Latest / Mini Scroll / MINI SCROLL: Taylor Frankie Paul lands Bachelorette, Salish's skincare launch concerns + Jeffree Star vs. James Charles & Nikkie Tutorials

Transcript

MINI SCROLL: Taylor Frankie Paul lands Bachelorette, Salish's skincare launch concerns + Jeffree Star vs. James Charles & Nikkie Tutorials · Mini Scroll

• 0:00
  Hi everyone, welcome to Mini Scroll, the daily Internet
• 0:04
  culture podcast bringing you the biggest stories from social
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  media, the creator economy and the digital space every Monday
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  through Thursday and sometimes Fridays.
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  I'm your host, Lauren Meisner, the founder of the youth digital
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  media brand Centennial World. Welcome back to mini scroll
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  everyone. OK, I actually have a bit of an
• 0:24
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  Anyways, we landed on this setup and it's like done as well.
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  We have to set it back up. And then we have to take it all
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  And like, when I need to record, the girls have to leave and vice
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  versa. So it's been such a startup
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  We absolutely need more space for 2026.
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• 1:50
  more guests can come on our podcast at once, right?
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  And all of that. So anyways, that was a big
• 1:55
  priority for me the last couple of months.
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  And I'm really excited because we actually just signed our new
• 2:00
  office space. So we're going to be moving
• 2:02
  technically, November 1st is like when we get possession,
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  it's still at the Commons. So it's still in our same
• 2:08
  location that we've been at for over 5 years years now.
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  It's actually wild that I've been at this office for five
• 2:13
  years. But yeah, so it's still with the
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  Commons, but it's a bigger space.
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  It has a window. I wish we got possession now so
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  I could do a TikTok using Sabrina Carpenter's house tour
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  with the new office because I feel like that would just really
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  hit. And by the time we get it, I
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  think the moment will be over. But it has a huge window that
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  So that's why it's like a Harry Potter closet, because it's so
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  dark. So I've done what I could to
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  this office to make it the best that I could for the girls and
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  I. But I'm so excited.
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  So it'll have been 18 months in this office.
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  And yeah, we're moving on up. We're getting a bigger space.
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  It's not that much bigger, but it's like bigger enough.
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  Does that make sense? Like, that grammar feels off,
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  you know what I mean? And I'm also happy that I don't
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  spaces all over, which obviously would be quite disruptive to
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  And I'm so happy. I love the comments.
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  They've been so good to us in these five years and I'm so
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  happy we get to stay with them and we get a bigger space and we
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  get a window and yeah, really exciting.
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  So there will be some changes to like, what the podcast looks
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  like starting in November. And hopefully we don't go
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  through as many evolutions of like trying to figure it out,
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  OK, before I get into the stories for today, I think I do
• 3:59
  have to acknowledge that easily the biggest story on the
• 4:03
  Internet today is that somebody shot Charlie Kirk at a
• 4:07
  university campus event in Utah and he died.
• 4:10
  He was a very prominent figure in Internet culture.
• 4:13
  Obviously, I don't support him, but he was undeniably a massive
• 4:18
  influencer. And at the time of recording,
• 4:21
  that is all the information that we have so far.
• 4:24
  It's being extensively covered by mainstream news, so I'm
• 4:27
  keeping up with the story. I'll keep you guys posted on any
• 4:31
  like major updates on it. I'm sure all of you guys are
• 4:34
  keeping up with it to an extent as well because this is a really
• 4:37
  big moment in Internet culture news.
• 4:39
  It is absolutely the biggest story on the Internet today.
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  OK. The first story that I have for
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  you guys is that Taylor Frankie Paul has been announced as the
• 4:49
  new Bachelorette. Now, normally I would probably
• 4:52
  never cover The Bachelorette. I mean, I guess I've covered it
• 4:55
  in relation to Gabby Windy and that's probably it.
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  But this is really relevant to us because Taylor Frankie Paul
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  is a TikTok star. And it's also really relevant to
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  me because Taylor Frankie Paul is also the star of Secret Lives
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  of Mormon Wives and I love reality TV and I love that show.
