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#40: From Awareness to Advantage: Branding Lessons from David Aaker
What if everything you thought about branding was missing the real asset underneath? What if the most powerful driver of growth in your business isn't your product, your pricing, or your marketing spend?
In this episode of World's Greatest Business Thinkers, Nick Hague speaks with David Aaker, widely regarded as the father of modern branding, to unpack why brand equity and not awareness is the real strategic asset behind sustainable growth. David explains how the Five B's framework elevates branding from a cost centre to a core business discipline, why relevance beats visibility in crowded…
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