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A Simple Marketing Lesson You Can Learn From The Henokiens | Ep. #1207
In episode #1207, we share the secret to what has made the Henokiens so successful for over two centuries. Focusing on the big picture rather than on short-term goals is guaranteed to make your business more sustainable in the long run. Tune in to hear why you should pay closer attention to your stakeholders than your shareholders!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: A Simple Marketing Lesson from the Henokiens.
[00:46] Who the Henokiens are and what sets them apart from many others.
[01:04] The problem with the short-term perspective of most companies today.
[01:47] How certain…
The skinny
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