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  So yes, Taylor was originally a really big TikTok star.
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  She's kind of the originator of mom talk, which was the TikTok
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  group of Mormon women who really viral a few years ago.
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  They would film content all together, like dancing and
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  having fun. And, you know, they were so
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  beautiful and skinny and young and everyone was like, how are
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  these moms? Like, how is this mom talk?
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  And then they really shot to fame when they became embroiled
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  in a scandal after Taylor herself went on TikTok live and
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  admitted that she and a bunch of the other mom talk members were
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  involved in soft swinging together where they would
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  essentially hook up with each other's husbands.
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  You guys can read all about like how that came out.
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  It wasn't just her like going rogue.
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  I mean, it was definitely a bit rogue, but like, you know, it
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  was because it was in response to I think there was a couple
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  that was like about to get divorced and online people were
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  questioning like, are these people all still close?
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  And there were feelings getting involved.
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  Like one of the husbands profess their love to Taylor and it all
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  just kind of like fell apart. And so after this drama, then
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  Hulu was like, we need to make a show about this.
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  And they cast Taylor as the lead of Secret Lives of Mormon Wives.
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  And they actually didn't get the original swingers to join, like
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  aside from Taylor to join the first season because everybody
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  hated Taylor. Like all those women that were
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  involved in it hated Taylor because she exposed their secret
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  to the whole world, which honestly is like, fair enough.
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  Like fair enough that they hated her for that.
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  And then season 2 Miranda, who was part of the original
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  swinging scandal, she did join the cast.
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  So yes, Taylor has now shot to even more fame because the show
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  was so successful. A huge part of Taylor's
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  storyline on the show has been her turbulent relationship with
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  her boyfriend Dakota, who she did recently have a baby with
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  but basically refuses to marry him because he's the worst.
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  And they've been broken up, I guess, like on and off for a
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  while now. It's never fully clear if
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  they're together or not, but Taylor actually recently teased
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  that she was on in a new relationship on her socials.
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  So this announcement of her being the new Bachelorette is
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  kind of a huge shock to fans. Now, fans of the Bachelor
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  franchise are saying that this feels like it marks a pretty
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  clear, like, new chapter for the show and for the franchise, I
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  guess, which has been struggling to maintain relevancy.
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  I've seen a lot of people who are fans of the show say, like,
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  finally, they are not trying to keep up the facade that people
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  are on this for love and they're going to start casting like
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  really famous people if they'll accept it.
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  And it will just kind of be like this reality show that everybody
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  knows. You know, we're just here for
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  clout. I mean, I absolutely think this
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  is a great idea. I do not watch any of the
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  Bachelors, but I'm going to watch this season because Taylor
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  Frankie Paul has such a different type of reach.
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  She's very relevant right now. I mean, I feel like there's a
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  lot of crossover in the audiences for sure between her
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  show and the Bachelor. But regardless, I think
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  especially with the TikTok connection, it's going to open
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  up a whole new kind of audience for the franchise.
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  And I will definitely be watching.
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  OK the next word that I have for you guys is there is a new Gen.
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  Alpha skin care line that has just launched by a big YouTube
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  but it has sparked some concern online and I will get into why.
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  So 15 year old influencer Salish.
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  I think it's Salish or I think it's Salish.
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  I watched her say her name like 5 times.
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  I think it's Salish has launched her own skin care brand targeted
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  at Gen. Alpha.
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  The brand is called Sincerely Yours and was Co launched with
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  her father Jordan Matter and will be run by skin care
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  industry veteran Julia Ross who used to be the CEO of Tula.
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  Jordan is also an influencer like her dad is also an
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  influencer kind of he's like a dad.
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  YouTube who has built a following of over 32,000,000
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  mostly from posting content of his kids, but more on that in a
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  minute. So more than 60,000 teens were
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  involved in creating the brand via a private text message
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  platform sourced by Salish's audience.
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  So the brand launched on September 6th.
