Latest / Ageless and Timeless Podcast® / Building the Body from the Inside Out with Wade Lightheart

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Building the Body from the Inside Out with Wade Lightheart · Ageless and Timeless Podcast®

0:09
Speaker 1: Good morning everyone. This is Michelle Hughes from Ageless and Timeless. Today,
0:14
Speaker 1: I have a guest that I've been researching for probably
0:17
Speaker 1: two years now. He doesn't know that I never told him,
0:21
Speaker 1: but I listened to his podcast, I've used his products,
0:25
Speaker 1: and I'm just enamored with all that he's achieved.
0:28
Speaker 2: So I want you to be able.
0:30
Speaker 1: To share my viewers, share in my knowledge and also
0:35
Speaker 1: in his knowledge. So my guest today is way Lightheart
0:40
Speaker 1: and he's the president of Bio Well it's by Optimizers.
0:44
Speaker 1: Everybody calls it bio Optimizers, but it's b I OP
0:49
Speaker 1: T I M I Z e r S by Optimizers,
0:53
Speaker 1: and we're going to hear all about the company and
0:56
Speaker 1: the products today.
0:57
Speaker 2: So welcome way to Ageless and time Timeless.
1:01
Speaker 3: Great to be here, and I love the title ageless
1:03
Speaker 3: and timeless. Isn't that something we all want to be?
1:07
Speaker 3: You know?
1:08
Speaker 2: It's fun funny. I a little backstory on that.
1:11
Speaker 1: So years and years ago, when I was coming up
1:14
Speaker 1: in the corporate world, somebody gave me a nice compliment said, hey,
1:19
Speaker 1: you know, you really are so vital.
1:22
Speaker 2: And you blah blah blah, and how old are you?
1:25
Speaker 1: And I said, well, I didn't want to tell them
1:27
Speaker 1: my chronological age because it was so different.
1:29
Speaker 2: From my biological Well, I'm just.
1:31
Speaker 1: Ageless and timeless, so that the idea of that look
1:36
Speaker 1: that stock when I and I'm a real estate developer
1:41
Speaker 1: by background, as I was mentioning to you, So when
1:43
Speaker 1: the real estate world went upside down in two thousand
1:46
Speaker 1: and eight and I was looking to do more philanthropic
1:50
Speaker 1: kinds of things as I had made my name and
1:53
Speaker 1: real estate, and I didn't really think that timing was
1:56
Speaker 1: right to do new deals. So I asked myself, what
2:00
Speaker 1: would I do if I didn't get paid it? But
2:03
Speaker 1: it's my passion and that of course, the answer was
2:07
Speaker 1: easy because.
2:07
Speaker 2: I'd always been very passionate about.
2:10
Speaker 1: Wellness and looking and feeling your very best. So that
2:15
Speaker 1: so then I said, well, what am I going to
2:17
Speaker 1: call my podcast? And somebody said, well, what's important to you?
2:23
Speaker 1: And I said, oh, ageless and timeless. So that's how
2:26
Speaker 1: the name stuck. So thank you for the compliment. Everybody
2:29
Speaker 1: tells me it's a great name and a great brand
2:32
Speaker 1: because it is truly what we're.
2:34
Speaker 2: All about, right.
2:36
Speaker 1: We want to be ageless and timeless, and that's why
2:39
Speaker 1: we have you on today, Wade, So I wanted our
2:43
Speaker 1: viewers first. I know everybody asked you this question question,
2:48
Speaker 1: and you're probably so tired of answering, but really, you
2:50
Speaker 1: have such an amazing history, So could you just share
2:54
Speaker 1: with us the kernels, the pearls of wisdom that.
2:58
Speaker 2: Have shaped your life and how you have to where
3:00
Speaker 2: you are today.
3:01
Speaker 3: Sure. Thanks great to be here. So I really appreciate it.
3:06
Speaker 3: You know, life kind of leads you in directions. I
3:09
Speaker 3: believe that there are no victims in life. There are
3:12
Speaker 3: opportunities within both tragedy and you know, difficulties. And so
3:16
Speaker 3: I grew up in East Coast of Canada. I had
3:18
Speaker 3: a great family life and everything was kind of normal,
3:21
Speaker 3: you know, played sports with my friends and went to
3:24
Speaker 3: a local little town school, et cetera. And then when
3:27
Speaker 3: I was fifteen, my sister was diagnosed with cancer and
3:31
Speaker 3: I watched her go through the medical model. She was
3:33
Speaker 3: four years my senior, and then she died at the
3:36
Speaker 3: age of twenty two from all the treatments and everything.
3:39
Speaker 3: And I remember we would travel home from the hospital
3:44
Speaker 3: when she was getting radiation or chemotherapy, and we'd have
3:47
Speaker 3: to stop maybe six or seven times on the fifty
3:49
Speaker 3: mile drive home and so she could get sick. And
3:53
Speaker 3: my fifteen year old self was like, well, why is
3:56
Speaker 3: the supposed treatment, this hell healthcare thing making her more
4:02
Speaker 3: sick than the disease seemed to be making her? And
4:06
Speaker 3: it was a very innocent but just I didn't know
4:10
Speaker 3: the answer to that question. So I went off to
4:14
Speaker 3: university studied exercise physiology and was frankly, very disappointed with
4:19
Speaker 3: the education I got. It was very compartmentalized. I got
4:22
Speaker 3: a good background in say, physiology and psychology and you
4:25
Speaker 3: know that sort of stuff, but nutrition was really weak.
4:28
Speaker 3: They buy my exercise physiology professor. I had asked him
4:31
Speaker 3: some questions. He didn't have the answers that I wanted,
4:35
Speaker 3: and I was like, well, I really want to figure
4:37
Speaker 3: out this health thing because I realized that my health
4:40
Speaker 3: in my life wasn't a guarantee. Now, most people don't
4:43
Speaker 3: come to that realization that early. That's usually something when
4:46
Speaker 3: a friend dies or a spouse or someone you care
4:49
Speaker 3: about much later in life. So this became a burning
4:53
Speaker 3: question in my head. My first start was to get
4:56
Speaker 3: into bodybuilding, because I thought, if I'm big and strong
4:59
Speaker 3: on the out side and really fit, and I can
5:02
Speaker 3: run this far, and I can lift this much weights,
5:03
Speaker 3: and I can look a certain way, I must be healthy. Well,
5:08
Speaker 3: as I went through that career, I went into the
5:10
Speaker 3: nutrition field. I worked at every single level and health
5:13
Speaker 3: food store nutrition store. Became an in demand personal trainer
5:17
Speaker 3: in Vancouver, Canada, had a great client base with professionals
5:21
Speaker 3: I never would have had the opportunity to interact with,
5:24
Speaker 3: and people you couldn't get to meet them, but then
5:26
Speaker 3: they were paying me to help them get fit and
5:29
Speaker 3: in shape. But I made the same mistake that so
5:32
Speaker 3: many people in the fitness industry did, and that was
5:36
Speaker 3: a cosmetic ideal of fitness. In other words, if you
5:39
Speaker 3: looked a certain way, you must be healthy. And it
5:43
Speaker 3: all came crashing down. In two thousand and three, I
5:45
Speaker 3: got to represent our country at the Mister Universe contest.
5:48
Speaker 3: And after that contest, I gained forty two pounds of
5:51
Speaker 3: fatten water in eleven weeks, and I was like, I'm
5:56
Speaker 3: thirty one years old. I'm supposed to be at the
6:00
Speaker 3: pinnacle of the esthetic ideal. I've got all this information,
6:03
Speaker 3: i got all this background, I've got all these people
6:05
Speaker 3: following me, and I'm fit, but I'm not healthy and serendipitously,
6:11
Speaker 3: I met a person who changed my life. His name
6:14
Speaker 3: was doctor Michael O'Brien. He was what I would call
6:18
Speaker 3: a cast off of the Cocoon movie if you ever
6:21
Speaker 3: saw that. It was a movie and all these older
6:22
Speaker 3: people got really young and vital and they were breakdancing
6:25
Speaker 3: looking great, and he literally fit the character. He was
6:30
Speaker 3: in his late seventies or early eighties at the time,
6:33
Speaker 3: and he was the most vibrant human being I ever met.
6:36
Speaker 3: This guy was a medical doctor that was in charge
6:40
Speaker 3: of transforming Bernard Jensen, one of the most famous nutritianists
6:43
Speaker 3: in the world when he got cancer and he had
6:47
Speaker 3: cancer metastaized and he had a spinal injury, and he
6:51
Speaker 3: brought him back to health from death's door, and he
6:53
Speaker 3: had all this t and he was like, So I
6:56
Speaker 3: learned from him, and I said, doctor O'Brien, what do
6:58
Speaker 3: I not have right here? Right I'm doing everything I've
7:01
Speaker 3: got this And he says, wait, you've learned to build
7:04
Speaker 3: the body from the outside. I'm going to teach you
7:08
Speaker 3: how to build the body from the inside out. And
7:12
Speaker 3: he brought to my attention that the reason that I
7:16
Speaker 3: had crashed and burned after the mister universe. Contest is
7:19
Speaker 3: that the diet I was followed was based on macros,
7:23
Speaker 3: It was based on protein counts. It was bringing with
7:26
Speaker 3: this much protein, this much training, this much diet, this
7:28
Speaker 3: kind of calorie restriction, all of those things which have
7:31
Speaker 3: certain benefits. But at the end of the day, it
7:33
Speaker 3: was costing me my internal health. It was disrupting my
7:37
Speaker 3: liver function, It was disrupting the enzymatic vity activity, my
7:41
Speaker 3: microbiome levels. There was key minerals and stuff that I
7:44
Speaker 3: was minting not having. And even though I had all
7:47
Speaker 3: the success, that success led me to this realization. So
7:51
Speaker 3: I mentored under him and he started teaching me, and
7:54
Speaker 3: no one was talking about this, you know, twenty five
7:56
Speaker 3: years ago, like the microbiome, and you know how we
7:59
Speaker 3: don't The food that we actually has to get converted
8:02
Speaker 3: through this digestive health process, you know that involves enzymes
8:06
Speaker 3: and hydrochloric acid and probiotics, and these little bacteria in
8:11
Speaker 3: our intestines would then convert the food into nutrients and
8:15
Speaker 3: vitamins and phyto nutrients, and this was what would actually
8:19
Speaker 3: produce the health and vitality that people were looking for,
8:22
Speaker 3: that inner glow. And I couldn't argue with the results.
