Latest / Earn Your Leisure / EYL #141 Shaq on Building a $400 Million Dollar Business Empire

Transcript

EYL #141 Shaq on Building a $400 Million Dollar Business Empire · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 0:23
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 0:28
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 0:31
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 0:35
  Speaker 1: are here illegally, your next you will be fined nearly
• 0:39
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 0:43
  Speaker 1: never return. But if you register using our CBP home
• 0:46
  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 0:55
  Speaker 1: border and families will be protected.
• 0:57
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 3: Earners the years almost halfway over, do not miss this
• 1:03
  Speaker 3: opportunity to scale to the next level. EYL University is
• 1:06
  Speaker 3: the biggest institution when it comes to business online period.
• 1:11
  Speaker 3: We have ramped up things in twenty twenty one with
• 1:13
  Speaker 3: over in twenty infinity groups, including our Breakout Crypto Club,
• 1:17
  Speaker 3: which is fastly becoming one of the top online communities
• 1:20
  Speaker 3: for cryptocurrency information. It also includes MG the Mortgage Guy's
• 1:25
  Speaker 3: Home Buyers Blueprint Volume one. It also includes monthly financial
• 1:29
  Speaker 3: planning clause with Yours Truly. It also includes our book club,
• 1:32
  Speaker 3: our Movie Club, access to our private Facebook group with
• 1:35
  Speaker 3: over six thousand members, access to over one hundred past webinars,
• 1:39
  Speaker 3: and access to weekly webinars from industry experts. All that
• 1:44
  Speaker 3: and more for a limited offer of sixty percent off.
• 1:48
  Speaker 3: That's right, sixty percent off of the annual tuition. Go
• 1:52
  Speaker 3: to eyluniversity dot com right now and become an earner.
• 1:58
  Speaker 4: My graduates from my school being forced back drop bags
• 2:03
  Speaker 4: drop Mike, drop back drop.
• 2:17
  Speaker 5: Right now.
• 2:17
  Speaker 3: We're gonna reset the room and we're gonna give you
• 2:21
  Speaker 3: a deep dive into one of the greatest entrepreneurs of
• 2:24
  Speaker 3: all times, Shaquille O'Neill. If you watch euy L, you
• 2:27
  Speaker 3: know it's no fluff. We get straight to it and
• 2:30
  Speaker 3: very rare. Do you have an opportunity to have these
• 2:33
  Speaker 3: kind of conversations when we interview Mark Cuban, when we
• 2:36
  Speaker 3: interview Mike Novagratz, who's worth eight billion dollars, when we
• 2:39
  Speaker 3: interview Rick Ross, when we interview Dame Dash It's like
• 2:43
  Speaker 3: you're right there. Keep going, It's like you're right there.
• 2:46
  Speaker 3: So I want you guys, let's have fun. We're gonna
• 2:49
  Speaker 3: have fun with this today. But more importantly, I want
• 2:51
  Speaker 3: you guys to really listen and learn from this man's journey,
• 2:57
  Speaker 3: his experiences, and the information that he about to provide. So,
• 3:02
  Speaker 3: without further ado, the big Aristotle Shack, where you at, Babby.
• 3:49
  Speaker 2: What's happening? You're live in this motherfucker.
• 3:57
  Speaker 5: God damn, it's like it's like Game seven.
• 4:01
  Speaker 2: It is. What's going on? And the Hawks fans of
• 4:04
  Speaker 2: the building.
• 4:06
  Speaker 3: Okay, okay, Shack Shack, First and foremost, thank you, brother,
• 4:11
  Speaker 3: We appreciate it. PhD NBA gentlemen and a scholar. But
• 4:17
  Speaker 3: more important than anything, great father. So before we start,
• 4:21
  Speaker 3: I want to wish you yes and every father out
• 4:23
  Speaker 3: there today.
• 4:25
  Speaker 6: Fathers, yes, yes, yes, yes, yeah.
• 4:32
  Speaker 3: So Shack, We're not even gonna waste any time. Let's
• 4:34
  Speaker 3: get right into it. Everybody take your seats. Now, it's
• 4:36
  Speaker 3: time to larn. It's tim a lure pads out. So
• 4:41
  Speaker 3: Magic Johnson, the Great Magic Johnson, gave you some advice
• 4:44
  Speaker 3: when he was eighteen years old about financial literacy. You know,
• 4:47
  Speaker 3: we always hear about seventy percent of NBA players going broke,
• 4:51
  Speaker 3: a lot of the NFL players going broke, rappers, entertainers.
• 4:54
  Speaker 3: But you're somebody who obviously made a lot of money
• 4:58
  Speaker 3: while you were playing, but you probably don't. I will
• 5:00
  Speaker 3: quad youupho tripled your net worth after you're playing.
• 5:03
  Speaker 5: It's a success story.
• 5:04
  Speaker 3: So what are some of the jewels that he gave
• 5:06
  Speaker 3: you when you was a young man that you still
• 5:08
  Speaker 3: carry with you to this day.
• 5:10
  Speaker 7: Well, at first, before I met Magic Johnson, I spend
• 5:12
  Speaker 7: a million dollars in one day, so I knew nothing
• 5:16
  Speaker 7: about financial literacy. My agent calls me and said, hey,
• 5:19
  Speaker 7: I got a check for a million, so shit, you
• 5:22
  Speaker 7: know me, I already had that black Mercedes lined up,
• 5:26
  Speaker 7: so I said, I'm about to go get the Mercedes
• 5:28
  Speaker 7: with the wheels, the pull out deck. So it costs
• 5:31
  Speaker 7: one fifty. So when I get back to the crib,
• 5:34
  Speaker 7: my dad said, where's mine at? So in my mind
• 5:37
  Speaker 7: I'm like a million minus one fifty. Shit, I got
• 5:39
  Speaker 7: eight to fifty left right. So I go buy him
• 5:42
  Speaker 7: one and go buy my mother one. You know, I
• 5:44
  Speaker 7: get some ice against some ear rings, and get a
• 5:46
  Speaker 7: couple of suits. So I get a call from the
• 5:48
  Speaker 7: bank manager. He says, you spend a million dollars and
• 5:52
  Speaker 7: I was like, no, I didn't. So then when I'm
• 5:54
  Speaker 7: I'm looking at the paperwork, I see Fiker. Now get mad.
• 5:58
  Speaker 7: I'm like, hey, I don't know no mother fucking fighters.
• 6:03
  Speaker 7: So like I didn't, Like, I had no idea what
• 6:05
  Speaker 7: fighter and income to a sales tax stay taxed. I
• 6:09
  Speaker 7: had no idea what that was. So then I said, okay,
• 6:13
  Speaker 7: I don't want to be like the rest of these
• 6:14
  Speaker 7: NBA players. I got to teach myself because this is
• 6:18
  Speaker 7: something that we don't know. Like, you know, my family work, work,
• 6:21
  Speaker 7: paycheck to paycheck. We never had no money. But I
• 6:25
  Speaker 7: had to get that binds. I had to get my
• 6:27
  Speaker 7: mom a bench, like. I just had to get that first.
• 6:29
  Speaker 7: So after I spent that million dollars in the day,
• 6:32
  Speaker 7: I sort of, you know, educated myself, and it's okay
• 6:35
  Speaker 7: not to know nothing. So if you don't know nothing,
• 6:37
  Speaker 7: you just ask questions. So everybody I saw that was successful.
• 6:41
  Speaker 7: How you do that, How you do that? How you
• 6:44
  Speaker 7: do that? And the first book I bought was The
• 6:47
  Speaker 7: Dummies Guide to Starting your Own Business. Everybody, everybody should
• 6:51
  Speaker 7: get that book because they give you all the answers
• 6:53
  Speaker 7: on how to start a business, how to be successful,
• 6:56
  Speaker 7: what to look for. So after that I became a
• 6:59
  Speaker 7: little more literate, but I still didn't know a lot.
• 7:03
  Speaker 7: Then when I went to La Magic was having a function.
• 7:06
  Speaker 7: He got some praise. I got a little bit more praise.
• 7:09
  Speaker 7: I thought I was the man, and he said, it's
• 7:12
  Speaker 7: all right to be famous, but at some point you
• 7:14
  Speaker 7: want to start owning things. I didn't know what that means.
• 7:17
  Speaker 7: So I went back to the book and I'm looking
• 7:19
  Speaker 7: up sole proprietorship, you know, joint venture, all this stuff,
• 7:24
  Speaker 7: and I'm devising my plan.
• 7:27
  Speaker 8: That's a valuable lesson, right.
• 7:28
  Speaker 6: We always made that quote that former education can make
• 7:31
  Speaker 6: you a portion, but self education can make you a fortune.
• 7:35
  Speaker 8: And so I'm glad that you said that.
• 7:36
  Speaker 5: Part.
• 7:37
  Speaker 8: One of the things that I love that you.
