Latest / Locked On Big 12 | Daily College Football & Basketball Podcast
EXPOSED: ESPN Caught STEALING Big 12 Basketball Exposure, Giving SEC, ACC More Love, NIL, Portal
In early 2026, the friction between the Big 12 and ESPN has reached an all-time high, fueled by a perceived "narrative war" where the "Worldwide Leader" is accused of protecting its multi-billion dollar SEC investment at the expense of the Big 12’s basketball dominance.
The Marketing vs. Metrics Gap
The primary grievance is the "linear snub." Despite the Big 12 holding a dominant 11-6 head-to-head record against the SEC in the 2025-26 season, high-stakes matchups between Top 15 Big 12 teams are frequently relegated to ESPN+, while lower-ranked SEC games receive prime-time slots on ESPN or…
The skinny
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