8:26
Speaker 3: I mean, he was the most amazing senior citizen I
8:28
Speaker 3: ever said. So I was like, I'm in. So I
8:30
Speaker 3: went all in on his program. I went extremely aggressive.
8:33
Speaker 3: So that was the way I was. I went on
8:35
Speaker 3: a raw fud dive. When all these things, all these
8:37
Speaker 3: things in six months, I got my health back in
8:41
Speaker 3: four Matt and I started our company at that time
8:44
Speaker 3: with our first product was mass Times, because we wanted
8:46
Speaker 3: to create a digestive health product that was above and
8:49
Speaker 3: beyond anything else based on his information, but first serve
8:52
Speaker 3: the athletic community. Well, long story short, I ended up
8:58
Speaker 3: serving for the American Anti Cancer Institute. I ended up
9:01
Speaker 3: running a holistic health care clinic in Vancouver, and a
9:05
Speaker 3: lot of the applications that I was using from an
9:06
Speaker 3: athletic and fitness and health side had applications across all
9:10
Speaker 3: kinds of different disorientation. So I realized that disease wasn't
9:15
Speaker 3: what we thought it was. It was a label for
9:17
Speaker 3: a set of symptoms, and the treatments that were provided
9:20
Speaker 3: for people were treating the symptoms but had a cascade
9:23
Speaker 3: of side effects. They weren't addressing the root cause of
9:28
Speaker 3: why a person was getting unhealthy in the first place,
9:32
Speaker 3: what was the trigger that started the whole thing? And
9:35
Speaker 3: so Matt and I, you know, coming from me, I
9:39
Speaker 3: would say, the athletic world is the maximization. You know,
9:43
Speaker 3: we're going for the max of everything, where the general
9:47
Speaker 3: public is trying to do the little least amount as possible,
9:50
Speaker 3: and then the medical community is in between trying to
9:52
Speaker 3: bridge the gap between those two extremes. We said, well,
9:57
Speaker 3: what is the optimum amount, like, what is the amount
10:00
Speaker 3: that allows you to feel your best, look your best
10:03
Speaker 3: to live, you know, become stronger, to live longer, and
10:07
Speaker 3: ultimately have a better life. Because your health is the
10:09
Speaker 3: foundation of how you interact in the world, your capacity
10:14
Speaker 3: to do whatever your unique gifts are, your ability to
10:16
Speaker 3: interact with your family, your friends. It is the core
10:19
Speaker 3: element because if you lose your health, nothing has value.
10:24
Speaker 3: Money has no value, friends have no value, family has
10:27
Speaker 3: no value. And I've seen with working with so many
10:30
Speaker 3: sick people, the regret and the frustration as they see
10:35
Speaker 3: their health having away, and then the collateral effect it
10:38
Speaker 3: has on their family, their community, their career, their sense
10:40
Speaker 3: of self worth and all of this stuff. So very
10:43
Speaker 3: few people talk about the psychological and emotional and social
10:47
Speaker 3: toll that not being healthy creates. And so we started
10:53
Speaker 3: applying this first in those community, the fitness community, and
10:57
Speaker 3: then we applied it to the general health community, and
10:59
Speaker 3: that gave birth to the company we call today Bioptimizers.
11:02
Speaker 3: And our first field was fixing digestion because that's where
11:06
Speaker 3: most people are disrupted. Just give you a stat. Twelve
11:08
Speaker 3: percent of the emergency hospital visits today are gastro intestinal
11:13
Speaker 3: related issues, and about a third of the population suffers
11:17
Speaker 3: from some sort of digestive issue on a given day.
11:21
Speaker 3: Constipation or diarrhea or bloating or acid reflex. You know
11:27
Speaker 3: that feeling and you have a great meal and can
11:29
Speaker 3: you come home and go, oh, something didn't feel right there. Well,
11:32
Speaker 3: those are little intermediary signals that are leading to a
11:37
Speaker 3: bigger condition down the road. And that bigger condition is
11:40
Speaker 3: going to because you either have a nutrient deficiency that
11:43
Speaker 3: you're not feeding your body what it needs, or that
11:46
Speaker 3: you are putting stuff into your system that your body
11:48
Speaker 3: can't metabolize and utilize, and that now becomes a toxic
11:52
Speaker 3: element which will over time create a triggering like you
11:56
Speaker 3: see all these If you're in California, you go to
11:59
Speaker 3: wherever like the airport, and you'll see this list of
12:02
Speaker 3: the things. This causes cancer, that causes cancers, this causes
12:05
Speaker 3: heart as you know, you see all these warnings from
12:07
Speaker 3: the surgeon. Generally, well is that the warning you can't
12:11
Speaker 3: deal with all of the components, and people oftentimes chuck out, well,
12:15
Speaker 3: this will kill you, and that will kill you, and
12:16
Speaker 3: this causes us, and so like, well, I can't live
12:18
Speaker 3: my life, so I'll just forget about it. What I
12:21
Speaker 3: recognize is no, the key to success is to optimize
12:26
Speaker 3: your internal physiology so that whatever you face coming at
12:30
Speaker 3: you from your lifestyle or your chosen profession or where
12:33
Speaker 3: you live or whatever, your body has the ability to
12:36
Speaker 3: deal with the toxins, to deal with the stress, to
12:39
Speaker 3: deal with all these triggering elements that lead to disease.
12:42
Speaker 3: And you know, now we've become an INK five thousand
12:46
Speaker 3: company is one of the fastest growing companies in America
12:49
Speaker 3: today simply because we have found the solutions to both digestion,
12:55
Speaker 3: nervous system regulation, sleep and brain optimization, as well as
12:59
Speaker 3: blood sugar regulation, and those are the precursor elements on
13:04
Speaker 3: all of those levels that lead to less energy, less vitality,
13:08
Speaker 3: eventually disease, and ultimately death. So if you can get
13:11
Speaker 3: upstream to that, then you don't have to worry about
13:13
Speaker 3: all those downstream things that you deal with at the hospital.
13:16
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13:37
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14:11
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14:18
Speaker 1: Yes, but that's a tall order what you just described.
14:20
Speaker 1: I mean, that's like basically all the elements of health
14:24
Speaker 1: really and digestion being there. You know, today people recognize
14:28
Speaker 1: that the micro eye on astent of your immune system
14:33
Speaker 1: is in your gut. But even Hippocrates said that, you know,
14:38
Speaker 1: hundreds of years ago, right, he was the one that
14:40
Speaker 1: said you're all all health begins in the gut, but
14:43
Speaker 1: people didn't pay attention to that. But what you've taken
14:46
Speaker 1: on what is it twenty years now with bio bioptimizers.
14:51
Speaker 3: Yeah, we're yeah, we'll be at the start of the January,
14:55
Speaker 3: will be our twenty second year for.
14:57
Speaker 1: Math twenty second Congratulations, that's that's pretty awesome. And I
15:01
Speaker 1: was telling Tony before we got on the show, because
15:05
Speaker 1: he's going to buy some of your products, and with
15:08
Speaker 1: my encouragement.
15:09
Speaker 2: Told him, you know, these are some of the best
15:11
Speaker 2: that are out there.
15:13
Speaker 1: I told him that, you know, the biggest biohackers, the
15:16
Speaker 1: biggest names in the functional medicine industry are big fans
15:22
Speaker 1: of your products. That's not an easy task to accomplish
15:26
Speaker 1: because there's so many supplement companies. So we're going to
15:29
Speaker 1: talk further about how that can possibly happen and what
15:32
Speaker 1: is it about bioptimizers that can allow that to be
15:37
Speaker 1: your major accomplishment.
15:40
Speaker 2: But before we get get into.
15:42
Speaker 1: That deep, guy, tell us what was wrong with your
15:45
Speaker 1: diet when you were able to get to be so
15:49
Speaker 1: strong and win competitions, and yet as soon as you
15:52
Speaker 1: stopped doing that, you gain forty two pounds.
15:56
Speaker 2: So what was the what was the reason that you
15:59
Speaker 2: had that happen?
16:01
Speaker 3: Great question. Well, what happened is the performance based diet
16:05
Speaker 3: I was following followed an extremely restrictive diet with a
16:08
Speaker 3: very high protein content, and with my particular genetics and
16:14
Speaker 3: so nowadays we can actually look at our genetics. Back
16:17
Speaker 3: then we couldn't. And with my genetics, I had suboptimal
16:21
Speaker 3: genes in detoxification of my body and so the undigested
16:26
Speaker 3: protein that I was in So people think that if
16:28
Speaker 3: I eat one hundred grams of protein or two hundred
16:30
Speaker 3: grams of protein, that it all gets digested and used.