• 7:38
  Speaker 6: Said is that you invest in things that changed people's lives,
• 7:42
  Speaker 6: and so one of those things was Google in two
• 7:44
  Speaker 6: thousand and four, before the IPO. Can you talk about
• 7:47
  Speaker 6: how you got introduced to Google and the CEOs or
• 7:51
  Speaker 6: the company itself.
• 7:52
  Speaker 7: Believe or not, that was by accident. Wow, I'm at
• 7:55
  Speaker 7: the Four Seasons sitting in some white guys and their
• 8:01
  Speaker 7: kids recognize me. So I'm just being nice, sound on
• 8:06
  Speaker 7: the grass taking pictures, and a gentleman says, hey, man,
• 8:09
  Speaker 7: I respect you. I like what you're doing in the community.
• 8:12
  Speaker 7: I want to tell you about this company Google. I
• 8:14
  Speaker 7: didn't know what he was talking about. So another good
• 8:17
  Speaker 7: thing is always half. It's always important to have somebody
• 8:20
  Speaker 7: smarter than you that works for you.
• 8:24
  Speaker 5: Yeah.
• 8:25
  Speaker 7: Absolutely, If you're the smartest guy in the room, there's
• 8:29
  Speaker 7: a problem. So he talking all this white boy stuff.
• 8:34
  Speaker 7: I don't know what he's talking about. But I was like,
• 8:36
  Speaker 7: you know what, I got some white boys. I understand
• 8:38
  Speaker 7: your language. It sounds good what you're saying, search Engine Future,
• 8:42
  Speaker 7: all that sound good. But nah, I'm not doing that.
• 8:45
  Speaker 7: I hooked him up with my guy. My guy was like,
• 8:47
  Speaker 7: it looks pretty good, let's do it. I put in
• 8:50
  Speaker 7: a bag, and then a couple of years later, I
• 8:55
  Speaker 7: got a bigger bag. And then and like I always
• 9:01
  Speaker 7: go to these text conferences because I like to hear
• 9:04
  Speaker 7: smart people talk like some people talk too much, and
• 9:08
  Speaker 7: I like the people that talk too much because I'm
• 9:10
  Speaker 7: stealing all this shit. So Jeff Bezos. Somebody asked Jeff
• 9:19
  Speaker 7: Bezos how you get so rich, and he said, I
• 9:22
  Speaker 7: invest in things that change people's lives.
• 9:25
  Speaker 2: Shit.
• 9:30
  Speaker 7: So the first thing I did. I was coming out
• 9:33
  Speaker 7: of the Orlando Arena and this lady was chewing me
• 9:38
  Speaker 7: a new one. You m efforts charging these babies three
• 9:42
  Speaker 7: hundred dollars for shoes blah blah blah blah blah blah blah.
• 9:45
  Speaker 7: And I was like, ma'am, I don't make the price.
• 9:47
  Speaker 7: I apologized, and I had some money in my pocket.
• 9:50
  Speaker 7: I was like, here you go, baby, go buy your
• 9:52
  Speaker 7: son Jordan's whatever he wants. She smacked the money out
• 9:54
  Speaker 7: of my hand. So at that point I went home
• 9:57
  Speaker 7: and I thought about it. I was like, you know what,
• 9:59
  Speaker 7: I don't I feel right charging the kids that want
• 10:02
  Speaker 7: to be us one hundred and two hundred dollars shoes.
• 10:05
  Speaker 7: I already had a relationship with Walmart. I had another line.
• 10:09
  Speaker 7: So I met with the CEO of Walmart and I said, look,
• 10:12
  Speaker 7: I want to I want to be the number one
• 10:13
  Speaker 7: shoe seller of Walmart. So we did a deal that
• 10:17
  Speaker 7: was in ninety five, and ever since ninety five, I've
• 10:19
  Speaker 7: sold over four hundred million Bear.
• 10:21
  Speaker 8: Four hundred million plap it up for that, lap it
• 10:23
  Speaker 8: up for that.
• 10:24
  Speaker 2: The mom's on it.
• 10:25
  Speaker 7: Mine's are twenty nine ninety five, nineteen ninety five. But see,
• 10:30
  Speaker 7: the secret is, I know us. It's not that we
• 10:33
  Speaker 7: don't want to wear twenty dollars shoes. We don't want
• 10:35
  Speaker 7: to wear shoes that look like they cost twenty dollars.
• 10:39
  Speaker 7: I know how to go, so again, I'll hire some designers. Shit,
• 10:43
  Speaker 7: if the you know Adida's got three strikes, my shit
• 10:46
  Speaker 7: gonna have four.
• 10:48
  Speaker 8: That's case Swiss, that's KSE Swiss.
• 10:49
  Speaker 2: Case whatever.
• 10:51
  Speaker 7: So and then you know, with with me being who
• 10:55
  Speaker 7: I am, you know, some kids still get picked on
• 10:57
  Speaker 7: when they go to school, but it's still a little
• 11:00
  Speaker 7: bit of you know, respect behind my name.
• 11:02
  Speaker 3: People don't fully understand that. And I want to dive
• 11:04
  Speaker 3: even deeper because as a young person, you have foresight.
• 11:08
  Speaker 3: I believe you turned down a seven million dollar extension
• 11:11
  Speaker 3: from Reebok to start your own company. So speak about
• 11:15
  Speaker 3: that as far as the power of betting itself, because
• 11:17
  Speaker 3: there's people out here who might have a two hundred
• 11:19
  Speaker 3: thousand dollar job that they are afraid to leave. So
• 11:23
  Speaker 3: you turned down a seven million dollar extension from Reebok,
• 11:26
  Speaker 3: which was twenty years ago, and bet on yourself, and
• 11:30
  Speaker 3: like you said, it ended up working out real big
• 11:32
  Speaker 3: for you.
• 11:33
  Speaker 2: I took a chance.
• 11:36
  Speaker 7: What I realized from the previous business that I wasn't
• 11:39
  Speaker 7: going to outsell Michael Jordan. But people know who I
• 11:42
  Speaker 7: was right because Michael used to kill me a foot
• 11:46
  Speaker 7: locker like they wasn't even looking at my shit, which
• 11:49
  Speaker 7: is cool. I understand that's Mike and I ain't tripping.
• 11:52
  Speaker 7: So I said, if I go somewhere where nobody's at,
• 11:56
  Speaker 7: it's all mine, right, And then I said, you know
• 11:58
  Speaker 7: what us a lot of kids out there that that
• 12:02
  Speaker 7: you do want to have something respectable on their feet
• 12:04
  Speaker 7: or respectable names, something that looked good, and it's going
• 12:07
  Speaker 7: to work, and it's the right thing to do, because
• 12:11
  Speaker 7: again I didn't feel right charging the little kids one
• 12:13
  Speaker 7: hundred and two hundred dollars for shoes. First year, I
• 12:16
  Speaker 7: felt good about it, but then I after you know,
• 12:17
  Speaker 7: reality kicked in. I was like, this ain't right, this
• 12:20
  Speaker 7: ain't right. So I invested in something that's going to
• 12:23
  Speaker 7: change people's lives, and I just went for it. You know,
• 12:27
  Speaker 7: being a CEO starts up here. Everybody in this room
• 12:31
  Speaker 7: is already a CEO.
• 12:33
  Speaker 6: Yes, yeah, yeah, copping up for yourselves for sure, for sure,
• 12:36
  Speaker 6: But you don't you don't have to be a you
• 12:39
  Speaker 6: don't have to own a business to be a CEO.
• 12:41
  Speaker 7: Being a CEO is a mentality. If you have that mentality,
• 12:44
  Speaker 7: if you have that belief, it will work. Of course,
• 12:47
  Speaker 7: there's gonna be some ups and downs. When I first
• 12:50
  Speaker 7: started sell ten thousand pair, twenty thousand pairs, fifty thousand pair,
• 12:55
  Speaker 7: and then it just kept going. So you know, I've
• 12:58
  Speaker 7: been doing this since since ninety five, ninety five to now,
• 13:00
  Speaker 7: that's what thirty something years, four hundred million pair. And
• 13:04
  Speaker 7: then I went to China and did the same thing,
• 13:06
  Speaker 7: get some of that Chinese money, getting ennyone.
• 13:10
  Speaker 8: Yeah.
• 13:12
  Speaker 3: But what people don't even digging even deeper to the
• 13:15
  Speaker 3: situation where Reebop you actually designed the logo and talk
• 13:20
  Speaker 3: about that because you I believe you did that when
• 13:22
  Speaker 3: you was in college.
• 13:23
  Speaker 7: You know, it's crazy. It was simple how I did it?
• 13:27
  Speaker 7: So Michael Jordan's jump Man and I dunk a lot shit.
• 13:31
  Speaker 7: I'm dunk man, That's how I did it. So I
• 13:35
  Speaker 7: went to no I'm saying. So I went to the office,
• 13:39
  Speaker 7: got a registered. I can only afford to get a
• 13:41
  Speaker 7: register across the United States, so I had it.
