everything. So it's great. I love it. I love it. So you, you have been a host and you are
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  actually going to be relaunching your own personal podcast. Uh, you, I'm sure you've, well, and you
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  are right now, obviously, you know, with hosting, typically you've been guesting for some time too.
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  So there's those two elements, you know, of actually the performances, both sides of that.
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  And then we also have the producing, which is super fun to talk about. And then the, um,
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  the consulting. So thank you. I was like, the word, the word is there.
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  So talk to me about, ah, just, it kind of sounds like it's a stupid question,
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  but I'm going to ask you to say it to say that like the, the, the core difference between
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  the kind of maybe approach of producing versus consulting, because obviously they're very
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  different things. So it doesn't feel like a stupid question, but, but you have a different angle,
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  you know, for each job, you know, like it's all the same. The production part of it is for,
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  I keep telling my clients, you know, the, the one major thing that I do, and by the way, I,
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  I specialize in, um, branded podcasts. And what that is, is entrepreneurs who want to market their
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  business via hosting their own podcast. So that's what I specialize in. So I don't specialize in
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  comedy. I don't specialize in true crime. I don't specialize in any of those. It's strictly
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  entrepreneurs, right? Um, if you have something to sell, if you sell a service or a product,
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  I'm your girl. Um, so the producing part of it is if a podcaster says, Oh my God, I don't know what
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  to do. I don't know how to schedule. I don't have time to schedule. I don't have time to edit. I
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  don't have time. So I give my clients back their time. You know, a lot of people come to me and
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  have this romanticized vision of them just talking on the mic and asking questions. And how are you?
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  Um, I would love telephone points. There you go. What are you wearing? So,
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  so I want to be able to get them as close to that reality as possible. So I take care of the
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  I take care of the promotional assets. I take care of the press releases. I even have someone on
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  my team that will do social media for you if you don't want to do any social media.
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  Um, I have someone who if you've never launched a show before, I have a launch manager because I
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  don't particularly like to launch people's shows. I just like to get in there and do strategy and
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  stuff. So, um, I, you know, I have a team of people, uh, under mouthy broad media. And yeah,
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  we just go to town. It's on a, it's kind of a monthly thing, an ongoing monthly thing forever
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  and ever and ever. You have me forever. So if you have me as a, yeah, if you have me as a producer,
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  you also have me as a consultant. I can't take the consulting part out of the producing.
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  Oh, okay. So there is, there is overlap. That wasn't such a stupid question.
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  Yeah. There, there is, it's my product going out there too. So, uh, I have to be able to
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  say, you know what? I, I think that maybe your background is probably not working for today and
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  we have to, let's play around with that or, you know, let's play around with your audio. There's
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  a lot of, I'm hearing a lot of bounce on your audio. Um, so let's see what we can do about
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  filling up the room with a carpet and, and drapes and something to absorb that sound. Yeah. Um, so
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  that's the production side. So you have me all the time. The consultant part is, let's say you
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  have a team of people helping you, but you're just not happy with the numbers or maybe you're
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  on the verge of pod fade. And pod fade is one of those things that, and it usually happens. It's
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  amazing that the number is episode seven. Wow. That is so soon. That is so early. Yes. So if
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  you are out there and you are over episode seven, congratulations. Um, yeah. So around episode seven,
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  people run out of family to interview family and friends. They have not set up their content
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  pillars. There's content pillars that I run people through. Um, so, and they start to panic. They
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  don't have a, a vault full of episodes that they have recorded. They're on like a, think of like a,
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  um, uh, living paycheck to paycheck. That's kind of like what that would be recording. Right. Right.
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  So, so the, the consultant comes in and says, you know, fix this, fix that, fix that. And three
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  weeks later you have much better numbers than you did then going in. Very cool. Very cool. So
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  I love this because you're as a producer and of course, like, I don't know, I don't know,
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  of course, but you know, me being a theater kid, as soon as I hear producer, I think of like sound
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  engineer, you know, this person with the, with all the, with all the buttons, but you do so much more.
