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How to Build Authentic Sales Teams That Win

In this wisdom-filled episode of the Speak in Flow podcast, Melinda Lee sits down with Becca Gordon, VP of Sales and Marketing at Shadowbox, to explore how emotional intelligence and authenticity are revolutionizing leadership in startups. With over 25 years of experience in executive, advisor, founder, and investor roles, Becca shares tangible strategies to build courageous, connected, and high-performing sales teams, without sacrificing humanity. From hiring practices to everyday team coaching, her message is clear: empathy isn’t a weakness. It’s a leadership superpower.

In This Episode…

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