Cannes 2026: The Strategy Behind Next-Gen Conversational Canvas Platforms | Govind Balakrishnan, Adobe, VP Express Product Group
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Many corporate marketing teams see poor campaign performance because their digital content gets lost in an online landscape filled with repetitive automated templates.
Govind Balakrishnan, Senior Vice President of the Express Product Group at Adobe, breaks down how to build high-performance creative pipelines by balancing automated layout tools with distinct human voice.
He shares his framework for navigating modern consumer attention trends, utilizing fast generative prototyping…
The skinny
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