16:33
Speaker 3: But your ability to convert, whether it's carbohydrates, fats, proteins, or fiber,
16:40
Speaker 3: you know, these are the things that we consume. Our
16:42
Speaker 3: ability to digest, metabolize, utilize that and distribute it to
16:46
Speaker 3: the body is an efficiency process. And I had a
16:49
Speaker 3: suboptimal one and I didn't know it. And what happened
16:53
Speaker 3: is I had created essentially autointoxication. My I had undigested
16:58
Speaker 3: proteins leaking into my system. This was making me sluggish.
17:01
Speaker 3: You know what was ironic is I felt miserable competing
17:04
Speaker 3: at the mister universe. When I gained the forty two pounds,
17:07
Speaker 3: I found a whole lot better because what my body
17:09
Speaker 3: did is it stored all the chemicals and all of
17:12
Speaker 3: the undigestive into fat cells and inflammation. So for example,
17:17
Speaker 3: and if someone feels bloated after meal, something in that
17:20
Speaker 3: meal didn't get digested properly and that's caused an inflammatory response.
17:24
Speaker 3: And then and then if that continues on, it leaks
17:26
Speaker 3: into the system that thickens the blood your body. Your
17:30
Speaker 3: liver has to work extra hard in order to process it.
17:32
Speaker 3: And so if it can't process it, it'll stor it
17:34
Speaker 3: in a fat cell. That's a die, a preservative, a chemical,
17:37
Speaker 3: an agent, and then ultimately you start getting organ failure
17:42
Speaker 3: depending on what genetic weaknesses you have. And so I
17:45
Speaker 3: was like, okay, I got to if I fixed digestion,
17:48
Speaker 3: then then I won't have that problem. Well, that's exactly
17:51
Speaker 3: what I did. Now. I went very aggressive in some
17:53
Speaker 3: of the detoxification processes to get such fast results, Like
17:58
Speaker 3: literally I got my physique back and six months. But
18:01
Speaker 3: the difference was is I had a new level of
18:03
Speaker 3: energy and vitality. In fact, I worked with fifteen thousand
18:07
Speaker 3: clients over the next four years. Matt and I did
18:09
Speaker 3: from all around the world to kind of optimize these programs,
18:13
Speaker 3: and in two thousand and seven I went back to
18:16
Speaker 3: the World Championships and felt amazing. Didn't gain the weight
18:21
Speaker 3: that I saw. They're like, Okay, I figured this out,
18:24
Speaker 3: and now we're ready to take it to a bigger
18:27
Speaker 3: world where we could start applying these two ordinary people
18:30
Speaker 3: in the world that aren't competing in competitions or aren't,
18:32
Speaker 3: you know, playing in sports or that sort of thing,
18:34
Speaker 3: but they want to be healthy and vital and so
18:37
Speaker 3: that's that's how the journey unfolded. And then Matt and I.
18:41
Speaker 3: One of the things that we were very clear about
18:44
Speaker 3: because I had worked in the supplement and fitness industry
18:46
Speaker 3: my whole life, I knew the good players from the
18:49
Speaker 3: bad players. I knew that ninety five percent of the
18:52
Speaker 3: products out there were just white labeled stuff built on
18:55
Speaker 3: trends that had no science behind, no background. Even the
18:59
Speaker 3: universities were getting involved in creating these very weak studies
19:03
Speaker 3: that would support it. I met with a university professor
19:07
Speaker 3: out of a major university in California that everybody would
19:09
Speaker 3: name and said, oh, yeah, we'll design a study for you.
19:12
Speaker 3: We'll use some rodents or whatever, and that will prove
19:14
Speaker 3: whatever your ingredients would be. And then I went to
19:16
Speaker 3: an ingredient manufacturer and this guy had a PhD In nutrition,
19:19
Speaker 3: and I said, well, I was touring the factor. I said, well,
19:22
Speaker 3: what products here do you use? He goes, well, I
19:24
Speaker 3: don't use any of these. I'm like, why not? He says, well,
19:26
Speaker 3: I don't know about the quality of these things. I
19:28
Speaker 3: don't know what cancaminants or being there. And I was like,
19:30
Speaker 3: oh my goodness, this is crazy and people are taking
19:33
Speaker 3: this stuff. So we decided that we were going to
19:37
Speaker 3: hire the best scientists and biologists that we could possibly
19:41
Speaker 3: need to craft their products. We were going to go
19:43
Speaker 3: beyond lab essays. And a lab assay is basically, if
19:47
Speaker 3: you're ordering a raw material for an ingredient in a product,
19:50
Speaker 3: it says, okay, it doesn't have this, it doesn't have that,
19:52
Speaker 3: so it has so much of this, but it doesn't
19:53
Speaker 3: tell you if it's bioactive or if it actually works.
19:56
Speaker 3: And one of the trends that I've noticed in the
19:59
Speaker 3: health industry is that almost every single successful company that
20:03
Speaker 3: I've been exposed to, that's test that lasted the test
20:06
Speaker 3: of time. Is the founder had some sort of problem,
20:11
Speaker 3: couldn't figure it out, went on some you know heroes,
20:13
Speaker 3: journey to all over the world to find what solved it,
20:16
Speaker 3: and then figured out they you know, how to get
20:19
Speaker 3: that product or how to get that nutrient or that ingredient,
20:21
Speaker 3: created a whole stuff and developed their own company because
20:24
Speaker 3: they couldn't get it that way. And we just followed
20:26
Speaker 3: the same model. That's what we did with biooptimizers. Now today,
20:31
Speaker 3: of course, we're much more sophisticated. We have a lab,
20:34
Speaker 3: a microbiology lab in Bosnia. We have twenty PhDs and
20:39
Speaker 3: master students that do all these different experiments. We have
20:42
Speaker 3: a partnership with Birch International University, and that allows us
20:46
Speaker 3: to actually determine beyond lab essays, is it bioactive, does
20:50
Speaker 3: it get into the cells? Is there any cytotoxicity, is
20:53
Speaker 3: there any genotoxicity? These are things is would it disrupt
20:57
Speaker 3: anybody's genetics? Would it disrupt anybody's cellular operations if they
21:01
Speaker 3: take this product at the contaminant And that allows us
21:04
Speaker 3: to bake superior acquire superior ingredients that actually work in
21:11
Speaker 3: combine thement a way that doesn't cause any discomfort or
21:16
Speaker 3: dysfunction inside of the body. And that has put all
21:19
Speaker 3: of our products at a standard that when a chemist
21:23
Speaker 3: or a doctor or a biologist can look at it
21:27
Speaker 3: and dive deep that has the knowledge and information, they're going, Wow,
21:31
Speaker 3: these guys really know what they're doing. I can stand
21:34
Speaker 3: behind that product because they're using legitimate science in the
21:38
Speaker 3: area of nutritional supplementation, which for the most part it's
21:42
Speaker 3: been that's all been directed towards the pharmaceutical industry. They
21:44
Speaker 3: have a lot of smart people that are figuring a
21:46
Speaker 3: lot of stuff over there. We've just taken that same
21:49
Speaker 3: application to the nutritional or nutriceutical industry. With our company.
21:54
Speaker 3: We set those standards. We don't go by standards. We
21:58
Speaker 3: set our own. And now every one's trying to compete
22:00
Speaker 3: with us to raise their bar. And our goal is
22:04
Speaker 3: to raise the standard of nutritional supplementation above and beyond
22:09
Speaker 3: all of the companies in the industry. And I think
22:11
Speaker 3: we've done a good job of doing that.
22:13
Speaker 2: Well, you certainly have, and why Bosnia.
22:16
Speaker 3: Yeah, So another serendipitous event. My business partner who's like
22:22
Speaker 3: world class Internet marketer. He was doing Google ads like
22:25
Speaker 3: when it first came out as a teenager, and he's
22:28
Speaker 3: a very bright fellow. He had a relationship with a
22:32
Speaker 3: tech developer in Bosnia and decided he would go to
22:37
Speaker 3: the university to visit him one time. So he goes
22:41
Speaker 3: to the university and he sees the greatest description of
22:46
Speaker 3: the human cell he's ever seen at the front of
22:48
Speaker 3: the inside of the university. He's like, well, who's doing
22:52
Speaker 3: this and he's and his background was exercise physiology as
22:56
Speaker 3: well as was mine. And he's like, oh, well, that's
22:59
Speaker 3: Monia who heads up our microbiology lab. He said, well,
23:02
Speaker 3: can I meet her? And he's like yeah, sure, So
23:03
Speaker 3: he introduced her and then he said, well, what do
23:07
Speaker 3: you guys do here? And he's like, well, we do
23:08
Speaker 3: all this microbudy. He goes, well, we're looking for a
23:10
Speaker 3: lab that can meet our standards. What's the challenges you're
23:13
Speaker 3: having at the university? And it's a private university, so
23:15
Speaker 3: they had a funding issue, so they and we said, well,
23:19
Speaker 3: if we provided funding for the university for some key
23:23
Speaker 3: equipment that would allow you to kind of go to
23:25
Speaker 3: the next level. What would would that be a good
23:27
Speaker 3: partnership if you would run all of our experiments for us,
23:30
Speaker 3: and they said this would be amazing. So not only
23:33
Speaker 3: were we able to buy that equipment for them and
23:35
Speaker 3: start putting those tests in, that increased the registration at
23:40
Speaker 3: the university by over thirty percent because it became the
23:43
Speaker 3: place where all of the smartest kids wanted to go
23:47
Speaker 3: because they had the technology that would allow them to
23:49
Speaker 3: get their PhD papers that would have, you know, peer
23:52
Speaker 3: would stand up to peer review journals. And so we've
23:56
Speaker 3: had that partnership for many years now and we continue
23:58
Speaker 3: to develop it and now we're doing human trials with
24:01
Speaker 3: some partner universities and things like that, as we're moving
24:04
Speaker 3: to even more scientific rigor so that we can make
24:07
Speaker 3: the same type of health claims that most supplement companies
24:12
Speaker 3: cannot do because it's been proven not just in the lab,
24:15
Speaker 3: but in human trials, and so that's really exciting. As
24:18
Speaker 3: opposed to the anecdotal testimonials, which we've got thousands and
24:21
Speaker 3: thousands and thousands of, we're going to prove this in
24:24
Speaker 3: the science field. So the next five years of Bioptimizers,
24:28
Speaker 3: I anticipate the company will explode in its value because
24:33
Speaker 3: people understand, oh, this really tests the most rigorous scientific,
24:38
Speaker 3: you know, investigations that you could put on it.
