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S2 EP7 - 70 Million Views: Driving Financial Literacy through Edutainment in Central Asia
Stories stick where statistics don't. In this episode, we head to Central Asia to explore what happens when financial literacy stops being a classroom exercise and starts becoming entertainment.
Our guests
Buazhar Abdykadyrova is a master trainer at the National Bank of the Kyrgyz Republic. Recognising that institutional expertise has limits when it stays in a classroom, Buazhar built her social media presence across YouTube, Instagram, and Telegram — turning complex financial regulations into digestible 60-second videos.
Arsen Imankulov is the founder of Salt LLC, working at the intersection…
The skinny
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