Can Chinese Cars Build Trust in the UAE?
Chinese car brands are no longer competing in the UAE on price alone. Technology, design, performance and quality are reshaping the market, but as competition grows, winning a customer once may not be enough. The bigger challenge is building trust, loyalty and a strong aftersales experience. Today, we look at what it will take for Chinese automotive brands to become long-term players in the UAE. Joining Tim Elliott is Mohamed Elzawawy, General Manager at Performance Plus Motors, representing VOYAH UAE, to discuss where the Chinese automotive market goes from here.
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