24:41
Speaker 1: And these are you know, everybody says when you buy
24:44
Speaker 1: a supplement, make sure they have an independent lab, a
24:47
Speaker 1: GMP certified laboratory. And you know, if you look on Amazon,
24:52
Speaker 1: I'm afraid ninety percent of those supplements do not have that.
24:57
Speaker 1: And I think I tell everybody, do supplement unless you
25:01
Speaker 1: see that GMP label. So you know, how do you
25:06
Speaker 1: feel about, you know, your competition in terms of what
25:10
Speaker 1: you're dealing with with respect to all these charlatans and
25:13
Speaker 1: how you overcome that stigma.
25:16
Speaker 3: Yeah, it's always a challenge. And I would say that
25:19
Speaker 3: GMP isn't isn't strong enough in my opinion, I think
25:23
Speaker 3: that it will regulate for contamination or make sure that
25:27
Speaker 3: product is safe and effective for use. But it actually
25:31
Speaker 3: doesn't translate into does it actually work in the human biology.
25:36
Speaker 3: It just means it won't mess you up. And so
25:40
Speaker 3: you've got three tiers. You've got the white label guys
25:43
Speaker 3: that are just producing anything in a gray lab. That's
25:46
Speaker 3: probably eighty percent. Then it got maybe ten or fifteen
25:50
Speaker 3: percent who are producing in a GMP certified facility, but
25:54
Speaker 3: don't know if their product works are not. And then
25:57
Speaker 3: you've got this microfraction of maybe two to five of
26:00
Speaker 3: the great companies which people know, trust, believe in, and
26:05
Speaker 3: they go, you know what I've been taken. You know,
26:07
Speaker 3: like I got a friend doctor Udo Erasimus, for example,
26:11
Speaker 3: who's a friend of mine from Vancouver. He had the
26:13
Speaker 3: same problem with fats and toxicity. He makes great essential
26:16
Speaker 3: fatty acid products. He's got a great company that he
26:19
Speaker 3: works out. He's been doing this for years. He wrote
26:21
Speaker 3: the book on Fats that Heal, that Fats that Kill
26:23
Speaker 3: years ago. We just had tea a few weeks ago
26:27
Speaker 3: in Vancouver and we were just talking about how similar
26:30
Speaker 3: our journeys were in how we want to see this
26:32
Speaker 3: next level of standard be produced across the industry and
26:36
Speaker 3: weed out these bad products. Because when you go to
26:39
Speaker 3: your doctor and the doctor says, hey, I don't trust supplements,
26:43
Speaker 3: you know what, there's a good validation to the claim
26:46
Speaker 3: because ninety percent of what he's addressing is correct, but
26:50
Speaker 3: he doesn't have the experience or the know how or
26:52
Speaker 3: the understanding to actually go and say this is actually
26:55
Speaker 3: a great product. And that's where the functional medicine doctors
26:58
Speaker 3: are now starting to change. Even the medical industry at
27:02
Speaker 3: Stanford is now teaching about digestive health and functional medicine
27:07
Speaker 3: and how to address issues preemptively. So the younger doctors
27:10
Speaker 3: now in their thirties and forties are getting information that
27:14
Speaker 3: can now translate. So I always tell people, if you're
27:18
Speaker 3: choosing a doctor or medical practitioner to guide, and I
27:20
Speaker 3: really believe that's a good idea, make sure they have
27:23
Speaker 3: a functional practice that is relatively fresh and new because
27:27
Speaker 3: the new aspect of doctors is getting into prevention as
27:31
Speaker 3: opposed to treating the symptoms of disease.
27:33
Speaker 1: Well that's an encouraging piece of information right there, because historically.
27:38
Speaker 2: Medical schools, you know, you talk to the doctors and say, we.
27:41
Speaker 1: Had like one hour of nutrition in our whole medical
27:44
Speaker 1: school experience. So you know the fact that Stanford is
27:48
Speaker 1: one example of being much more open open functional approaches
27:57
Speaker 1: is huge.
28:00
Speaker 3: Well, you know what's really funny, what what what's really
28:02
Speaker 3: funny is we have so many as you alluded to earlier,
28:07
Speaker 3: functional medican metrimental, functional medicine doctors, naturopathic doctors in regular
28:13
Speaker 3: uh practitioners general, even surgeons who are using products and
28:18
Speaker 3: are in their practices because it's getting accelerated right results.
28:23
Speaker 3: So I have a number of for example, just give
28:25
Speaker 3: you plastic surgeons in Beverly Hills who are using mass
28:29
Speaker 3: symes in order to accelerating the results from the surgeries
28:33
Speaker 3: that they're doing because the healing rates are much faster.
28:36
Speaker 3: They're also using things like magnesium because they're finding that
28:40
Speaker 3: it's getting the person you know, back into parasympathetic response
28:45
Speaker 3: and their body is not having all these cortisol jump
28:48
Speaker 3: dumps that are inhibiting recovery or healing in their body
28:52
Speaker 3: or helping their brain chemistry for their mental health. So
28:55
Speaker 3: it's interesting that that, and I do believe that the internet,
28:58
Speaker 3: you know, podcasts such as yourself, are spreading the word
29:03
Speaker 3: about Hey, there's a whole array of tools that are
29:05
Speaker 3: available to people. It's not your average supplement companies out there.
29:09
Speaker 3: There are good ones, there's bad ones, and there's mediocre ones.
29:12
Speaker 3: And then if you get the right product at the
29:13
Speaker 3: right time, it can make a ginormous transformation. Just for example,
29:18
Speaker 3: with magnesium, so many people were We released that product
29:23
Speaker 3: years ago at one of the top biohacking summits, and
29:26
Speaker 3: we had all these people in a webinar or in
29:29
Speaker 3: a seminar that had sleep disruption, now not getting good
29:33
Speaker 3: deep sleep. Deep sleep. You have a rem sleep cycle,
29:36
Speaker 3: and you have which is your kind of dream cycle,
29:38
Speaker 3: and then you have your deep sleep, your deep sleep.
29:40
Speaker 3: When your deep sleep is right, that's when you wake
29:43
Speaker 3: up in the morning and you feel amazing, you're energized,
29:47
Speaker 3: you're vital because you've had this key recovery time in
29:50
Speaker 3: your sleep cycle. Well, we had all these people who
29:52
Speaker 3: were doing everything, they couldn't sleep, and I said, well,
29:55
Speaker 3: just take two of these cats at magnesium every magnesium
29:59
Speaker 3: breakthrough every night and check your sleep scores the next day.
30:02
Speaker 3: All of these people because they're all into the gadgets
30:04
Speaker 3: and checking their sleep scores and they're regulating. The next day,
30:08
Speaker 3: we sold out the entire booth because everybody came back
30:11
Speaker 3: in their sleep scores had doubled or tripled in one night,
30:14
Speaker 3: and they're like, how's that even possible. I was like, well,
30:16
Speaker 3: we've slipped your system from fight or flight into rest
30:20
Speaker 3: and digest. And when you did that, your body just
30:23
Speaker 3: fixes itself. And so just little things like that can
30:27
Speaker 3: make such a big difference in the world. To people,
30:29
Speaker 3: and you know, at the end of the day, there's
30:31
Speaker 3: nothing better than a testimonial from someone who's been struggling
30:33
Speaker 3: from someone or something and it fixes with the use
30:37
Speaker 3: of one of our products. And it just jazzes me
30:40
Speaker 3: up every day. And we read the testimonials out every
30:43
Speaker 3: week to our entire team so that they know that
30:47
Speaker 3: they're making a difference in the world, because that's the
30:49
Speaker 3: most important thing. I want to a profession that I make
30:51
Speaker 3: a difference. I help people get healthier, they feel better,
30:54
Speaker 3: they're confident, they're happy to buy the product. It solves
30:56
Speaker 3: the problem. And we guarantee everything. It's a one hundred percent
31:00
Speaker 3: guarantee on everything. If we don't fix the problem that
31:02
Speaker 3: you took the product for, we demand that you say, hey,
31:06
Speaker 3: we send the bottles back. We'll give you We'll give
31:08
Speaker 3: your money back. That way you can redeploy it into
31:11
Speaker 3: something that would work. And we have the lowest refund
31:13
Speaker 3: rates in the industry because I know pretty much everybody
31:15
Speaker 3: in it and they're like, how's your refundrates? So long like, well,
31:18
Speaker 3: we make good stuff.