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  They had this huge event and there were like thousands and
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  thousands of young kids with their parents there waiting to
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  meet her, to see her at this mall.
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  It was actually like mayhem and they actually went straight into
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  Sephora, which is really interesting because for
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  influencer brands, typically they go direct to consumer to
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  begin with. Now, it's not new that young
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  people, especially young girls want to use like makeup and skin
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  care. You know, that is always been
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  the case. And especially with social media
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  replacing like tween magazines, the role models that they're
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  following and the content that they're consuming as opposed to
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  like a tween magazine, which is telling you in theory, like
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  serving you like more age appropriate stuff.
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  You're watching it. Get ready with me from like a 25
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  year old influencer who lives in New York City that you love and
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  you're like 11 years old and she's using all of this
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  expensive product and product that is probably not even
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  necessarily age appropriate for her skin at the age of 25, but
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  she's using it anyways, worried about anti aging.
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  And so you're trying to buy this stuff.
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  So like the idea of launching A Gen. alpha skin care brand that
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  is like made for younger skin. I think actually is a good idea
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  and I think it makes sense for it to be in Sephora because of
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  course we know the Sephora teen or tween epidemic where all the
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  tweens are going to Sephora, like swatching everything.
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  And just like, it's fun. I get it.
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  Like I used to love to go to the mall when I was young too.
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  OK, Like that's like part of the experience.
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  I get why they launched into Sephora.
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  However, what has been interesting is the brand's
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  launch, especially into Sephora. Like if this was not a Sephora
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  launch, I don't think that this would have reached other
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  audiences. OK, so this brand's launch,
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  especially into Sephora has put quite a spotlight on this father
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  daughter influencer duo and it's opened them up to a much older
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  and different type of audience. An audience that is interested
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  in business news, an audience that is interested in branding
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  and marketing, an audience that is interested in the beauty
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  industry. It's opened her up well beyond
• 11:06
  the scope of like Jen Alpha and young Jen Zed, interested in her
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  skin care brand. And what that has brought with
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  it is a lot of concern because if you look at the content that
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  is on both of their channels, but especially her dad's
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  channel, her dad has 32,000,000 followers.
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  OK. She herself as the influencer
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  has like 3,000,000 followers, I think on YouTube, still huge.
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  But her dad has 32,000,000. His channel is all about his
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  daughter. And it is like Mr. Beast style,
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  like weird click baby challenge videos about his daughter.
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  There's a lot of splits involved, like his young
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  daughter doing the splits, weird click baby videos about like her
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  dating life. It's creepy.
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  And it's interesting because there are a lot of people in
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  these industries now, like business industries, marketing
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  industries who are covering this on TikTok, talking about this on
• 12:04
  TikTok. Their eyes have been opened to
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  the world of essentially like parent vloggers.
• 12:10
  Is anybody else so creeped out by this Sincerely Yours brand
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  that just launched at Sephora for Gen.
• 12:15
  Alphas? I'm not creeped out for the
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  reasons that you think, but I just looked at the content that
• 12:21
  is on the father's YouTube channel because this brand is
• 12:25
  obviously going to do really well at Sephora with Gen.
• 12:27
  Alpha, and I think it's creepy. Speak.
• 12:29
  I saw the big Sephora news. No, not the road launch, but
• 12:34
  rather a 15 year old influencer whose name I had never heard was
• 12:38
  launching a beauty line with Sephora.
• 12:39
  All of his content is about her so it's like I'll put some here.
• 12:44
  My daughter has a crush on this guy.
• 12:46
  I dug very deep into YouTube, into Reddit.
• 12:50
  As far as I can tell, Salish's target audience is like 7 years
• 12:55
  old. Why are you launching a skin
• 12:56
  care company aimed at 7 year olds?
• 12:59
  And for me, looking at it from an Internet culture perspective,
• 13:02
  what I find the most interesting is how niche these conversations
• 13:06
  still are because we talk about this all the time.
