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Starbucks vs Target: The Right Way to Handle Return-to-Office Mandates | Fast Five Shorts · Omni Talk Retail

• 0:00
  Both
• 0:00
  Starbucks
• 0:01
  and
• 0:01
  Target
• 0:01
  issued
• 0:02
  return
• 0:02
  to
• 0:02
  office
• 0:02
  orders
• 0:03
  this
• 0:03
  week,
• 0:04
  according
• 0:04
  to
• 0:04
  local
• 0:05
  Minneapolis
• 0:05
  NBC
• 0:06
  affiliate
• 0:06
  Carol
• 0:07
  Levin.
• 0:07
  Shout
• 0:08
  out
• 0:08
  to
• 0:08
  Carol
• 0:08
  Levin.
• 0:09
  Target's
• 0:09
  Chief
• 0:09
  Commercial
• 0:10
  Officer
• 0:11
  Rick
• 0:11
  Gomez
• 0:11
  said
• 0:12
  that
• 0:12
  starting
• 0:12
  September
• 0:13
  2,
• 0:13
  he's
• 0:14
  asking
• 0:14
  all
• 0:14
  team
• 0:14
  members
• 0:15
  to
• 0:15
  work
• 0:15
  in
• 0:15
  person
• 0:16
  at
• 0:16
  least
• 0:16
  three
• 0:16
  times
• 0:17
  a
• 0:17
  week,
• 0:17
  adding
• 0:18
  that
• 0:18
  there
• 0:18
  will
• 0:18
  be
• 0:18
  flexibility,
• 0:19
  including
• 0:20
  allowing
• 0:20
  employees
• 0:21
  to
• 0:21
  decide
• 0:21
  which
• 0:21
  three
• 0:22
  days
• 0:22
  to
• 0:23
  work
• 0:23
  in
• 0:23
  person.
• 0:24
  Sounds
• 0:24
  a
• 0:24
  little
• 0:24
  half
• 0:24
  pregnant
• 0:25
  to
• 0:25
  me.
• 0:25
  Target
• 0:26
  reportedly
• 0:26
  doesn't
• 0:27
  mandate
• 0:27
  its
• 0:27
  employees
• 0:28
  to
• 0:28
  work
• 0:28
  remotely
• 0:28
  or
• 0:29
  in
• 0:29
  person.
• 0:29
  Rather,
• 0:30
  individual
• 0:30
  leaders
• 0:30
  make
• 0:31
  the
• 0:31
  decisions
• 0:32
  based
• 0:32
  on
• 0:32
  what's
• 0:33
  best
• 0:33
  for
• 0:33
  their
• 0:33
  teams.
• 0:34
  Starbucks,
• 0:35
  in
• 0:35
  contrast,
• 0:35
  said
• 0:36
  employees
• 0:36
  will
• 0:36
  have
• 0:36
  to
• 0:37
  work
• 0:37
  in
• 0:37
  the
• 0:37
  office
• 0:37
  a
• 0:37
  minimum
• 0:38
  of
• 0:38
  four
• 0:38
  days
• 0:39
  a
• 0:39
  week,
• 0:39
  Monday,
• 0:40
  Tuesday,
• 0:40
  Wednesday
• 0:41
  and
• 0:41
  Thursday,
• 0:42
  starting
• 0:42
  in
• 0:43
  October.
• 0:44
  The
• 0:44
  new
• 0:44
  requirement,
• 0:45
  which
• 0:45
  is
• 0:45
  up
• 0:46
  from
• 0:46
  a
• 0:46
  previous
• 0:47
  one
• 0:47
  of
• 0:47
  three
• 0:47
  days,
• 0:48
  applies
• 0:48
  to
• 0:49
  workers
• 0:49
  in
• 0:49
  Starbucks
• 0:50
  Seattle
• 0:50
  and
• 0:50
  Toronto
• 0:51
  support
• 0:51
  centers,
• 0:52
  as
• 0:52
  well
• 0:52
  as
• 0:52
  North
• 0:53
  American
• 0:53
  regional
• 0:54
  offices
• 0:55
  for
• 0:55
  workers
• 0:55
  who
• 0:56
  decide
• 0:56
  to
• 0:56
  opt
• 0:57
  out
• 0:57
  and
• 0:57
  leave
• 0:57
  the
• 0:58
  company.
• 0:58
  Instead
• 0:58
  of
• 0:58
  meet
• 0:59
  the
• 0:59
  new
• 0:59
  four
• 0:59
  day
• 0:59
  requirement,
• 1:00
  Starbucks
• 1:01
  is
• 1:01
  offering
• 1:01
  a
• 1:01
  quote,
• 1:02
  one
• 1:02
  time
• 1:02
  voluntary
• 1:03
  exit
• 1:03
  program
• 1:04
  with
• 1:04
  a
• 1:04
  cash
• 1:04
  payment.
• 1:05
  End
• 1:05
  quote.
• 1:06
  David,
• 1:07
  lots
• 1:07
  of
• 1:08
  companies
• 1:08
  are
• 1:08
  instituting
• 1:08
  back
• 1:09
  to
• 1:09
  office
• 1:09
  policies
• 1:09
  this
• 1:10
  week.
