Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How a Local Ice Cream Shop Uses Google Maps for Seasonal Hiring
Episode 111 of The Local Marketing Podcast with Fexingo. Lucas and Luna dive into a specific challenge many small businesses face: hiring seasonal staff fast without a big HR budget. They unpack how a seasonal ice cream shop in Portland, Oregon, uses Google Maps attributes, posts, and localized search ads to attract applicants within a 5-mile radius. You'll learn the exact three-step process they used to fill 15 summer positions in under two weeks — including how they optimized their Google Business Profile to show 'Hiring Now' badges and used Google Posts to highlight perks…
The skinny
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