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Transcript

Trailer | NOISE vs SIGNAL by Inman · NOISE vs SIGNAL by Inman

• 0:00
  Let me put out the elephant in the room, okay?
• 0:02
  Everybody in the business of home has a pitch.
• 0:05
  Almost nobody gets asked a hard question. This
• 0:08
  show fixes that. Do you fire it or name it as
• 0:11
  a partner and put its name on the door? Would
• 0:14
  you do it again? And how did that work out for
• 0:16
  you? Welcome to Signal. I'm your host, Inman
• 0:20
  CEO, Tom Bohn. Oh, my gosh. Great question, because
• 0:23
  to put it lightly, we were bootstrapped. And
• 0:27
  you start thinking to yourself, how is that even
• 0:29
  possible? I'm sitting down with the people who
• 0:31
  actually move the industry, top producing realtors,
• 0:34
  the CEOs making the big bets, the prop tech founders
• 0:38
  out to blow it all up, and the designers deciding
• 0:41
  how the rest of us live. And we skipped the talking
• 0:43
  points. You told Ryan Serhant, TV celebrity,
• 0:47
  you know, all over the place. No. Thanks, but
• 0:50
  no thanks. Okay. And what was the reason initially?
• 0:52
  Building a brokerage is really complicated and
• 0:54
  really hard. It is not for the weak. Every other
• 0:58
  firm I see is a subscription -based business
• 1:00
  or it's run by a total wacko. Big personalities,
• 1:03
  real opinions, and a rock and roll pulse that
• 1:06
  treats this business like the contact sport it
• 1:09
  is. Not everyone should be in this industry.
• 1:11
  Trust me. I'm in the make money business. Who
• 1:14
  would win in a street fight? You or James Harris?
• 1:16
  Ooh. And so this is not get rich quick. This
• 1:19
  is building a business. Do you start to say,
• 1:21
  where do we go from here? Interesting enough.
• 1:24
  And then maybe this is sort of the insights that
• 1:27
  I can give people in the industry is the media
• 1:29
  doesn't always tell the whole story. And the
• 1:31
  whole story is then comes signal or noise, our
• 1:34
  rapid fire segment, where we run through the
• 1:36
  week's news launches and breathless hype asking
• 1:39
  one question. Is it a real signal of where the
• 1:42
  industry is headed or just noise? There's a lot
• 1:45
  of noise in our industry. High energy, zero nonsense,
• 1:48
  and a lot more fun than it has any right to be.
• 1:52
  Zillow versus Compass, I had to ask it. The celebrity
• 1:56
  agent TV brokerage, signal or noise? Ooh, good
• 2:00
  one. People are no longer moving to Florida,
• 2:02
  signal or noise? The rise of non -traditional
• 2:05
  brokerages. That is, I shouldn't admit this out
• 2:08
  loud. Where do I even want to start? If you build,
• 2:13
  sell, design or bet on the business of home,
• 2:16
  pull up a chair.