• 1:10
  Some
• 1:10
  mandating
• 1:11
  four
• 1:11
  days
• 1:11
  like
• 1:12
  Starbucks,
• 1:12
  others
• 1:12
  like
• 1:12
  Target,
• 1:13
  keeping
• 1:13
  it
• 1:13
  loose
• 1:14
  as
• 1:14
  far
• 1:14
  as
• 1:14
  when
• 1:14
  people
• 1:15
  need
• 1:15
  to
• 1:15
  be
• 1:15
  in
• 1:15
  the
• 1:15
  office
• 1:16
  for
• 1:16
  their
• 1:17
  three
• 1:17
  expected
• 1:18
  days.
• 1:18
  Is
• 1:19
  there
• 1:19
  a
• 1:19
  best
• 1:20
  practice
• 1:20
  across
• 1:20
  the
• 1:21
  industry
• 1:21
  at
• 1:21
  this
• 1:21
  point
• 1:22
  or
• 1:22
  how
• 1:22
  should
• 1:22
  retail
• 1:23
  executives
• 1:23
  think
• 1:23
  about
• 1:24
  this
• 1:24
  challenge?
• 1:26
  Yeah,
• 1:26
  this
• 1:26
  is
• 1:26
  a
• 1:26
  super
• 1:27
  interesting
• 1:27
  one,
• 1:28
  Chris,
• 1:29
  to
• 1:29
  me.
• 1:29
  Like,
• 1:29
  I,
• 1:29
  I
• 1:30
  don't
• 1:30
  know
• 1:30
  if
• 1:30
  there's
• 1:30
  a
• 1:30
  best
• 1:30
  practice.
• 1:31
  I,
• 1:31
  I
• 1:31
  will
• 1:32
  say
• 1:32
  this,
• 1:32
  that
• 1:33
  the
• 1:33
  majority
• 1:34
  of
• 1:35
  my
• 1:35
  clients,
• 1:35
  and
• 1:36
  I
• 1:36
  think
• 1:36
  our
• 1:36
  clients
• 1:37
  are
• 1:37
  moving
• 1:38
  back
• 1:38
  towards
• 1:39
  us.
• 1:39
  Right.
• 1:39
  And
• 1:40
  you
• 1:40
  know,
• 1:40
  being
• 1:40
  in
• 1:41
  the
• 1:41
  office
• 1:41
  more,
• 1:42
  I
• 1:43
  don't
• 1:43
  think
• 1:43
  it's
• 1:43
  going
• 1:43
  back
• 1:44
  to
• 1:45
  five
• 1:45
  days
• 1:45
  a
• 1:45
  week
• 1:47
  anytime
• 1:47
  soon.
• 1:48
  I,
• 1:48
  I
• 1:48
  do
• 1:48
  think
• 1:48
  there's
• 1:49
  been
• 1:49
  some
• 1:49
  lessons
• 1:49
  learned
• 1:51
  about
• 1:51
  that.
• 1:52
  You
• 1:52
  can
• 1:52
  have
• 1:52
  some
• 1:53
  remote
• 1:53
  workforce
• 1:54
  and
• 1:54
  there's
• 1:55
  a,
• 1:56
  a
• 1:56
  work
• 1:56
  life
• 1:56
  balance
• 1:57
  that
• 1:58
  just
• 1:58
  naturally
• 1:59
  comes
• 1:59
  with
• 2:00
  not
• 2:00
  being
• 2:00
  in
• 2:00
  the
• 2:00
  office
• 2:01
  five
• 2:01
  days
• 2:02
  a
• 2:02
  week.
• 2:02
  But
• 2:02
  on
• 2:03
  the
• 2:03
  flip
• 2:03
  side
• 2:03
  of
• 2:03
  that,
• 2:04
  I
• 2:05
  will
• 2:05
  tell
• 2:05
  you
• 2:05
  that
• 2:05
  the
• 2:05
  clients
• 2:06
  that
• 2:06
  I
• 2:06
  see
• 2:06
  that
• 2:06
  are
• 2:07
  in
• 2:07
  the
• 2:07
  office
• 2:07
  more,
• 2:08
  collaborating,
• 2:09
  more,
• 2:10
  just
• 2:10
  being
• 2:11
  in
• 2:11
  the
• 2:11
  same
• 2:12
  room
• 2:12
  to
• 2:12
  make
• 2:13
  big
• 2:13
  decisions,
• 2:15
  are
• 2:15
  more
• 2:15
  productive,
• 2:17
  they're
• 2:17
  more
• 2:18
  efficient,
• 2:18
  and
• 2:20
  I
• 2:20
  actually
• 2:20
  think
• 2:20
  they
• 2:20
  make
• 2:21
  better
• 2:21
  decisions
• 2:22
  because
• 2:23
  there's
• 2:23
  just
• 2:23
  something
• 2:23
  about
• 2:24
  the
• 2:24
  human
• 2:24
  element
• 2:24
  that
• 2:25
  is
• 2:25
  missing
• 2:25
  on,
• 2:27
  when
• 2:27
  you're,
• 2:27
  you
• 2:28
  know,
• 2:28
  three,
• 2:28
  four,
• 2:29
  five
• 2:29
  days
• 2:29
  a
• 2:29
  week
• 2:30
  on,
• 2:30
  on
• 2:30
  zoom
• 2:31
  calls,
• 2:31
  you
• 2:31
  don't
• 2:31
  build
• 2:32
  relationships
• 2:32
  as
• 2:32
  well.