31:20
Speaker 1: Well, everything you just said gives me goosebumps. As we
31:24
Speaker 1: used to say in Hawaii, Chicken skin. You know, it
31:27
Speaker 1: just makes you want to jump for joy that there
31:30
Speaker 1: is something that will work, because there are so many
31:33
Speaker 1: dead ends and you waste so much money on products
31:37
Speaker 1: that just don't give you the results.
31:39
Speaker 5: So when one when you find one that works, or
31:43
Speaker 5: you know a few that work, you are loyal to
31:46
Speaker 5: the finish, you know. So, But I want to go
31:49
Speaker 5: back for a moment before I forget to assets.
31:52
Speaker 2: So amino acids are the building.
31:55
Speaker 1: Block of particularly for someone like you who is competing,
32:00
Speaker 1: also just for the regular person I mean, and yet
32:03
Speaker 1: most people think it's.
32:04
Speaker 2: It's way protein. Was your problem when you were back in.
32:08
Speaker 1: The training time where you had the forty pound game?
32:13
Speaker 1: Was that to do with having too much weight protein
32:16
Speaker 1: in your body versus the amino acids? And can you
32:20
Speaker 1: give us a little more explanation of that, Sorry to
32:23
Speaker 1: go back as you get totally so much.
32:25
Speaker 3: Okay, this is this is a this is a world
32:29
Speaker 3: this is a world class kept question. And so anytime
32:35
Speaker 3: that you eat protein, people go I need protein. No,
32:39
Speaker 3: you need the amino acids that the protein comprises. Because
32:43
Speaker 3: amino acids, and in order to get that, there's a
32:47
Speaker 3: there's five stages of digestion there's the chewing your foods.
32:50
Speaker 3: The chewing your food properly. It tastes, touch, smell, and
32:52
Speaker 3: all that. Then it goes from your mouth down the esophagus,
32:56
Speaker 3: into the into the stomach. What happens there is in
33:01
Speaker 3: the first thirty to sixty minutes the enzymes present in
33:05
Speaker 3: the food are supposed to start breaking down the food,
33:10
Speaker 3: and then hydrochloric acid comes in after, right, and you
33:13
Speaker 3: need to be properly hydrated in order to make enough
33:15
Speaker 3: hydrochloric acid. There's not a pole of hydrochloric acid sitting
33:18
Speaker 3: in your stock. It comes in in thirty to sixty minutes.
33:21
Speaker 3: After that changes the pH that disinfects the food. It
33:25
Speaker 3: helps break up the food, and as the pH changes,
33:29
Speaker 3: some enzymes become activated and some enzymes become deactivated, and
33:33
Speaker 3: that chops up the protein, for example, into these a
33:35
Speaker 3: little amino acids. Your body then releases what's called bicarbonate buffers.
33:41
Speaker 3: It's a fancy name for alkalie minerals. Those minerals neutralize
33:45
Speaker 3: the acid. Because that that acid goes into the stomach,
33:47
Speaker 3: you get ulcers, right, So you neutralize that acid. The
33:51
Speaker 3: food then goes into the intestinal truck. Now This is
33:54
Speaker 3: where your microbiome is. This is where the bacteria are good, bad,
33:58
Speaker 3: and ugly. They say there's ten percent good, ten percent bad,
34:01
Speaker 3: and eighty percent opportunists. What was happened? And then the
34:05
Speaker 3: final stage is parast all the contraction that removes the
34:07
Speaker 3: waste out. That's the whole digestive process in a very
34:09
Speaker 3: simple term, now where people run into problems. Humans are
34:13
Speaker 3: the only people on the plant and the only species
34:15
Speaker 3: on the planet that cooks their food. Anything that has
34:18
Speaker 3: been cooked, pasteurized, irradiated in a store, you know, is
34:22
Speaker 3: it like fruits and vegetables or whatever that passed through
34:25
Speaker 3: you know, different state lines. They irradiate them to kill
34:27
Speaker 3: the bugs. Well, it kills the enzymes, and so then
34:30
Speaker 3: your body has to produce these enzymes in order to
34:34
Speaker 3: digest your food. The problem with that, and this was
34:38
Speaker 3: outlined decades ago by a fellow by the name of
34:42
Speaker 3: Edward Howe. He wrote a book called Enzyme Nutrition and
34:46
Speaker 3: Enzymes for Food and Food Enzymes for Health and Longevity,
34:50
Speaker 3: amazing books where they were showing how the loss of
34:55
Speaker 3: enzymes determined that both the quality and link the life
35:01
Speaker 3: and by third generation of enzyme deficiency, all of the
35:05
Speaker 3: species started to develop strange genetic diseases, the inability to procreate,
35:11
Speaker 3: and strange social behavior. And so after we went to
35:14
Speaker 3: conventional production, we used to get our gardens and we
35:19
Speaker 3: had stuff locally and we'd eat our fresh vegetables and
35:22
Speaker 3: all stuff. We were getting a plethora of enzymes in
35:26
Speaker 3: with our nutrients, our vitamins, our minerals and protein and
35:28
Speaker 3: all that stuff. And so we had enough enzymes from
35:30
Speaker 3: our food to actually break this down. When we went
35:32
Speaker 3: to conventional production, like you know big you know, international organizations,
35:37
Speaker 3: monoculture and stuff, what happened is we started getting no
35:40
Speaker 3: enzymes in our diets. We got the food pyramid stuff
35:44
Speaker 3: where we got protein, fats and carbohydrates. And what happens
35:47
Speaker 3: is now we have proteins that are coming into the
35:50
Speaker 3: intestinal trac they don't break down properly. There's insufficient hydrochloricizet
35:54
Speaker 3: and then the undigestive proteins entering into the intestinal track
35:58
Speaker 3: are feeding bad back to the bad bacteria produces all
36:03
Speaker 3: of these negative toxins and chemicals that should get lodged
36:06
Speaker 3: in her brain and her body. That makes us feel bad,
36:08
Speaker 3: that causes the intestinal flaming, that makes us feel bloated,
36:11
Speaker 3: and I don't feel good after this or you know,
36:14
Speaker 3: and if you prolong that. And so what I was
36:16
Speaker 3: doing is I was eating so much protein in order
36:18
Speaker 3: to meet my athletic goals that I wasn't digesting at all.
36:22
Speaker 3: So I was losing weight because I was starving myself.
36:26
Speaker 3: And I had an exercise rotain that maintained my muscle,
36:28
Speaker 3: but it was at the cost of my internal organ
36:31
Speaker 3: health and that's what led me to be sick. And
36:35
Speaker 3: so afterwards, when I corrected my digestive program number one,
36:39
Speaker 3: I needed way less protein than I did before. Literally
36:42
Speaker 3: four years later, I was eating like three hundred grams
36:44
Speaker 3: two and fifty three hundred grams of protein at the
36:46
Speaker 3: Mister Universe in two thousand and three. When I went
36:48
Speaker 3: back in two thousand and four, I was only eating
36:49
Speaker 3: eighty five grams and looked better and felt better. Wow, right,
36:54
Speaker 3: And so I was like, wow, Like it wasn't the
36:56
Speaker 3: amount of protein. Is that I was getting all of
36:58
Speaker 3: the amino acids that eighty five grams, when before I
37:03
Speaker 3: was eating all at two hundred and fifty, I wasn't
37:05
Speaker 3: getting the amino acids that my body need, and that
37:08
Speaker 3: also translated to essential fatty acids, it's sential to carbohydrates
37:11
Speaker 3: to fiber component. So it completely revolutionized my look at
37:16
Speaker 3: how nutrition is because at the end of the day,
37:19
Speaker 3: what diet that you're going to be successful on? And
37:23
Speaker 3: I'm not a tie like I eat a plant based diet.
37:26
Speaker 3: My business partner reads a ketogenic diet because genetically I
37:30
Speaker 3: do better on plant based than I do on ketogenic,
37:33
Speaker 3: and it's the inversion for him. So again, serendipitously, we
37:37
Speaker 3: had two people in the field coming from completely differently. Like,
37:40
Speaker 3: we created a whole book and a course on how
37:43
Speaker 3: to be successful on any diet, and the key is
37:46
Speaker 3: optimize your digestion, make sure you have sufficient enzymes, sufficient
37:49
Speaker 3: hydrochloric acid, and good probiotics on a regular basis, and
37:55
Speaker 3: eighty percent of your issues are going to go away
37:58
Speaker 3: because you're breaking down your food and you're not getting
38:00
Speaker 3: these bad bacteria building up in your intestinal track that
38:03
Speaker 3: are causing all these problems.
38:06
Speaker 1: That is like, that's just like the best explanation I've
38:11
Speaker 1: ever heard of. You know what happens when you basically buy,
38:17
Speaker 1: you know, go from purchasing a food, which is you
38:19
Speaker 1: know that itself could be problematic to excreting the food
38:24
Speaker 1: and then.
38:24
Speaker 2: All that goes on in between. So these amino acids,
38:28
Speaker 2: there's a company called perfect Aminos that I use.
38:31
Speaker 1: Is that a good quality and is that one that
38:34
Speaker 1: I should be recommending to my viewers.