• 13:44
  Speaker 2: So we had a marketing class.
• 13:46
  Speaker 7: The marketing professor said, show us something that could be
• 13:50
  Speaker 7: sold in the future. So I came with the Shak shirts,
• 13:53
  Speaker 7: Shaq underwear, shak sock, Shack shoes. And at that time,
• 13:57
  Speaker 7: big men were not selling. Only as was selling that
• 14:00
  Speaker 7: was Doctor Magic Johnson, Larry Bird. So the guy gave
• 14:05
  Speaker 7: me an f He said, this will never work because
• 14:07
  Speaker 7: big guys don't sell. So then I thought about what
• 14:11
  Speaker 7: he said. It made a lot of sense. So as
• 14:12
  Speaker 7: I'm back in my dorm room, I'm sitting I seen
• 14:15
  Speaker 7: this dumb ass dog on TV and I'm just sitting there.
• 14:23
  Speaker 7: This dude got like twenty commercials, and I go through
• 14:26
  Speaker 7: the store. He got cups and hats. So now I
• 14:28
  Speaker 7: go back and study him. And every commercial he did
• 14:31
  Speaker 7: was funny. So I said, a Hi, if I ever
• 14:33
  Speaker 7: get the chance to do a commercial, I just got
• 14:35
  Speaker 7: to add a lot of humor to the commercial. So
• 14:37
  Speaker 7: I've always had the ability to create my own commercials
• 14:40
  Speaker 7: and it's working out pretty good for me.
• 14:43
  Speaker 6: One of the other things that happened in college is
• 14:46
  Speaker 6: and you actually turned into a business, was the lack
• 14:48
  Speaker 6: of the ability to get car insurance. And so now
• 14:51
  Speaker 6: you have a deal with the general insurance. Can you
• 14:54
  Speaker 6: tell about that story, because a lot of times people
• 14:55
  Speaker 6: see the commercial and they see the cartoon, it's oh,
• 14:58
  Speaker 6: this is not serious, but no, this is something that
• 15:00
  Speaker 6: you've been doing for a long time because of that story.
• 15:02
  Speaker 7: In college, everybody everybody had a car but me. So
• 15:06
  Speaker 7: I'm walking one day and I see this Bronco too.
• 15:09
  Speaker 7: That shit was raggedy, but it was a car fifteen hundred.
• 15:14
  Speaker 7: So I get the peil grant for eighteen hundred. So yeah,
• 15:18
  Speaker 7: we know that, we know the pelgrand so we know that.
• 15:21
  Speaker 7: So I go to the bank and get about three
• 15:23
  Speaker 7: hundred and I get the rest in ones, so I
• 15:26
  Speaker 7: got the big knot. So then I go buy the
• 15:29
  Speaker 7: car and the guy says, hey, man, before I let
• 15:33
  Speaker 7: you drive, you need insurance. I'm like, what's insurance? He said,
• 15:37
  Speaker 7: you need insurance. So I go to all these places
• 15:41
  Speaker 7: three hundred a month and two hundred a month. So
• 15:44
  Speaker 7: now I got to go back to the dude like, hey, man,
• 15:46
  Speaker 7: I need my money back. I can't afford an insurance.
• 15:49
  Speaker 7: So he said, no, go to this place. And the
• 15:51
  Speaker 7: place I went to was the General. And the reason
• 15:54
  Speaker 7: why I do commercials for the General now One day
• 15:58
  Speaker 7: took care of me when I was young, but it
• 16:00
  Speaker 7: affordable insurance. We ain't got time these days, especially since
• 16:04
  Speaker 7: they laying people off. We ain't got time to be
• 16:06
  Speaker 7: paying five hundred and six hundred four insurance. So it's
• 16:10
  Speaker 7: really a quality insurance company, just like all the other companies.
• 16:13
  Speaker 7: But we decide we're not overcharging people, and you get
• 16:17
  Speaker 7: the same thing. So that's why I'm with the General.
• 16:19
  Speaker 7: I'm more about I'm more about introducing products that are
• 16:22
  Speaker 7: affordable to people rather than just you know, introducing everything.
• 16:27
  Speaker 8: So lo to you for that.
• 16:28
  Speaker 5: That's a fact.
• 16:30
  Speaker 3: Let's get back to this logo because I don't I
• 16:31
  Speaker 3: think that that might have won over a few people's heads.
• 16:34
  Speaker 3: It's valuable lessons in this situation. A you was in college,
• 16:37
  Speaker 3: you was an All American, you're the top basketball player
• 16:40
  Speaker 3: in college. You come up with an idea, your professor
• 16:44
  Speaker 3: tells you that's a bad idea, gives you an f
• 16:47
  Speaker 3: and said, big men are not marketable. So a I
• 16:51
  Speaker 3: think that a lot of times in our life we
• 16:54
  Speaker 3: let people dictate our future by their opinion. You could
• 16:58
  Speaker 3: have easily said you're right, but also you didn't take
• 17:00
  Speaker 3: it personal because in a way he kind of was right.
• 17:04
  Speaker 3: But you realize that you had to become a personality.
• 17:08
  Speaker 3: So that's why when you saw the commercials. But Mackenzie,
• 17:11
  Speaker 3: it's like, okay, the shock and the fool people see
• 17:13
  Speaker 3: you dancing and all that, they think, like, you are
• 17:16
  Speaker 3: a nice guy. But that's also part of the marketing
• 17:19
  Speaker 3: play because you knew you had to make yourself a
• 17:21
  Speaker 3: lovable character.
• 17:22
  Speaker 7: Do me a favor. If you feel like you're somebody,
• 17:25
  Speaker 7: put your hand up. This is the quote I tell
• 17:29
  Speaker 7: my kids. If a nobody can influence to somebody, then
• 17:33
  Speaker 7: that nobody wins. But the question of the day is,
• 17:36
  Speaker 7: who the fuck are you? Nobody think about that. I
• 17:41
  Speaker 7: don't let people tell me what I can and can't do.
• 17:44
  Speaker 7: It won't happen. So he's saying, he's saying, big guys
• 17:47
  Speaker 7: ain't gonna sell it. I'm like, okay, all right, whatever,
• 17:51
  Speaker 7: don't do this, don't do that, okay, whatever, Like it
• 17:53
  Speaker 7: don't matter what they say. You gotta whatever you believe,
• 17:56
  Speaker 7: you go for it, and you gotta understand before you
• 17:59
  Speaker 7: succeed much first, learn to fail. Like if you fail
• 18:02
  Speaker 7: one or two times, you and you stop pursuing your dream,
• 18:06
  Speaker 7: you ain't ready anyway.
• 18:08
  Speaker 8: That's a valuable lesson. A lot of people discount that.
• 18:12
  Speaker 2: Right.
• 18:12
  Speaker 6: I read this quote and said that failure is the
• 18:15
  Speaker 6: beginning of the journey. It is right because after that
• 18:17
  Speaker 6: point you've now learned what not to do.
• 18:20
  Speaker 8: So a lot of people got to get really understand that.
• 18:23
  Speaker 2: Right.
• 18:23
  Speaker 8: You have to feel at some point to know, and
• 18:25
  Speaker 8: you learn from.
• 18:25
  Speaker 5: The mistakes of others.
• 18:26
  Speaker 3: So obviously Michael Jordan a goat, but he doesn't own
• 18:31
  Speaker 3: the junk Man logo. And there's actually a lawsuit a
• 18:33
  Speaker 3: few years ago with the photographer that took that picture.
• 18:36
  Speaker 3: Nike paid them like ten thousand dollars. But think about
• 18:39
  Speaker 3: how valuable that logo billions. That logo itself is worth
• 18:43
  Speaker 3: billions of dollars. So you learned from that and said, Okay,
• 18:46
  Speaker 3: I got the dunk Man logo, but you own that logo.
• 18:50
  Speaker 3: So artists, entertainers, you see people that don't own their masters.
• 18:56
  Speaker 3: You've seen the horror stories. Learn from it, don't continue
• 18:59
  Speaker 3: to make the same mistake.
• 19:01
  Speaker 7: Yes, I've always learned from mistakes. My father was a
• 19:04
  Speaker 7: drill sergeant. So when every every time somebody did something crazy,
• 19:08
  Speaker 7: I got a whooping len bias passed away from doing cocaine.
• 19:12
  Speaker 7: My father came in and told me a new one.
• 19:16
  Speaker 7: He came in the house. He said, if you ever
• 19:18
  Speaker 7: do coke, I'll kill you. And I'm so young and dumb,
• 19:20
  Speaker 7: I was like, I don't. I don't do coke. I
• 19:22
  Speaker 7: drink PEPSI. It just hit me with that, with the
• 19:26
  Speaker 7: two piece bo bo. That's why I don't. That's why
• 19:29
  Speaker 7: I don't do drugs. One time he caught me sipping
• 19:32
  Speaker 7: on the beer, he made me drink a twelve pack
• 19:35
  Speaker 7: to the head. That's why I don't do stuff like that.