• 2:34
  You
• 2:34
  really
• 2:34
  can't
• 2:35
  have
• 2:35
  as
• 2:36
  active
• 2:36
  a
• 2:36
  debate
• 2:37
  where
• 2:37
  you're,
• 2:38
  you
• 2:38
  know,
• 2:38
  getting
• 2:39
  super
• 2:39
  demonstrative
• 2:40
  or
• 2:40
  whatever
• 2:41
  in
• 2:41
  the
• 2:41
  room,
• 2:42
  you
• 2:42
  know,
• 2:42
  being
• 2:42
  very
• 2:42
  Italian
• 2:43
  and
• 2:43
  talking
• 2:43
  with
• 2:44
  your
• 2:44
  hands,
• 2:44
  but.
• 2:45
  Right.
• 2:45
  I
• 2:45
  never
• 2:46
  thought
• 2:46
  about
• 2:46
  that.
• 2:46
  Yeah,
• 2:46
  yeah.
• 2:47
  So
• 2:48
  I'm
• 2:48
  surprised
• 2:48
  it's
• 2:49
  taken
• 2:49
  this
• 2:49
  long,
• 2:50
  quite
• 2:50
  frankly,
• 2:51
  kind
• 2:51
  of.
• 2:53
  Um,
• 2:54
  but
• 2:54
  I
• 2:54
  do
• 2:54
  think,
• 2:55
  you
• 2:56
  know,
• 2:56
  if
• 2:56
  I
• 2:56
  was
• 2:56
  to
• 2:57
  think
• 2:57
  about
• 2:57
  kind
• 2:58
  of
• 2:58
  a
• 2:58
  best
• 2:58
  practice,
• 2:58
  and
• 2:59
  if
• 2:59
  it
• 2:59
  was.
• 2:59
  It
• 2:59
  was
• 3:00
  my
• 3:00
  company,
• 3:01
  you
• 3:01
  know,
• 3:01
  I
• 3:02
  would
• 3:02
  probably
• 3:02
  have
• 3:02
  three,
• 3:02
  four
• 3:03
  days
• 3:03
  a
• 3:03
  week
• 3:03
  and
• 3:04
  with
• 3:05
  some
• 3:05
  flexibility,
• 3:06
  because
• 3:06
  I
• 3:06
  think
• 3:07
  there
• 3:07
  is
• 3:07
  huge
• 3:07
  value
• 3:08
  to.
• 3:08
  To
• 3:08
  being
• 3:09
  in
• 3:09
  person
• 3:10
  now.
• 3:11
  Yeah.
• 3:11
  Do
• 3:11
  I
• 3:12
  hate,
• 3:12
  you
• 3:12
  know,
• 3:12
  traveling
• 3:13
  as
• 3:13
  much
• 3:13
  now
• 3:14
  again
• 3:14
  as
• 3:14
  I.
• 3:14
  As
• 3:15
  I
• 3:15
  do
• 3:16
  and
• 3:17
  being
• 3:17
  away
• 3:17
  from
• 3:17
  the
• 3:18
  family?
• 3:18
  Probably.
• 3:18
  Sure.
• 3:19
  But.
• 3:19
  But.
• 3:20
  But
• 3:20
  I
• 3:20
  do
• 3:20
  think
• 3:21
  for
• 3:21
  the
• 3:21
  companies,
• 3:21
  there's.
• 3:22
  There's
• 3:22
  value.
• 3:23
  Yeah.
• 3:23
  There's
• 3:23
  puts
• 3:24
  and
• 3:24
  takes
• 3:24
  with
• 3:24
  every
• 3:25
  job,
• 3:25
  really.
• 3:25
  At
• 3:25
  the
• 3:25
  end
• 3:25
  of
• 3:25
  the
• 3:25
  day,
• 3:26
  David,
• 3:26
  let
• 3:26
  me
• 3:26
  ask
• 3:26
  you,
• 3:26
  because
• 3:27
  we
• 3:27
  put
• 3:28
  both
• 3:28
  of
• 3:28
  these
• 3:28
  headlines
• 3:29
  in
• 3:29
  on
• 3:29
  purpose,
• 3:30
  the
• 3:30
  Starbucks
• 3:31
  and
• 3:31
  the
• 3:31
  Target
• 3:31
  dichotomy
• 3:32
  in
• 3:32
  terms
• 3:32
  of
• 3:32
  how
• 3:33
  they're
• 3:33
  handling
• 3:33
  it.
• 3:34
  Do
• 3:34
  you
• 3:34
  think?
• 3:34
  I'm
• 3:35
  curious.
• 3:36
  Do
• 3:36
  you
• 3:36
  approve
• 3:37
  of
• 3:37
  one
• 3:37
  approach
• 3:37
  over
• 3:38
  the
• 3:38
  other?
• 3:38
  Say
• 3:38
  Starbucks
• 3:39
  saying
• 3:39
  you
• 3:39
  have
• 3:39
  to
• 3:39
  be
• 3:39
  in
• 3:40
  these
• 3:40
  four
• 3:40
  days,
• 3:41
  whereas
• 3:41
  Target
• 3:41
  saying,
• 3:42
  like,
• 3:42
  it's
• 3:42
  up
• 3:42
  to
• 3:42
  the
• 3:43
  individual
• 3:43
  manager's
• 3:43
  discretion
• 3:44
  which
• 3:44
  three
• 3:44
  days
• 3:45
  of
• 3:45
  the
• 3:45
  week
• 3:45
  they
• 3:45
  want
• 3:45
  to
• 3:46
  be
• 3:46
  in.
