Costco’s Mark Williamson on Building Retail Media the Costco Way | NRF 2026
In this Omni Talk Retail episode, recorded live from NRF 2026 at the Vusion booth, Mark Williamson, AVP of Retail Media at Costco, joins Anne Mezzenga and Chris Walton to discuss how Costco is building its retail media business in a way that stays true to its culture, values, and member-first philosophy.
Mark shares how Costco’s retail media organization has evolved over the past year, including major investments in people, data infrastructure, and foundational capabilities designed to support personalization at scale. Rather than prioritizing short-term monetization, Costco is intentionally…
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