• 19:37
  Speaker 7: Every time every time I athlete did something crazy, I
• 19:39
  Speaker 7: would get in trouble. So, you know, rather than really
• 19:43
  Speaker 7: cute and judging people, I just learned, you know, from
• 19:45
  Speaker 7: the mistakes.
• 19:47
  Speaker 6: So just the logo, I'm thinking from my perspective and
• 19:50
  Speaker 6: I wanted your take on it. This is something that
• 19:52
  Speaker 6: you sketched in college. If we go to LA right now,
• 19:56
  Speaker 6: that logo is in front of the Staples Center.
• 19:58
  Speaker 8: What is that feeling like for you?
• 20:00
  Speaker 5: Oh, don't let that go over your head, ladies.
• 20:01
  Speaker 3: And this is an idea that he's sketched in his college.
• 20:05
  Speaker 3: And then he got a statue in front of the
• 20:07
  Speaker 3: Staples Center of that same logo.
• 20:10
  Speaker 2: I made for Christige.
• 20:14
  Speaker 7: I see, I see a lot of kids in here,
• 20:19
  Speaker 7: and I tell kids the same thing. Listen to your
• 20:21
  Speaker 7: mother and father. I wasn't the smartest guy in her room,
• 20:25
  Speaker 7: wasn't the brightest guy in a room. But I listened
• 20:27
  Speaker 7: to my mother and father. They believed in my dream.
• 20:30
  Speaker 7: They made me believe in my dream, and I just
• 20:33
  Speaker 7: I just wanted to fight. I'm a fighter. Like when
• 20:36
  Speaker 7: you tell me I can't do nothing, I'm gonna just
• 20:38
  Speaker 7: go and do it. So when I first got to La,
• 20:41
  Speaker 7: nobody could be as famous as Magic and kareem you'll
• 20:44
  Speaker 7: never win and all that, and I'm saying, Okay, you're
• 20:46
  Speaker 7: a nobody. I'm a somebody. I ain't trying to hear
• 20:49
  Speaker 7: all that. And you know, you just keep fighting. So
• 20:52
  Speaker 7: the first four years, me and Kobe we got swept.
• 20:54
  Speaker 7: We ain't give up. We just kept going, and then
• 20:56
  Speaker 7: we won three in a row. I got traded. You
• 20:59
  Speaker 7: all know the story. But again, doesn't matter what anybody
• 21:02
  Speaker 7: tell you. It's what you believe. And again, everybody here
• 21:05
  Speaker 7: is a CEO. The CEO is mental.
• 21:09
  Speaker 3: So yeah, one of the things that you're known for
• 21:12
  Speaker 3: is being a franchise owner. You own a bunch of franchises.
• 21:17
  Speaker 3: They talked about it earlier, Papa John's twenty four hour fitness. Yeah,
• 21:23
  Speaker 3: any other that I'm missing five guys, but you sold
• 21:26
  Speaker 3: your soul far soul five guys.
• 21:28
  Speaker 2: I don't know.
• 21:30
  Speaker 3: But so the franchise. It's a lot of NBA players
• 21:34
  Speaker 3: that a franchise. Jamal Mashburn, Chauncey Phillips, Chauncey Billups, Magic Johnson,
• 21:40
  Speaker 3: Junior Bridgeman, a person that probably nobody here has ever
• 21:44
  Speaker 3: heard that.
• 21:44
  Speaker 6: That's not true because they listened to lead hopefully. They
• 21:47
  Speaker 6: want hopefully, so y'all should know Junior Bridgeman.
• 21:50
  Speaker 5: But Junior Bridgeman is interesting.
• 21:52
  Speaker 3: Can you talk about the story of Juliet Bridgeman and
• 21:54
  Speaker 3: how he influenced you.
• 21:56
  Speaker 7: I always use people that are better than me to
• 21:59
  Speaker 7: influence me. So coming up, Magic Johnson, Michael Jordan, doctor
• 22:03
  Speaker 7: j and business is Junior Bridgeman because he did the
• 22:07
  Speaker 7: same thing I did as a professional basketball player. After that,
• 22:11
  Speaker 7: he bridge out into business. Dudes a billionaire. So even
• 22:16
  Speaker 7: though I'm forty nine, I don't feel ashamed when I
• 22:20
  Speaker 7: say I want to be like somebody else. I strive
• 22:23
  Speaker 7: to be like him. And he owns a lot of things,
• 22:25
  Speaker 7: and he is a very impressive man. The Papa Johns
• 22:28
  Speaker 7: was a very interesting story. So after the dude did
• 22:32
  Speaker 7: what he did, I was already trying to get franchises,
• 22:36
  Speaker 7: but he kind of turned me down. So after the
• 22:39
  Speaker 7: dude did what he did, a friend of mine said, hey,
• 22:42
  Speaker 7: we're gonna go buy Papa John's. I said, what you mean?
• 22:46
  Speaker 7: He said, come with me. So we go in and
• 22:49
  Speaker 7: a friend that I know he buys Papa John's and
• 22:52
  Speaker 7: he said, shack, I want you a boar. I said, well,
• 22:55
  Speaker 7: you know, you messed up with my people. He said, no,
• 22:57
  Speaker 7: it wasn't me, it was him. I said, well, you
• 22:59
  Speaker 7: know they messed up with my people. I said, if
• 23:02
  Speaker 7: you if you put me on board, I got to
• 23:05
  Speaker 7: be on the board. I gotta be in charge, and
• 23:08
  Speaker 7: I got to get some franchises. I got to help
• 23:10
  Speaker 7: y'all understand what's going on. So the first thing I did.
• 23:15
  Speaker 7: When they came in, they say, hey, man, the numbers.
• 23:19
  Speaker 7: The numbers are still the same. We're not getting any better.
• 23:21
  Speaker 7: I said, can I be frank? I said yeah. I said,
• 23:24
  Speaker 7: how y'all gonna call people the N word and then
• 23:26
  Speaker 7: charge them the highest price for pizza. We ain't going
• 23:29
  Speaker 7: for that, show talk about it. We ain't going for that.
• 23:34
  Speaker 7: So I said, first thing you need to do, drop
• 23:36
  Speaker 7: them prices. Though, So you dropped the prices, things start
• 23:40
  Speaker 7: getting back, And at first I took a lot of
• 23:42
  Speaker 7: flat and I understood because a lot of times I
• 23:45
  Speaker 7: don't tell people what I'm doing because I don't want
• 23:48
  Speaker 7: it to be perceived as bragging. He do this, he
• 23:50
  Speaker 7: do that, I'm doing business for me. It was a
• 23:54
  Speaker 7: great thing to do. And listen, Papa John's is a
• 23:57
  Speaker 7: good brand. The guy just messed up, but he had
• 23:59
  Speaker 7: to pay for that. He sold it to us. So
• 24:01
  Speaker 7: now that he sold it to us, I'm just gonna
• 24:04
  Speaker 7: make sure it's right, slowly but surely. But a lot
• 24:06
  Speaker 7: of people you sell out this and that. But one
• 24:09
  Speaker 7: thing I will never do is sell my people out.
• 24:11
  Speaker 7: I'll never like if he was still involved, yes, sir, listen,
• 24:16
  Speaker 7: if he was still involved. I would never do that,
• 24:19
  Speaker 7: but he out, My man owned it and I own
• 24:22
  Speaker 7: it now, so we're straight.
• 24:24
  Speaker 8: And the marketing is amazing. By the way, So when
• 24:30
  Speaker 8: you're going earners, what's up?
• 24:33
  Speaker 6: You ever walk into a small business and everything just
• 24:35
  Speaker 6: works like the checkout is fast or seats of digital
• 24:39
  Speaker 6: tipping is a breeze and you're out the door before
• 24:42
  Speaker 6: the line even builds. Odds are they're using Square. We
• 24:46
  Speaker 6: love supporting businesses that run on Square because it just
• 24:49
  Speaker 6: feels seamless.
• 24:50
  Speaker 8: Whether it's a local coffee.
• 24:51
  Speaker 6: Shop, a vendor at a pop up market, or even
• 24:54
  Speaker 6: one of our merch partners, Square makes it easy for
• 24:57
  Speaker 6: them to take payments, manage inventory, and run their business
• 25:00
  Speaker 6: with confidence, all from one simple system. If you're a
• 25:04
  Speaker 6: business owner or even just thinking about launching something soon,
• 25:08
  Speaker 6: Square is hands down one of the best tools out
• 25:10
  Speaker 6: there to help you start, run, and grow. It's not
• 25:14
  Speaker 6: just about payments, it's about giving you time back so
• 25:17
  Speaker 6: you can focus on what matters most Ready. To see
• 25:20
  Speaker 6: how Square can transform your business, visit Square dot com, backslash,
• 25:24
  Speaker 6: go backslash eyl to learn more that Square dot com, backslash,
• 25:29
  Speaker 6: go backslash eyl don't wait, don't hesitate. Let Square handle
• 25:34
  Speaker 6: the back end so you can keep pushing your vision forward.
