Keurig Dr Pepper's Former CEO Has A Beefy Take On Growth
What if the smartest growth strategy for your CPG brand is to stop chasing growth?
Larry Young spent nearly 50 years in the beverage business before trading corporate boardrooms for a cattle ranch. The former CEO and president of Keurig Dr Pepper and his wife, Colette, now own Texas-based 10-2-4 Ranch, where they're building a premium beef brand on their own terms.
In this episode, Larry and Colette explain why they've resisted the pressure to grow fast, raise money and chase scale; how they've made premium quality accessible without premium pricing; and why customer relationships…
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