• 3:46
  You
• 3:46
  know,
• 3:47
  how
• 3:48
  do
• 3:48
  you
• 3:48
  think
• 3:48
  about
• 3:48
  that?
• 3:49
  Is
• 3:49
  there.
• 3:50
  Yeah,
• 3:50
  right.
• 3:51
  Or
• 3:51
  a
• 3:51
  wrong
• 3:51
  way
• 3:51
  to
• 3:51
  do.
• 3:52
  Yeah,
• 3:52
  no,
• 3:52
  I
• 3:52
  do
• 3:53
  think
• 3:53
  there
• 3:53
  is
• 3:53
  a
• 3:53
  right
• 3:53
  way.
• 3:53
  I
• 3:54
  do
• 3:54
  think
• 3:54
  if
• 3:54
  you're
• 3:54
  gonna,
• 3:55
  you
• 3:55
  know,
• 3:55
  pick
• 3:55
  some
• 3:56
  minimum
• 3:56
  number
• 3:56
  of
• 3:57
  days,
• 3:57
  you
• 3:58
  have
• 3:58
  to
• 3:58
  define
• 3:59
  those
• 3:59
  days.
• 3:59
  Otherwise
• 4:00
  the
• 4:00
  standardized
• 4:01
  days,
• 4:01
  three
• 4:01
  days.
• 4:02
  Right.
• 4:02
  You
• 4:02
  know,
• 4:02
  that
• 4:03
  leaves
• 4:03
  40%
• 4:03
  of
• 4:03
  the
• 4:04
  time.
• 4:04
  And
• 4:04
  if
• 4:05
  you
• 4:05
  do
• 4:05
  the
• 4:05
  math.
• 4:06
  And
• 4:06
  I'm
• 4:06
  not
• 4:06
  gonna
• 4:06
  do
• 4:06
  the
• 4:06
  math
• 4:07
  right
• 4:07
  now,
• 4:07
  but
• 4:08
  you.
• 4:09
  You
• 4:09
  could
• 4:09
  end
• 4:09
  up
• 4:09
  with
• 4:10
  one
• 4:10
  day
• 4:10
  a
• 4:10
  week
• 4:11
  overlap.
• 4:12
  Right.
• 4:12
  And,
• 4:12
  you
• 4:12
  know,
• 4:13
  what
• 4:13
  have
• 4:14
  you
• 4:14
  really
• 4:14
  accomplished
• 4:14
  there
• 4:15
  then?
• 4:15
  Right.
• 4:15
  You
• 4:16
  know,
• 4:16
  set
• 4:16
  the
• 4:16
  operating
• 4:17
  rhythms
• 4:17
  of
• 4:17
  the
• 4:17
  company
• 4:18
  and,
• 4:18
  you
• 4:18
  know,
• 4:18
  set
• 4:19
  a
• 4:19
  series
• 4:19
  of
• 4:19
  meetings
• 4:20
  where
• 4:20
  people
• 4:20
  can
• 4:20
  be
• 4:20
  together.
• 4:22
  And
• 4:22
  I'm
• 4:22
  not
• 4:22
  a
• 4:22
  huge
• 4:22
  advocate
• 4:23
  of
• 4:23
  meeting
• 4:23
  just
• 4:23
  for
• 4:24
  meeting
• 4:24
  sake,
• 4:24
  but,
• 4:25
  like.
• 4:26
  But
• 4:26
  if
• 4:26
  you're
• 4:26
  going
• 4:26
  to
• 4:26
  have
• 4:27
  the
• 4:27
  benefit
• 4:27
  of
• 4:27
  people
• 4:27
  being
• 4:28
  in
• 4:28
  the
• 4:28
  office,
• 4:28
  you
• 4:28
  actually
• 4:29
  have
• 4:29
  to
• 4:29
  have
• 4:29
  them
• 4:29
  in
• 4:29
  the
• 4:29
  office
• 4:30
  together.
• 4:32
  So
• 4:32
  I
• 4:32
  would
• 4:32
  mandate,
• 4:33
  you
• 4:33
  know,
• 4:33
  whether
• 4:33
  it's
• 4:33
  Tuesday
• 4:34
  to
• 4:34
  Thursday
• 4:34
  or
• 4:34
  whatever,
• 4:35
  but.
• 4:36
  But
• 4:36
  I
• 4:37
  would
• 4:37
  go
• 4:37
  to
• 4:37
  the
• 4:37
  mandate
• 4:38
  route.
• 4:39
  Yeah.
• 4:39
  Otherwise,
• 4:39
  you're
• 4:40
  on.
• 4:40
  You're
• 4:40
  in
• 4:40
  the
• 4:41
  office
• 4:41
  on
• 4:41
  Zoom
• 4:41
  with
• 4:42
  many
• 4:42
  people
• 4:42
  still.
• 4:42
  And
• 4:43
  I
• 4:43
  saw
• 4:43
  you
• 4:43
  shaking
• 4:44
  your
• 4:44
  head.