• 25:40
  Speaker 6: This episode is brought to you by P and C Bank.
• 25:43
  Speaker 6: A lot of people think podcasts about work are boring,
• 25:46
  Speaker 6: and sure they definitely can be, But understanding a professionals
• 25:50
  Speaker 6: routine shows us how they achieve their success little by little,
• 25:53
  Speaker 6: day after day. It's like banking with P and C Bank.
• 25:58
  Speaker 6: It might seem boring to save, plan and make calculated
• 26:00
  Speaker 6: decisions with your bank, but keeping your money boring is
• 26:04
  Speaker 6: what helps you live or more happily fulfilled life. P
• 26:07
  Speaker 6: and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly
• 26:12
  Speaker 6: Boring since eighteen sixty five is a service mark of
• 26:15
  Speaker 6: the PNC Financial Service Group, Inc. P and C Bank
• 26:18
  Speaker 6: National Association Member FDIC.
• 26:23
  Speaker 9: Coach, the energy out there felt different. What changed for
• 26:25
  Speaker 9: the team today?
• 26:26
  Speaker 4: It was the new game day scratches from the California
• 26:28
  Speaker 4: Lottery player is everything. Those games sent the team's energy
• 26:31
  Speaker 4: through the roof.
• 26:32
  Speaker 9: Are you saying it was the off field play that
• 26:34
  Speaker 9: made the difference on the field.
• 26:35
  Speaker 4: Hey, little play makes your day, and today it made
• 26:38
  Speaker 4: the game. That's all for now, Coach.
• 26:40
  Speaker 9: One more question play the new Los Angeles Chargers, San
• 26:43
  Speaker 9: Francisco forty nine ers and Los Angeles Rams Scratchers from
• 26:46
  Speaker 9: the California Lottery. A little play can make your day
• 26:49
  Speaker 9: peacely Responsiblit must be eighteen years or older to purchase
• 26:52
  Speaker 9: plate or claim.
• 26:52
  Speaker 8: It's a come.
• 26:53
  Speaker 6: Is there a specific thing that you're looking for when
• 26:55
  Speaker 6: you're trying to investigate company? Obviously you wanted to change lives,
• 26:58
  Speaker 6: but is there any other crime area that you're looking
• 27:00
  Speaker 6: for when you want to get into a company.
• 27:02
  Speaker 7: Man, I just want to make people happy and make
• 27:04
  Speaker 7: people smile. So the general because that's affordable insurance. Ye,
• 27:09
  Speaker 7: shack shoes for the kids. What else? Papa John's because
• 27:13
  Speaker 7: you know we love pizza. Yeah, I sold my anti ns. Yeah,
• 27:18
  Speaker 7: because black people don't like pretzels that much, so I
• 27:23
  Speaker 7: had to switch it up.
• 27:24
  Speaker 6: Now, the cinnamon ones we eat? What the cinnamon flavored
• 27:27
  Speaker 6: ones we eat? Right, y'all eat the cinnamon pretzels?
• 27:31
  Speaker 8: Yeah?
• 27:31
  Speaker 2: Yeah, nobody eat no cinnamon pretzels. We do.
• 27:38
  Speaker 7: If you don't get your motherfucking Vince Carter looking at
• 27:41
  Speaker 7: us out there, you don't eat no cinnamon putting my
• 27:46
  Speaker 7: hell no, they're crazy.
• 27:50
  Speaker 3: No choice, you're making. So it's the spices and all that.
• 27:53
  Speaker 2: No, I don't. Yeah, it was a good investor.
• 27:56
  Speaker 8: But like yah, bigs live man.
• 28:02
  Speaker 5: But before I'm gonna ask you another question.
• 28:04
  Speaker 3: But before we go there, it's a lesson in humility
• 28:08
  Speaker 3: and not to look past anybody. The reason why I
• 28:10
  Speaker 3: brought up Junior Bridgeman is because, like I said, the
• 28:13
  Speaker 3: vast majority of people who've never heard of him. He
• 28:15
  Speaker 3: played in the NBA in the nineteen seventies. I think
• 28:18
  Speaker 3: the most he ever made was like two hundred thousand dollars.
• 28:20
  Speaker 3: He worked in Windy's during the off season. He didn't
• 28:23
  Speaker 3: work in Windy's because he needed the job. He worked
• 28:25
  Speaker 3: in Windy's to learn the business. So after he was done,
• 28:28
  Speaker 3: he started investing in Windyse franchises. He ended up owning
• 28:31
  Speaker 3: over four hundred Windys franchises and became the second largest
• 28:33
  Speaker 3: Windys franchise.
• 28:34
  Speaker 5: Owner in the world, not American, in the world.
• 28:37
  Speaker 3: And he amassed a network for four hundred million dollars
• 28:40
  Speaker 3: in a process no no, no, no no. So then he
• 28:44
  Speaker 3: sold that. He sold all of those and flipped it
• 28:48
  Speaker 3: and now he's nine hundred million. So Shaq said, he
• 28:51
  Speaker 3: looks up to him. So if you just looking at it,
• 28:52
  Speaker 3: like Junior Bridgeman, he's not an All Star, he's not
• 28:57
  Speaker 3: a Hall of Fame. You might he might be in
• 28:59
  Speaker 3: an audience right now you walk right past them.
• 29:02
  Speaker 5: You never know who you're sitting next to.
• 29:04
  Speaker 3: And just because you're not at the top of a
• 29:07
  Speaker 3: certain level now doesn't mean you can't get to the
• 29:09
  Speaker 3: top of something else later on.
• 29:11
  Speaker 8: And that's and that was one of the things.
• 29:12
  Speaker 6: He was at the top of a list, right So
• 29:14
  Speaker 6: when you I read the story where he said that
• 29:17
  Speaker 6: you searched up NBA players with the greatest fortune and
• 29:20
  Speaker 6: you thought your name would be.
• 29:21
  Speaker 2: On them, I thought I was at the top.
• 29:23
  Speaker 8: You're even close to your surprise, it was Julia Bridgman.
• 29:27
  Speaker 7: You know it's crazy because I was at the airport too,
• 29:29
  Speaker 7: like NBA richest players. I was like, I was like
• 29:43
  Speaker 7: number seven. I'm like, damn, I'm broke compared to these dudes.
• 29:49
  Speaker 7: But it just it just motivated And like the crazy
• 29:54
  Speaker 7: thing is, I never wanted to be rich. I just
• 29:57
  Speaker 7: wanted to be able to buy my mother or anything
• 29:59
  Speaker 7: she wants. That's it. I don't care about. Look, you
• 30:04
  Speaker 7: can't you can't take none of this with you, just
• 30:09
  Speaker 7: like some of the ladies in here, and you know
• 30:11
  Speaker 7: some of your parents. My mom used to cook us breakfast,
• 30:16
  Speaker 7: iron our clothes, go to work, come home, cook dinner,
• 30:22
  Speaker 7: never complain, So that was motivating for me.
• 30:24
  Speaker 2: I said.
• 30:25
  Speaker 7: The first thing I said, I said, when I get
• 30:26
  Speaker 7: this money, you ain't gonna have to do nothing ever
• 30:30
  Speaker 7: again in your life.
• 30:31
  Speaker 8: I heard a little West Indian.
• 30:33
  Speaker 7: Seriously like nothing so and she's she never asked me
• 30:39
  Speaker 7: for nothing. But right before Kobe died, my sister passed away,
• 30:43
  Speaker 7: so my family was living in Orlando. I only got
• 30:46
  Speaker 7: to see him four times at work. It's like, y'all
• 30:48
  Speaker 7: got to come home with me, So mother, go pick
• 30:52
  Speaker 7: a house. You know she's still want of them old school,
• 30:54
  Speaker 7: my baby, that's too much. I'm like, you want it,
• 30:57
  Speaker 7: and like it feels good to just tell them, yeah,
• 30:59
  Speaker 7: give me at without what iut do with without no
• 31:03
  Speaker 7: checking credit or none of that. Like the ladies Like
• 31:05
  Speaker 7: she was like I need to check your credit. I
• 31:07
  Speaker 7: was like, I beg your pardon, excuse me. Yeah, my
• 31:14
  Speaker 7: mama is like, baby, don't do that. I was like,
• 31:16
  Speaker 7: hold on, mama, she disrespected me. Hey, lady, I want
• 31:20
  Speaker 7: this house. And I want the ten day closing right now.
• 31:23
  Speaker 2: Do it?
• 31:23
  Speaker 7: Thank you appreciate it. So that's that's that's what I'm
• 31:27
  Speaker 7: doing for. So you know my kids. My kids are
• 31:33
  Speaker 7: older now and they're kind of upset with me and
• 31:36
  Speaker 7: not really upset, but they don't understand.
• 31:38
  Speaker 2: Because I tell them all the time we ain't rich.
• 31:41
  Speaker 2: I'm rich. Yeah, we don't know.
