Brad: Reflections About Seth Godin's "This Is Marketing" Book, and The New Economy (Breather Episode with Brad)
After my great interview with Seth, I offer some further reflections about the breakthrough insights in his recent book, This Is Marketing. This show is a bit of a departure from the podcast theme of health, fitness, peak performance, happiness, and longevity subject matter, but it can provide valuable insights for how you can best make an economic contribution in most careers, and how to be a healthy, strategic consumer instead of succumbing to marketing manipulation.
Seth’s premise is that we are in the middle of a shift from the dated old-time marketing-driven economy to a market-driven…
The skinny
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