He Sold 12,000,000 DUBAI CHOCOLATE Bars and Outsold Cadbury in the UK
For a month in 2025, a Dubai chocolate brand outsold Cadbury Dairy Milk in the UK .
They launched just months earlier, with nine flavours, zero retailhistory, and a founder who'd failed six times before getting here.In this episode, we discuss:
The distributor strategy that contradicts everything the big FMCG brands taught him and why it got Meltz to 48 countries faster
What a signed distribution agreement actually signals about the person across the table (it's not what most founders think)
The story of a founder who handed over North and South America before selling a single unit and the 16…
The skinny
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