• 31:45
  Speaker 7: You got to You got to have bachelors or masters.
• 31:48
  Speaker 7: And then if you want me to invest in one
• 31:50
  Speaker 7: of your companies, you're gonna have to present it boom
• 31:52
  Speaker 7: boom boom and bring it to me. I'll let you know.
• 31:54
  Speaker 7: I'm not giving you nothing. The girls out, I'll take
• 31:58
  Speaker 7: care of the girl. But my boys they're not getting nothing.
• 32:01
  Speaker 6: Do you see the entrepreneurial spirit and get children? I
• 32:04
  Speaker 6: know some of the boys are playing basketball. Did you
• 32:07
  Speaker 6: see that.
• 32:07
  Speaker 2: Spirit in them? Yeah?
• 32:08
  Speaker 7: I do, but I try to let them figure it out.
• 32:10
  Speaker 7: You know, listen, it's one rule education. I don't care
• 32:15
  Speaker 7: if you play basketball. I don't care about none of that.
• 32:18
  Speaker 7: Because listen, I got six kids. I would like a doctor,
• 32:22
  Speaker 7: somebody own a hedge fund, a pharmacist, a lawyer, someone
• 32:26
  Speaker 7: who owns multiple businesses, someone to take over my business.
• 32:29
  Speaker 7: But I tell them, I say we not. I'm not
• 32:31
  Speaker 7: just going to hand it to you. You got to
• 32:34
  Speaker 7: earn it so they'll they understand. So for Christmas, one
• 32:38
  Speaker 7: of my sons got all a's. I said, man, go
• 32:40
  Speaker 7: pick what you want. So he come back with the Tesla.
• 32:45
  Speaker 7: I said, you better take your ass crossed straight to
• 32:47
  Speaker 7: the chargers. You better get you a charger. I ain't
• 32:51
  Speaker 7: getting about fucking tesla. No dog, better get you a charger.
• 32:58
  Speaker 7: The V six at that, I get the hell cat.
• 33:01
  Speaker 7: You don't get the hell Cat.
• 33:04
  Speaker 3: Let me ask you a question, cuz you're a very
• 33:07
  Speaker 3: observant person and you make investments based off of the things.
• 33:10
  Speaker 2: That you observe. Ring.
• 33:12
  Speaker 3: You were early invested in Ring, and it's an interesting story.
• 33:16
  Speaker 5: So can you tell that story.
• 33:18
  Speaker 2: So this is the.
• 33:19
  Speaker 7: First time I'm not living like a spoiled breat I
• 33:22
  Speaker 7: love Atlanta. These are my people. I live amongst the people, right.
• 33:27
  Speaker 7: So I call a security company, say, hey, man, I
• 33:30
  Speaker 7: need some cameras because people are still crazy now, so
• 33:34
  Speaker 7: I need some cameras. So the dude comes to the
• 33:37
  Speaker 7: house eighty thousand. I'm not paying no motherfucking eighty thousand.
• 33:44
  Speaker 5: Be there.
• 33:45
  Speaker 7: Call another company sixty five thousand. I'm not paying that either.
• 33:53
  Speaker 7: So I go to best Buy. I'm getting TV and
• 33:55
  Speaker 7: stuff at the house and I see this little the
• 33:57
  Speaker 7: ring camera and the crazy thing about it is I
• 34:00
  Speaker 7: hooked it up myself. I put it on the door.
• 34:02
  Speaker 7: I forgot about it. I'm way in China, me and
• 34:06
  Speaker 7: my man Rock, we're doing like this. You know, there's
• 34:08
  Speaker 7: this thing in China and somebody rings a bell and
• 34:11
  Speaker 7: I'm talking to him. I was like, damn, my people
• 34:13
  Speaker 7: don't know about this. So I went to the conference.
• 34:16
  Speaker 7: I told the guy, said, hey, my name is Shaquille O'Neil.
• 34:19
  Speaker 7: I want to invest in your company, and you're gonna
• 34:22
  Speaker 7: pay me to do commercials. And then whatever happens happened.
• 34:25
  Speaker 7: So I invested some money in it. And then a
• 34:28
  Speaker 7: year later Jeff bas was about the company I make us. Look,
• 34:32
  Speaker 7: it's good for us. It's affordable security that really works.
• 34:37
  Speaker 7: I mean, just think about my other security in my
• 34:40
  Speaker 7: other house. I paid a lot of money for it.
• 34:42
  Speaker 7: They don't call the phone, you can't see who's who's
• 34:46
  Speaker 7: you know, doing what. So I actually liked this guy.
• 34:49
  Speaker 7: I was like, you know what, I want to invest
• 34:51
  Speaker 7: in you know he did.
• 34:53
  Speaker 3: How much did Jeff Bezos by the company for you?
• 34:55
  Speaker 8: A cool billion?
• 34:56
  Speaker 2: A cool billion billion.
• 34:58
  Speaker 5: Billion would a be? Congrats on that one. Congratulations.
• 35:03
  Speaker 2: I didn't get that money.
• 35:04
  Speaker 6: I know you didn't early investor as an early investor.
• 35:08
  Speaker 5: Another another story that you told.
• 35:11
  Speaker 7: Me when I get a bigger Niles, I'm gonna start
• 35:14
  Speaker 7: walking around with those shoes on.
• 35:16
  Speaker 2: Whoa motherfucker toes? Just out?
• 35:19
  Speaker 6: Shot shot, shot, shot shot. This picture is on the
• 35:23
  Speaker 6: Internet of your toes.
• 35:24
  Speaker 2: I'm sorry.
• 35:25
  Speaker 8: You can't do that.
• 35:27
  Speaker 2: Toes just gonna be out.
• 35:29
  Speaker 3: You had you halfway there, you got sway sway loafers,
• 35:32
  Speaker 3: halfway halfway there.
• 35:34
  Speaker 5: My shoes.
• 35:34
  Speaker 6: I like to shoot like this, we like to shoot
• 35:39
  Speaker 6: like it's the toes that I'm concerned about.
• 35:42
  Speaker 7: My toes ugly as hell the word, respectfully.
• 35:47
  Speaker 8: Probably the worst. I've ever seen.
• 35:48
  Speaker 2: My ship bad, I know it.
• 35:53
  Speaker 5: Playing with the Great Kobe Bryant.
• 36:00
  Speaker 2: They got to happen. Where the god the cameras on
• 36:02
  Speaker 2: his feet.
• 36:04
  Speaker 5: They put it?
• 36:05
  Speaker 2: Oh, y'all want to see my toes?
• 36:06
  Speaker 5: No?
• 36:07
  Speaker 4: No, no, yo zoo man.
• 36:20
  Speaker 8: I thought it was a photoshop the first time I
• 36:22
  Speaker 8: saw it.
• 36:23
  Speaker 3: My ship terrible, damn, can't I see some things you can't.
• 36:30
  Speaker 2: I see you can'tot see that.
• 36:31
  Speaker 6: No, that might that's earned your leadre First, I'm not
• 36:35
  Speaker 6: sure if that was a tone down on what the
• 36:37
  Speaker 6: ugly feet?
• 36:38
  Speaker 2: So what billionaire feet?
• 36:41
  Speaker 5: Shack playing?
• 36:42
  Speaker 2: My feet looked better than them ugly short? You got
• 36:45
  Speaker 2: on at that? I thought I wasn't gonna come back. Huh,
• 36:57
  Speaker 2: what's wrong with them?
• 36:58
  Speaker 8: Don't let him do that? Shot it, y'all stop laughing.
• 37:00
  Speaker 8: That's my brother, So I'm laughing, y'all.
• 37:02
  Speaker 2: What's happening?
• 37:02
  Speaker 5: He thought about that?
• 37:03
  Speaker 3: He thought about that shaky at what's shaky?
• 37:06
  Speaker 8: Why you need him shaky? Where you bat?
• 37:10
  Speaker 5: I got? I got reinforcements, man.
• 37:13
  Speaker 3: Nah playing playing, playing with the great Kobe Bryant, and
• 37:20
  Speaker 3: as far as his work ethic, what did you learn
• 37:24
  Speaker 3: from playing and seeing somebody so focused, so determined?
• 37:29
  Speaker 5: Uh? What did you learn from that?
• 37:31
  Speaker 3: And and what's some lessons that you can kind of
• 37:33
  Speaker 3: give the people here because you played with him, and
• 37:35
  Speaker 3: you as a teammate and you were a friend of his.
• 37:37
  Speaker 7: When I say I didn't learn anything from him, I
• 37:39
  Speaker 7: don't mean that in a disrespectful way, because every CEO
• 37:43
  Speaker 7: here has their own route, right, You don't have to
• 37:46
  Speaker 7: follow my route. You got to follow your route. Kobe
• 37:50
  Speaker 7: was different, like he worked, work, work, work, work, work,
• 37:55
  Speaker 7: I work, go to the club, work, go to the mall,
• 38:02
  Speaker 7: work in people's DM what like this. But he just
• 38:08
  Speaker 7: wait wait wait wait where where were That? Ain't me?
