Latest / Retail Media Breakfast Club
Dark Search & Broken Retail Media Signals: How AI Shopping Is Reshaping the Future of Commerce
Every major disruption in retail follows the same pattern: a constraint gets removed, customers win, and the incumbent’s profit engine breaks. In this episode, I connect the dots between past retail revolutions and what’s unfolding right now with AI-enabled shopping. We’re watching browsing behavior disappear, signals degrade, and measurement stories get fuzzier — and that has major implications for retail media.
I unpack the rise of 'dark search' and 'dark intent,' share real-world examples (including one of my own recent purchase journeys), and break down four practical moves retailers and…
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