Latest / Best of Business / Murray Crane: Crane Brothers expert reveals what latest data says about Kiwis' shopping habits

Transcript

Murray Crane: Crane Brothers expert reveals what latest data says about Kiwis' shopping habits · Best of Business

• 0:09
  Speaker 1: You're listening to a podcast from news Talk z'd be
• 0:12
  Speaker 1: follow this and our wide range of podcasts now on iHeartRadio.
• 0:16
  Speaker 2: Online shopping, we need to talk about this now. Apparently
• 0:19
  Speaker 2: most of us about sixty eight percent of us and
• 0:21
  Speaker 2: not following through with online purchases if the cost of
• 0:24
  Speaker 2: shipping is too much. Murray Crane from Crane Brothers is
• 0:27
  Speaker 2: with us right now. Murray, Hello, Hello.
• 0:30
  Speaker 3: Is it the crew?
• 0:31
  Speaker 2: Well? Thank you? How are you?
• 0:33
  Speaker 3: I'm good? Thank you?
• 0:35
  Speaker 2: Is it the delivery cost?
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  Speaker 3: It's a combination of things. I think delivery cost is
• 0:42
  Speaker 3: probably part of it, but most people would know what
• 0:46
  Speaker 3: that was prior to getting to that point to the transaction.
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  Speaker 3: I think a lot of it's got to do just
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  Speaker 3: change it in the way people are shopping, a little
• 0:57
  Speaker 3: bit of buyer's remorse maybe, or they're using the cart
• 1:01
  Speaker 3: as a kind of a research like a Pinterest board
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  Speaker 3: to put all the things in that they think they
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  Speaker 3: might like. I can then they kind of do a
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  Speaker 3: review and realize that they don't like it. So there's
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  Speaker 3: a whole lot of factors contributing to them not going
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  Speaker 3: through with that last kind of part of the transaction.
• 1:20
  Speaker 2: I've got a text from someone and I do this. Okay,
• 1:23
  Speaker 2: So I've got a text with someone who said that
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  Speaker 2: the girlfriends and they often abandon the cart because they've
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  Speaker 2: already got the dopamine hit just by putting the stuff
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  Speaker 2: in the cart.
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  Speaker 3: Yeah, that's definitely. I think that's part of it, because
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  Speaker 3: it is you know, you're pretty much going through eighty
• 1:38
  Speaker 3: to eighty five percent of the shopping experience without having
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  Speaker 3: to buy anything, So I can see why that would happen. Also,
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  Speaker 3: I think that it's increased with the increase in people
• 1:49
  Speaker 3: working from home as well, because they have more time
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  Speaker 3: to do such things maybe per have.
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  Speaker 2: So do you, as a retailer go and look at
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  Speaker 2: all these abandoned carts?
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  Speaker 3: No, we, I mean most retailer we we're probably I
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  Speaker 3: would like to think quality of a quantity into of
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  Speaker 3: our online transactions, like it's still quite a small part
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  Speaker 3: of our business so in terms of volumes, So we
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  Speaker 3: would generally have some kind of automated message that would
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  Speaker 3: go out for an abandoned cart, just checking in with
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  Speaker 3: the client to make sure that there wasn't some reason
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  Speaker 3: why they had abandoned it, ie they weren't sure on
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  Speaker 3: their sizing or some other issue. That they had encountered,
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  Speaker 3: so that we're wherever possible, we want to try and
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  Speaker 3: engage with them directly as soon as we can if
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  Speaker 3: we feel there's an issue there, Like sizing can be
• 2:48
  Speaker 3: an issue with clothing. People were like, Oh, maybe I'm
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  Speaker 3: a medium, maybe I'm a large, Maybe I didn't measure
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  Speaker 3: myself properly. So that's always a bit of a that's
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  Speaker 3: always a real kind of pain point for buying clothing online,
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  Speaker 3: unless it's a brand that you've bought off before. We
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  Speaker 3: find with clients that have shop with us previously that
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  Speaker 3: they don't have any issues and generally will go straight through,
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  Speaker 3: but if it's a new person or someone from overseas,
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  Speaker 3: they may that this is what this is the trouble.
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  Speaker 2: I run into Murray, Thank you Murray Crane Crane Brothers co.
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  Speaker 2: I can't be faft, do you know what I mean?
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  Speaker 2: Like so the other day of spit too much information,
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  Speaker 2: but whatever, it's me, we know each other. I like
• 3:29
  Speaker 2: to buy some bras and I just cannot be fatht
• 3:31
  Speaker 2: going into the bras stores, you know what I mean? Like,
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  Speaker 2: there's nothing worse. There's shopping sucks, but bra shopping is
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  Speaker 2: another level of suckiness. So anyway, I just went online
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  Speaker 2: and I was like, oh, what if I know been done?
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  Speaker 2: And then there was get the tape measure out. I
• 3:44
  Speaker 2: was like, oh, then I have to go into the
• 3:46
  Speaker 2: kitchen and I have to reach up there. I have
• 3:48
  Speaker 2: to get the sewing box down, get the tape measure out,
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  Speaker 2: you know, measure around your busts. So I was like, oh, no,
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  Speaker 2: I forget about it. I'll just take a guess. I
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  Speaker 2: guess right. Well, that was lucky, wasn't it, because it
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  Speaker 2: could have gone the other way. But that is the
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  Speaker 2: problem with clothes shopping, isn't No one wants to be
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  Speaker 2: what you know, sizing up your own thighs. Do you
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  Speaker 2: see if you're gonna fit the pants?
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  Speaker 1: It is.
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  Speaker 2: This is why bricks and mortars will never bricks and
• 4:08
  Speaker 2: mortar will never disappear. Disappear, Lord okay.
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