• 4:45
  Do
• 4:45
  you
• 4:45
  agree
• 4:45
  with
• 4:45
  that?
• 4:46
  Yeah,
• 4:46
  I
• 4:46
  mean,
• 4:46
  I
• 4:47
  think
• 4:47
  it's
• 4:47
  just.
• 4:47
  It
• 4:48
  seems
• 4:48
  like
• 4:48
  it's
• 4:48
  actually
• 4:49
  more
• 4:49
  work
• 4:49
  when
• 4:50
  you
• 4:50
  don't
• 4:50
  specify
• 4:51
  what
• 4:51
  the
• 4:51
  days
• 4:51
  are
• 4:51
  like
• 4:52
  on
• 4:52
  top
• 4:52
  of
• 4:53
  just
• 4:53
  what
• 4:53
  David
• 4:53
  was
• 4:53
  saying,
• 4:54
  trying
• 4:54
  to
• 4:54
  make
• 4:54
  sure
• 4:54
  that
• 4:54
  you're
• 4:55
  getting
• 4:55
  zoom
• 4:55
  calls
• 4:56
  coordinated
• 4:57
  when
• 4:57
  people
• 4:57
  are
• 4:57
  not
• 4:58
  in
• 4:58
  the
• 4:58
  office.
• 4:59
  Like
• 4:59
  now,
• 4:59
  you
• 4:59
  have
• 4:59
  to
• 5:00
  have
• 5:00
  that
• 5:00
  extra
• 5:01
  layer
• 5:01
  for
• 5:01
  each
• 5:01
  one
• 5:02
  of
• 5:02
  those
• 5:02
  managers
• 5:03
  to
• 5:03
  figure
• 5:03
  out.
• 5:04
  And
• 5:05
  I
• 5:05
  just
• 5:05
  think
• 5:05
  like
• 5:06
  that
• 5:06
  it
• 5:06
  also
• 5:07
  seems
• 5:07
  a
• 5:07
  little
• 5:08
  disruptive
• 5:09
  to
• 5:09
  the
• 5:09
  whole
• 5:09
  organization
• 5:10
  too.
• 5:10
  Like,
• 5:11
  I
• 5:11
  think
• 5:11
  the
• 5:12
  Starbucks
• 5:12
  approach
• 5:12
  makes
• 5:13
  much
• 5:13
  more
• 5:13
  sense.
• 5:14
  Like
• 5:14
  you're
• 5:14
  not
• 5:14
  just
• 5:15
  working
• 5:15
  at
• 5:16
  a
• 5:16
  Target,
• 5:16
  you're
• 5:16
  not
• 5:16
  just
• 5:17
  working
• 5:17
  with
• 5:17
  your
• 5:18
  team,
• 5:18
  like
• 5:18
  you're
• 5:19
  working
• 5:19
  with
• 5:19
  teams
• 5:20
  throughout
• 5:20
  the
• 5:20
  organization,
• 5:21
  hopefully.
• 5:22
  And
• 5:22
  so
• 5:22
  I
• 5:23
  think
• 5:23
  standardizing
• 5:23
  it
• 5:24
  makes
• 5:24
  a
• 5:24
  lot
• 5:24
  more
• 5:24
  sense.
• 5:25
  Yeah,
• 5:25
  I
• 5:25
  100,
• 5:26
  I,
• 5:26
  I
• 5:26
  100
• 5:27
  agree
• 5:27
  with
• 5:27
  you
• 5:27
  and
• 5:28
  I
• 5:28
  think,
• 5:28
  I
• 5:28
  think
• 5:28
  you
• 5:28
  said
• 5:28
  it
• 5:29
  very
• 5:29
  well.
• 5:29
  Chad.
• 5:29
  Chad,
• 5:30
  what's
• 5:30
  your
• 5:30
  take?
• 5:30
  Do
• 5:30
  you
• 5:30
  have
• 5:31
  any
• 5:31
  other
• 5:31
  light
• 5:31
  you'd
• 5:31
  share
• 5:32
  on
• 5:32
  this
• 5:32
  given
• 5:32
  your
• 5:33
  personal
• 5:33
  experience
• 5:33
  in
• 5:34
  working
• 5:34
  with
• 5:34
  retailers
• 5:35
  across
• 5:35
  the
• 5:35
  industry?
• 5:36
  Yeah,
• 5:36
  I
• 5:36
  mean,
• 5:37
  I'd
• 5:37
  agree
• 5:37
  with
• 5:37
  everything
• 5:37
  David
• 5:38
  said
• 5:38
  in
• 5:38
  terms
• 5:38
  of
• 5:39
  the
• 5:39
  merits
• 5:39
  and
• 5:39
  values
• 5:40
  and
• 5:40
  what
• 5:40
  we've
• 5:41
  observed
• 5:41
  and
• 5:41
  experience
• 5:42
  of,
• 5:42
  of
• 5:42
  in
• 5:43
  person
• 5:43
  work.
• 5:43
  Right.
• 5:44
  You
• 5:44
  know,
• 5:45
  easier
• 5:45
  to
• 5:46
  maintain
• 5:46
  relationships
• 5:47
  remotely,
• 5:48
  harder
• 5:48
  to
• 5:48
  build
• 5:48
  new
• 5:49
  ones,
• 5:49
  decisions
• 5:50
  get
• 5:50
  made
• 5:51
  faster.
