Latest / The Freetrail Podcast with Dylan Bowman
The Trends Reshaping Trail Running Participation, Culture, & the Marketplace
Today we continue rolling out sessions from the 2026 edition of TrailCon. We're sharing a panel discussion about the state of the trail industry and marketplace featuring three great speakers:
David Callahan - Co-CEO of UltraSignup
Stephen Holmberg - Founder/CEO Insight Accelerator
Jenny Karn - Research & Insights Leader, Sports & Fitness Industry Association
The session focuses on data emerging from the sport and what we can deduce about the health of the trail running economy, including race participation, format shifts, consumer habits, and more.
Learn more about TrailCon…
The skinny
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