• 38:13
  Speaker 7: But the way he did it was just our mentals
• 38:18
  Speaker 7: were similar. He wanted to be the best ever. I
• 38:22
  Speaker 7: didn't want to be the best ever. I wanted to
• 38:23
  Speaker 7: be the most dominant ever. So he but he worked,
• 38:28
  Speaker 7: he worked, did he work, And I'm glad he did
• 38:30
  Speaker 7: because I definitely wouldn't have got three without him.
• 38:33
  Speaker 2: I know that.
• 38:40
  Speaker 7: And the last five brothers that was up here, they're
• 38:45
  Speaker 7: all CEOs, right, but you know why they all get
• 38:48
  Speaker 7: along one word respect. So I'm sure they have arguments
• 38:54
  Speaker 7: or beefs or whatever. But as long as the respect
• 38:57
  Speaker 7: is there, the success will always be there. We had
• 39:00
  Speaker 7: our differences. He wanted to shoot. I'm like, nah, don't shoot.
• 39:03
  Speaker 7: Throw it to me.
• 39:06
  Speaker 8: Expectfully.
• 39:07
  Speaker 7: True story were in Massons squad guard. I'm at the
• 39:10
  Speaker 7: free throw line. Halle Berry's walking down the steps. I
• 39:15
  Speaker 7: had to call the time out. Huddle up, hey, Holly,
• 39:24
  Speaker 7: here to see me. Don't nobody. Shoot that motherfuck up
• 39:26
  Speaker 7: at me, Kobe, Nobody, No she here, shoot shoot shoot
• 39:32
  Speaker 7: that ship. See what happened? One two, three? Break? And
• 39:45
  Speaker 7: I made the first one, so I thought I was.
• 39:46
  Speaker 7: I was like, hit, I made it. I missed the
• 39:54
  Speaker 7: second one, though, but we are. It's just that was
• 39:59
  Speaker 7: our argument. I shoot, you shoot. That's because you got
• 40:03
  Speaker 7: two CEOs on the same team. And he was definitely
• 40:07
  Speaker 7: a CEO, the way he thought, the way he played,
• 40:10
  Speaker 7: and that's why he's one of the greatest ever. And
• 40:13
  Speaker 7: again I'm glad I was. I'm glad I was a
• 40:15
  Speaker 7: part of that. But each individual CEO has their own route.
• 40:24
  Speaker 7: Like the way he did it is cool. The way
• 40:26
  Speaker 7: I did it's cool, but you have to create your
• 40:28
  Speaker 7: own route. Like he never went to the club. I
• 40:31
  Speaker 7: got to go to the club when I come to.
• 40:34
  Speaker 7: Like when we was in l A and I'm coming
• 40:35
  Speaker 7: to the Atlanta. We got a night off, Magic City,
• 40:38
  Speaker 7: Baby Ring, make it ring. But you think I'm gonna
• 40:45
  Speaker 7: just sit in the room, No I'm not and focus
• 40:49
  Speaker 7: on the game.
• 40:49
  Speaker 2: No I'm not.
• 40:52
  Speaker 7: You know why I got to kimba my tumbo guarden me.
• 40:55
  Speaker 7: I ain't got to do nothing, but that what I said, Hey,
• 41:00
  Speaker 7: why aboutute check and alert?
• 41:03
  Speaker 6: He ain't worry about not speak speaking of Kobe. When
• 41:07
  Speaker 6: I think of one of your greatest highlights, it's the
• 41:09
  Speaker 6: crossover at the top of the key out of you
• 41:11
  Speaker 6: that sends out to the finals.
• 41:14
  Speaker 8: I want to know what, in your.
• 41:15
  Speaker 6: Perspective, what is your greatest highlighting business thus far? What's
• 41:19
  Speaker 6: something that you look at and say, you know what,
• 41:22
  Speaker 6: this is incredible. I'm so proud that I did this.
• 41:25
  Speaker 7: I don't like to seem like I'm bragging. What I'm
• 41:29
  Speaker 7: gonna ask you a question. Who owns who owns Marilyn Monroe?
• 41:40
  Speaker 7: Marylyn Monroe Playboy? Who owns Elvis Presley? Who owns Forever
• 41:46
  Speaker 7: twenty one? Who owns J C? Penny Me.
• 41:54
  Speaker 2: The Deezel? Yeah? My real.
• 41:59
  Speaker 6: Hey, stand up for that, y'all Stop playing Stop playing.
• 42:05
  Speaker 3: Talk heavy, talk heavy, My real talk to talk to.
• 42:12
  Speaker 7: So my real business, my real business is I own
• 42:16
  Speaker 7: fifty brands. So when I was retiring, I'm looking around,
• 42:22
  Speaker 7: I'm like, how does Michael Jackson and all these guys
• 42:24
  Speaker 7: live forever? So one of the chapters in the book
• 42:28
  Speaker 7: Joint Ventureship, So I called the three companies that helped
• 42:31
  Speaker 7: people live forever, and they brought my band for a
• 42:34
  Speaker 7: lot of money. So I took half that money put
• 42:37
  Speaker 7: it back in the company. Now I'm the number two
• 42:38
  Speaker 7: guy in the company. Instead of taking all that money
• 42:42
  Speaker 7: and just saying, okay, you control fifty percent of my brand, Nope,
• 42:45
  Speaker 7: I'm gonna put it back in just in case, because
• 42:49
  Speaker 7: you always got to keep an eye on them, right.
• 42:51
  Speaker 2: They could.
• 42:52
  Speaker 7: They could have bought my brand and made me go away,
• 42:54
  Speaker 7: but I'm like, nope, put money back in the company.
• 42:56
  Speaker 7: Now I own all those other brands. So if Shat
• 42:59
  Speaker 7: goes away, we still got Elvis. You ain't nothing but
• 43:05
  Speaker 7: a hound dog. So that that's how I was looking expectfully.
• 43:11
  Speaker 2: Y'all want to see my toes again, Throw your.
• 43:15
  Speaker 5: Toes in the air in a way, talk heavy before
• 43:22
  Speaker 5: we leave.
• 43:22
  Speaker 3: I want to, I want to. I want to end
• 43:24
  Speaker 3: this vibe. You had the honor of sitting down with
• 43:28
  Speaker 3: a lot of great people. You uhould do music. You
• 43:30
  Speaker 3: got a bag from music. But you said that the
• 43:34
  Speaker 3: late great Christopher Wallace, notorious b I G. You had
• 43:37
  Speaker 3: the honor of him doing a song with you, and
• 43:40
  Speaker 3: you say afterwards, your eight and he was telling you
• 43:44
  Speaker 3: about his dreams about what he wanted to do in business,
• 43:47
  Speaker 3: what he wanted to do an entrepreneurship, fatherhood. He never
• 43:51
  Speaker 3: got a chance to do that. He was killed when
• 43:53
  Speaker 3: he was twenty four years old. So people here, can
• 43:57
  Speaker 3: you talk about that and what's the importance of living
• 44:00
  Speaker 3: for today, taking action today because tomorrow is not promised, and.
• 44:07
  Speaker 7: Living for today you take advantage of all opportunities. I
• 44:13
  Speaker 7: like rapping. I'm not a rapper, right, I know this,
• 44:17
  Speaker 7: So I go onto our Citio Hall show. I like
• 44:21
  Speaker 7: being different. I don't want to just come in a
• 44:22
  Speaker 7: suit and talk. So I say, yo, let me wrap up.
• 44:25
  Speaker 7: My favorite rap group at the time is fu Shnaking.
• 44:29
  Speaker 7: I killed it. So the next day my agent said,
• 44:32
  Speaker 7: hey man, these guys want to give you a record deal.
• 44:35
  Speaker 7: Like now, I'm not interested. Ten million for three albums. Shit,
• 44:38
  Speaker 7: I'll take it. I'll take it. But then I said,
• 44:43
  Speaker 7: you know what, They're not gonna like me rapping by myself.
• 44:47
  Speaker 7: Tell them I want to rap it all my favorite
• 44:49
  Speaker 7: my favorite rappers. They agreed to it. So I get
• 44:53
  Speaker 7: a song called you Can't Stop the Rain, and I'm
• 44:57
  Speaker 7: riding in the car. I already got my verse done
• 44:59
  Speaker 7: and he says, my name I'm slamming brothers like Shaquille,
• 45:02
  Speaker 7: and I'm like, even though I'm in shock, I'm still
• 45:04
  Speaker 7: a kid and a fan. I'm a regular person. I'm like, damn,
• 45:07
  Speaker 7: Biggie know who I am. So I had somebody contact Puff.
• 45:11
  Speaker 7: I send the jet to go get Biggie. He comes down.
• 45:14
  Speaker 7: So now I'm like, this is Biggie. I already got
• 45:16
  Speaker 7: my verse done. If Biggie say my shit is terrible,
• 45:19
  Speaker 7: I'm gonna be devastated. So I'm like, and I hit
• 45:26
  Speaker 7: playing big. He's like I was.
