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Episode 247: Building Loyalty, Brand Identity, and Dominance with Ken Schmidt
About the Guest:
Ken Schmidt, former director of communications for Harley-Davidson, is a renowned business strategist and speaker who helped transform the brand into a global icon. Known for his bold and entertaining style, Ken specializes in competition, brand positioning, and customer loyalty. His book, Make Some Noise: The Unconventional Road to Dominance, shares his unique insights on standing out and thriving in business. A lifelong motorcycle enthusiast, Ken blends his passions for riding and storytelling to inspire leaders worldwide.
Learn more about Ken through his website at…
The skinny
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