Latest / The Experimentation Edge
What Grubhub tests for big product bets before they ship
Summary
Grubhub does not run much classic A/B testing. Michal Lenik, Associate Director of Product Design at Grubhub, explains what the company does instead to make sure its big product bets win before they reach millions of users.
She joins Ashley Stirrup to walk through Grubhub's playbook: small cohort rollouts that protect core order metrics, merchant round tables, AI built clickable prototypes, and a concept test in the merchant promotions space that sent the team toward a much simpler dashboard than their research predicted. Michal also explains why she follows losing experiments with…
The skinny
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