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  You've got the, the, the booking, the gigs and the marketing and just really a full,
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  full service producer, really. Yeah. More like, more like someone who kind of represents you kind
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  of thing feeling. And then, but then the, the consultant, which is part of that, because you
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  can't have someone do all that kind of stuff without strategy. Right. But if someone already
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  has a team and they just need a little bit of advice, that's when you can separate the consultant
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  out and just kind of go, look, yeah, you got to change, tweak these things and you'll be fine.
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  Right. Right. And you can kind of go on with your life. Exactly.
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  What's your favorite thing to do consulting or, or producing?
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  Um, I really, I really love both of them. They both have their place. I love that ongoing
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  relationship in producing. I mean, my, my clients have been with me for several years
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  and I love that, you know, um, but I also like seeing that quick number change, you know,
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  when they come to me, their numbers are wah, wah. And then when they leave me three weeks later,
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  they're like, wow, what did you do? That's amazing. So I love, I love both of those things.
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  They both feed my soul. Yeah. Different, different, different bits about,
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  you know, you get the short term fix and then the longterm it's kind of like oxytocin versus dopamine.
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  There you go. So you've, you've worked with a lot of podcasters and a lot of our listeners
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  are either podcasters or are thinking of doing something similar, either guesting or hosting.
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  So what, what is the biggest kind of mistake or thing that people just don't think of when
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  they're starting out that you wish they paid a bit more attention to? Yeah. Realistic expectations.
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  So people have, um, you know, by the time someone comes to me, they have lived in their mind with
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  a podcast idea for maybe a year, maybe two years. They've lived with the title of their podcast for
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  two years in their mind. It's like one of those things you ever go to lunch with all your friends
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  and you're sitting around the table and you're laughing and someone says, Oh my God, that'd be
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  a great name for a podcast. And now it's stuck there. It is stuck there. And so that's what
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  that's the name of your pocket. And you've also lived with the cover art of what you want the
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  cover art to be. Um, and most of the time that because of SEO and AEO, which is answer, um,
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  answers optimization, right. Um, but I have my own thing where I call it E C O I catching
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  optimization, which is your cover art. Um, so a lot of times what you've been living with
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  in your mind for a year or two years is going to fight against you for discovery.
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  My job as a producer is to get you more discovery and to get your name and your likeness in more
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  places than ever before. Um, so a lot of that has to do with what is going to catch someone's
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  eye when they start scrolling on a six inch screen on their phone and they are scrolling,
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  scrolling, scrolling. Your cover art should be something that says, Oh, stop the scroll. What
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  is that? What is that? That's what your cover art should be. The name of your show should have some
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  keywords in there. Um, also take advantage of a tagline, like a subtitle. Um, yeah. So it's
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  really, really important when it comes to your cover art and your title of your show, be strategic,
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  but when it comes to your content, that's when you can be creative.
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  Mm. Yeah. The expectations are, is that some, a lot of people feel like,
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  well, I'll just go in there and I'll make some Joe Rogan money. And, um, you know, I'm going to start
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  picking out my pool, my house. And, um, it takes, it takes a long time. It's a marathon. It is a
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  marathon. So people really have to go into this, um, with expectation, with realistic expectations.
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  And there's different, there's different reasons to make a podcast too. Like you've got to know
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  going in what your intention is. Definitely. I mean, I, the reason why most of my clients do it
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  is they are marketing their business through being a host of a podcast. You know, they're
• 20:28
  interviewing people, but also I insist that they do some solo shows. I like this. Tell me more about
• 20:37
  this because I like this advice. Okay. So for instance, you are interviewing me, you are subliminally
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  telling your audience, um, look her up, go to her website, um, click on her link. That's what
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  you are subliminally telling because the spotlight is on me. Thank you. But you have a service.