• 5:51
  And
• 5:52
  quite
• 5:53
  frankly,
• 5:53
  psychologically
• 5:54
  people
• 5:55
  have
• 5:55
  feelings
• 5:56
  of
• 5:56
  higher
• 5:56
  collaboration
• 5:57
  that
• 5:57
  is
• 5:57
  less
• 5:58
  transactional
• 5:58
  when
• 5:59
  they're
• 5:59
  in
• 5:59
  person.
• 6:00
  We're
• 6:00
  generally
• 6:01
  social
• 6:01
  creatures.
• 6:02
  I
• 6:02
  would
• 6:02
  also
• 6:02
  imagine
• 6:03
  in
• 6:03
  person
• 6:03
  leads
• 6:03
  to
• 6:04
  higher
• 6:04
  engagement,
• 6:05
  more
• 6:05
  connection
• 6:05
  and
• 6:06
  loyalty
• 6:07
  to
• 6:07
  the
• 6:07
  job
• 6:07
  and
• 6:07
  company,
• 6:08
  higher
• 6:08
  satisfaction.
• 6:09
  Don't
• 6:10
  have
• 6:10
  the
• 6:10
  data.
• 6:10
  But
• 6:11
  you
• 6:11
  know,
• 6:11
  as
• 6:11
  you
• 6:11
  guys
• 6:12
  are
• 6:12
  debating
• 6:12
  Starbucks
• 6:13
  versus
• 6:13
  Target's
• 6:14
  model
• 6:14
  and
• 6:14
  which
• 6:15
  is
• 6:15
  better
• 6:15
  and
• 6:15
  you
• 6:16
  know,
• 6:16
  kind
• 6:16
  of
• 6:16
  the
• 6:17
  practicality
• 6:17
  of
• 6:18
  logistics
• 6:19
  aside,
• 6:20
  you
• 6:20
  know,
• 6:20
  I,
• 6:20
  I
• 6:20
  think
• 6:21
  what
• 6:21
  I'd
• 6:21
  add
• 6:21
  is
• 6:21
  like
• 6:21
  corporate
• 6:22
  cultures
• 6:22
  are
• 6:22
  different
• 6:23
  and
• 6:24
  policies
• 6:24
  need
• 6:25
  to
• 6:25
  align
• 6:25
  with
• 6:26
  the
• 6:26
  values
• 6:27
  and
• 6:27
  cultural
• 6:27
  norms
• 6:28
  of
• 6:28
  that
• 6:28
  company.
• 6:29
  Right.
• 6:29
  They
• 6:30
  have
• 6:30
  to
• 6:30
  balance
• 6:31
  the
• 6:31
  productivity
• 6:32
  with
• 6:32
  recruitment
• 6:33
  and
• 6:33
  retention.
• 6:35
  It
• 6:35
  can't
• 6:35
  be
• 6:35
  viewed
• 6:36
  in
• 6:36
  a
• 6:36
  vacuum.
• 6:36
  Right.
• 6:37
  So
• 6:37
  how
• 6:37
  employees
• 6:38
  are
• 6:38
  treated
• 6:39
  and
• 6:39
  respected
• 6:39
  and
• 6:40
  valued
• 6:41
  in
• 6:41
  other
• 6:41
  ways
• 6:42
  than
• 6:42
  just
• 6:42
  office
• 6:43
  policy.
• 6:44
  Right.
• 6:44
  So,
• 6:45
  you
• 6:45
  know,
• 6:45
  maybe
• 6:45
  an
• 6:45
  illusion
• 6:46
  of
• 6:47
  flexibility
• 6:47
  when
• 6:48
  corporate
• 6:48
  culture
• 6:49
  is
• 6:49
  way
• 6:49
  more
• 6:49
  restrictive.
• 6:50
  Right.
• 6:51
  Can
• 6:51
  just
• 6:51
  be
• 6:51
  lip
• 6:51
  service
• 6:52
  or
• 6:53
  if
• 6:53
  you
• 6:53
  do
• 6:53
  have
• 6:53
  a
• 6:54
  more
• 6:54
  restricted
• 6:55
  mandatory
• 6:55
  policy,
• 6:56
  but
• 6:56
  employees
• 6:57
  do
• 6:57
  feel
• 6:57
  valued
• 6:58
  and
• 6:58
  respected,
• 6:59
  it
• 6:59
  can
• 6:59
  work
• 7:00
  and
• 7:00
  make
• 7:00
  sense.
• 7:01
  So
• 7:01
  I
• 7:01
  would
• 7:01
  just,
• 7:01
  you
• 7:02
  know,
• 7:02
  continue
• 7:02
  to
• 7:03
  advise
• 7:04
  companies
• 7:04
  to
• 7:04
  make
• 7:04
  sure
• 7:05
  that
• 7:05
  the
• 7:05
  policies
• 7:06
  that
• 7:06
  they're
• 7:06
  doing
• 7:07
  aligns
• 7:08
  with
• 7:08
  their
• 7:08
  overall
• 7:08
  culture
• 7:09
  and
• 7:09
  values.
