Why People Really Buy with Dr. Chris Gray Guest: Dr. Chris Gray
In this episode of The Wisdom Transfer, I sit down with consumer psychologist Dr. Chris Gray, also known as The Buycologist, to explore the psychology behind customer behavior, ethical influence, and what really drives buying decisions.
Chris shares lessons from more than 30 years working with major brands like Coca-Cola, Adidas, Nestlé, and Southwest Airlines, helping businesses better understand attention, emotion, trust, and motivation.
We discuss why most marketing misses the human side of decision-making, how businesses can influence ethically without manipulation, and why understanding…
The skinny
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