• 13:09
  If you are entrenched in Internet culture, you are across
• 13:12
  the like kid influencers, parent vloggers, like all family
• 13:17
  bloggers, like you are across those conversations.
• 13:19
  They happen a lot in this specific bubble, but it's really
• 13:23
  highlighting to me that a lot of these, especially these creators
• 13:25
  that I follow, like a lot of creators that I follow for like
• 13:28
  branding, marketing advice, It's fascinating to watch them
• 13:31
  discover this and to realize how big of a problem this is.
• 13:36
  I mean, even a personal anecdote, one of my best friends
• 13:40
  who knows, obviously that I do this for a living, When the
• 13:43
  Piper Rock Hell documentary came out on Netflix, she messaged me
• 13:47
  and she was like, Oh my God, have you heard of this girl?
• 13:49
  Have you seen this? Did you know that this was
• 13:51
  happening? And I was like, yeah, bro, I
• 13:52
  have like multiple podcast episodes about things just like
• 13:55
  that. Like that is a huge problem in
• 13:58
  specifically like my industry. It's like something that we
• 14:00
  cover all the time. And I found it so, so
• 14:03
  interesting. She's literally like one of my
• 14:05
  best friends. And, you know, we spent so much
• 14:07
  time together and she just still was completely unaware really of
• 14:12
  the how big of a problem this is.
• 14:15
  OK. And the last word that I have
• 14:16
  for you guys, I hope this brings you some joy because it's so
• 14:21
  2015. It feels so like nostalgic, OK?
• 14:27
  Jeffree Star has called out James, Charles and Nikki
• 14:31
  tutorials in some OG beauty community drama.
• 14:36
  So this is all related to Louis Vuitton's new beauty brand
• 14:39
  launch Labute with Pat McGrath at the helm as creative
• 14:43
  director. So this is a description from
• 14:45
  the business of fashion quote. On Tuesday, fashion house Louis
• 14:49
  Vuitton unveiled its modern debut makeup collection, Labute
• 14:53
  Louis Vuitton, designed in partnership with the famed
• 14:55
  makeup artist Pat McGrath, originally teased in March.
• 14:59
  The range includes 55 lipsticks and 10 lip balms at $160 each
• 15:06
  and eight eyeshadow palettes priced at $250 each.
• 15:11
  OK, so the pricing is steep. Obviously, that was a huge, you
• 15:16
  know, topic of conversation in the industry when it was first
• 15:19
  announced. Now a bunch of influencers got
• 15:22
  PR as usual, and they were doing reviews.
• 15:25
  But two who didn't get PR were James Charles and Nikki
• 15:29
  tutorials, both of whom didn't particularly like the
• 15:32
  collections or at least like rate the collections.
• 15:34
  So they both essentially said it wasn't worth the price.
• 15:37
  James said if you can afford the makeup and you want to try it to
• 15:40
  get a lipstick instead of the eye shadows.
• 15:42
  And Nikki said she did seem to like one of the palettes, but
• 15:46
  not the one that she tried on TikTok.
• 15:49
  She said the pigmentation was just not out there.
• 15:51
  And then interestingly, I didn't know about this.
• 15:53
  So this was like interesting tea for me to learn.
• 15:56
  Nikki also noted that she probably didn't get PR because
• 15:59
  she said that she and Pat McGrath have like low key beef.
• 16:02
  She didn't really, I mean, she didn't word it like that, but
• 16:04
  like that's what she said. OK, so she's never said exactly
• 16:08
  what happened, but several years ago, Nikki gave one of Pat
• 16:11
  Mcgrath's makeup products like a not so great review.
• 16:14
  And then she said in a video after that, like a year or so
• 16:18
  after that, that a makeup artist, like a US makeup artist
• 16:21
  snubbed her in person recently at an event.
• 16:23
  And she heavily implied that it was Pat McGrath.
• 16:26
  So there were like, Reddit posts about this.
