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Why Your Entry-Level Offer Doesn't Sell | Businessing
Your entry-level offer isn't selling, and the reason is sitting right there on your own price sheet. You built the cheap package because it was supposed to be the easy yes. Instead it reads like a sample, and the client who actually needs you can tell they're only getting a fraction of what you do. Today: why the intro offer fails, why plain information is worth close to nothing now, and how to let people test drive your best work instead of your smallest work. Plus the Idea Slam mailbag on telling your own story, ChatGPT claiming a billion dollars in ad sales, and why August is the hardest…
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