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  When do you get to shine during this whole thing? Right? So that's why I insist that my clients do
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  at the very least, if you like dropping a show once a week, you need to do at least one show
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  a month of just you. And when I say, when I just say just you, you know, sometimes it's hard because
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  a monologue, as you know, you're a theater kid, a monologue is more difficult than a dialogue,
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  right? Like so exponentially more difficult, not just double so much more. Yeah. So much more.
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  So, because acting is reacting, you know? So yes, it is. I'm bringing up all of these acting
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  phrases because both of you and I are theater kids. So, um, and also what you can do during
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  that one day that it's supposed to be, you're, you're in the spotlight. Maybe you bring on
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  a client and you have that client talk about, well, before I got with you, my life was this.
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  And then I got with you and you taught me how to do these things. And now my life is this.
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  So this works double as a testimonial. It works as it's shining the light on you still.
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  So you are still uppermost mind. You are authority. You are in your genre. And yeah,
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  so it, that's why it's important that either you do a solo or a case study at least once a month
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  to show the people that, Hey, you have something to sell too. And also during interviews,
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  you should do a mid-roll on you.
• 23:07
  Oh my goodness. That is, that is like, that is next level. I'm definitely not there yet.
• 23:12
  So when you do a mid-roll on you, are you meaning like splicing something in like an ad
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  or are you meaning like just taking this thing like, Oh, that reminds me of,
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  and kind of doing it live. Cause I feel like those are two quite different things.
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  Well, statistics show that a live read is more effective than the little insert that you would do.
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  However, sometimes you forget. I mean, the, the interview goes and goes and goes and you're like,
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  you're at the interview and you go, Oh crap. I think I forgot something.
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  So I say have, have both ready to go, have both ready to go. And we're, this is, we're kind of in
• 23:57
  mid-roll right now. Let me, let me just say, what, what is it that you're offering?
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  Oh, you're so sneaky. I love it. You're so good. Well, what is it that I'm offering? I am
• 24:10
  launching a new community for speakers who want support. They don't necessarily want the one-on-one
• 24:17
  boutique full impact of my attention, because let's, let's, let's face it. I can be kind of
• 24:23
  intense. Uh, they don't want to, they don't want to do that, but they do want to be improving their
• 24:27
  speaking and they're looking for a community somewhere where they can get some tips and,
• 24:31
  and really help and support them. So I am, I'm launching a community at the moment,
• 24:36
  so I don't have a name for it yet though. Do you know which platform you're going to be
• 24:40
  launching that community on? I host everything on GoHighLevel. So it's my own website
• 24:46
  that I use. Yes. Excellent. So everything is in one place, which is really important, I think,
• 24:52
  because, uh, then you can kind of seamlessly move from resource to resource, the discussion groups,
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  like everyone's in the same spot. There's different tiers. I already have my advanced
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  community already set up. This is the, the new kind of lower level, not lower, I don't want to
• 25:06
  say it like that, not lower level, but you know, it's, it's a lower investment tier for people who
• 25:10
  want to just kind of try things out. They want to test drive me. And, um, so I've already got the,
• 25:15
  the, the larger kind of more advanced, everything set up so you can kind of, you can move through
• 25:20
  things. And if you want to test something out, you want to jump up into the advanced for a month or
• 25:24
  so, and then come back, you know, it's, it's really lovely to have everything in one place,
• 25:28
  very similar to school or circle, any of those kind of community environments. They'll work
• 25:33
  very similarly. Right. And I really like them. I find that they really foster engagement and
• 25:38
  community support and you meet people, you network there as well. You meet great people.
• 25:42
  Oh, great to see. So very simple. That's what everyone should do on their podcast.
• 25:49
  They just need to take a tiny little break and tell everyone about what they offer.
• 25:55
  And that is what a, uh, a host red ad is. I just got some coaching, everybody. It was so good.
• 26:07
  You just can't help yourself. You're just spreading the love everywhere you go.
