357. Nicolas Beaupré, Founder & CEO of Mateína

Fitt Insider · Sep 21, 2026 · 36m

Today, I'm joined by Nicolas Beaupré, founder & CEO of Mateína.

A yerba mate energy drink, Mateína grew from a bootstrapped passion project to an Andrew Huberman-backed beverage brand.

In this episode, we discuss the product backstory and growth roadmap.

We also cover:

Evolving from loose-leaf to RTD

Partnering with Dr. Andrew Huberman

Remote team and field marketing strategy

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Mateína's Website: www.drinkmateina.com

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