#1: How to Identify your Ideal Customer

LET'S MAKE WAVES with Rana AlBasri Mouawad · Sep 25, 2020 · 17m

When I first started my consultancy, I broadened my focus, because, in my mind, I thought “who doesn’t need marketing strategy, business and personal branding advice”? Right??

Well, I was wrong and soon enough, I realized that this created a lot of hurdles for me when approaching new clients, because (to them) my portfolio was all-over the place!

For some reason, I know I am not alone. Today, most entrepreneurs find it difficult to identify and determine their ideal customer. This seems like a hard task.

I know that narrowing down your customer base seems counterintuitive, but in reality…