38:37
Speaker 3: Yeah. Well, one of the reasons why a lot of
38:39
Speaker 3: people are using amino acids now because they're they're taking
38:43
Speaker 3: the initial format not as a protein that gets converted
38:47
Speaker 3: that their digestion is so compromised already, is they need
38:49
Speaker 3: an amino acid product because they can't digest protein properly.
38:53
Speaker 3: And so I'm an advocate for amino acids, but at
38:57
Speaker 3: the end of the day, I always say, well that's it.
39:00
Speaker 3: It's a fix for addressing the lack of amino acids
39:04
Speaker 3: in your body. But more importantly, you still want to
39:07
Speaker 3: address the digestive.
39:09
Speaker 2: Health aspect, which is where you come in.
39:12
Speaker 3: Which is where I come in. So, yeah, I know
39:14
Speaker 3: the company, it's a good brands, good product. I use
39:17
Speaker 3: various amino acids. I'm always testing different ones for different reasons.
39:21
Speaker 3: I think there's a lot of benefits to amino acids,
39:23
Speaker 3: particularly on how your diet might be, what it might
39:26
Speaker 3: be lacking in I think it's a good solution, but
39:28
Speaker 3: at the end of the day, I always want to
39:29
Speaker 3: make sure that my digestion is operating perfectly so that
39:33
Speaker 3: whatever I'm meaning, I could be successful on any diet.
39:35
Speaker 3: It doesn't matter. You give me any diet, I could
39:37
Speaker 3: be successful on it. I just prefer the one that
39:39
Speaker 3: I follow.
39:41
Speaker 1: But you like something very important, understanding your genetics and
39:45
Speaker 1: epigenetics really because yes.
39:49
Speaker 4: They're not.
39:50
Speaker 2: It's not a life sentence.
39:52
Speaker 1: If you have the gene for APO for you know,
39:54
Speaker 1: you're not going to necessarily get Alzheimer's. But epigenetics really
39:59
Speaker 1: plays your roles no boat and apply the knowledge of
40:03
Speaker 1: your genetics to your lifestyle.
40:06
Speaker 2: And that's what you did, which like recognize that a
40:11
Speaker 2: plant based eye is better for you.
40:13
Speaker 1: I'm but by the way, I'm exactly the same. If
40:16
Speaker 1: I went on a kto die, I would be miserable.
40:18
Speaker 1: But that's just because my genetics, you know, slow methy later.
40:22
Speaker 1: I don't want to ever be on something that's going
40:24
Speaker 1: to be taking a lot of time to get through
40:27
Speaker 1: my system, which a fat, fat based eye is going
40:30
Speaker 1: to do that.
40:31
Speaker 2: So or even protein, you know, heavy heavy protein. So
40:34
Speaker 2: I'm just like you. I really believe that.
40:37
Speaker 1: You know that I have to have something that helps
40:40
Speaker 1: me to methylate. So let's let's jump forward, because I
40:43
Speaker 1: don't want us to run out of time and not
40:45
Speaker 1: talk about the two flagship products that I believe are
40:50
Speaker 1: what makes you so unique.
40:52
Speaker 2: But I know there are more, and.
40:53
Speaker 1: I'd like to hear about that. I'd like our viewers,
40:56
Speaker 1: you know. But well, okay, so here they are. I
41:01
Speaker 1: can't think you can see them right? The two flats,
41:04
Speaker 1: am I right? Magnesium breakthrough and masson.
41:07
Speaker 2: So mass Signs was.
41:08
Speaker 1: Your original and so tell us why magnesium. Let's let's
41:13
Speaker 1: start well, no, let's start with the digestive ones mass
41:16
Speaker 1: sage because that was your first product. So I haven't
41:19
Speaker 1: right here. There's like so many enzymes and this product.
41:24
Speaker 1: I like, how you how did you know how all
41:27
Speaker 1: of these were going to interact with one another and
41:31
Speaker 1: become an efficacious product at the.
41:33
Speaker 2: End of the day.
41:35
Speaker 3: Thank you for asking that. Almost no one asked me that.
41:37
Speaker 3: So when I started mentoring under Michael O'Brien, yeah, and
41:41
Speaker 3: he started teaching us about enzymes. We went through the
41:44
Speaker 3: different types of enzymes and there's four main categories and
41:47
Speaker 3: there's subcategories but I'll give you the four means. Proteases
41:50
Speaker 3: break up protein, amlas breaks up carbohydrates, lipase breaks up fats, right,
41:57
Speaker 3: and cellulase breaks up fibers. And then there's like the
42:00
Speaker 3: subcat is like hemisalulase or different types of proteases three
42:03
Speaker 3: point zero, four point five, six point zero which go
42:06
Speaker 3: to the pH levels. And so when we were looking
42:08
Speaker 3: at the enzymes, he was using enzymes primarily to fix
42:12
Speaker 3: sick people and people that didn't have you know, maybe
42:18
Speaker 3: the robust died or weren't eating that much or didn't
42:20
Speaker 3: have the athletic goals that we had. And so we
42:22
Speaker 3: were like, well, we need something that's a little bit
42:25
Speaker 3: more addressing proteases because that's the that's the problem I'm
42:31
Speaker 3: dealing with right, Like I'm not breaking down my protein properly.
42:35
Speaker 3: And so we said we're going to build our own product.
42:38
Speaker 3: We got with the top Enzyme company at the time.
42:42
Speaker 3: We got doctor O'Brien's blessing to make manufacture our own
42:45
Speaker 3: and so I wrote out, well, if I'm looking at
42:48
Speaker 3: because I had so much experience in the dietary health world,
42:52
Speaker 3: both he did on the ketogenic side and me on
42:55
Speaker 3: the athletic side, and then I went to a plant
42:57
Speaker 3: based side. So we had a good verse and it's like, well,
42:59
Speaker 3: what if we could make a product that would be
43:02
Speaker 3: an enzyme product that would address every single diet out there,
43:07
Speaker 3: plus really focus on the proteases because that seemed to
43:11
Speaker 3: be causing the most inflammatory response in the body, and
43:16
Speaker 3: no one had done that. And when we first came
43:18
Speaker 3: out with it, I remember we were dealing with the
43:20
Speaker 3: guys at the lab, you know, and they're like, this
43:23
Speaker 3: is going to be the most expensive enzyme product ever,
43:26
Speaker 3: and I'm like, I don't care. I need to fix
43:27
Speaker 3: this problem. So we did it, and and we sold it.
43:32
Speaker 3: Because the bodybuilding community is so kind of crazy, it's
43:36
Speaker 3: kind of like, you know, they'll do anything to put
43:38
Speaker 3: on an extra pound of muscle. We had a cult
43:41
Speaker 3: like following that was going to pay the premium price
43:43
Speaker 3: to make this product, and so we made it. We
43:45
Speaker 3: did it. It worked, It was very effective. People were
43:48
Speaker 3: astounded by it. And then as we got our volumes up,
43:51
Speaker 3: and then as we got our scientific team up, we
43:54
Speaker 3: were able to go and to go around the world
43:55
Speaker 3: and improve that product. We've done it several different times,
43:59
Speaker 3: so the original version and we've got several different improvements
44:01
Speaker 3: from them, but it's the all in one enzyme. Just
44:05
Speaker 3: to give you a couple of stats, the leading enzyme
44:09
Speaker 3: brand on store shelves today is twenty six percent twenty
44:14
Speaker 3: six hundred percent less effective. And the leading brand that
44:20
Speaker 3: from an efficacy standpoint that's out there in all the
44:23
Speaker 3: different enzyme companies, is six hundred percent less effective than
44:28
Speaker 3: our Right, So, if you've had enzymes before, you've never
44:32
Speaker 3: had mass simes, and once you go to mass times,
44:34
Speaker 3: that's it. You're going, Oh, I took enzymes before and
44:37
Speaker 3: they didn't work. You take that first off, most people
44:40
Speaker 3: start to notice their number two's change. I know that's
44:43
Speaker 3: a little graphic, but they're like, wow, things are moving
44:46
Speaker 3: really quickly. Number two. One of the elements to know
44:49
Speaker 3: that if you're suffering from not digesting proteins, gas and
44:54
Speaker 3: bloating is one aspect. The other one is bad breath
44:57
Speaker 3: in the morning and crusty eyes. Your body is literally
45:01
Speaker 3: trying to excrete these toxins out of the system. And
45:05
Speaker 3: also skin skin can be an issue. If you're having
45:08
Speaker 3: skin problems, your body's trying to detox and it isn't
45:10
Speaker 3: able to do it. You fix that. You do thirty
45:13
Speaker 3: days on mass times you feel amazing. You do sixty
45:16
Speaker 3: days and you're like, I didn't know I could feel
45:19
Speaker 3: this good, and that ninety days you're like, I'm in
45:21
Speaker 3: for life.
45:22
Speaker 1: And do you have to take any other like probiotic
45:25
Speaker 1: with it to make it more efficacious for the whole
45:29
Speaker 1: process that we're talking about.
