The Truth About GEO: Why AI Search Runs on PR
GEO has landed on every marketer's plate, and the truth is it runs on PR. Joe Wright, Director of Strategy and Insights at Ambitious PR, explains why AI search now builds its answers from earned media, and what that means for how B2B brands get found.
Joe shares research suggesting 80 to 89% of AI citations come from media sources and just 0.3% from paid. We get into Google becoming an answer engine, why AI-written press releases get ignored, why niche trade titles now punch above their weight in AI answers, how different LLMs pick their sources, and why long-form LinkedIn articles from real…
The skinny
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