• 7:10
  Yeah,
• 7:11
  the
• 7:11
  point
• 7:11
  I'd
• 7:11
  add
• 7:11
  on
• 7:11
  top
• 7:12
  of
• 7:12
  that,
• 7:12
  and
• 7:12
  I'm
• 7:12
  not,
• 7:12
  I've
• 7:13
  been
• 7:13
  thinking
• 7:13
  about
• 7:13
  this
• 7:13
  a
• 7:13
  lot.
• 7:13
  I'm
• 7:14
  not
• 7:14
  sure
• 7:14
  exactly
• 7:14
  how
• 7:14
  to
• 7:15
  articulate.
• 7:15
  So
• 7:15
  you
• 7:15
  guys
• 7:15
  will
• 7:16
  need
• 7:16
  to
• 7:16
  give
• 7:16
  me
• 7:16
  some
• 7:16
  space
• 7:16
  here
• 7:17
  and
• 7:17
  maybe
• 7:17
  even
• 7:17
  help
• 7:17
  me
• 7:17
  out
• 7:18
  to
• 7:18
  articulate
• 7:18
  it.
• 7:19
  I
• 7:19
  think
• 7:20
  in
• 7:20
  addition
• 7:20
  to
• 7:21
  the
• 7:21
  culture,
• 7:21
  there's
• 7:21
  also
• 7:22
  the
• 7:22
  work
• 7:22
  that
• 7:22
  is
• 7:23
  required
• 7:23
  from
• 7:23
  the
• 7:24
  company
• 7:24
  itself
• 7:24
  inside
• 7:25
  of
• 7:25
  that
• 7:25
  culture.
• 7:26
  And
• 7:26
  so,
• 7:26
  you
• 7:26
  know,
• 7:27
  I
• 7:27
  look
• 7:27
  at
• 7:27
  Target
• 7:27
  and
• 7:28
  the
• 7:28
  commercial
• 7:28
  team,
• 7:29
  that's
• 7:29
  basically
• 7:29
  the
• 7:29
  merchant
• 7:30
  and
• 7:30
  the
• 7:30
  inventory
• 7:30
  planning
• 7:31
  teams,
• 7:31
  the
• 7:31
  planning
• 7:32
  and
• 7:32
  allocation
• 7:32
  teams.
• 7:32
  And
• 7:33
  you
• 7:33
  know,
• 7:34
  I,
• 7:34
  as
• 7:34
  I
• 7:34
  was
• 7:34
  stepping
• 7:35
  Back
• 7:35
  from
• 7:35
  this
• 7:35
  story,
• 7:35
  both
• 7:36
  for
• 7:36
  Starbucks
• 7:36
  and
• 7:36
  Target,
• 7:36
  I
• 7:37
  was
• 7:37
  like,
• 7:37
  okay,
• 7:37
  yeah,
• 7:37
  if
• 7:37
  your
• 7:37
  job
• 7:38
  is
• 7:38
  to
• 7:38
  put
• 7:38
  products
• 7:39
  in
• 7:39
  front
• 7:40
  of
• 7:40
  customers
• 7:41
  in
• 7:41
  physical
• 7:42
  spaces,
• 7:43
  it
• 7:43
  probably
• 7:43
  is
• 7:44
  important
• 7:44
  for
• 7:44
  you
• 7:44
  to
• 7:44
  work
• 7:45
  together,
• 7:46
  to
• 7:46
  get
• 7:46
  into
• 7:46
  the
• 7:47
  stores
• 7:47
  together,
• 7:47
  to
• 7:47
  understand
• 7:48
  that,
• 7:48
  to
• 7:48
  be
• 7:49
  in
• 7:49
  charge
• 7:49
  of
• 7:49
  that,
• 7:50
  to
• 7:50
  make
• 7:50
  it
• 7:51
  work
• 7:51
  the
• 7:51
  best
• 7:51
  way.
• 7:51
  Because
• 7:52
  my
• 7:52
  guess,
• 7:52
  and
• 7:53
  from
• 7:53
  what
• 7:53
  I'm
• 7:53
  hearing
• 7:53
  from
• 7:53
  a
• 7:54
  lot
• 7:54
  of
• 7:54
  people,
• 7:54
  and
• 7:54
  I've
• 7:55
  been
• 7:55
  hearing
• 7:55
  this
• 7:55
  for
• 7:55
  the
• 7:55
  past
• 7:55
  two
• 7:56
  or
• 7:56
  three
• 7:56
  years,
• 7:56
  the
• 7:57
  remote
• 7:57
  work
• 7:58
  has
• 7:58
  been
• 7:58
  a
• 7:58
  big
• 7:59
  reason
• 7:59
  why
• 7:59
  we're
• 7:59
  seeing
• 8:00
  all
• 8:00
  these
• 8:00
  pictures
• 8:00
  of
• 8:00
  targets
• 8:01
  out
• 8:01
  of
• 8:01
  stock
• 8:02
  shop
• 8:02
  shelves
• 8:03
  throughout
• 8:03
  social
• 8:03
  media
• 8:04
  constantly.
