
Integrating Generative AI in Business Intelligence: A Practical Framework for Enhancing Augmented Analytics — Desai & Desai (2025)
Business Intelligence (BI) workflows benefit from the improved access to insights that Generative Artificial Intelligence (GenAI) can bring, allowing for swifter democratization of data access and improved decision-making across various domains such as finance, retail, life sciences, education technology (EdTech), etc. Although existing literature discusses theoretical models or particular case studies, it does not provide a practical framework to integrate GenAI into BI. This study fills the gap by devising a pragmatic framework employing the qualitative research method featuring…
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