• 26:14
  That was, that was, that was an amazing piece of advice. And yeah, so you are just,
• 26:20
  you're just chock full of wisdom and actionable Intel sounds like a spy, but it's, it's cool.
• 26:30
  You're kind of cool. Come on. You're a jazz singer. You're kind of like a spy. That's right.
• 26:34
  Like I imagine you draped over, uh, in a past life piano and draped over a piano
• 26:39
  with all the sparks. That's right. But so, so that's funny because so much of your career is
• 26:46
  behind the scenes doing the, um, the consulting and the producing, but now also, and you have
• 26:52
  had your own podcast before, but you are relaunching to bring yourself back into the
• 26:57
  spotlight because let's face it, theater kids, we can't stay out of the spotlight for too long.
• 27:02
  So tell us about this new, this new baby. You're, you're okay. So here's the thing.
• 27:08
  Um, it's called podcast help desk and you know, I, uh, thanks. Well, I, I did a bonus episode. I'm
• 27:20
  calling it a trailer. I did a trailer and I did a bonus episode. The bonus episode was basically
• 27:27
  someone interviewing me on my show because I, I got visions of people listening to it saying,
• 27:36
  well, who the hell is DR Fay and why should I listen to her? And I, and I didn't want to be
• 27:43
  on the mic going, I've done this and I've done that and I've studied here and I've studied there
• 27:48
  and I've done it. Yeah. So I had a fellow producer interview me on my show and you can kind of use
• 27:58
  that as a reference as to, well, who the hell is DR? So that's kind of like a bonus. So I did
• 28:05
  a trailer and a bonus and I realized, you know what, I don't have the capacity. I don't have
• 28:13
  enough room on my plate. I just don't have it. Don't have the bandwidth. And so I let it go for
• 28:22
  two years, maybe a year and a half to two years. Yeah. So you didn't get past episode number
• 28:29
  Correct. I didn't, I didn't even, it's, I, I am. Yeah. It's like, what's that thing about
• 28:36
  the cobbler's children. Yeah. So I'm thinking it's time I got to do it. I really, really,
• 28:46
  really want to do it. And so here's, here's the premise of the show. Premise of the show
• 28:52
  is that you're a podcaster and you call up this, uh, and leave a message, leave a voice message
• 29:02
  about any podcasting question. How do I monetize? How do I get sponsors? Do I have the right
• 29:09
  equipment? How do I, how do I grow my show? How do I get a co-host? How do I break up with a
• 29:17
  All of these different kind of thing, even podcast adjacent, like how do I start a newsletter?
• 29:23
  Anything like that? Anything like that? Ask the question. I play the question on the air at the
• 29:31
  beginning of the show. And then the rest of the show, I am not only answering your question,
• 29:37
  but I'm hopefully coming up with some alternatives for you. But just by osmosis, I'm also
• 29:44
  promoting you and your show for the entire episode. So it's kind of a win-win because
• 29:50
  your question gives me content and I give you free promotion. So, yeah. So we're going to leave a
• 29:59
  link. Um, we're going to leave a link. Okay. And if you are interested in helping me relaunch
• 30:07
  my podcast, then there is the link to the platform where you leave the question. It's
• 30:13
  called Speakpipe. It's a great platform. I want to tell everyone about it because if you are a
• 30:20
  podcaster, you could use this platform for your listeners to, for any kind of feedback. Listen,
• 30:28
  do you have any questions? Call up and ask them on Speakpipe and you can play them right on the air.
• 30:33
  Do you have any feedback? Tell me what you feel about so-and-so. It's just a great thing to get
• 30:40
  your listeners voice on your show. I love it so much. And then you don't have to worry about all
• 30:48
  the scheduling because it's already pre-recorded. Kind of like, kind of old school radio, like
• 30:53
  the agony ant for podcasts. You're like the relationship advice, but for podcasts. I always
• 31:00
  think of, I keep thinking every time you, every time you describe this to me, this, this idea,
• 31:05
  because we've talked about it a couple of times. Every time you describe it, I think of Dr. Frasier
• 31:10
  Green. I'm listening. It's so great. And it's, it's so personable, but it's efficient and it's
• 31:21
  not, you know, we don't have to worry about all that of live stuff, but it's still very personal
• 31:26
  and it's so easy because you don't have to think of anything because you're just responding.