• 8:05
  And
• 8:05
  that's
• 8:05
  because
• 8:05
  I
• 8:05
  think
• 8:06
  these
• 8:06
  teams
• 8:06
  are
• 8:06
  not
• 8:07
  together
• 8:07
  working
• 8:08
  through
• 8:08
  the
• 8:08
  issues
• 8:08
  and
• 8:09
  not,
• 8:09
  you
• 8:09
  know,
• 8:09
  going
• 8:09
  down
• 8:10
  to
• 8:10
  the
• 8:10
  store
• 8:11
  right
• 8:11
  next
• 8:11
  door
• 8:11
  and
• 8:11
  being
• 8:12
  like,
• 8:12
  look,
• 8:12
  what
• 8:12
  are
• 8:12
  we
• 8:12
  doing
• 8:13
  about
• 8:13
  this?
• 8:13
  You
• 8:13
  can't
• 8:14
  get
• 8:14
  together
• 8:14
  to
• 8:14
  solve
• 8:15
  that
• 8:15
  problem
• 8:16
  in
• 8:16
  a
• 8:16
  way
• 8:16
  that's.
• 8:17
  That's
• 8:17
  easy
• 8:17
  and
• 8:18
  efficient.
• 8:19
  So
• 8:19
  I.
• 8:19
  That's
• 8:20
  the.
• 8:20
  I.
• 8:20
  Sorry
• 8:21
  for
• 8:21
  not
• 8:21
  articulating
• 8:22
  that
• 8:22
  as
• 8:22
  well
• 8:22
  as
• 8:22
  I
• 8:22
  normally
• 8:23
  would
• 8:23
  try
• 8:23
  to
• 8:23
  do,
• 8:23
  but
• 8:24
  I
• 8:24
  think
• 8:24
  there's
• 8:24
  something
• 8:24
  to
• 8:25
  that
• 8:25
  in
• 8:25
  terms
• 8:25
  of
• 8:25
  the
• 8:26
  work
• 8:26
  that
• 8:26
  has
• 8:26
  to
• 8:26
  be
• 8:26
  done
• 8:27
  as
• 8:27
  well.
• 8:28
  Chris,
• 8:28
  you
• 8:28
  bring
• 8:28
  up
• 8:28
  a
• 8:29
  really
• 8:29
  good
• 8:29
  point,
• 8:29
  too.
• 8:29
  It's
• 8:30
  like,
• 8:30
  how
• 8:30
  is
• 8:30
  this
• 8:30
  being
• 8:31
  measured
• 8:31
  too?
• 8:31
  Like,
• 8:32
  I
• 8:32
  don't
• 8:32
  know,
• 8:32
  like,
• 8:33
  are
• 8:33
  we.
• 8:33
  Is
• 8:34
  it
• 8:34
  just
• 8:34
  simply,
• 8:34
  like,
• 8:35
  productivity
• 8:36
  that's
• 8:36
  being
• 8:36
  measured
• 8:37
  once
• 8:37
  people
• 8:37
  are
• 8:37
  coming
• 8:38
  back
• 8:38
  to
• 8:38
  work?
• 8:38
  But,
• 8:38
  like,
• 8:39
  are
• 8:39
  there
• 8:39
  teams
• 8:40
  at
• 8:40
  these,
• 8:41
  at
• 8:41
  these,
• 8:42
  These
• 8:42
  companies
• 8:43
  who
• 8:43
  are
• 8:43
  really
• 8:43
  investigating,
• 8:44
  like,
• 8:44
  what
• 8:45
  positives
• 8:45
  are
• 8:45
  we
• 8:45
  seeing
• 8:46
  from
• 8:46
  this?
• 8:46
  Like,
• 8:47
  how
• 8:47
  do
• 8:47
  we
• 8:47
  measure
• 8:48
  the
• 8:48
  success
• 8:48
  of
• 8:49
  our
• 8:49
  organizations
• 8:50
  after
• 8:50
  being
• 8:50
  able
• 8:50
  to
• 8:50
  do
• 8:51
  that?
• 8:51
  Is
• 8:51
  it
• 8:51
  just
• 8:51
  full
• 8:52
  shelves
• 8:52
  or,
• 8:53
  you
• 8:53
  know,
• 8:53
  what
• 8:53
  else
• 8:53
  are
• 8:54
  they
• 8:54
  tracking
• 8:54
  to
• 8:54
  make
• 8:55
  sure
• 8:55
  that
• 8:55
  this.
• 8:55
  This
• 8:55
  is
• 8:55
  the
• 8:55
  right
• 8:56
  move,
• 8:56
  too?
• 8:56
  Well,
• 8:57
  that's
• 8:57
  a
• 8:57
  pretty
• 8:57
  easy
• 8:58
  measurable
• 8:59
  metric.
• 9:00
  Do
• 9:01
  we
• 9:01
  see
• 9:01
  in
• 9:01
  stock
• 9:02
  improvement
• 9:02
  once
• 9:02
  we
• 9:03
  force
• 9:03
  the
• 9:03
  teams
• 9:03
  back
• 9:04
  in
• 9:04
  the
• 9:04
  office?
• 9:04
  I
• 9:04
  mean,
• 9:05
  that's
• 9:05
  one.
• 9:05
  Can
• 9:06
  you
• 9:06
  correlate
• 9:06
  it
• 9:06
  directly?
• 9:07
  No.
• 9:07
  Is
• 9:07
  it
• 9:07
  required?
• 9:08
  Not
• 9:08
  necessarily,
• 9:09
  but
• 9:10
  it
• 9:10
  probably
• 9:10
  doesn't
• 9:10
  hurt,
• 9:11
  right?