• 45:31
  Speaker 2: So.
• 45:31
  Speaker 7: Then I said, yo, here's a pin in the pad
• 45:33
  Speaker 7: because I had the studio at the house pinning in
• 45:35
  Speaker 7: the pad. I'm gonna be in the house. Let me
• 45:38
  Speaker 7: know when you get done. He said, no, I'm ready. Now,
• 45:41
  Speaker 7: I say what you mean. He goes in the booth,
• 45:44
  Speaker 7: killed it. But it was real raid and r and
• 45:47
  Speaker 7: I was like, big.
• 45:50
  Speaker 8: I gotta tell this in Walmart.
• 45:53
  Speaker 7: I hated to do it too. He said, oh, yeah,
• 45:55
  Speaker 7: the kids kids, my bad, and then he went and
• 45:57
  Speaker 7: spit the other verse. But it was just it was
• 46:00
  Speaker 7: just amazing. And then he was a cool guy. We're
• 46:02
  Speaker 7: in the house and Ate got on the sea. Dude,
• 46:05
  Speaker 7: he just told me all his dreams, I told him
• 46:07
  Speaker 7: all my seekers. I told him how to get it done.
• 46:10
  Speaker 7: And then the next time I see him was the
• 46:11
  Speaker 7: night before he passed away.
• 46:14
  Speaker 2: He was a good brother.
• 46:14
  Speaker 7: But moral of the story is take advantage of all
• 46:17
  Speaker 7: opportunities right now today.
• 46:20
  Speaker 5: Can we got one more question?
• 46:21
  Speaker 2: Yeah?
• 46:21
  Speaker 3: Go ahead, all right, all bonus route. It's called Bonus Round,
• 46:25
  Speaker 3: it's called the biggest. So we had a lot of
• 46:29
  Speaker 3: entertainers and athletes. They get robbed. We heard an unfortunate
• 46:33
  Speaker 3: situation with Fato.
• 46:34
  Speaker 5: I saw a god. We interviewed him.
• 46:36
  Speaker 3: They give access to that business managers, they give access
• 46:38
  Speaker 3: to the accountants to pay their bills for them.
• 46:41
  Speaker 5: And all of that. You learned that early on.
• 46:43
  Speaker 3: As far as the power of attorney in college, and
• 46:45
  Speaker 3: you said you're not with that, Explain.
• 46:47
  Speaker 7: That you have to have education to know what you're
• 46:50
  Speaker 7: looking at. See what I'm saying. So I have the
• 46:54
  Speaker 7: education to when I feel like I'm getting robbed, I
• 46:56
  Speaker 7: can go look at the books be like what is this.
• 47:00
  Speaker 7: If you don't have education and you put trust in
• 47:02
  Speaker 7: somebody else, then they can tell you whatever. So you know,
• 47:07
  Speaker 7: like when I say educate yourself, you don't have to
• 47:09
  Speaker 7: have a degree. Look at that book, dummies got how
• 47:12
  Speaker 7: to start your business learn learn about assets and liabilities,
• 47:15
  Speaker 7: learn about you know what I'm saying, learn about you know,
• 47:19
  Speaker 7: debts and credit dudes and don'ts. So that's the first
• 47:22
  Speaker 7: thing I wanted to do. I got the book. Then
• 47:25
  Speaker 7: I got my bachelor's, then I got my master's. Because
• 47:28
  Speaker 7: every time I go set up a meeting to be
• 47:29
  Speaker 7: me and my white boys, like the people be like, hey, Shack,
• 47:33
  Speaker 7: how you doing, And then they turn and start talking
• 47:35
  Speaker 7: to my white boys. But they don't know I'm in charge.
• 47:37
  Speaker 7: The white boys were for me. So I said, okay,
• 47:41
  Speaker 7: I got it, y'all. Don't think I know what I'm
• 47:42
  Speaker 7: talking about. When got my masters, So now everybody talk
• 47:46
  Speaker 7: to me, and you just have to be educated to
• 47:49
  Speaker 7: know what you're looking at.
• 47:50
  Speaker 2: It's okay to have somebody pay your bills.
• 47:52
  Speaker 7: But like me, I get something every first and at
• 47:55
  Speaker 7: fifteenth and it comes straight to my office, which is
• 47:59
  Speaker 7: my phone. So I go up the room. I like
• 48:01
  Speaker 7: that hook up and I'm looking, hey, man, what's happening.
• 48:10
  Speaker 7: We only saw how many pieces last week?
• 48:13
  Speaker 2: Nah?
• 48:14
  Speaker 7: Man, you need to fix you, Like, like, I know
• 48:15
  Speaker 7: what I'm looking at like again. I can't say we
• 48:18
  Speaker 7: sold a thousand pieces and then we only sold twenty. No, no, no,
• 48:21
  Speaker 7: no no, something's wrong with that picture. Let me see
• 48:26
  Speaker 7: your toes.
• 48:27
  Speaker 5: No glass boy talking about my toe?
• 48:33
  Speaker 10: Glass boy.
• 48:44
  Speaker 3: Gotta got I got you, Oh, Shack man, it's been
• 48:49
  Speaker 3: an honor of pleasure. I gotta my son really wanted
• 48:52
  Speaker 3: to come.
• 48:53
  Speaker 2: I got a question. Are you light skin of brown skin?
• 48:56
  Speaker 11: Oh?
• 48:56
  Speaker 2: Here you go? Here you go, yeah, cause here you go.
• 49:00
  Speaker 8: At you this son.
• 49:01
  Speaker 7: All the brown skin homies put your hand up, you
• 49:05
  Speaker 7: light skin cats. Think y'all high, y'all niggas ain't hot,
• 49:09
  Speaker 7: dark skinned, brown skin.
• 49:10
  Speaker 2: We run this.
• 49:13
  Speaker 5: We run this, Yo, play some drake.
• 49:19
  Speaker 2: You better not playing, no drake, drake on.
• 49:23
  Speaker 8: We only leave it.
• 49:23
  Speaker 3: If drake Come on, Shack, I gotta ask you what
• 49:27
  Speaker 3: last day?
• 49:28
  Speaker 5: My son loves. He's ten years old, and I'm like,
• 49:30
  Speaker 5: how you no? Shock?
• 49:31
  Speaker 7: I could tell he like skin, he got pretty lips,
• 49:33
  Speaker 7: pretty team. Hey you got old. That's shot shock, that's fuss.
• 49:43
  Speaker 7: Tell me about pretty as boy? Yo, I hate you,
• 49:49
  Speaker 7: pretty mother? Oh my son. My son loves Shack, And
• 49:55
  Speaker 7: I'm like, how you know?
• 49:56
  Speaker 5: Shock? He's ten years old.
• 49:57
  Speaker 3: He's like shocking a fool, So he I had to come,
• 50:00
  Speaker 3: but he had to stay in New York for my
• 50:02
  Speaker 3: cousin's graduation. But he's like, can you just give me
• 50:05
  Speaker 3: a shout out? His name is na Sid. Can you
• 50:07
  Speaker 3: give him a shout out? Does not see it like
• 50:10
  Speaker 3: nas naw.
• 50:11
  Speaker 7: Sir, Uncle Shak want to say, listen to your father,
• 50:14
  Speaker 7: listen to your mama, and always follow your dreams.
• 50:18
  Speaker 6: Yeah, tain away, hey, now give it up for the
• 50:21
  Speaker 6: big Aristotle, the big Diesel.
• 50:24
  Speaker 11: You just realized your business needed to hire someone yesterday.
• 50:28
  Speaker 11: How can you find amazing candidates fast? Easy? Just use Indeed.
• 50:33
  Speaker 11: Stop struggling to get your job posts seen on other
• 50:36
  Speaker 11: job sites. With Indeed sponsored jobs, your post jumps to
• 50:40
  Speaker 11: the top of the page for your relevant candidates, so
• 50:42
  Speaker 11: you can reach the people you want faster. According to
• 50:45
  Speaker 11: Indeed data, sponsored jobs posted directly on Indeed have forty
• 50:49
  Speaker 11: five percent more applications than non sponsored jobs. Don't wait
• 50:53
  Speaker 11: any longer, speed up your hiring right now with Indeed,
• 50:57
  Speaker 11: and listeners of this show will get a seventy five
• 50:59
  Speaker 11: dollar doll our sponsored job credit to get your jobs
• 51:02
  Speaker 11: more visibility at indeed dot com, slash p O d
• 51:06
  Speaker 11: K a t Z thirteen. Just go to Indeed dot
• 51:09
  Speaker 11: com slash p o d KA t Z thirteen right
• 51:13
  Speaker 11: now and support our show by saying you heard about
• 51:16
  Speaker 11: Indeed on this podcast. Terms and conditions apply. Hiring Indeed
• 51:20
  Speaker 11: is all you need