• 31:30
  I think answering questions, this is why interviews are so easy, because as a speaker,
• 31:36
  try to come up with your own content. There's so much pressure. Everything's like,
• 31:40
  oh, I have to be, I have to be interesting. When someone asks, when someone asks you a question,
• 31:46
  it is the easiest thing to do to respond. Being reactive is so easy. And I actually,
• 31:52
  we're just slipping in some speaker advice here, but not podcast related. Although if you're doing
• 31:57
  your monologue, this is a great way to plan it. Pretend you're being interviewed, ask yourself
• 32:02
  questions and answer them. So instead of writing and memorizing a script, which you know, I would
• 32:06
  never say you should do, instead, write yourself some questions and then just answer the questions.
• 32:12
  It's the easiest thing in the world. And it's so much more natural than preparing a talk,
• 32:18
  you know, so, so I just have to go on that little tangent because your idea is so genius.
• 32:24
  And where do you get those questions? If you go to Google and put your
• 32:27
  genre in there and you scroll down, you'll see something that says,
• 32:31
  people are also asking, and there's questions right there.
• 32:38
  See, so as a producer, as a producer, I take those questions. I mean, I copy paste
• 32:45
  those questions and I put them in the description of the podcast. This podcast also answers
• 32:54
  questions such as, copy paste there, SEO, SEO, honey. Yeah. SEO. SEO is, is, and SEO is so,
• 33:05
  so important. Um, if you want to get, if you want to get recognized. So we've been talking about the,
• 33:10
  and we were starting to talk more about you hosting now as your podcast. Um,
• 33:15
  so, so you've got your podcast and everyone, please, let's all just inundate DR.
• 33:21
  Please help me launch this mother.
• 33:24
  Let's get her past episode seven into next year, past episode seven into 2027.
• 33:32
  Can I tell you what's going to happen? It's going to, once someone leaves a message,
• 33:37
  I get a notification. That means that I send off a questionnaire to you,
• 33:42
  and I ask questions like, because I want to make sure that I am answering your question with
• 33:51
  something new, something you haven't tried before. And I need to know if your show, if your question
• 33:57
  is, how do I monetize? I want to ask, what have you done so far to monetize? Cause I don't want to
• 34:03
  suggest anything that you've tried before. Um, and I'll ask questions like, do you have a
• 34:09
  newsletter? Um, what, uh, episode are you on things to help me do my due diligence?
• 34:14
  So there's that. And then after that, I will want to do a little one-on-one zoom thing with you
• 34:23
  and, and just ask you a bunch of questions, uh, face-to-face and the, and that's not going to be
• 34:31
  recorded. That's not going to be recorded. It's just between you and me. Um, and then I go on and
• 34:36
  I, I do an episode all about your show. Oh, you, you just, so really backed up with a lot of
• 34:44
  research. So this is not surface level, uh, promotion. This is, this is really getting
• 34:51
  to know someone in their business and, and really sharing and sharing things that are actually
• 34:55
  useful because yeah, you can ask a question. Usually by the time I ask for help, I've tried
• 35:00
  the first three, the three most obvious things, you know, because I want to try stuff first,
• 35:06
  but then when I get stuck, that's usually when I ask for help. I don't usually ask for help before
• 35:09
  acting, usually ask for help after I've acted a little bit. So that's so great that you're going,
• 35:14
  okay, what have you tried already? Right. What can we, cause, cause maybe one of those things
• 35:19
  would work if you did it slightly differently or, you know, so tweak it, trying really helpful.
