Kiseiju Parasites or Providers - Cultivating Business Value

Marketing Talks · Jan 30, 2026 · 5m

This uses the classic manga Parasyte (Kiseiju) as a metaphorical framework to examine contemporary business ethics and corporate value. It highlights a pivotal plot twist where humans, rather than the monsters, are identified as the true environmental parasites, drawing a parallel to companies that prioritize internal metrics over customer well-being.

It argues that businesses risk becoming "parasites" when they employ exploitative tactics, such as predatory pricing or obstructive user interfaces, to force growth at the expense of their audience. To avoid this downfall, it suggests that…