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YouTube, Insta and TikTok: A Guide to Growing Your Social Media Following (Jordan Schwarzenberger - part one)
With audiences increasingly turning to echo-chambers on Instagram, TikTok and YouTube for their entertainment and away from traditional mass-media, is there anything that can bring communities together again?
Jordan Schwarzenberger manages Sidemen, Europe’s most popular YouTube collective – and recently went viral with a thesis over what he described as “the death of monoculture”.
The Forbes 30 Under 30 entrepreneur and member of Downing Street’s Small Business Council tells Amol why he thinks Gen Z are withdrawing into micro-communities.
But he has some radical suggestions for how to survive…
The skinny
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