• 35:25
  Right. Yeah. This isn't just about creating content. This is actually about helping you
• 35:29
  with your podcast. This is about real stuff, guys. So, so as a, you know, you know, as a
• 35:40
  consultant and a producer and a podcaster yourself, for people who are looking to guest,
• 35:46
  they want, they're, they're just starting out. They're not ready, or maybe they never want to
• 35:50
  host a podcast. They don't want that kind of commitment, but they're, they're looking to speak
• 35:54
  on other people's podcasts. What is the most important piece of advice you could give those
• 36:00
  people? Networking, networking, go to put in, go to Google, put in, you know, looking for networking.
• 36:11
  And I don't necessarily mean going to live networking events in your area. There are
• 36:18
  thousands of virtual networking situations. But yeah, see, now that's the way there's cold
• 36:28
  outreach. I don't do cold outreach for my clients. What I do is I network like a fricking banshee.
• 36:37
  And when I hear someone, oh, I, oh, I'm a, a business coach. Oh, really? So I got my ear
• 36:46
  because I have a seven figure business coach as a client. Let's see what you do. Let's see what you,
• 36:52
  you know, concentrate on. Well, I concentrate on leadership and oh, really? Well, I'm thinking this
• 36:59
  might be, this might be a good guest for my, my client. Okay. Oh, and I also have a podcast. Oh,
• 37:05
  well, then if you have a podcast too, then I might want to do a little cross, you know,
• 37:11
  a little cross promotion. That would be interesting. So I facilitate the meeting
• 37:16
  between my client and the people who I meet in networking. I facilitate that.
• 37:24
  And warm introductions are just so much better than the cold outreach.
• 37:32
  Oh, but I do have a hack for you. Oh, I do have a hack for you. Okay. So if you want to get on,
• 37:39
  if you want to get on a show, I want you to go to that show and take a look at all the titles
• 37:48
  and find one that is in alignment with you. Let's say it's, it could be a solo show.
• 37:56
  It could be an interview show. It doesn't matter. But what is being talked about? You're like,
• 38:03
  um, maybe, but that's not how I got there. You know, you're thinking that this is,
• 38:12
  I, I don't think that this information is complete. I think there's more to it.
• 38:19
  So that is a piece of gold right there. You can contact the, um, the host of the show,
• 38:29
  probably via, um, um, Instagram or something like that and say, Hey, I listened to episode 17
• 38:39
  with such interest, especially when your guest Joe Blow said, blah, blah, blah, blah, blah.
• 38:46
  And I kind of tell you, I am actually in the same exact place as Joe Blow, but I got there
• 38:52
  at a different way. And I would love to share with your audience how I got there,
• 38:57
  that there's more than one way to do it. Um, it's really helpful if this is like a voicemail,
• 39:06
  so they can hear the inflections in your voice and they can hear that you can put one word in
• 39:11
  front of another. Um, so yeah, it never occurred to me that, yeah, you got to demonstrate that you
• 39:18
  speak. Yeah. Yeah. So that really, so the, the voice thing on Instagram is super duper,
• 39:27
  but yeah, it's a lot has to do with how you come across like Joe Blow is full of shit.
• 39:36
  You don't want to do that. No, you don't want to do that. You just want to say it was so
• 39:42
  interesting because I, I got to the same place that Joe Blow did, but I got here at a different
• 39:48
  way. And I would love to share with your audience how I got to where I'm at. And who doesn't want
• 39:56
  multiple tools in their toolbox? You know, like saying like, Hey, that's an excellent tool. I have
• 40:00
  another tool that is very different because you're going to have different personality types,
• 40:06
  different types of people in your audience. Not every, that's not going to work for everybody.
• 40:10
  It's a great tool. It's not going to work for everyone. I have another one, you know?
• 40:14
  So that's my little hack on, uh, and most, most hosts will say, Oh, that's interesting.
• 40:21
  Depending on how you approach it. Um, most hosts will say, Oh yeah, let's do something.