45:32
Speaker 3: You can if you are going to take it, Like
45:35
Speaker 3: we created this whole system, which is I don't know
45:38
Speaker 3: if you can see it. There we go, which as
45:40
Speaker 3: we call the ultimate digestive solution, which would be enzymes,
45:45
Speaker 3: hydrochloric acid, and probiotics. Most enzymes will not survive hydrochloric acids,
45:51
Speaker 3: and most probiotics won't either. That's right. So we got
45:55
Speaker 3: a probiotic that survives the digestive hydrochloric acid levels. We
46:00
Speaker 3: got an enzyme that works within all ranges of pH
46:04
Speaker 3: from two to twelve and so, and a quick test
46:08
Speaker 3: for people on hydrochloric acid. Quick most people don't need it,
46:12
Speaker 3: but if you do a couple indicators, if you have
46:15
Speaker 3: acid reflux and heartburn, you actually probably need it. You're
46:17
Speaker 3: not producing enough. Second thing, you can do a little
46:20
Speaker 3: test just on an empty stomach, take a half teaspoon
46:24
Speaker 3: of baking soda stirred in four ounces of water and
46:26
Speaker 3: drink it. If you birth within five minutes, you have
46:29
Speaker 3: enough hydrochloric acid. If you don't, you need hydrochloric acid.
46:33
Speaker 3: So we do have a probiotic, a protealytic probiotic. It's
46:38
Speaker 3: called Probiotic Breakthrough, and it was actually developed by doctor
46:42
Speaker 3: O'Brien and he gave us the access to the patent
46:45
Speaker 3: before he died and provided that because he felt that
46:48
Speaker 3: we were going to take that forward and we've been
46:50
Speaker 3: using that in Probiotic Breakthrough. So it's a protealytic probiotic
46:54
Speaker 3: which has two functions. Bad back tire at virus is viruses,
47:00
Speaker 3: for example, have a protein coating. That's how it interacts
47:03
Speaker 3: with the cell. It eats that coating off, it survives
47:06
Speaker 3: in the digestive track. It breaks down proteins. Most probiotics
47:10
Speaker 3: work on sugars and fibers. So even if a person's
47:14
Speaker 3: on a carnivore diet, a ketogenic diet, if they're on
47:17
Speaker 3: a plant based diet, if they're on just a regular
47:19
Speaker 3: ordinary diet, you know, paleo diet, something like that, it's
47:23
Speaker 3: going to work in all of those dietary functions, so
47:27
Speaker 3: we can accelerate the effect synergistically. But each product that
47:31
Speaker 3: we have works independently on our own. So a lot
47:34
Speaker 3: of people like the probiotic breakthrough because it's a real
47:38
Speaker 3: bolster for the immune system people.
47:40
Speaker 2: You know, so if you take it.
47:42
Speaker 1: Let's just say, because I've been using Pendulum Pendulums products,
47:45
Speaker 1: so you know, they they were on my podcast, so
47:50
Speaker 1: I wanted to give them.
47:51
Speaker 3: Great company, great company.
47:52
Speaker 1: Yeah, and I think the Acamancia is there are any
47:56
Speaker 1: of your products, including Akamancia, which is.
48:00
Speaker 2: Like the new down of the digestive world.
48:03
Speaker 3: No, yeah, We're are doing some research in our lab
48:06
Speaker 3: on that particular product as it is right now. So no,
48:09
Speaker 3: I don't offer anything job yep.
48:13
Speaker 1: Okay, so you could still take the could still take
48:16
Speaker 1: pendulumce Atamancia.
48:17
Speaker 2: Okay, Oh yes, but I always, you know.
48:20
Speaker 1: Think I wasted so much money with probiotics because they
48:23
Speaker 1: never survived my you know.
48:25
Speaker 2: Like the digestive tract.
48:26
Speaker 1: And I tell everybody that, you know, how do you
48:28
Speaker 1: know you're it's ever getting to where you wanted to be.
48:32
Speaker 2: You just probably have very expensive urine and you're probably
48:35
Speaker 2: wasting your money.
48:37
Speaker 1: So how do you know with your products with the
48:40
Speaker 1: probiotics that they're surviving the acid of the digestive system.
48:46
Speaker 3: Great question. So we were doctor O'Brien when he built
48:50
Speaker 3: that product. He took the L. Plantarum bacteria, which is
48:53
Speaker 3: an aggressive stream, he put it in a toxic suit,
48:56
Speaker 3: ran a sign way through it. Out of that, almost
48:59
Speaker 3: about two percent survived. Those bacterias had mutated in order
49:03
Speaker 3: to survive those extreme conditions, and that's what he got
49:07
Speaker 3: a US patent from The US patent is on our website.
49:12
Speaker 3: I cannot report all of the elements of the patent,
49:17
Speaker 3: but what I can say is go check it out.
49:21
Speaker 3: It'll blow your mind. But it was proven to be
49:23
Speaker 3: able to survive the hyacidic conditions of the digestive track.
49:28
Speaker 3: I also suggest to people you don't have to take
49:30
Speaker 3: a probiotic with your food. In fact, sometimes it's better
49:33
Speaker 3: not to, or in a kyfer or something like that.
49:36
Speaker 3: I take probiotic breakthrough myself before I go to bed,
49:40
Speaker 3: because it's a transit strain that goes through the whole
49:42
Speaker 3: body and cleans things. And here's the benefit of that.
49:47
Speaker 3: If you don't have proteins, undigested proteins going through your system,
49:51
Speaker 3: marine your blood or that sort of stuff. As a
49:54
Speaker 3: nighttime thing, you just don't get sick. So since I've
49:58
Speaker 3: been using that problem now that we're going on twenty
50:01
Speaker 3: two years, in that time, I've been sick twice, not
50:07
Speaker 3: even during COVID. So that's that's a crazy statistic.
50:12
Speaker 1: I like to brag about that too, because I never
50:14
Speaker 1: got COVID.
50:15
Speaker 2: I never took the job.
50:17
Speaker 1: And you know, I'm very proud of the fact that
50:20
Speaker 1: my immune system, you know, was strong and stayed that
50:23
Speaker 1: way during those four or five years of you know,
50:27
Speaker 1: everyone else getting hit.
50:29
Speaker 2: And including those who had have multiple vaccines.
50:33
Speaker 1: So yeah, so there's something we're doing right, you know.
50:36
Speaker 1: And it's not just an accident. It's it's hard work.
50:40
Speaker 1: So okay, they just signaled me that we only have
50:42
Speaker 1: five minutes, and I want to give to magnesium breakthrough yep.
50:47
Speaker 1: You know, look, you're the only product on the market
50:49
Speaker 1: that has seven different is it seven different strains?
50:52
Speaker 2: Yep, A magnesium. Nobody else has that. Why is it
50:56
Speaker 2: so important?
50:57
Speaker 1: And give me like one minute of an explanation because
51:00
Speaker 1: I want to get to a few other questions before.
51:02
Speaker 2: We have to end.
51:03
Speaker 3: Sure, well, whenever you see a magnesium it's like magnesium,
51:07
Speaker 3: you know what the heck of eight. That's the bond
51:10
Speaker 3: that's with the magnesium. And if you're taking a single
51:12
Speaker 3: type of magnesium, there's only a certain limit that you
51:14
Speaker 3: can get. But if you branch it out over a
51:17
Speaker 3: variety of them, we have two elements. Number one, you
51:19
Speaker 3: can take more of the product without any of the
51:21
Speaker 3: digestive stress. The second thing is we do have a theory.
51:25
Speaker 3: This is unproven, but we do have a theory that
51:27
Speaker 3: because there's over three hundred different elements that your body
51:31
Speaker 3: uses magnesium for that the different bonds connect in different
51:35
Speaker 3: cells of the body or different organs in the body better.
51:37
Speaker 3: So what we when we did the results, we were
51:40
Speaker 3: able to get better results by using the seven instead
51:43
Speaker 3: of doing a single or two or three strain. And
51:46
Speaker 3: that we was able to prove in our microbiology lab
51:48
Speaker 3: in Birch University. And that's why magnesium breakthrough is now
51:51
Speaker 3: becoming one of the fastest growing magnesiums in America right
51:55
Speaker 3: now because we can't get enough magnesium from our diets
51:58
Speaker 3: right in North America. It's the other element of the
52:01
Speaker 3: kind of commercial farming, we fill the magnesium out.
52:04
Speaker 2: Well, people need to know how important magnesium is. I mean,
52:08
Speaker 2: what is it? Six hundred different functions in the body
52:13
Speaker 2: that it affects.
52:14
Speaker 3: Yeah, brain, chemistry, blood sugar, heart regulation, nervous regulation, everything like,
52:19
Speaker 3: it's just if you don't have it, electrical signals don't
52:22
Speaker 3: work properly in your body and it disrupts everything.
52:25
Speaker 2: So on a blood test, what is a good range
52:28
Speaker 2: for if you measure your magnesium by your blood is that?
52:31
Speaker 2: Is that okay?
52:32
Speaker 1: To do it that way? Can you get an afterward reading?
52:35
Speaker 1: And what what would be a good range for a result?
52:38
Speaker 3: Well, it depends on It depends on where you're going
52:41
Speaker 3: to go. So I can't provide medical information because I
52:45
Speaker 3: don't want to go outside the range of my investigation.
52:47
Speaker 3: But you, your doctor will be able to tell a range.
52:50
Speaker 3: I would suggest to people though, that you don't go
52:53
Speaker 3: for just average, go to the high end whatever whatever
52:58
Speaker 3: your doctor's using as a measurement, Go on the high
53:00
Speaker 3: end by the blood tesla is sufficient, okay.
53:03
Speaker 2: So when is the best time to take magnesium breakthrough?