• 16:28
  Obviously. There were articles about this,
• 16:30
  about how like Pat McGrath and Nikki tutorials have like low
• 16:33
  key beef. It's like unconfirmed,
• 16:34
  obviously, but kind of. So then in this video, she's
• 16:37
  like, yeah, I mean, when I found out that it was Pat McGrath, I
• 16:39
  figured that's why I didn't get PR.
• 16:41
  So anyways, then Jeffrey started a review and he gave a positive
• 16:46
  review about the makeup, but it was sent to him NPR.
• 16:49
  So that that made viewers and audiences question his review
• 16:54
  and think that he was lying. A lot of beauty influencers who
• 16:57
  got in NPR were saying good things about it.
• 16:58
  OK, So people immediately thought like, because people
• 17:01
  have more trust in negative reviews than they do in positive
• 17:04
  reviews. That is like a known thing among
• 17:06
  psychology. But also especially if you think
• 17:09
  about the beauty influencer industry, like how burns we were
• 17:12
  from OG beauty YouTube. So of course, when we hear that
• 17:15
  something's given to someone, NPR or there's a brand collab,
• 17:18
  like you immediately question the validity of their review.
• 17:22
  So his positive review off the back of Nikki and James's
• 17:26
  negative reviews caused people to be like, what the fuck?
• 17:29
  This is obviously a fake review. Like, we don't trust you.
• 17:31
  And apparently he says he got like a ton of backlash for that,
• 17:35
  that he woke up to, like, thousands of comments telling
• 17:37
  him that basically he's a liar. So he went on this like rant,
• 17:41
  OK, where he was going off like honestly, it's like OG Jeffrey
• 17:46
  style stuff going off on his audience basically saying he
• 17:51
  doesn't need to like a shill for a free lipstick.
• 17:55
  He was like, I bought a $250,000 Louis Vuitton pool table.
• 17:59
  You think I care about a free lipstick?
• 18:01
  And then he basically called James and Nikki out in his
• 18:04
  response. So the topic of discussion is of
• 18:07
  course the $250 eyeshadow palette.
• 18:10
  Now I guess Nikki Tutorials and James Charles reviewed the
• 18:13
  makeup. They bought it themselves.
• 18:14
  They were not on the PR list. So is it giving Bitter Betty or
• 18:18
  why am I involved actually respect Nikki Tutorials?
• 18:21
  But if you hear her in the intro, she said that she
• 18:23
  reviewed a different Louis palette for her YouTube channel
• 18:27
  and that one was totally fine with pigment even though it was
• 18:30
  boring. According to her her it had
• 18:32
  pigment so she chose to use the lightest color story for TikTok.
• 18:36
  And now everyone's coming at me like I'm a liar.
• 18:40
  Woke up to all these comments. Well Nikki and James used it and
• 18:43
  it didn't and and they didn't have the same experience as you.
• 18:46
  We're still listening to what James Charles has to say.
• 18:48
  Someone that admitted to texting minors and then deleted the
• 18:51
  apology video. You guys are believing someone
• 18:54
  that likes children. I think we have a bigger issue
• 18:57
  at hand. I think I'm thoroughly offended
• 18:59
  that anyone would think I would lie about something to get a
• 19:02
  free lipstick. No offense, but huh?
• 19:04
  Nicky and James have not engaged with this as far as I've seen at
• 19:09
  the time of recording. I don't think they will.
• 19:12
  I think most people in the beauty industry, beauty
• 19:15
  influencer industry, steer clear of Jeffrey, especially when he's
• 19:18
  kind of like inflamed like that. But yes, it's very nostalgic for
• 19:21
  me. It's actually like the kind of
• 19:23
  drama that I needed to hear about today, like drama over
• 19:27
  influencer PR and reviews. Like that's the kind of shit
• 19:30
  that we need. OK, we need more of that, less
• 19:32
  like child influencers, more of this.
• 19:37
  All right, guys, that's it for today.
• 19:38
  Thank you so much for listening. I love you guys.
• 19:41
  Please remember to rate, review and subscribe Spotify star rate
• 19:44
  US and I actually will be talking to you guys tomorrow for
• 19:48
  a Friday mini scroll. Bye.