• 40:28
  Love it. It's a genius, genius. So it's, it's, it's, it's, that's kind of like a,
• 40:33
  it's not a warm approach, but it's not a cold approach either because you're showing them that
• 40:38
  you've listened to their podcast. You know who they are. Yeah. It's kind of specific episode
• 40:43
  17 when they said, blah, blah, blah, blah, blah, blah, blah, blah. And you said, blah, blah. Um,
• 40:49
  be specific to show them that you have listened to that episode.
• 40:57
  It's such good advice. Now I know for podcasts hosts, you've already said, you know, realistic
• 41:01
  expectations, please, because we want this to be a success. Do you have, excuse me? Do you have
• 41:08
  another most important piece of advice for podcast hosts? Like what is the biggest mistake you've
• 41:14
  seen or, or biggest blind spots or biggest blind spot is that I, and believe me, this is something
• 41:25
  that I try and get all my clients to do. And some of them have not done it. I would love to see
• 41:32
  everyone build up a, I call it a bank, build up a bank of episodes. Instead of living from episode
• 41:43
  to episode, like you're living from paycheck to paycheck, you want a light, you want at least
• 41:50
  four or five episodes in that bank. You always want to stay ahead four or five in the bank more,
• 41:58
  if possible, because if you're sick one day, if a, if a guest bails on you one day, I mean,
• 42:06
  at least you still have something to put out and yeah, it's, it's so important and it's so,
• 42:14
  it relieves so much stress. It just relieves such an enormous amount of stress.
• 42:21
  Yeah. Yeah. And, and then you can have that consistency without having to show up
• 42:27
  consistently. This is, this is a hack that I am learning because I am incapable of showing up
• 42:32
  consistently. It's just not in my blood. I'm a theater girl. I go on cycles, you know, there's,
• 42:39
  there's the, there's the rehearsal and then there's the performance and then there's the
• 42:42
  crash and then, you know, and I've been doing that since before I was a teenager. So there's
• 42:47
  no, there's no getting away from that kind of cyclic way of living for me. But, but I have
• 42:53
  learned the things like hacks like this, like putting, like pre-planning, putting content
• 42:58
  together and having a bank. This is how you show up and you can have your business show up
• 43:03
  consistently without you having to show up consistently in the business. How cool is that?
• 43:10
  So great. So I love that. So everybody, please, please, please, uh, if you have a podcast and
• 43:18
  you have a question, do the agony aunt thing and use DR's link and ask that question, connect,
• 43:28
  get yourself promoted. I mean, how cool, but also you're, you're helping out, uh, someone get past
• 43:34
  episode seven and, and you're going to, you're going to learn so much because these have already
• 43:38
  been amazing hacks today. I wanted to let everyone know that I am on a show. Um, normally Monday
• 43:47
  through Friday, but we're on, we're on a summer schedule right now, which is Tuesday through
• 43:51
  Thursday. Um, it's called podcasting morning show, and we are a bunch of professional podcasters
• 44:00
  sitting around talking about podcasting and everything that goes with it. So it is, uh,
• 44:06
  it's really informative and you always learn something that's podcasting morning show. I'm a
• 44:13
  cohost on it. And, uh, Mark Ronick is the sits first chair and I sit second chair, sometimes third
• 44:21
  chair, but, um, yeah, please. And we're a live show on, on clubhouse. Yes. Clubhouse is still
• 44:34
  so if you ever want to join us at very early in the morning, um, 8 AM Eastern time. Um, yeah,
• 44:45
  8 AM Eastern time for me, I'm central. I'm in Nashville, Tennessee. So for me it's 7 AM,
• 44:51
  but, um, yeah. And once we get out of summer, we go Monday through Friday.
• 44:56
  I love it. So the, the morning podcast show, is that what it was?
• 45:01
  Morning, uh, podcasting morning show. Podcasting. I got it on the wrong way around
• 45:06
  podcasting morning show. Go binge that right now. Uh, well right now when we finished that,
• 45:11
  then go bitch that. Uh, cause that's, I mean, considering how much gold you got just out of
• 45:16
  this interview, imagine a whole bunch of people chatting about this stuff. How cool go check out
• 45:22
  DR on mouthybroadmedia.com. Go submit your question as well at the link in the show notes.