53:07
Speaker 3: Well, most people find it easiest to take at night
53:11
Speaker 3: before bed. For example, I keep my probiotic breakthrough in
53:14
Speaker 3: my magnesium break by my on my on my lamp lampstand,
53:21
Speaker 3: and I just take take them before I go to bed,
53:22
Speaker 3: because then I take and I get a great sleep.
53:24
Speaker 3: Every day I wake up in the morning, I'm fresh
53:26
Speaker 3: and energized and ready to go. And you know that's
53:29
Speaker 3: that's always my testament.
53:30
Speaker 2: One of each at night I take.
53:34
Speaker 3: I take four of the probiotics and two of the
53:35
Speaker 3: magnesiums And if I travel, I usually double up on
53:40
Speaker 3: the probiotics because I know my system is going to
53:42
Speaker 3: be subjected to more dysfunction because I'm eating on a
53:45
Speaker 3: different circadian rhythm if I'm traveling internationally.
53:48
Speaker 1: And on the bottle it says with the mass signs,
53:51
Speaker 1: it says take three with a meal. And so that
53:55
Speaker 1: seems a lot to me because I tend to be
53:57
Speaker 1: on the conservative side. So if you take fewer than three,
54:00
Speaker 1: is that.
54:02
Speaker 2: That's still okay?
54:03
Speaker 3: Enzyme Yeah, we started with three because most people that
54:07
Speaker 3: are coming to us are using an enzyme is because
54:11
Speaker 3: they have digestive issues and three three is where you
54:15
Speaker 3: are start. If someone is really immunal compromised, or really
54:18
Speaker 3: sick or really having problems, I would do as many
54:21
Speaker 3: as five for ninety days, okay, and you can even
54:25
Speaker 3: take them on an empty stomach to kind of clean
54:26
Speaker 3: out what might be built up. But then, like everything
54:30
Speaker 3: that we do, I always say, ty trate your dosage
54:32
Speaker 3: down once you get the effect, start lowering your dosage
54:36
Speaker 3: of your product, while maintaining by monitoring your physiology that
54:40
Speaker 3: I'm feeling good. Im energize them all. And if you
54:43
Speaker 3: start to notice it slipped back up the dosage a
54:45
Speaker 3: little bit more, okay, if you're going to the you know,
54:49
Speaker 3: the Thanksgiving dinner, you might want to take a few
54:52
Speaker 3: more because you might have an extra helping a pie
54:54
Speaker 3: or another thing, a turkey or whatever it is. So
54:56
Speaker 3: it's like, those are good indications.
54:59
Speaker 2: Oh that's great, that's great. That's a really good piece
55:01
Speaker 2: of advice. So one other thing before we have to go,
55:04
Speaker 2: I know that you offer to oh, no.
55:07
Speaker 1: Two other things. One is calcium. So everybody for years
55:11
Speaker 1: and years say, oh, you take magnesium, you need to
55:14
Speaker 1: take a calcium with it. But then there's this whole
55:17
Speaker 1: other school of thought that says calcium can calcify your arteries,
55:21
Speaker 1: and you've got to be really careful with how you
55:24
Speaker 1: do calcium so you don't have calcium in the magnesium
55:27
Speaker 1: breakthrough as an offset or as a combo. So is
55:30
Speaker 1: it okay that you don't you just get calcium from
55:33
Speaker 1: your food, but you don't have to take a supplement,
55:35
Speaker 1: but you can still take the magnesium break through.
55:38
Speaker 3: Yeah. Well, actually magnesium is the key control element to
55:42
Speaker 3: your calcium levels in the body. We have a lot
55:44
Speaker 3: of calcium in our diet and very little magnesium, and
55:47
Speaker 3: what happens that starts dropping the calcium levels in our
55:50
Speaker 3: bone and can create calcification. We have a medical doctor
55:54
Speaker 3: in the heartfield who has reduced the amount of people
55:58
Speaker 3: that need surgery by twenty five percent by giving a
56:01
Speaker 3: magnesium breakthrough. And the reason is this magnesium will actually
56:06
Speaker 3: regulate your the calcification of the cells inside your body. Right,
56:11
Speaker 3: that creates to artiler sclerosis and things like that. And
56:14
Speaker 3: that's coming from a heart surgeon right right. And so
56:17
Speaker 3: I've actually taken intervenience magnesium as an experience and when
56:22
Speaker 3: you do it, the calcification that you have in your tissues,
56:24
Speaker 3: you can actually feel it burning as it breaks it down.
56:28
Speaker 3: Now not recommending that for people, but over time, as
56:30
Speaker 3: you have sufficient magnesium levels, your calcium levels will regulate
56:34
Speaker 3: to the optimal levels because your body knows what to
56:36
Speaker 3: do with it.
56:37
Speaker 1: Yeah, and that's why what I always tell people take
56:39
Speaker 1: when you're taking your vitamin D D three, take kkech
56:43
Speaker 1: with it because that helps to get the calcium from
56:46
Speaker 1: the D three into where it needs to go, not
56:49
Speaker 1: into your heart, not into your blood vessels. So I
56:53
Speaker 1: didn't know that we have sixty thousand miles of blood
56:55
Speaker 1: vessels in our body. So that's a lot of terrain
56:58
Speaker 1: to protect. So all right, So the one last question
57:03
Speaker 1: or the one last statement. You said so generously that
57:07
Speaker 1: you wanted our viewers to be able to access your
57:10
Speaker 1: product aligned with an incentive for the first to order.
57:14
Speaker 1: So would you give us a little explanation of how.
57:17
Speaker 2: They can do that.
57:18
Speaker 3: Yeah, if you go to our website, I put in
57:22
Speaker 3: so bioptimizers dot com is our website, And if you
57:24
Speaker 3: put an ageless future into the coupon code, you've put
57:27
Speaker 3: or ageless ten. So you can go to biopteris dot
57:29
Speaker 3: com slash ageless future or put ageless ten into the
57:34
Speaker 3: Bioptimizer's website, you'll get an instant ten percent discount. If
57:37
Speaker 3: you order more, you'll get more everything's backed by a
57:40
Speaker 3: three hundred and sixty five day money back guarantee. If
57:43
Speaker 3: it's not just the best best product you ever took,
57:46
Speaker 3: we demand that you give her money back. We have
57:48
Speaker 3: real customer service people answering the telephones, so if you
57:51
Speaker 3: have a question you want to know how to take it,
57:53
Speaker 3: call our line. Those questions get filtered to me. So
57:57
Speaker 3: I've literally answered over eight thousand different questions on our products.
58:01
Speaker 3: All our staff are trained, and we'll make sure that
58:03
Speaker 3: you know how to take it. You get the best results.
58:05
Speaker 3: It's delivered in a timely fashion, and that you feel
58:07
Speaker 3: good about it, and that your money's protected, that it
58:09
Speaker 3: gets you the results you want.
58:10
Speaker 1: You know, I think you are the only company that
58:12
Speaker 1: gives a one year return policy that shows you how
58:15
Speaker 1: confident you are in your in your refunds, that how
58:19
Speaker 1: minimal they are, because you know, you allow people to
58:22
Speaker 1: have a whole year.
58:24
Speaker 2: To get to experiment.
58:25
Speaker 1: So I'm sure that people that's actually what sold me.
58:30
Speaker 1: I didn't really know that much about your product line until.
58:33
Speaker 6: I bumped into you know, just by watching Ben Greenfield
58:38
Speaker 6: and Mark Hyman and others, And I said, and that
58:41
Speaker 6: doctor Burham, Mark Burham from the biological dentist.
58:45
Speaker 2: I get you his emails. So when I saw.
58:48
Speaker 1: All these people, I said, hey, this is a company
58:50
Speaker 1: I got to look at.
58:51
Speaker 2: So that's how I first heard about you. But then
58:53
Speaker 2: then when.
58:54
Speaker 1: I saw that three undred and sixty five days, I said, well,
58:56
Speaker 1: this isn't really highly unusual.
58:59
Speaker 2: So all right, Well you've been great.
59:01
Speaker 1: Made I feel like we didn't get to go deeper
59:04
Speaker 1: than I wanted to go.
59:06
Speaker 2: So I'm going to have you back.
59:07
Speaker 1: Maybe we're booked until third quarter of next year, but
59:12
Speaker 1: expect to hear from me again if you don't mind
59:15
Speaker 1: at anytime.
59:16
Speaker 3: Michelle, I love spreading the good news and spreading the message,
59:18
Speaker 3: and thank you so much for having me.
59:19
Speaker 2: Yeah, and if you look at the list of our guests,
59:22
Speaker 2: you see that there are some people that come back
59:24
Speaker 2: the second time.
59:25
Speaker 1: It's not the first time we've done that because very
59:27
Speaker 1: often we run out of time and we know that
59:29
Speaker 1: there's so much more that we want to have our
59:32
Speaker 1: viewers and listeners, you know, hear from you.
59:34
Speaker 2: So thank you again.
59:36
Speaker 1: Have a wonderful weekend, And I really appreciate all that
59:40
Speaker 1: you're doing for the world. And really, I think we're
59:42
Speaker 1: at a crossroads right now in the technological advances in
59:47
Speaker 1: medicine and functional medicine for sure, and you know, I
59:52
Speaker 1: know you.
59:52
Speaker 2: Feel the same way.
59:53
Speaker 1: So I'm looking forward to collaborating with you, and I
59:55
Speaker 1: hope we get to meet in person one of these days.
59:59
Speaker 3: Me too, back in
1:00:04
Speaker 1: And