• 45:30
  This has been the funnest conversation and most productive as well. Like, you know, I love it when
• 45:37
  fun and learning come together. That's my favorite thing. Sometimes things are fun sometimes, but when
• 45:42
  it can have both, then that's for me, that's just, that's the magic, the magic spot. So this has been
• 45:48
  amazing. Thank you so much. Thank you. This has been great. And I love the fact you're, you're a
• 45:54
  new friend, so I just love that. Yeah. Yeah. See, this is the other cool thing about podcasting is
• 45:59
  if you're an introvert, you don't get out. I barely leave my house, but I have all these friends now.
• 46:04
  Tell me about it. I went shopping the other day after, you know, I have my groceries delivered.
• 46:10
  I have everything delivered and I actually had to leave the house and go shopping the other day.
• 46:15
  I was, I was just, I was so out of my element. I thought I was going to die. I thought I was going
• 46:22
  to die in the middle of Publix shopping center. I thought I was going to die.
• 46:29
  I do get very accustomed to my space and I love living, working, living from home. Obviously I
• 46:34
  live from home, but working from home, because it does mean that if I do have to go out,
• 46:38
  I don't need to do it during rush hour. I can do it in the middle of the day when no one's around.
• 46:42
  It does make it easier because yeah, my, my lack of social enjoyment of crowds has just become
• 46:53
  more pronounced since I worked from home. And I'm happier, so I don't care. It's not something I want
• 46:58
  to change. I love my life. I love that I don't have to spend a lot of time in crowds and it's
• 47:03
  not something I miss. Exactly. You know, it's great. And I get all the wonderful company that I need
• 47:10
  right here. So do you have one, one last, one last kind of word of wisdom as we're closing up?
• 47:17
  I want to talk to you forever. Let's be honest. But one, one last word of wisdom for our folks
• 47:23
  listening today. They're going to go find you after, but any. Yeah. So please, please, please
• 47:30
  have an open mind. I started to talk about it before when people come to me, they've lived
• 47:37
  with this stuff in their head for at least a year, maybe two years. And they're very married
• 47:43
  to the name of their show. They're very married to the cover art. They're very married to it and
• 47:50
  you can't pry them off of it. But I'm telling you, please have an open mind. Let your producer or
• 47:58
  whoever's acting in that, you know, that position.
• 48:04
  Be strategic with your title. You know, D.R. Faye's show is not, is not strategic. It doesn't
• 48:13
  tell you what the show is about. It doesn't tell you who the show is for. So you really have to be
• 48:21
  very strategic with the title. It could be the most boring title in the world.
• 48:25
  That's okay. You're going to be creative with the content. And when it comes to your cover art,
• 48:33
  take a look at your niche. Take a look at all the podcasts in your niche. Is there a color
• 48:40
  that like the light blue, is everything light blue? What is all this light blue go opposite,
• 48:47
  go opposite of what they're doing. And that is going to help catch that eye when someone is
• 48:54
  scrolling all the, all the podcasts in your niche. I kind of want to just get a bucket and
• 49:00
  put it underneath your mouth because all this gold just keeps coming out. Let's just walk around.
• 49:07
  Well, you heard the mouthy broad, be open, be flexible, be curious, be available to reality
• 49:15
  and not stuck in your ways. No one, no one likes someone who's too rigid in anything in life,
• 49:21
  really. So be open, be flexible, be curious and yeah, just let yourself be different, which is,
• 49:28
  you know, what we're all about here. So that's also fantastic advice. Let yourself stand out
• 49:33
  because you deserve it. Thank you so much for being here, DR. It's just so great.
• 49:37
  Thank you, sweetie. I had such a great time. Thank you so much.
• 49:41
  Me too. Thank you.